Upload
saad-ali
View
117
Download
0
Tags:
Embed Size (px)
Citation preview
Fahad KhalidL1F12MBAM2014
BANDHAN WEDDING
YOUR DREAM WEDDING PLANNER
ACKNOWLEDGEMENT In the name of Allah, the Most Gracious and the Most Merciful
Alhamdulillah, all praises to Allah for the strengths and His blessing in completing this
project. Special appreciation goes to our teacher Prof. Shabana Naveed, for her supervision and
constant support. Her invaluable help of constructive comments and suggestions have contributed to the success of this project.
We would like to express our appreciation to the Dean, Management studies, Prof. Dr.
Muhammad Zafar Iqbal Jadoon and also to the associate Dean, Management studies, Prof. Khalil Muhammad and Prof. Dr. Muhammad Shafiq Akhyar for their support.. Sincere thanks to all our friends and others for their kindness and moral support
during our study. Thanks for the friendship and memories. Last but not least, our deepest
gratitude goes to our beloved parents and also to our sisters for their endless love, prayers and
encouragement to those who indirectly contributed in this project, your kindness means a lot to me. Thank you very much.
GROUP MEMBERS
FAHAD KHALID KHUSHBUAKRAM HASINA SADIQ UMAIR KHALIQ SAJID HUSSAIN SAAD ALI DURAIZ JANJUA
EXECUTIVE SUMMARY The wedding ceremony is an important part for the marriage in
Pakistan.Pakistani people give more priority to the wedding ceremony to meet thesocial practice. The consumer in this business which is the couple planningto marry has more complicated and sophisticated needs for their weddingceremony. Our idea is to start a wedding planners business with the name
ofBandhan Wedding planners, initially at a small scale in the city ofLahore. Members of the Business include Chief Executive Officer,Director of Marketing, Director of Management, Director ofCatering, Director of Finance, Director Human Resource and Director ofTransportation & Lightening. The mission of Bandhan wedding plannersis to exceed the expectations of the customers & inspire their
guests. Thegoals and objectives of
TABLE OF CONTENTS
1) Introduction 2) Members of the business3) Mission 4) Goals and Objectives5) Managerial Hierarchy 6) Operations of business7) Benefits for the society8) Consumer behavior9) Product life cycle10) SWOT analysis11) Marketing Plan (Product, Pricing, Placement, Promotion)12) Competitive Edge 13) Financial Plan14) Achievements
Home Marriages are made in heaven and
celebrated on earthCome let Bandhan Wedding plan your special
day with immaculate planning and endeavour.
Spectacular venue and lavish theme of heavenly proportion in a majestic settings.
Sumptuous, mouth-watering, superb and delicious cuisineWhat ever your needs we may be able to accommodate.
HOM
ESurprisingly passionate about weddings
Marriages are made in heaven and celebrated on earth
Come let Bandhan Wedding plan your special day with immaculate planning and endeavourSpectacular venue and lavish theme of heavenly proportion in a majestic settings.Sumptuous, mouth-watering, superb and delicious cuisine. What ever your needs we may be able to accommodate
Home
IntroductionSurprisingly passionate about
weddings Marriages are made in heaven and celebrated on earth
” Come let Bandhan Wedding plan your special day with
immaculate planning and endeavour. Sumptuous, mouth-watering, superb and delicious
cuisine. What ever your needs we may be able to
accommodate. Spectacular venue and lavish theme of heavenly
proportion in a majestic settings
KHUSHBU AKRAML1F12MBAM2053
Shortcut to images.lnk
" Our mission is to exceed your expectations & inspire your guests"
We want to make every wedding as stress free as possible for our clients by taking care of all the details. By being aware of client’s vision and listening to their ideas, we will create a signature experience for them and their guests. Our attitude and actions remain professional at all times in our interactions with our clients. We have the mission to maintain the standards of the business regarding wedding.
Bandhan Wedding Planners
.
Goals & objective
Provide all the services centered at the clients requirements and
desires
Make available better facilities to the guests
Get more clients by making our arrangements more attractive
Must earn at least 30000 per month and save at least 15000.
Members of the business
Seven members are involves in the management.• FAHAD KHALID is the chief executive officer.• KHUSHBU AKRAM is the Manager of Management .• SAJID HUSSAIN is the Manager of Human Resource Management.• UMAIR KHALIQ is the Director of Marketing .• HASINA SADIQ is the Manager of Production.• SAAD ALI is the Manager of Transportation & Lightning.• DURAIZ JANJUA is the Manager of Finance.
Management Hierarchy
Chief Executive Officer
FAHAD KHALID
Manager Of Finance
DURAIZ JANJUA
Manager of Production
HASINA SADIQ
Manager Of Transportation & Lightning SAAD ALI
Manager of Human
RecoursesSAJJID
HUSSAIN
Director Of Marketing
UMAIR KHALIQ
Manager Of Management
KHUSHBU AKRAM
The Bandhan Company are handling every event from booking venues to our superb cuisine.
We are passionate about how events Our team is a highly skilled and cohesive group that is dedicated to
providing high quality service .
EVENT MANAGMENT
UMAIR KHALIQL1F12MBAM2018
Planning
•First meeting with the client – confirming budget, requirements, preferences, functions, dates etc. Providing necessary consultation, wherever required.
•Internal meetings – deciding the venue, theme, décor, other wedding-related items as per the client’s requirements and preferences
Co-ordination
•Drafting the entire wedding plan with the client; finalizing agreements and using technology, enabling clients to have a feel of the event
•Finalizing agreements and designs/costs with other service providers
Executio
n
•Executing the theme and décor designs on the days of the function/wedding, ensuring that attention is paid to the minute details such as floral decoration
•Executing the entire wedding and delivering all services like accommodation, travel, entertainment or catering
Wedding planning process Wedding planning process
Our Services
Access to a range of prestigious
venues.
Co-ordination and management of
external service
providers.
Floor managing corporate events.
Provision & serving of beautifully
prepared, delicious
food and drink.
Provision of experienced & well
trained staff
Invitations and gifts
Wedding venue and theme
Food
Photography & Videography
Travel and accommodation
Logistics and security
Clothing and make-up
Entertainment
Couple website
Services Offered
SERVICES LIFE CYCLE
WHAT WE DO
.
We offering the highest standard of gastronomy. All our menus are based on both traditional and populardishes,freshly made and using the finest of ingredient. The Bandhan Catering team will work with you to devise menu of your choice and needs. We can offer you taster session. We also offer 100% halal food
Wedding food
Flower Arrangements
Brides Bouquets'
Centre pieces
Matinee vase
Bouquets
Candle with flower
Tall vase
Wedding car
Your wedding your style… From classic to traditional to the latest Rolls Royce…arrive in style.
SAJID HUSSAINL1F12MBAM
Clothing and make up
We also offer bridal & Groom dress and make up on the demand of customer in a very low cost…
Invitation Cards
Nowadays there are a lot of options to select an invitation
card. Couples to wed can choose from a variety of
beautiful design to make their special moments more
special.
Wedding Cakes
Extensive range of cakes. We have a wide range to choose from to gallery
We have extensive range of desserts what ever your requirement
Chocolate fountain and Fruit Displays
Lighting and Gates
House lighting and gates, what
ever your requirements we
should be able to accommodate
Themes
Once the wedding venue has been decided upon Bandhan Weddings oper team will call on their global network of tried-and-tested
SAAD ALIL1F12MBAM20
Effects towards society
Wedding is an important event in people's life that many people are willing to organize by themselves on the small and more intimate scale. However, not all of them have the time and wish to expend the effort on doing so and happier to pay a professional to come along and deal with all the details of planning, organizing, operating and managing to ensure everything goes smoothly.
Consumer behavior
Consumer attention.
Promotional and marketing strategies.
Advertisements and promotional.
Consumer behavior towards our new
venture. Behaviors and views of the consumers.
Small team Lack of resources New comer in market Marketing campaign.
Government regulations Low entrance there should
leads to high competing level
Early entry into the Pakistani market enables a strong brand recall value.
Transparent offering price Optimum use of Technology and
Media
Relatively new concept in Pakistan.Growing needs for customized wedding.Expansion plans to other metros, and later in the smaller towns.
HASINA SADIQ KHANL1F12MBAM2016
MARKETING PLAN
Product
Full emphasis on our customers requirement .
Serving humanity by providing our services to people.
Fulfill our customers needs and desires.
Decorate their initial stage of forever journey.
Price
Our prices are quiet lower as compare
to other wedding planners.
Providing different package ,which are
cheaper.
For sake of our customers goodwill
Place Set our small business in gull berg.
Give our Quantity, Services at our customers door steps.
Everyone can locate us easily.
Lahore
Promotion
Number one wedding planner in the Pakistan. We are providing our quality and rational satisfaction to our customers.
We are also providing excellent customer services to our customers.
We are promoting our business through several of way. e.g. by advertising on television , radios , on different websites and on sign boards so that we could attract the customers
Competitive edge
Offering reasonable packages.
Economical & affordable.
Free photography packages in case of booking the hall .
Special discounts for those who are having membership with us.
Prices would be more discountable in case of booking by the member.
DURAIZ JANJUAl1f12mbam2012 DURAIZ JANJUAL1F12MBAM2012
Brand Equity
Bandhan wedding planner
Slogan: Make your Dream come true
LOGO:
POSITION
Creating a lot of novel wedding . Parties makes customers satisfied -Novel (fantastic) - Creative - Satisfactory
FinancePerforma of Profit & Loss Account (year 1)
Services Cash Direct Cost of servicesOtherTotal Cost of SalesGross MarginOperating Expenses:Payroll(Wages)Sales and Marketing and Other ExpensesDepreciationLeased EquipmentUtilitiesRentOtherTotal Operating ExpensesProfit
95,300
0
0
0
95,300
53,100
4,550
0
2,500
0
3,000
10,000
(57,650)
22,150
FinanceBalance Sheet
Cash 174,016Accounts Receivable 11,686
Other Current Assets 16,548Cash at bank 500,000Total Current Assets 551,000
Long-term AssetsMusic Instruments 100,000Laptop 50,000Projector 50,000Equipment 100,000Total Long-term Assets 300,000Total Assets 1002,250Liabilities and Capital Current Liabilities 0Long-term LiabilitiesTotal LiabilitiesCapital 1000,000Earnings 22,150Total Capital 1002,250Total Liabilities and Capital 1002,250
FINANCEPurchases• Laptop 50000• Equipment 100000• Projector 50000• Music Instruments 100000• • Revenues Earned from the services are Rs 95,300 includes
the services which are rendered.• There is no cost of services because these are provided by
them and there is no disposal of things only includes the usage of asset.
ACHIVEMENTS We want to achieve the goals that we have decided to become the leading wedding planner in Pakistan. Through our innovation we can attract the customer, so that we will get a chance to celebrate their happiness immensely. By expanding our business we will also provide employment opportunity to the skilled and efficient person.