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Marketing Research AUBG Library Resources. Gergana Georgieva Information Literacy Librarian February, 2009. Google-Generation’s Search Habits. Push the button,and… There is lots of free information on-line Business Information is expensive and difficult to find. Today you will learn:. - PowerPoint PPT Presentation
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Marketing ResearchAUBG Library Resources
Marketing ResearchAUBG Library Resources
Gergana Georgieva
Information Literacy Librarian
February, 2009
Page 2
Google-Generation’s Search Habits
Push the button,and…
There is lots of free information on-line
Business Information is expensive and difficult to find
Page 3
Today you will learn:
To distinguish between secondary and primary data
How and where to find secondary data and how to evaluate it
What are the basic steps of research
How to get help
Page 4
Types of Data
ReportsProjects
Plans
Company’sPublications
Internal database
Row Data
Questionnaires
Primary
Page 5
Types of Data – Continued
Secondary Data
Company information
Industry Profiles
Financial Data Statistical Data
Market Research reports
Legal Information
Geographical Political
Page 6
Advantages and Disadvantages of Secondary Data
ADVANTAGES
Can be obtained quickly
Is inexpensive
Is usually available
Enhances primary data collection
Can sometimes achieve the research objective
DISADVANTAGES
Incompatible Reporting Units
Measurements Unit Do not Match
Class Definitions Are Not Usable
Data Are Outdated
Page 7
Locating Secondary Data Sources AUBG Library webpage/ www.aubg.bg/library
Page 8
Steps of research
1. Identify and develop your topic
2. Find background information
3. Use the online catalog to find books
4. Find periodicals articles (print and electronic)
5. Find Internet resources
6. Evaluate what you have found
7. Cite what you find using a standard format for your bibliography
Page 9
Background Information
Reference Sources
• Dictionaries
• Encyclopedias
• Directories
• Statistical Sources
• Biographical Sources
• Legal Sources
• Almanacs, Manals and Handbooks
Page 10
Books
Provide:
Depth
Authoritative detail
Multiple viewpoints
Additional sources
Limits:
Time
Timeliness
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The Catalog
An online database that provides the citations and locations of all materials in the library
AUBG Library Catalog
Types of searches:
• Author
• Title
• Subject
• Keyword
Page 12
Electronic Books – NEW!!!
An e-book collection of 37,000 full-text books of all academic subject areas.
Accessible through the library web page
Page 13
Periodicals
Types:
–Print: 300 titles in several languages (organized in the Periodicals section in alphabetical order by title)
–List of current periodicals
–Electronic:
–E-journal portal
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Online Databases Publications and other resources that can be found in hard-copy or are from credible sources.
Same articles as in the print version of a magazine or journal.
Subscription
Search options:
» Basic/Keyword search
» Advanced search
» Browse/Subject search
» Publication search
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Databases
ABI Inform/Proquest
DOAJ
EBSCO/Host Databases
JSTOR
ScienceDirect
World Bank databases
Page 16
ABI/Inform
Subject coverage: business, economics and finance, marketting, advertising, computers and more.
Tracks business conditions, trends, management techniques, corporate strategies and industry specific topics
More than 1000 business journals covered
Fast access to information about over 60 000 companies
Dates of coverage: 1971 – present
Page 17
ProQuest Central
11,000 titles
over 8,000 titles in full-text.
It serves as the central resource for researchers at all levels in all markets.
Over 160 subjects areas are covered extensively including: business and economics, health and medical, news and world affairs, technology, social sciences and more
Page 18
DOAJ
It covers free, full text, quality-controlled scientific and scholarly journals.
Aims to cover all subjects and languages.
3824 journals
1351 journals are searchable at article level.
249752 articles
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EBSCO
Full-text articles in Economics, Business, Finance, History, Geography, Philosophy, Psychology, Religion, Literature, Linguistics, Journalism,Computer science, Mathematics, Astronomy and more
Company, Country, Industry reports.
Others
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EBSCO – Business Source Premierefull-text business database – all subject areas
3,300 scholarly business journals
more than 1000 peer-reviewed business publications
300 of the top scholarly journals dating as far back as 1922
5000 company profiles
Country economic reports
1,600 industry reports
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EBSCO - EconLit
American Economic Association's electronic database
World's foremost source of references to economic literature
Citations and abstracts to economic research dating back to 1969
Links to full text articles in all fields of economics including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more)
More than 735 000 records
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EBSCO – Continued
Regional Business News -full text coverage for regional business publications
Newspaper Source - 180 regional U.S. newspapers
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JSTOR
An electronic archive of scholarly journals, starting with the very first issue, some dating as far back as the 1600s.
All subject areas
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ScienceDirect offers more than a quarter of the world's scientific, medical and technical information online.
Over 2,000 peer-reviewed journals
Hundreds of book series, handbooks and reference works
Back to volume one, issue one
ScienceDirect
Page 25
World Bank Databases
Global Development Finance
Global Economic Monitor
World Development Indicators
World Bank e-library
Page 26
The Web
Use search engines and internet directories to locate materials on the Web.
Bulgaria-Web Directory
Discipline-Specific Resources
Page 27
Freely Available Internet Resources Identify the Industry
SIC -- Standard Industrial Classification Search, from OSHA http://www.osha.gov/oshstats/sicser.html
NAICS -- North American Industry Classification System http://www.census.gov/epcd/www/naics.html
General Industry Information
FedStats http://www.fedstats.gov/
Statistical Abstract of the U.S. http://www.census.gov/statab/www/
Free Annual Reports - The Public Register's Annual Report Service - PRARS http://www.prars.com/
FedWorld Information Network Home Page http://www.fedworld.gov/
U.S. Census Bureau http://www.census.gov/
Page 28
Evaluating Secondary Data
What information was collected?
What was the purpose of the study?
Who collected the information?
How consistent is the Information with other Information?
Page 29
Cite
Most common styles of citing– Modern Language Association (MLA)– American Psychological Association (APA)
Citation Guides
– Electronic resources
– Library webpage
– MLA Handbook for Writers of Research Papers
– St. Martin’s Handbook
Page 30
Ask a Librarian
At Reference/Circulation desk
Monday-Friday 9.00-17.00
Virtual Reference
By e-mail: [email protected]
By phone: 888 341/354
And more …
