Jon Hudson - Head of Mobile, Americas

Mastering Customer Centric Marketing

2 | Copyright © 2015 Criteo

1.7 billion

transactions per year

across both desktop

and mobile sites

$720 billion

in annual sales

Over 3,300 online

retail and travel

businesses globally

Criteo is in a Unique Position to Provide Insights

3 | Copyright © 2015 Criteo

Consumers are Transacting Across Devices Globally

South Korea leads the world movement, where 61% of transactions

involve multiple devices prior to purchase

Source: Criteo’s Mobile Commerce Report, Q4 2015

40%Spain

37%US

47%UK & Japan

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In the US, nearly four-in-ten transactions involve multiple devices and a third were

completed on a mobile device.

Source: Criteo’s Mobile Commerce Report, Q4 2015

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H1 2015H2 2015

15%

Rail

18%

15%17%

19%

24% 25%

20%

28%

33%31%

32%

Air Packages Car Hotel Apartments

• *Source: December 2015, worldwide, all travel subcategories, OTA and suppliers, excluding apps.

Mobile Bookings Are Up for the Travel Industry

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Share of bookings by device for main travel categories

Tablet total Smartphone Total

Packages

0% 20%

16%

14%

9%

18%

9%

10%

Hotel

Air

• *Source: December 2015, worldwide, all travel subcategories, OTA and suppliers, excluding apps.

With Hotels Taking the Lead

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Apps that are not built with a focus on

transactions and data will fail.

1

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Travel

13%

App

11%

Desktop

6%

Mobile Browser

2.0x

1.2x

Source: Criteo’s Mobile Commerce Report, Q4 2015

Technologies like deep

linking and mobile

retargeting drive

downloads and traffic to

apps

Apps Convert Better Than Desktop

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of travel mobile bookings occurred in an app54%

Source: December 2015, worldwide, all travel subcategories, OTA and suppliers

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Mobile Browser App

Conversion Rate

Purchase

54%

Products viewed per user

22.0

Add-to-basket

24%

Purchase

44%

Products viewed per user

5.7

Add-to-basket

13%

x3.8

x1.9

x1.2

x2.2

Source: Criteo’s Mobile Commerce Report, Q4 2015

Apps Beat Mobile Browsers at Every Stage of the Funnel

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App users spend more per sale than mobile and desktop.

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Identify individuals and understand their

intent across devices with an

exact match technology.

2

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Consumers demand a consistent brand story across all touch points

report being able to effectively

leverage customer data across

devices and platforms today

Less than

1/3 of

marketers

Source: Forrester Report: People Focused Marketing at the Speed of Today’s Connected Customers, 2016

14 | Copyright © 2015 Criteo

The message must be relevant regardless of the last touchpoint

are able to serve

recommendations across

devices based on the users’ last

interaction with your brand.

Only

35% of

marketers

Source: Forrester Report: People Focused Marketing at the Speed of Today’s Connected Customers, 2016

15 | Copyright © 2015 Criteo

Connect with people, not devices, by utilizing real-time customer

browsing and device data.

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Ensure you have a strong app strategy and utilize mobile technology to deliver the most to relevant products to consumers across devices.

In Summary

Use customer data to identify real user intent,

and deliver recommendations that can drive

traffic and sales

Thank you!