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Marketing thoughts about the iPhone application business presented by Davide Di Cillo (@DavideDiCillo) Thursday, April 23, 2009

Marketing thoughts about the iPhone apps business

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These are the slides of the presentation I gave at the South Florida iPhone developers meetup for April.

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Page 1: Marketing thoughts about the iPhone apps business

Marketing thoughts about the iPhone application business

presented by Davide Di Cillo (@DavideDiCillo)

Thursday, April 23, 2009

Page 2: Marketing thoughts about the iPhone apps business

SOME NUMBERS

500,000,000downloads by January 19th 2009

1,000,000,000downloads by April 23rd 2009

Thursday, April 23, 2009

Page 3: Marketing thoughts about the iPhone apps business

SOME NUMBERS

500,000,00094 days!

Thursday, April 23, 2009

Page 4: Marketing thoughts about the iPhone apps business

WHO ARE THE WINNERS?

Top Paid Apps

6/10are games

Thursday, April 23, 2009

Page 5: Marketing thoughts about the iPhone apps business

WHO ARE THE WINNERS?

Top Free Apps

MusicEntertainment

SocialTravel

Thursday, April 23, 2009

Page 6: Marketing thoughts about the iPhone apps business

ONE CONSIDERATION

Almost 50% of theTop 20 Free Apps

aren’t iPhone-focusedapplications

Thursday, April 23, 2009

Page 7: Marketing thoughts about the iPhone apps business

WHAT’S THE SECRET?

Location, location, location?

yes, in the top 20In some cases it increase downloads by 250%

Thursday, April 23, 2009

Page 8: Marketing thoughts about the iPhone apps business

HOW DO I GET THERE?

Marketing, marketing, marketing

Do you think it’s a coincidence that of all the fart applications, the most successful was iFart, created by Joel Comm,

an extremely successful and well-known internet marketer?

Thursday, April 23, 2009

Page 9: Marketing thoughts about the iPhone apps business

IN THE SPECIFIC?

- Create buzzIncrease the curiosity around your product. Collect contacts.

- Create a storyDid you build this app to adopt a child in Africa? Let the world know

- Cross promoteiPhone OS 3.0 is going to make this ridiculously easy

- Bribe peopleIt’s wrong... but look at it as a “mail-in-rebate”

Thursday, April 23, 2009

Page 10: Marketing thoughts about the iPhone apps business

IN THE SPECIFIC?

Be Awesome!Cause if when people find your applications,

and they don’t like it, they won’t tell anybody about it

Thursday, April 23, 2009

Page 11: Marketing thoughts about the iPhone apps business

WHAT ABOUT THE FUTURE?

Apps cross promotionSDK 3.0 in app store will help you distribute the success of one to your other apps

Social cross promotionMiddleware like Open Faint will help awesome apps to emerge.

Cross platform Why limit yourself to only a slice of the pie?

Thursday, April 23, 2009