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Marketing plan for social media
Rikhard Rih/ 1004373
Social Media in Marketing
MAR8PO067-1
2.11.2012
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Abstract
2.11.2012
Author or authors
Rikhard Rih
Group or
year ofentry2010
Title of reportMarketing plan for social media
Number ofpages andappendices5
Teacher/s or supervisor/sJohanna Heinonen-Salakka
This report will describe how to create a marketing plan for
socialmedia
KeywordsSocial Media, Marketing Plan
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Table of contents
1
Introduction..................................................................................1
2
Steps.............................................................................................2
2.1 Overview of business
plan.....................................................2
2.2 Goals for Social
Media............................................................2
2.3 The Company in Social Media in
Marketing...........................3
2.4
Tools.......................................................................................3
2.5 Execute
Content.....................................................................4
3 Personal
Reflection.......................................................................5
4
Bibliography..................................................................................6
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1 Introduction
The main goal in a social media marketing plan is to get as
much
attention as possible. The goal is to get shared trough all
kinds of
social media. Facebook, Twitter, YouTube and blogs are
examples
of different kinds of social media. They all work in their own
way
and attract different users.
Facebook is mainly to keep in touch with your friends but you
can
also get news feed from different companies and pages that
you
have liked on Facebook. If you have liked Coca-Cola on Face-
book you will get everything they update on their Facebook
page
to your news feed.
Twitter can be used in different ways. You can use it as a blog
and
update about your personal life or you can use it to get all the
me-
dia info you want. In Twitter its all about following, you can
follow
whatever you want etc. celebrities, top athletes, journalist
even
the president of the United States of America Barack Obama
have
a twitter account who you can follow.
YouTube is a video sharing site, where you can upload and
watch
videos. YouTube also have the same function as Facebook and
Twitter where you can like and follow, but on YouTube its
called subscribe. Here you can subscribe to different
channels
and get the latest video uploads from your subscriptions on
your
front page. You can subscribe to anything, from your favorite
mu-
sic band to or your favorite sports team.
Blogging is a different kind of social media, and it can be
about
anything from digital updates to a model writing about her
daily
life. If we say that a female blogger has about 200.000
active
1
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readers and she is writes about fashion, it could be smart if
etc.
Marimekko would send her clothes and other products so that
she
can write and post pictures on her blog about them. Then the
com-
pany would almost instantly have over 100.000 people seeing
the
picture of the model with the Marimekko
products.(http://www.advmediaproductions.com/social-media-marketing-
plan.html )
2 Steps
2.1 Overview of business plan
The first thing to do is to go over the business plan and
consider
what you need. Is social media something that the company
needs. What is the target audience and do you reach them
with
social media and what are the channels that they use.
Its also important to know how much you should spend on
social
media marketing. If its a smaller company you may want to
con-
sider just to open an Facebook and/or Twitter account and try
and
get as much followers as possible. Bigger companies should
have
a whole team for social media now days, as it requires fast
re-
sponding and updating.(
http://www.clickz.com/clickz/column/2203265/your-social-media-
marketing-plan-in-5-easy-steps )
2.2 Goals for Social Media
You have to consider what you want the company to achieve in
so-
cial media marketing. The main goals are often that you get
as
many followers as possible and that your updates get shared
throughout the social media. By researching social media you
can
get valuable information about what the people wants and
needs.(
2
http://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-steps
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http://www.onewomanmarketing.com/social-media-marketing-plan
)
When launching a new product its important that you create
hype
around the product and send small teasers so that you really
getthe customers/followers interested and speculating about the
product and finally.
(http://www.clickz.com/clickz/column/2203265/your-social-media-
marketing-plan-in-5-easy-steps )
2.3 The Company in Social Media in Marketing
Its very important that you find a way to connect to your
cus-
tomers/followers. To succeed in this you have to research
your
customers and get as much information about them as possible
so
that you can relate to them and communicate more easily with
the
customers. (http://www.onewomanmarketing.com/social-media-
marketing-plan )
You should also be very active in social media and answer on
questions as soon as possible and take part in discussions then
the
customers have an easier time relating to the company. The
con-
tent of the published materials should be 70 % about the
company
and 30% is about the customers discussing the product.
(http://re-
cruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-
rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknad-
splan-sociala-medier.aspx )
2.4 Tools
In the beginning it may be smart to start with just one channel
like
Facebook, and then with time consider if you might want to
join
another social media. Facebook is perhaps the easiest to start
with
3
http://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspx
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because so many are familiar to Facebook and its very easy
to
use. (http://www.onewomanmarketing.com/social-media-
marketing-plan )
Another reason for choosing Facebook is that its the most
usedsocial media with more than 955 million users around the
world,
which is almost double then Twitter which is the second
largest
with 555 million users worldwide. If you want to expand your
social
media there are many more channels that can be used etc.
YouTube, Google+.
(http://www.clickz.com/clickz/column/2203265/your-social-media-
marketing-plan-in-5-easy-steps )
2.5 Execute Content
When you are active in social media its important that you
know
when to upload something and how often.Time is a big
difference
when you upload something, research when your customers is
us-
ing social media the most, so that you can upload something
while
they are online.
You have to think about what the uploads will contain and
remem-
ber that everything said or uploaded is reflected to the
company.
Consider how to get more followers, creating an event is a
great
way to get more followers. Its very important that the
company
stays within its limits and only concentrate on on its own
social
media. (http://www.onewomanmarketing.com/social-media-
marketing-plan )
4
http://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.onewomanmarketing.com/social-media-marketing-plan
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3 Personal Reflection
In the past years social media has grown a lot and its
considered
a very powerful tool today and its used by the most companies
to-
day and it will continue to grow.
The main reasons the social media is so popular now days is
be-
cause its used by so many people and its easy to connect
with
people. Another very good reason is because its really cheap
and
everybody has access to it.
This is possibly only the beginning of marketing in social
media. In
my opinion its very important that the company is very active
on
Facebook for example, responds to questions and uploads at
least
2-3 things a day.
The marketing plan for social media is never completed
because
its an ongoing progress and there will always be something
that
wasnt planned and it can be both negative or positive
things.
5
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4 Bibliography
http://www.onewomanmarketing.com/social-media-marketing-plan
http://www.clickz.com/clickz/column/2203265/your-social-media-
marketing-plan-in-5-easy-steps
http://recruiter.monster.se/hr/hr-best-practices/rekrytering-
anstallning-rad/rekrytering-kompetensforsorjning/utveckla-
effektiv-marknadsplan-sociala-medier.aspx
http://www.advmediaproductions.com/social-media-marketing-
plan.html
6
http://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.onewomanmarketing.com/social-media-marketing-planhttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://www.clickz.com/clickz/column/2203265/your-social-media-marketing-plan-in-5-easy-stepshttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://recruiter.monster.se/hr/hr-best-practices/rekrytering-anstallning-rad/rekrytering-kompetensforsorjning/utveckla-effektiv-marknadsplan-sociala-medier.aspxhttp://www.advmediaproductions.com/social-media-marketing-plan.htmlhttp://www.advmediaproductions.com/social-media-marketing-plan.html
