Master Social Media Marketing With These Useful Ideas

  • Published on
    18-Aug-2015

  • View
    13

  • Download
    2

Embed Size (px)

Transcript

  1. 1. Master Social Media Marketing With These Useful Ideas When you think about it, not that many businesses take advantage of social media marketing. It is a very useful marketing tool. When used correctly, social media marketing can dramatically increase the number of customers a business receives. This article has a lot of tips that will help you kick off any social media campaigns. Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts. One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages! Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link. Read the terms of service https://www.facebook.com/SocialMediaMktg of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on,
  2. 2. otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rules before you begin. Before you begin social media marketing, research the different options for advertising available on the social networking sites. No two social media sites are the same; therefore, learning https://twitter.com/SocialCentiv/with_replies as much as you can about each is important. There may be one site that you find reaches the most people and is worthy of the majority of your time. Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested. Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and "retweet" it to all of their own followers. Look at what time of the day it is you're receiving the most responses and re-tweets from your Twitter account. Take advantage of that fact and schedule your messages to correspond with that timing. Subscribe to messaging services that will automate the times that your tweets go out, taking advantage of the most popular time periods. Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don't have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested. Always keep your Facebook and Twitter profiles updated. When consumers look for you on social media sites, they will also often look for contact information for your business. If they can't find it or the information is not accurate, then you have defeated the purpose of your social media marketing campaign. Hashtags are a great tool. Use them to promote your conferences, special events, products, and brands. Hashtags not only allow you to market these things, but they will also let you listen to what others are saying about you. This can be a great way to both promote your business and get feedback from your audience. Whatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed. Try to obtain a Twitter handle that is very close to your business name or brand name. Avoid handles like Jane7592 because nobody will remember you.. You want your name, and your brand, to be remembered so that consumers will look for it when they are shopping online or at the store. Get more people subscribing to your social media blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with
  3. 3. all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn. Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time. Use these great tips to build relationships with both prospective and current buyers. As you use social media sites to do this, you will be encouraged by how easily it is to connect with your target market. Keep building those relationships with your customers, and your business can't help but to grow.