MARKETING PLAN__OLEIA (Repaired).docx

8/10/2019 MARKETING PLAN__OLEIA (Repaired).docx

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CHAPTER I

EXECUTIVE SUMMARY

The main goal of this marketing plan is to generate more revenue and claim

more market share in the liniment industry. This marketing plan summarizes the

companys situation, different strategies and how to sell it to the customers.OLEIA is under the company of Nutriwell International Corporation.

OLEAI comes from the old Greek word which means smooth. Everyone can use

this product (children, teenagers and senior citizen) because according to the

research it is safe and natural. Thats why we can use it without any misgiving. We

confirm it by the through reading blogs, website and other sources and most from the

costumer who try and experience OLEIA and it is manufactured in the United States

following with strict quality assurance standards of the USFDA and in compliance

with the Good Manufacturing Practices (GMP) quality control guidelines.

OLEIA Cetylated Oil is among the best because it contains natural fast-acting

anti-inflammatory nutrients that readily penetrate the skin, providing anti-

inflammatory that help the blood vessels, joints and vital organs of the body.

OLEIA Cetylated Oil is recommended for people who has joint and muscle

pain, hypertension, asthma, sports injury (sprain, strain, pulled muscles),

tennis/golfers elbow, skin disorders, psoriasis as well as in all its (inflammatory)

conditions such as arthritis, prostatitis, sinusitis, gastritis, bronchitis, tendonitis,

bursitis, tonsillitis, rhinitis, etc.

OLEIA also have different scents that you can enjoy and feels relaxing because

it enhance the aroma therapeutic principles of essential oils such as lavender,

chamomile and tangerine-grapefruit scents.


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INGREDIENTS

OLEIA Topical Oil contains cetylatedmyristoleic acid, moringa oil and olive oil.

FAST-ACTING ANTI-INFLAMMATORY EFFECT

OLEIA Topical Oil contains cetylated myristoleic acid. Cetylation is an

etherification process that makes the oil easily absorbable and more bio-available.

IS OLEIA SAFE?

All ingredients of OLEIA Oil are made from natural sources. They are

manufactured with strict quality assurance standards and in compliance with Good

Manufacturing Practice. OLEIA Topical Oil for topical use does not contain methyl

salicylate, camphor and mineral oil.

ORGANICALLY SCENTED

OLEIA Topical Oil's anti-inflammatory action is well enhanced with the aroma

therapeutic principles of essential oils such as lavender, chamomile and tangerine-

grapefruit.


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CHAPTER II

CONCEPT AND HISTORY OF THE

COMPANY

Nutriwell International Corporationwas established in 2007, to addressthe growing need to find an alternative to topical pain management, without methyl

salicylate, mineral oil and camphor. In the year 2010, it has expanded to non-

traditional earning opportunities through benefit of sharing and honing of

entrepreneurial skills without the costly overhead expenses. The prime thrust and

mission is to provide people everywhere financial and time freedom to lift and

enhance their living standards through direct selling and multilevel marketing and to

help Filipino families to adopt and maintain a healthy and active lifestyle by

providing them with health management education and wealth-creating

opportunities.

The VISION of the company is to become a top-rate nutraceutical company

and providing preferred brands of Filipino nutritional and wellness products to the

world and offering them in fair and competitive prices.

Although the company has only been in operation for two years, it has already

expanded its business operations in key cities and provinces in the country. True to

its slogan, "Nutriwell to the World", its aim is to give a touch of OLEAI in every

home. Nutriwell is opening branches everywhere both local and international. Just

recently, OLEAI has been awarded the Most Outstanding Anti-Inflammatory

Nutrientby the prestigious Star Brand Philippines. The fast growth is

attributed to its dynamism and commitment of its independent distributors.

The prime persons behind the company are Chairmanand CEO, Mr. Mar

Masilang.


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Nutriwell International Corp.is the sister company of Nutrition and

Wellness Laboratories, Inc., the Bea Oleia Franchise Corp. and of Mt.

Banahaw Sariaya Farms (Nutrition Farming).

Backed by years of experience in sales and marketing, entrepreneurial

expertise, and dedication to excellence, Nutriwell International Corporation is a

proud member of the prestigious Chamber of Herbal Industries of the Philippines,

Inc. (CHIPI), an institution of engaged in the manufacture, development, research,

distribution and trading of herbal products.


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CHAPTER III

ENVIRONMENTAL ANALYSIS

This product user friendly it contains natural fast-acting anti-inflammatory

nutrients that readily penetrate the skin, providing anti-inflammatory that helpsblood vessels, joints, and vital organs of the body. This OLEIA ointment is like

feeding your body with necessary nutrients not through the mouth but through your

skin. Anti-inflammatory helps blood vessels, joints and vital organs of the body .This

ointment cures joint pain and muscle pain, hypertension, asthma, sports injury, skin

disorders, psoriasis, as well as arthritis, prostatitis, sinusitis, gastritis, bronchitis,

bursitis, tonsillitis, rhinitis, and other skin inside problems .

SWOT ANALYSIS

The name says it: Strength,Weakness, Opportunity, and Threat. A SWOT

analysis guides you to identify the positives and negatives inside your organization

(S-W) and outside of it, in the external environment (O-T). Developing a full

awareness of your situation can help with both strategic planning and decision-making.

The SWOT method (which is sometimes called TOWS) was originally

developed for business and industry, but it is equally useful in the work of

community health and development, education, and even personal growth.

SWOT is not the only assessment technique you can use, but is one with a long

track record of effectiveness. The strengths of this method are its simplicity andapplication to a variety of levels of operation.


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STRENGTH

Good pricing

Affordable

Effectiveness

The ability to scale rapidly for

the mail order side of the

business

WEAKNESSES

Lack of awareness among the

growers.

Lack of Marketing infrastructure

which leads to distress selling

OPPORTUNITIES

revival and renewal of interest in

traditional medicine

demand for herbal product is

increasing

Herbal Drug Industry

THREATS

Fluctuating market prices

Unexpected climatic

fluctuations

Marketing and fluctuation of

prices in markets and patent


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CHAPTER IV

MARKET SEGMENTATION

A. CONSUMER

Consumer needs an Anti-Inflammatory Nutrients

B. DEMOGRAPHIC SEGMENTATION

1.1 AGE: All age

1.2 GENDER: Unisex

1.3 CIVIL STATUS: Single and married

1.4 INCOME: Class A, B & C

1.5 EDUCATIONAL LEVEL: High school & College

1.6 PROFESSION: Student, Employees& athletes

1.7 LOCATION: Watson

1.8 NATIONALITY: Filipino

C. PSYCHOGRAPHICS SEGMENTATION

1.1 Health Conscious

1.2 needs to ease pain

D. BEHAVIORAL SEGMENTATION

1.1 For cramps, body pain, toothache, joint pain and muscle pain,

hypertension, asthma, sports injury, skin disorders.


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CHAPTER V

MARKETING OBJECTIVES

Increase the average number of itemspurchased per sales.

Increase the number of new customers by 80%per month.

Increase visibility and availability of brandidentity according to customer surveys.

Increase new customers from referral andword of mouth to be 20% of overall newcustomers per month

SPECEFIC

The market share is 60%, will set a target of

80% market share,so we need to have anincrease by 20% per month.

MEASURABLE

Set a specific sales percentage as yardstick formonthly sales.

ATTAINABLE

Your workforce should be efficient and reliable,they should know their task,duties andresponsibilities.

RELIABLE

OLEIA TOPICAL OIL must establish thetarget per month.

TIMELY


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Marketing mix

Products or services

Must meet customer requirements whatever these might be. One of an

important aspect is function - products should do what they say they can do and

what they are expected to do. Appearance is also important. This is why for

example, consumers are prepared to pay premium prices for some of

___________

Place

Roughly one fifth of the cost of a product is spent getting it to

consumers. Of course, the actual figure varies widely from product to product

but generally distribution is a very important element in the marketing mix.

Different organizations use different approaches to reaching their customers.

For example, some business uses a franchising system enabling it to operate in

a wide variety of geographical locations, and distributes through Independent

Business Owners worldwide.

Promotion

Is the process of communicating with customers. For marketing

purposes, communication of products and services contributes to the

persuasion process to encourage consumers to avail themselves of whatever is

on offer.


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The processes involved in promotion, include:

branding - creating a distinctive image and character to an organization

and/or its products and services

advertising - to inform and persuade the public

packaging - presenting the product in a desirable and appropriate way

public relations activities and other forms of publicity

sponsorship

Special promotions - e.g. buy one get one free.

Price

Needs to be relevant to the product/service and the market. A firm's pricingdecision is often aimed at attracting a particular market segment. For example, if it

wants to sell at the top end of the market it will charge a high price, at the bottom a

low price, and so on.

The 4 Ps - Product, Price, Placeand Promotion make up the marketing

mix. Each of these elements should be designed to meet customer needs and

requirements.


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CHAPTER VI

CONTINUOUSLY SATISFYING

CUSTOMER STRATEGIES

Strategy 1: Monitor Your Inventory

Which items are best seller and purchased frequently at all time, or only in

occasionally? Do you have enough stock those most popular items? Are there other

products, supplies, or equipment that you should have in stock?

Strategy 2: Develop a "Preferred Customer" List

Athletes, Children, young adults, adults and senior citizens

Strategy 3: Develop a Newsletter

Promote your firm by involving in community activities and supporting

special programs, attending seminars, or advertising and store demonstrations. In

that way you can simple attract customers by developing a positive image as an

educated, responsible, and concerned to member your community.

Strategy 4: Create a Positive Work Environment in workplace

Give your employees financial assistance, bonus and even health insurance for

doing their jobs well, because theyre themost important resources. By this practices

your employee become highly motivated, active that result to become more

productive.


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Strategy 5: Charge the Right Price

Price is controlled by the factors of supply and demand. As market forces,

increase in demand may increase the price. Products and services can be divided into

two categories: price sensitive and price insensitive. Customer will buy for a low price

on price-sensitive items. As prices decrease, the rate of purchase product increase.

Customer decisions on price-insensitive are based on quality, uniqueness,

appearance and price.

Strategy 6: Develop a new set of scent and packaging

To attract more customers, continues innovation of scent for a wide range of

choices of customer.In packaging not just beautiful but also they need to secure the product. A

simple and detailed package and can simply understand by customer can attract

more buyers.


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CHAPTER VII

SALES FORCE PERFORMANCE

STRATEGY

The key to success in business is good relations between management andemployees. Individual effort is result to the team achievement. The same holds true

for a business, sometimes managers forget that employees has the larger and big

contribution to the team, which affect employees behavior that can lead to the

bankruptcy of business. Interact with your employees and communicate them

regularly may help managers to become often to each other. Educate them about

financial aspects of the business, including the value of their service to customers.

Give your employees financial assistance, bonus, and health insurance, it will help

them to comply with the jobs that you assign to them. Always remember that your

employees are the most important resources in your business, by giving them a good

incentives offer can help to motivate and align the goal of the employee and business


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CHAPTER VIII

BETTER THAN OTHER STRATEGY

Uniqueness:

OLEIA Cetylated Oil contains cetylated myristoleic acid, moringa oil and

olive oil.

Cetylated myristoleic acid

As a fatty acid ester, myristoleic acid, from the Omega-5 series has the same

characteristics as Omega-3. These fatty acids are referred to as "essential fatty acids"

because the human body cannot make them and we must ingest them in our diets.

They are essential to normal cell structure and body function and function as

components of nerve cells, cell membranes, and hormone-like substances known as

prostaglandins. The use of EFAs over an extended period of time has been shown to

decrease pain and inflammation.

Moringa Oil

Moringa seed oil is clear and odorless. Thanks to the numerous antioxidants

in it, the oil does not become rancid for several years after it is produced. This makes

Moringa oil sought after for a number of health and beauty applications.

Moringa oil is among the most desired oils in the formulation of skin care products

and cosmetics, chosen for its many antioxidants and documented skin-rejuvenating

properties. These antioxidants do wonders for aging and nutrient-depleted skin.

With an impressive oleic acid content of 72%, Moringa oil penetrates deeply into the

skin, delivering vital nutrients and also helping the skin and hair retain moisture.

Moringa oils benefits include skin care and rejuvenation, stronger and healthier


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hair, wrinkle reduction and skin blemish removal. Moringa oil has been used in skin

preparations and ointments since Egyptian times.

Olive Oil

The beneficial health effects of olive oil are due to both its high content of

monounsaturated fatty acids and its high content of anti oxidative substances.

Studies have shown that olive oil offers protection against heart disease by

controlling LDL ("bad") cholesterol levels while raising HDL (the "good" cholesterol)

levels. (1-3) No other naturally produced oil has as large an amount of

monounsaturated as olive oil -mainly oleic acid.


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ADVERTISEMENTS

Billboard Advertisement

The billboard design should be comprise of the brand logos, product line

offered and emphasis of the brand positioning.

Locality of the area where to post the billboard should be also be noted and

considered to effectively address the consumers within the area scope of thebillboard.

Sample Design


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Print Advertisement

That is place to a news paper organ or in a magazine that will be filled with

customers curiosity.

Sample


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Online Advertisement

https://twitter.com/mynutriwell

https://www.facebook.com/pages/Oleia/197287903647462

WEBSITE

http://www.oleia.net/contact_us.php#
https://twitter.com/mynutriwellhttps://twitter.com/mynutriwellhttps://www.facebook.com/pages/Oleia/197287903647462https://www.facebook.com/pages/Oleia/197287903647462https://www.facebook.com/pages/Oleia/197287903647462https://twitter.com/mynutriwell


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CHAPTER IX

MARKETING EXECUTION AND

CONTROL

NUTRIWELL INTERNATIONAL CORP.

Head Office

202 Center point Building

Garnet Road corner J. Vargas. Avenue

Ortigas Center, Pasig City 1605

Philippines

Telephone Nos. : (632) 914-7064

: (632) 914-9045

Mobile Nos. : (63922) 88-OLEIA(65342)

: (63922) 399-3934

: (63908) 412-8808

Fax No. : (632) 914-9045

Email : [email protected]


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REFERENCE

http://www.organix-ph.com/products/oleia

http://www.organix-ph.com/about-us

http://www.organix-ph.com/products

http://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if

your.html

http://thepowerofoleia.weebly.com/

http://toolkit.smallbiz.nsw.gov.au/part/1/1/3

http://oleia.weebly.com/apply-for-distributor.html

http://ph.88db.com/philippines/NCR/Business-Services/Franchising/ad-191026/

http://oleianutriwell.blogspot.com/p/shop.html

http://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-

your.html

http://helphealth.weebly.com/oleia.html

http://www.oleiatopical.blogspot.com/

http://edis.ifas.ufl.edu/fe709

http://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.php

http://businesscasestudies.co.uk/business-theory/marketing/the-marketing-

mix.html#ixzz2vOjMRHDO
http://www.organix-ph.com/products/oleiahttp://www.organix-ph.com/products/oleiahttp://www.organix-ph.com/about-ushttp://www.organix-ph.com/about-ushttp://www.organix-ph.com/productshttp://www.organix-ph.com/productshttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if%20your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if%20your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if%20your.htmlhttp://thepowerofoleia.weebly.com/http://thepowerofoleia.weebly.com/http://toolkit.smallbiz.nsw.gov.au/part/1/1/3http://toolkit.smallbiz.nsw.gov.au/part/1/1/3http://oleia.weebly.com/apply-for-distributor.htmlhttp://oleia.weebly.com/apply-for-distributor.htmlhttp://ph.88db.com/philippines/NCR/Business-Services/Franchising/ad-191026/http://ph.88db.com/philippines/NCR/Business-Services/Franchising/ad-191026/http://oleianutriwell.blogspot.com/p/shop.htmlhttp://oleianutriwell.blogspot.com/p/shop.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-your.htmlhttp://helphealth.weebly.com/oleia.htmlhttp://helphealth.weebly.com/oleia.htmlhttp://www.oleiatopical.blogspot.com/http://www.oleiatopical.blogspot.com/http://edis.ifas.ufl.edu/fe709http://edis.ifas.ufl.edu/fe709http://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.phphttp://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.phphttp://businesscasestudies.co.uk/business-theory/marketing/the-marketing-mix.html#ixzz2vOjMRHDOhttp://businesscasestudies.co.uk/business-theory/marketing/the-marketing-mix.html#ixzz2vOjMRHDOhttp://businesscasestudies.co.uk/business-theory/marketing/the-marketing-mix.html#ixzz2vOjMRHDOhttp://businesscasestudies.co.uk/business-theory/marketing/the-marketing-mix.html#ixzz2vOjMRHDOhttp://businesscasestudies.co.uk/business-theory/marketing/the-marketing-mix.html#ixzz2vOjMRHDOhttp://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.phphttp://edis.ifas.ufl.edu/fe709http://www.oleiatopical.blogspot.com/http://helphealth.weebly.com/oleia.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if-your.htmlhttp://oleianutriwell.blogspot.com/p/shop.htmlhttp://ph.88db.com/philippines/NCR/Business-Services/Franchising/ad-191026/http://oleia.weebly.com/apply-for-distributor.htmlhttp://toolkit.smallbiz.nsw.gov.au/part/1/1/3http://thepowerofoleia.weebly.com/http://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if%20your.htmlhttp://oleia-stoppain.blogspot.com/2011/05/anti-inflammatory-nutrients-if%20your.htmlhttp://www.organix-ph.com/productshttp://www.organix-ph.com/about-ushttp://www.organix-ph.com/products/oleia

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MARKETING PLAN__OLEIA (Repaired).docx