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7/22/2019 Master Rad Zavrsena Verzija(1)
1/109
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, 2011. .
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, ..
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................................................................................................................................... 8
bstract ...................................................................................................................................... 9
....................................................................................................................................... 10
I. - ...................... 12
1.1. ........................................................................... 12
1.2. ....................................................................................................................... 13
1.3. ........................................................................ 13
II. , .................. 14
2.1. .......................................................................... 14
2.2.-, ............................................................................................................. 17
2.3. ..................................................................... 19
III.
........................................................................................................... 22
3.1. (, ,
) ............................................................................................................. 22
3.2.
............................................................................................................... 24
3.3.............................................................................................. 25
3.4.............................................................. 27
IV. ............................... 29
4.1................................................................................................... 29
4.2............................................................................................... 29
4.3. ............................................ 30
V.
.......................................................................................................................... 31
5.1. ................................................ 31
5.2........................................ 34
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5.3. ........................... 35
5.4. .......... 36
5.5. ................................................................................ 37
5.5.1. .............................................................. 37
5.5.2..................................................................................... 38
5.5.3. () .......................................... 38
5.5.4.>>Business format franchising
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5
7.3.1. ............................................................. 49
7.3.1.1. .......................... 497.3.1.2. ..................................................... 507.3.1.3. ........................................................ 507.3.1.4.
........................................................................................................................ 51
7.3.1.5. ....................................................................................................................... 5
1
7.3.1.6......................................................................................................................... 5
1
7.3.1.7.........................................................................................................................5
2
7.4. .......................................................................................................................................... 5
2
VIII.
...54 8.1.
...................................................................................................................................................
54
8.1.1. ........................................................................................................................... 5
4
8.1.2. ........................................................................................................................... 5
5
8.1.3. ........................................................................................................................... 5
5
8.1.4. ()
........................................................................................................................... 55
8.1.5............................................................................................................................ 5
5
8.2........................................................................................................................................... 5
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6
6
8.2.1............................................................................................................................ 5
6
8.2.2. ( )........................................................................................................................... 5
6
IX. .................................................................................................................................................. 5
8
9.1........................................................................................................................................... 5
8
9.2. .......................................................................................................................................... 5
9
9.3.- .......................................................................................................................................... 6
0
9.3.1. ............................................................................................................................ 6
0
9.3.2. knw-hw ........................................................................................................................... 6
0
9.3.3., ............................................................................................................................ 6
1
9.3.4. (, )..62
9.3.5............................................................................................................................. 6
2
9.3.6............................................................................................................................. 6
3
9.4........................................................................................................................................... 6
4
9.4.1............................................................................................................................. 6
4
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7
9.4.2. ............................................................................................................................ 6
5
9.4.3............................................................................................................................. 6
5
X.
................................................................................................................................................... 6
6
10.1. .......................................................................... 66
10.1.1. ................................................... 66
10.1.2. ............................................................ 68
10.1.3. :rulefreason per se;
;
................................................................................................................... 69
10.2.
.............................................................................................................................. 70
10.2.1. ............................. 70
10.2.2. .......................................................... 70
10.2.3. () ............................... 71
10.2.4. ( ying arragements ) .................................... 71
10.3. ...................................................... 71
10.3.1. ................................ 73
10.3.2. 81. ....... 73
10.3.3.- ,, de min imis............................... 74
10.3.4..4087 85(3)
-.................................... 74
XI.
...................................... 77
11.1........ 77
11.2.
78
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8
11.2.1. ................................................ 78
11.3........................................................................ 79
11.3.1. ........................................................................... 79
11.3.1.1.................................................................................................... 79
11.3.1.2.................................................................................................... 80
11.4. .......................................... 81
11.4.1. ......................................................................................................................... 8
2
11.4.2.......................................................................................................................... 8
211.4.3.
.........................................................................................................................8
3
11.4.4.......................................................................................................................... 8
4
11.4.5.......................................................................................................................... 8
5
XII.
.................................................................................................................................................
89
12.1....................................................................................................................................... 8
9
12.2. UNIDROIT-
......................................................................................................................................
89
XIII. ....................................................................................................................... 92
13.1......................................................................................................................................... 9
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9
2
13.2. ....................................................................................................................................... 9
3
13.3........................................................................................................................................ 9
8
XIV. ................................................................................................................................................. 10
0
XV. ......................................................................................................................... 104
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477
.
,
.
,
.
,
, >>
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488
bsrc
This paper deals with the conceptual and legal determination of franchising and it s role and
importance for the economic development of countries. Thanks to the business opportunities they
have had businessmen met, the technique of franchising has evolved and is fully justified to
conclude that franchising their business suffered after the formation of long-standing businesspractices.
Guided by examples and practice of conducting business franchise in the world, the goal of this
research is actually pointing to the possibility of economic development and international
communication in our country through the application of franchising in the areas of business
eligible for the implementation of this system of business.
Establishing a system of cooperation between two or more undertakings by means of
franchising, in addition to the rights and obligations that make up this complex and burdening
bilaterally binding contract, according to the>> law package law package
7/22/2019 Master Rad Zavrsena Verzija(1)
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10
.
, .
.1.
() () ,
()
.
() , ,
()
.
,
.
,
,
.
.
,
,
.
XIX - XX
.
,
.
,
,
1- , :, , 1896.
7/22/2019 Master Rad Zavrsena Verzija(1)
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11
.
,
,,
, 2.
-
, () .
,, ,,
( ),
. ()
,
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2;-.
7/22/2019 Master Rad Zavrsena Verzija(1)
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12
I.-
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. , ,.
XIX
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7/22/2019 Master Rad Zavrsena Verzija(1)
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13
1.2.
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.
:
,
.
:
,
.
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.
1.3.
.
.
.
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, .
7/22/2019 Master Rad Zavrsena Verzija(1)
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14
II.,
2.1.
.
()
3
. , , .
() ,
,
.
,
,
,
.
, >> >
7/22/2019 Master Rad Zavrsena Verzija(1)
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15
,
,
.
, ,,
(,,licencia) ,
.
,
.
.
,,, .
,, ( public sector
franchises ) 6.
, ,
, ,, ,
:
1. ,,nufacturing franchise ( ) - nw-hw
(, , )
(Coc-Col).
2. ,,Product franchising ( ) - ,
.
3. ,,Business format franchising ( ) -
() .
, ,
6 -
. Centre for Policy Studies
1991.. Ryl il- ( )
., 1993.. 5-7-
- ( )
, .
:John,Hamilton,Pratt,Franchising Law and Practice,London ,1993,.1001 (looseleaf).
7/22/2019 Master Rad Zavrsena Verzija(1)
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16
(, , ) .
,
.
, , .
, .
, ,
,
7.
, Singer chine Company
(1863.),
.
(1883.), General rs
CC-Cl
(1892.).
,
,
,
.
,
.
, ,
nw-hw .
,
.
(business format franchising) >>
7/22/2019 Master Rad Zavrsena Verzija(1)
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17
2.2.,
, ,
.
, (,,IF-
), X (
-International Franchise Committee) (Section on Business
Law) (International Bar Association),
,,. , g.lexander S.nigsberg-
.1989.
(,,Lexicon of Terms Used in International Franchising) ,,International Bar
Association London.
1. Franchising agreement Franchisor/Franchisee Licence
Agreement Licencor/Licencee/
2. Master Franchise 1.Franchisor/ Area FranchiseFranchisor/stergreement 2.Sub-Franchisor greement Franchisee 1./ Area Licence ster franchisor/ 2. Agreement Master franchisee
Master franchisor/Franchisor
3.w Party Sub-Franchise 1.Sub-Franchisor Franchise greement Franchisor/Franchisgreemen(. 2.Sub-Franchisee Licence greement sr Franchis/ Franchis
sr Franchisegremeent-)
- 1.
2.
4.hr pry Sub-Franchise 1.Franchisor/ Franchise greement Franchisor/stergeement ( 2.Sub-Franchisor / Licence greement Franchis/Franchisee sr 3.Sub-Franchis wner/Franchisor/ franchise greementa-) 1./Troslojni Ugovor o 2.Subfranizer ili Owner/Mastersubfranizingu ili Podfranizer, Franchisee/podfranizingu 3.Subfranizat ili Sub-Franchisee
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18
Podfranizat
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19
5.Franchise DevelopmentAgreement developmentUgovor
Franchisor/Franchise Developer/ developer
Multiple Unit FranchiseAgreementMaster DevelopmentAgreement
Franchisor/Franchisee
6.Unit Franchise Agreement o
Franchisor/Franchisee /
Licence Agreement Franchisor/Areadeveloper
.
,
.
,, (master franchise agreement)
, , , ,
, , .
,, (franchise developmen agreement)
.
:
(1) ,,initial fee() ,
(2) ,,continuing franchisefee ( ,,royalityes), ,
,
(3) (royalityes fee) ,,gross revenue ( ),
(4) ,,franchise unit,,franchise outlet ( ,... ) .
,,franchising package
,, ,,
.
,
, nw-hw
7/22/2019 Master Rad Zavrsena Verzija(1)
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20
,
.
,
, ,
.
2.3.
,
.
,
.
rk bell
( - ).
kugawa , Norenkai
.
, , ,
8.
,
(tied house arrangements) (tide house)
., XVIII ,
.
,,Singer Sewing achine Company(
)
,, 100$. ,,Singer
,
,
, , .
, ,
9.
8V., ., .ndelsohn,h Guid Franchising,st.d.1992..19.9,.,,,,,2003.
7/22/2019 Master Rad Zavrsena Verzija(1)
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20
,
.
(Cc-Cl).
, ,,soft drink
manufacturing franchise ( ).
XX 77
. o
,
,
.
, ,
(franchised ,,gency ,,dealer) .
( 1989. ) General trs Ford
tor Company.
1912.
( Rockefeller-
Standard Oil ) .
.
1902. Lewis .Legget
(
),
( ) ( ).
,,Rexall10
.
,
-.
. 30-
10 Rosenberg:..,.3.
7/22/2019 Master Rad Zavrsena Verzija(1)
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21
.
.
Wisconsin 1935.
1937.11.
,,Ben Franklin Variety Stores,
1927.. 60- 2.400
12.
30- Howard hnson
. ,
Howard hnson-.
, Howard 1940.
Howard hnson.
1937.
,,Laines t Pingyin,.
1930-1950.
.
1960. (IFA)
.
11 Wisconsin Statues 218.01(3). : (1)
, ; (2)
() ,
, ; (3),
....
* , , ,
. ,
.12 Lewis , Rudnick : ,,n Introduction Franchising, International Franchising- n verview , d.rtinndelsohn ,.4.
7/22/2019 Master Rad Zavrsena Verzija(1)
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22
III.
. , ,
.
3.1.( , , )
.
: >>
()
-
, ( )
( ) , ,
,
, -
. , ,
() ()
( )>>> -
,
- ,
13 Stanwortirby, Franchising nd th Franchise Relationship, , 1991, .1, .49.14 .,.,, ,eoa,1976.
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23
, ,
,
>> ...
.
, ,
() (
) .
>>
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24
,
-,
-
,
() (), ,
, , , , ,
,
,
,,
nw-hw , ,
,
() ,
,
,
19 .,.,-,..,.32.20 ., , .., .25/26.
7/22/2019 Master Rad Zavrsena Verzija(1)
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21 . UNIDROIT--Study LXVIII_Dc.5,.1-2.22
FTC-Rule UNIDROIT- ,1994 Study LXVIII-Dc.8,.8.
25
. ,
, ()
() , nw-hw-, ,
, ()
,
,
, , , ,
() ,
, ,
(),
.
, ,
, -, , .
, ,
, -, ikva Bill>ruger Bill> () ()
, , ;
, , , ,
;
7/22/2019 Master Rad Zavrsena Verzija(1)
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26
,,
;
25000
, , ,
:
,
, , ,
, , , ,
,
() ,
,
,image>
, ,
23 FTC-;
;., ,..,.21.
,, .
.24
New-Yrk,
( UNIDROIT-,.13).25 . UNIDROIT-, 1992, Study LXVIII-Dc.4.26 V.Franchise Provisions, Law f Industrial Property , UNIDROIT-a,.35.
7/22/2019 Master Rad Zavrsena Verzija(1)
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27
, ,, nw-hw
>nw-hw>
,
,
- ()
- Soc.Standa v.Soc.Arcbaln
rt27>Stefanel
7/22/2019 Master Rad Zavrsena Verzija(1)
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28
) ( ),
, ,
,
, nw-hw . ,
28.
. ,
.
28 . .,Frignani,..,.233.
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29
IV.
, .
4.1.
,
, , ,
, gdwill-,
.
, gdwill,
.
.2 , ,
, .
.
.
4.2.
, ,
, , ,
, ,
.
.
.>>
7/22/2019 Master Rad Zavrsena Verzija(1)
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30
4.3.
,
( ) :
,.
.
,
( >>
7/22/2019 Master Rad Zavrsena Verzija(1)
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32
,
7/22/2019 Master Rad Zavrsena Verzija(1)
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33
.
.
()
() (, -
...). >>>
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34
5.2.
,
, : ,
, , ,
35.
,
.
.
,
.
.
.
:
1. ,2. (development greement),3. .
() ,
.
(direct franchising)
,
(). ,
36.
,
:
( ) ( ) .
35Wlker, Bruce, ,,h Wlker Report , risona State University, un 1988, International
Franchisesscitin.36
UNIDROIT: .., .5.
7/22/2019 Master Rad Zavrsena Verzija(1)
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35
(
)37.
, ,
.
.
joint venture ( ),
. , utatis utandis,
(
)38 .
,
:
1. ( branchperation), ,2. ( subsidiary company) 3. ( oint ventur greement)
.
( ) .
, ,
,
.
.
5.3
.
(unit franchise
agreement) .
.
().
37WIPO:..,.5.
38,., ,, , , 2003.
7/22/2019 Master Rad Zavrsena Verzija(1)
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36
(area representati on agreement)
,
.
.
(development agreement-
)
.
..
(ster franchisegreement)
()
.
.
,
.
.
5.4.
.
,
,
.
.
.
>>fast fd
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37
,
.
:
c Donalds, rDonut, Pizz Hut, Burger King .
,, ,
, ,,
.
a.
,
,.
Hytt, Hilton, Shrton, Intercontinental ,
(goodwill) .
. (Budget Rent--Car Corp),
(merican Dynamics, Business Data Services),
.
5.5.
, :
1. ,2. 3. - .
5.5.1.
, ,
. , ,
(goodwill, knw-hw,,
) .
, .
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38
( )
.
- General
Motors, .
5.5.2.
(, , ...)
,,knw-hw-.
>>>>Business format franchising>
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39
VI.,
6.1.
. ,
.
,
.
6.1.1.
39.
, , , , ,
, .
,
, . ,,
,
>>
7/22/2019 Master Rad Zavrsena Verzija(1)
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40
.
,
FTC ( ).
>>
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41
, ,
.
.
(, knw-hw,, , ).
.
,
.
( )
.
>>
7/22/2019 Master Rad Zavrsena Verzija(1)
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42
6.3.
:
sui-generis, , ( ),
.
6.3.1. sui-generis
.
, knw-hw, ,
(, )
.
.
sui-generis.
,
sui-generis. sui-generis
,
,.
6.3.2.
.
,
, .
.
.
6.3.3.
.
(, , ...)
.
7/22/2019 Master Rad Zavrsena Verzija(1)
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43
, ,
rebus sic stanmibus,
42
.
6.3.4.
,
.
.
42 , , , 134, , ,1996.
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VII.
7.1.
. , :
, , ,
, .
.
- 25 ( 5 ). ,
.
( )-
. ,
()
.
(
)
.
- (causa finalis)-
.
knw-hw,
, .
.
-
.
-
.
7/22/2019 Master Rad Zavrsena Verzija(1)
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45
-
.
7.2.
.
.
7.2.1.
()
, .
() ; ,
,
(),
43.
, ,
knw-hw-.
(, ,, ).
knw-hw ( ) a ,
, .
, knw-hw (
, , , )
. ()
knw-hw.
,
.
(,):
-
43, ,, ,, 1996.
7/22/2019 Master Rad Zavrsena Verzija(1)
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46
,
.
.
, -
(, , ).
- .
,
,
, .
,
,44.
.
7.2.2.
45
.
.
,
.
.
.
() , 46
.
44.,, ..,.53.
45.,-, ..,.72-73,75.
46Lanham ct, FTC Rule.
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49V.Ph.Bessis,..,.71.
47
7.2.3.
,
.
- (rylity) ,,
(initial fe).
- (initial fee)-
,
,
( )47.
.
- (royality)-
( ),
,
48.
,,
.
, , , ,
, knw-hw ,
, ,
, 49.
-
.
-
( ), . knw-hw-
.
47., ndelsohn,..,.91.
48 ......................................, .97.
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48
-
.
- knw-hw-50.
. , ,
.
,
51.
>>
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49
,
.
.
, ,
.
,
, ,
.
,
,.
,
. ,
.
.
7.3.1.
:
- , , , , ,knw-hw-, , ,
- ,- ,- , , ,- ,- ,- ,- 52.
7.3.1.1.
.
52 .., , , , 9-10, 1993, .1422 .
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50
,
knw-hw
.
7.3.1.2. ()
.
/,
.
,
.
.
,
.
7.3.1.3.
, , ,
53.
,
,
54.
- need t know -
. knw-hw
53.698..54.56(4)..
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51
.
knw-hw-.
7.3.1.4. ,
,
. ,
, .15(7)
.56(2) .
, .
7.3.1.5. () (initial
fee)
(royality fee) (
).
;j (
,)55.
, (
FTC Rules) x.
7.3.1.6. ( )
56.
( .4087 .85. ).
55 , , , , 134, ,1996.56 .., , .., .1427.
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7.3.1.7.
, .
.
. - .4087/88
,
57.
7.4.
,
( , knw-hw,
).
, .
,
.
,
,
58
.
57 ., , , , , 16 17 1995 , .58 ,, ( , ) , ,, ( artin , ndelsohn : Guidet Franchising , London , 1992 ) :
,, - , . , , .
,, : , . . . ( . ) . . . .
( ). ( ) .
,
.
. ,
, .
: ,
.
:.
. .
, , ,
.
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53
: ,
; .
.
, ,
.
.
:
.
.
.
,, , .
,, , , .
,
.
( c Donalds )
.
.
.
, , .
.
, .
.
.
( , ) ..
( Benetton )
, ,
( shelf life ).
( ) .
.
.
.
.
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54
VIII.
8.1.
,
.
.
59.
. ,
, .
,
.
8.1.1.
.
.
,
.
knw-hw-,
, .
knw-hw,
. knw-hw
, knw-hw-
knw-hw.
59, , , 134 , , 1996.
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55
8.1.2.
,
.
.
.
.
8.1.3.
.
()
, , .
,
() ()
.
8.1.4. ()
. ,
.
FTC
UFOC
>>
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56
.
,
.
8.2.
.
.
8.2.1.
, . (
)
.
,
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35.Walker, Bruce, The Walker Report, Arisona State University, 1988.36.Wiskonsi Statues 218.01(3).37.WIPO:Report by the World Intellectual of Capitalism, New York, 1985.
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