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Estate Master Pty Ltd 6th Floor, 234 George Street Sydney NSW 2000 AUSTRALIA T +61 2 8198 7600 | F +61 2 9241 6854 [email protected] | www.estatemaster.com
Estate Master Pty Ltd ABN 76 102 232 593 www.estatemaster.com
7 April 2015
Marketing & Sales Lead Generation Specialist Job Description
Overview
The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Regional Sales Directors and Marketing Director. This candidate will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!
Reports To: the Sales Director and/or the Marketing Director
The Marketing & Sales Lead Generation Specialist is expected to: • Develop new business via the established channels (telephone and help desk system) and mass communication
such as email and social media to introduce the EstateMaster solutions and identify appropriate buyers within the target market.
• Follow up on leads and conduct research to identify potential prospects. • Writing press releases, online content and company articles for our online channels • Assessing the results of marketing campaigns • Support sales team to improve performance, control and maintenance of their leads. • 2 Day / 6 Month purchase follow-up calls • Assist with Training booking • Identify key buying influencers within these prospects to determine budget and timeline. • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in
order to move opportunities through the sales funnel. • Work with the Regional Sales Managers and President to develop and grow the sales pipeline to consistently meet
quarterly revenue goals. • Assisting Marketing Director in writing reports and analysing data • Helping to drive leads an online traffic with web-based activities and programs • Manage data for new and prospective clients in Salesforce.com and Marketo, ensuring all communications are
logged, information is accurate and documents are attached, as well as reporting and follow-up activities meet the organization requirements.
• Prepare and analyse marketing and sales pipeline reports and dashboards.
Required experience and knowledge • Bachelor’s Degree in Business, Communications or related field • 1-3 years telemarketing / online channel sales and/or inside sales experience is a plus • Excellent client service skills. • Excellent written and verbal communication skills.
Technical Experience • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint) • Experience with Salesforce or another CRM Software preferred. • Extended use of Microsoft Office, Photoshop and Illustrator
The salary is negotiable and commensurate with your experience. For more information or to submit your application please contact [email protected]
