Master Rad Zavrsena Verzija(1)

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    -

    : -:

    :

    II

    :

    ,,

    : :

    . ,..

    , 2011. .

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    :

    : .

    : .

    : .

    :

    , ..

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    ................................................................................................................................... 8

    bstract ...................................................................................................................................... 9

    ....................................................................................................................................... 10

    I. - ...................... 12

    1.1. ........................................................................... 12

    1.2. ....................................................................................................................... 13

    1.3. ........................................................................ 13

    II. , .................. 14

    2.1. .......................................................................... 14

    2.2.-, ............................................................................................................. 17

    2.3. ..................................................................... 19

    III.

    ........................................................................................................... 22

    3.1. (, ,

    ) ............................................................................................................. 22

    3.2.

    ............................................................................................................... 24

    3.3.............................................................................................. 25

    3.4.............................................................. 27

    IV. ............................... 29

    4.1................................................................................................... 29

    4.2............................................................................................... 29

    4.3. ............................................ 30

    V.

    .......................................................................................................................... 31

    5.1. ................................................ 31

    5.2........................................ 34

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    4

    5.3. ........................... 35

    5.4. .......... 36

    5.5. ................................................................................ 37

    5.5.1. .............................................................. 37

    5.5.2..................................................................................... 38

    5.5.3. () .......................................... 38

    5.5.4.>>Business format franchising

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    5

    7.3.1. ............................................................. 49

    7.3.1.1. .......................... 497.3.1.2. ..................................................... 507.3.1.3. ........................................................ 507.3.1.4.

    ........................................................................................................................ 51

    7.3.1.5. ....................................................................................................................... 5

    1

    7.3.1.6......................................................................................................................... 5

    1

    7.3.1.7.........................................................................................................................5

    2

    7.4. .......................................................................................................................................... 5

    2

    VIII.

    ...54 8.1.

    ...................................................................................................................................................

    54

    8.1.1. ........................................................................................................................... 5

    4

    8.1.2. ........................................................................................................................... 5

    5

    8.1.3. ........................................................................................................................... 5

    5

    8.1.4. ()

    ........................................................................................................................... 55

    8.1.5............................................................................................................................ 5

    5

    8.2........................................................................................................................................... 5

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    6

    6

    8.2.1............................................................................................................................ 5

    6

    8.2.2. ( )........................................................................................................................... 5

    6

    IX. .................................................................................................................................................. 5

    8

    9.1........................................................................................................................................... 5

    8

    9.2. .......................................................................................................................................... 5

    9

    9.3.- .......................................................................................................................................... 6

    0

    9.3.1. ............................................................................................................................ 6

    0

    9.3.2. knw-hw ........................................................................................................................... 6

    0

    9.3.3., ............................................................................................................................ 6

    1

    9.3.4. (, )..62

    9.3.5............................................................................................................................. 6

    2

    9.3.6............................................................................................................................. 6

    3

    9.4........................................................................................................................................... 6

    4

    9.4.1............................................................................................................................. 6

    4

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    7

    9.4.2. ............................................................................................................................ 6

    5

    9.4.3............................................................................................................................. 6

    5

    X.

    ................................................................................................................................................... 6

    6

    10.1. .......................................................................... 66

    10.1.1. ................................................... 66

    10.1.2. ............................................................ 68

    10.1.3. :rulefreason per se;

    ;

    ................................................................................................................... 69

    10.2.

    .............................................................................................................................. 70

    10.2.1. ............................. 70

    10.2.2. .......................................................... 70

    10.2.3. () ............................... 71

    10.2.4. ( ying arragements ) .................................... 71

    10.3. ...................................................... 71

    10.3.1. ................................ 73

    10.3.2. 81. ....... 73

    10.3.3.- ,, de min imis............................... 74

    10.3.4..4087 85(3)

    -.................................... 74

    XI.

    ...................................... 77

    11.1........ 77

    11.2.

    78

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    8

    11.2.1. ................................................ 78

    11.3........................................................................ 79

    11.3.1. ........................................................................... 79

    11.3.1.1.................................................................................................... 79

    11.3.1.2.................................................................................................... 80

    11.4. .......................................... 81

    11.4.1. ......................................................................................................................... 8

    2

    11.4.2.......................................................................................................................... 8

    211.4.3.

    .........................................................................................................................8

    3

    11.4.4.......................................................................................................................... 8

    4

    11.4.5.......................................................................................................................... 8

    5

    XII.

    .................................................................................................................................................

    89

    12.1....................................................................................................................................... 8

    9

    12.2. UNIDROIT-

    ......................................................................................................................................

    89

    XIII. ....................................................................................................................... 92

    13.1......................................................................................................................................... 9

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    9

    2

    13.2. ....................................................................................................................................... 9

    3

    13.3........................................................................................................................................ 9

    8

    XIV. ................................................................................................................................................. 10

    0

    XV. ......................................................................................................................... 104

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    477

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    488

    bsrc

    This paper deals with the conceptual and legal determination of franchising and it s role and

    importance for the economic development of countries. Thanks to the business opportunities they

    have had businessmen met, the technique of franchising has evolved and is fully justified to

    conclude that franchising their business suffered after the formation of long-standing businesspractices.

    Guided by examples and practice of conducting business franchise in the world, the goal of this

    research is actually pointing to the possibility of economic development and international

    communication in our country through the application of franchising in the areas of business

    eligible for the implementation of this system of business.

    Establishing a system of cooperation between two or more undertakings by means of

    franchising, in addition to the rights and obligations that make up this complex and burdening

    bilaterally binding contract, according to the>> law package law package

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    10

    .

    , .

    .1.

    () () ,

    ()

    .

    () , ,

    ()

    .

    ,

    .

    ,

    ,

    .

    .

    ,

    ,

    .

    XIX - XX

    .

    ,

    .

    ,

    ,

    1- , :, , 1896.

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    11

    .

    ,

    ,,

    , 2.

    -

    , () .

    ,, ,,

    ( ),

    . ()

    ,

    ,,

    .

    ,

    .

    2;-.

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    12

    I.-

    1.1.

    , . ,

    . , ,.

    XIX

    , ,

    .

    ,

    .

    nw-hw

    , ,

    ,

    .

    .

    .

    .

    ,

    ,

    .

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    13

    1.2.

    :

    :

    .

    :

    ,

    .

    :

    ,

    .

    :

    .

    1.3.

    .

    .

    .

    ,

    .

    , .

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    14

    II.,

    2.1.

    .

    ()

    3

    . , , .

    () ,

    ,

    .

    ,

    ,

    ,

    .

    , >> >

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    15

    ,

    ,

    .

    , ,,

    (,,licencia) ,

    .

    ,

    .

    .

    ,,, .

    ,, ( public sector

    franchises ) 6.

    , ,

    , ,, ,

    :

    1. ,,nufacturing franchise ( ) - nw-hw

    (, , )

    (Coc-Col).

    2. ,,Product franchising ( ) - ,

    .

    3. ,,Business format franchising ( ) -

    () .

    , ,

    6 -

    . Centre for Policy Studies

    1991.. Ryl il- ( )

    ., 1993.. 5-7-

    - ( )

    , .

    :John,Hamilton,Pratt,Franchising Law and Practice,London ,1993,.1001 (looseleaf).

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    16

    (, , ) .

    ,

    .

    , , .

    , .

    , ,

    ,

    7.

    , Singer chine Company

    (1863.),

    .

    (1883.), General rs

    CC-Cl

    (1892.).

    ,

    ,

    ,

    .

    ,

    .

    , ,

    nw-hw .

    ,

    .

    (business format franchising) >>

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    17

    2.2.,

    , ,

    .

    , (,,IF-

    ), X (

    -International Franchise Committee) (Section on Business

    Law) (International Bar Association),

    ,,. , g.lexander S.nigsberg-

    .1989.

    (,,Lexicon of Terms Used in International Franchising) ,,International Bar

    Association London.

    1. Franchising agreement Franchisor/Franchisee Licence

    Agreement Licencor/Licencee/

    2. Master Franchise 1.Franchisor/ Area FranchiseFranchisor/stergreement 2.Sub-Franchisor greement Franchisee 1./ Area Licence ster franchisor/ 2. Agreement Master franchisee

    Master franchisor/Franchisor

    3.w Party Sub-Franchise 1.Sub-Franchisor Franchise greement Franchisor/Franchisgreemen(. 2.Sub-Franchisee Licence greement sr Franchis/ Franchis

    sr Franchisegremeent-)

    - 1.

    2.

    4.hr pry Sub-Franchise 1.Franchisor/ Franchise greement Franchisor/stergeement ( 2.Sub-Franchisor / Licence greement Franchis/Franchisee sr 3.Sub-Franchis wner/Franchisor/ franchise greementa-) 1./Troslojni Ugovor o 2.Subfranizer ili Owner/Mastersubfranizingu ili Podfranizer, Franchisee/podfranizingu 3.Subfranizat ili Sub-Franchisee

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    18

    Podfranizat

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    19

    5.Franchise DevelopmentAgreement developmentUgovor

    Franchisor/Franchise Developer/ developer

    Multiple Unit FranchiseAgreementMaster DevelopmentAgreement

    Franchisor/Franchisee

    6.Unit Franchise Agreement o

    Franchisor/Franchisee /

    Licence Agreement Franchisor/Areadeveloper

    .

    ,

    .

    ,, (master franchise agreement)

    , , , ,

    , , .

    ,, (franchise developmen agreement)

    .

    :

    (1) ,,initial fee() ,

    (2) ,,continuing franchisefee ( ,,royalityes), ,

    ,

    (3) (royalityes fee) ,,gross revenue ( ),

    (4) ,,franchise unit,,franchise outlet ( ,... ) .

    ,,franchising package

    ,, ,,

    .

    ,

    , nw-hw

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    20

    ,

    .

    ,

    , ,

    .

    2.3.

    ,

    .

    ,

    .

    rk bell

    ( - ).

    kugawa , Norenkai

    .

    , , ,

    8.

    ,

    (tied house arrangements) (tide house)

    ., XVIII ,

    .

    ,,Singer Sewing achine Company(

    )

    ,, 100$. ,,Singer

    ,

    ,

    , , .

    , ,

    9.

    8V., ., .ndelsohn,h Guid Franchising,st.d.1992..19.9,.,,,,,2003.

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    20

    ,

    .

    (Cc-Cl).

    , ,,soft drink

    manufacturing franchise ( ).

    XX 77

    . o

    ,

    ,

    .

    , ,

    (franchised ,,gency ,,dealer) .

    ( 1989. ) General trs Ford

    tor Company.

    1912.

    ( Rockefeller-

    Standard Oil ) .

    .

    1902. Lewis .Legget

    (

    ),

    ( ) ( ).

    ,,Rexall10

    .

    ,

    -.

    . 30-

    10 Rosenberg:..,.3.

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    21

    .

    .

    Wisconsin 1935.

    1937.11.

    ,,Ben Franklin Variety Stores,

    1927.. 60- 2.400

    12.

    30- Howard hnson

    . ,

    Howard hnson-.

    , Howard 1940.

    Howard hnson.

    1937.

    ,,Laines t Pingyin,.

    1930-1950.

    .

    1960. (IFA)

    .

    11 Wisconsin Statues 218.01(3). : (1)

    , ; (2)

    () ,

    , ; (3),

    ....

    * , , ,

    . ,

    .12 Lewis , Rudnick : ,,n Introduction Franchising, International Franchising- n verview , d.rtinndelsohn ,.4.

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    22

    III.

    . , ,

    .

    3.1.( , , )

    .

    : >>

    ()

    -

    , ( )

    ( ) , ,

    ,

    , -

    . , ,

    () ()

    ( )>>> -

    ,

    - ,

    13 Stanwortirby, Franchising nd th Franchise Relationship, , 1991, .1, .49.14 .,.,, ,eoa,1976.

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    23

    , ,

    ,

    >> ...

    .

    , ,

    () (

    ) .

    >>

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    24

    ,

    -,

    -

    ,

    () (), ,

    , , , , ,

    ,

    ,

    ,,

    nw-hw , ,

    ,

    () ,

    ,

    ,

    19 .,.,-,..,.32.20 ., , .., .25/26.

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    21 . UNIDROIT--Study LXVIII_Dc.5,.1-2.22

    FTC-Rule UNIDROIT- ,1994 Study LXVIII-Dc.8,.8.

    25

    . ,

    , ()

    () , nw-hw-, ,

    , ()

    ,

    ,

    , , , ,

    () ,

    , ,

    (),

    .

    , ,

    , -, , .

    , ,

    , -, ikva Bill>ruger Bill> () ()

    , , ;

    , , , ,

    ;

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    26

    ,,

    ;

    25000

    , , ,

    :

    ,

    , , ,

    , , , ,

    ,

    () ,

    ,

    ,image>

    , ,

    23 FTC-;

    ;., ,..,.21.

    ,, .

    .24

    New-Yrk,

    ( UNIDROIT-,.13).25 . UNIDROIT-, 1992, Study LXVIII-Dc.4.26 V.Franchise Provisions, Law f Industrial Property , UNIDROIT-a,.35.

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    27

    , ,, nw-hw

    >nw-hw>

    ,

    ,

    - ()

    - Soc.Standa v.Soc.Arcbaln

    rt27>Stefanel

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    28

    ) ( ),

    , ,

    ,

    , nw-hw . ,

    28.

    . ,

    .

    28 . .,Frignani,..,.233.

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    29

    IV.

    , .

    4.1.

    ,

    , , ,

    , gdwill-,

    .

    , gdwill,

    .

    .2 , ,

    , .

    .

    .

    4.2.

    , ,

    , , ,

    , ,

    .

    .

    .>>

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    30

    4.3.

    ,

    ( ) :

    ,.

    .

    ,

    ( >>

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    32

    ,

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    33

    .

    .

    ()

    () (, -

    ...). >>>

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    34

    5.2.

    ,

    , : ,

    , , ,

    35.

    ,

    .

    .

    ,

    .

    .

    .

    :

    1. ,2. (development greement),3. .

    () ,

    .

    (direct franchising)

    ,

    (). ,

    36.

    ,

    :

    ( ) ( ) .

    35Wlker, Bruce, ,,h Wlker Report , risona State University, un 1988, International

    Franchisesscitin.36

    UNIDROIT: .., .5.

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    35

    (

    )37.

    , ,

    .

    .

    joint venture ( ),

    . , utatis utandis,

    (

    )38 .

    ,

    :

    1. ( branchperation), ,2. ( subsidiary company) 3. ( oint ventur greement)

    .

    ( ) .

    , ,

    ,

    .

    .

    5.3

    .

    (unit franchise

    agreement) .

    .

    ().

    37WIPO:..,.5.

    38,., ,, , , 2003.

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    36

    (area representati on agreement)

    ,

    .

    .

    (development agreement-

    )

    .

    ..

    (ster franchisegreement)

    ()

    .

    .

    ,

    .

    .

    5.4.

    .

    ,

    ,

    .

    .

    .

    >>fast fd

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    37

    ,

    .

    :

    c Donalds, rDonut, Pizz Hut, Burger King .

    ,, ,

    , ,,

    .

    a.

    ,

    ,.

    Hytt, Hilton, Shrton, Intercontinental ,

    (goodwill) .

    . (Budget Rent--Car Corp),

    (merican Dynamics, Business Data Services),

    .

    5.5.

    , :

    1. ,2. 3. - .

    5.5.1.

    , ,

    . , ,

    (goodwill, knw-hw,,

    ) .

    , .

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    38

    ( )

    .

    - General

    Motors, .

    5.5.2.

    (, , ...)

    ,,knw-hw-.

    >>>>Business format franchising>

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    39

    VI.,

    6.1.

    . ,

    .

    ,

    .

    6.1.1.

    39.

    , , , , ,

    , .

    ,

    , . ,,

    ,

    >>

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    40

    .

    ,

    FTC ( ).

    >>

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    41

    , ,

    .

    .

    (, knw-hw,, , ).

    .

    ,

    .

    ( )

    .

    >>

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    42

    6.3.

    :

    sui-generis, , ( ),

    .

    6.3.1. sui-generis

    .

    , knw-hw, ,

    (, )

    .

    .

    sui-generis.

    ,

    sui-generis. sui-generis

    ,

    ,.

    6.3.2.

    .

    ,

    , .

    .

    .

    6.3.3.

    .

    (, , ...)

    .

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    43

    , ,

    rebus sic stanmibus,

    42

    .

    6.3.4.

    ,

    .

    .

    42 , , , 134, , ,1996.

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    44

    VII.

    7.1.

    . , :

    , , ,

    , .

    .

    - 25 ( 5 ). ,

    .

    ( )-

    . ,

    ()

    .

    (

    )

    .

    - (causa finalis)-

    .

    knw-hw,

    , .

    .

    -

    .

    -

    .

  • 7/22/2019 Master Rad Zavrsena Verzija(1)

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    45

    -

    .

    7.2.

    .

    .

    7.2.1.

    ()

    , .

    () ; ,

    ,

    (),

    43.

    , ,

    knw-hw-.

    (, ,, ).

    knw-hw ( ) a ,

    , .

    , knw-hw (

    , , , )

    . ()

    knw-hw.

    ,

    .

    (,):

    -

    43, ,, ,, 1996.

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    46

    ,

    .

    .

    , -

    (, , ).

    - .

    ,

    ,

    , .

    ,

    ,44.

    .

    7.2.2.

    45

    .

    .

    ,

    .

    .

    .

    () , 46

    .

    44.,, ..,.53.

    45.,-, ..,.72-73,75.

    46Lanham ct, FTC Rule.

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    49V.Ph.Bessis,..,.71.

    47

    7.2.3.

    ,

    .

    - (rylity) ,,

    (initial fe).

    - (initial fee)-

    ,

    ,

    ( )47.

    .

    - (royality)-

    ( ),

    ,

    48.

    ,,

    .

    , , , ,

    , knw-hw ,

    , ,

    , 49.

    -

    .

    -

    ( ), . knw-hw-

    .

    47., ndelsohn,..,.91.

    48 ......................................, .97.

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    48

    -

    .

    - knw-hw-50.

    . , ,

    .

    ,

    51.

    >>

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    49

    ,

    .

    .

    , ,

    .

    ,

    , ,

    .

    ,

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    : BRIGHT CHRISTOPHER : ,, Deregulation of ECCompetition

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    Restraints And EC Competition Law , Common Market Law Revue , Vol 32, N4 , 1995. Profesor VALENTINE

    KORAH , University College London ,

    ( .. .,. 267 . ) . Green Paper on Vertical Restraints in EC

    Competition Policy ( 1997 ) sa VALENTINE KORAH ,An Introductory Guide to EEC Competition Law and Practice ,

    Sweet & Maxwell, Oxford 1994, str. 277-284.

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    91Prof. John, Stanworth : A European Perspective on the Success of the Franchise Relationship, University of

    Westminster, London, 1995 .

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    94H., Brown, : Competing Relationships in Franchising, ABA Forum on Franchising, First Anual Forum, Washington,

    1978.95

    ,., ,, , , 2003.

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    110 ,.,, , ,,2003,op.cit.,str.319.

    111-..,.319.

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    112Shanze ,..,.77.

    113Terence,Daintith:Vital Fluids:Beer and Petrol Distribution in English Law, u Franchising and the Law,

    Christian Joerges,1991,Baden Baden,.162.

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    , 16. 17. 1995,

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    15., , , , ,

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    16.-,,, 1990.17..,,,, , 1990.18. , , Icc International

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    19. ., , , ,, 2003.

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    20. ., , , , 1993.

    21., , , ,, 2001

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    24. . , , - , ?, , , ,,, 2005.

    25. (Rechhtavrinhflic hung und Rechtsnglihung),, 1986.

    :

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    3. Brihgt, Christopher, Deregulation of EC competition Policy Rethinking article 85(1), 21stFordham Conference.

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    185, London.

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    11.Hawk, Barry- Sistem Failure:Vertical Restraints And EC Competition Law, CommonMarket Law Rewe, 1995.

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