Marketing Todd E. Siebels (252)321-3226 [email protected]

MarketingMarketing

Todd E. Siebels

(252)321-3226

[email protected]

Visiting a Friend…Visiting a Friend…

Bowl of Peanuts…

Sucking the Chocolate off…Sucking the Chocolate off…

K I S SK I S S

Keep It Simple Silly.

Get your Clubs and Club Presidents Get your Clubs and Club Presidents to want to work with you.to want to work with you.

Learn about club accomplishments and acknowledge them.

Challenge them to do their best

- emphasize at installation.

Credit - Give it all away!

SM = MM = MSSM = MM = MS

Chinese ProverbBehold the turtle. He makes progress only when he sticks his neck out ...

More activity, more results, more service.

Keep doing what you are doing – keep getting what you are getting.

Do something different.

FREE Advertising MethodsFREE Advertising Methods

Newspaper / press release– - Submit articles with a photo to

newspaper every opportunity

– - Do not get discouraged.

– They never print what they don’t receive - keep sending!

Radio / PSA

Public service announcement

Download PSAs and give to your local media

They will play it – if you give it to them.

TVTV

Local talk showsbe a guest on your community talk show. Tell them about the benefits Kiwanis brings to the community.

News - members appear on TV to give information on upcoming Kiwanis events.

New Citizen PacketNew Citizen PacketClub brochure w/contact information to

give to new residents.When have events, post flyers in businesses

and schools. Include information about how to become a

member. “Come join in the fun!” “You are invited!” Example: Hand out

cards while ringing bell for Salvation Army.

Affordable AdvertisingAffordable AdvertisingBillboards Billboards

Clubs chip in to a pool of funds to pay for billboards. Leads generated would go to participating clubs first.

Cost $45 per sign displayed for 1 month. Outdoor sign companies are happy to display on unsold

spaces. Generic or customize / design your own.

Affordable AdvertisingAffordable AdvertisingTown Entrance Road Signs.Town Entrance Road Signs.

Make your town a Kiwanis town!Clubs chip in to create and maintain a

display. Old worn out signs mean old worn out club.

Keep it professional

Get a GEEKGet a GEEK

Produce website

Division photo gallery

E-mail updates to membership and past visitors of upcoming speakers and events

ResourcesResources

Download this presentation, links, PSAs and sample forms at:

www.PCPKiwanis.com/CarolinasDistrict/

Life’s Little Instructions…Life’s Little Instructions…

When meeting someone you don’t know well, extend your hand and give them your name. Never assume they remember you even if you’ve met them before.

Thank you!Thank you!

Todd E. Siebels

(252) 321-3226

[email protected]


Have a firm handshake


Look people in the eye.


Buy whatever kids are selling on card tables in their front yards.


Stand at attention and put your hand over your heart when singing the national anthem.


Be punctual and insist on it in others.


Be kinder than necessary.


Never cut what can be untied.


Wave at children on school buses.


Be as friendly to the janitor as you are to the chairman of the board.


Buy ladders, extension cords, and garden hoses longer than you think

you’ll need.


Show extra respect for people whose jobs put dirt under their fingernails.


When there is a hill to climb, don’t think that waiting will make it

smaller.


Answer the easy questions first.


Buy raffle tickets, candy bars and baked goods from student who are raising money for school projects.


When there is a piano to be moved, don’t reach for the stool.


Never ignore evil.


Encourage anyone who is trying to improve mentally, physically, or

spiritually.


Remember that great love and great achievements involve great risk.


When you see visitors taking pictures of each other, offer to take a picture

of their group together.

The EndThe End

Documents

Marketing Todd E. Siebels (252)321-3226 [email protected]