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Social InsightMASTERMIND


WHAT IT IS

Mastermind is a complex system designed for monitoring and analysis of users’ behavior in social networks and mobile platforms.

The challenge: while working within social media environment, we need lots of crucial data on user activities in branded groups as well as a comparisons with competitor activities in various networks. Currently, we need to use different analytical systems and compare their results to get a perfect picture. Not anymore.

The solution: Mastermind combines all the data you need in one place, generates automated reports and allows for virtually any number of unique client-‐speciAic metrics to be embedded into it.

MASTERMIND







WHAT IT ISMASTERMIND

Mastermind grows and evolves in real time. Shortly after launch, the following features will be implemented:

• free companion app for AppStore/Google Play (more on that later)• state-‐of-‐the-‐art App Store and Google Play analytics• deeper analysis of user’s owned groups• automated tools for social CRM and ad targeting







WHO WE ARE

MEET THE TEAM

Mastermind is a stand-‐alone service developed by Social Insight digial agency, Facebook Preferred Marketing Developer (PMD). Coincidentally, Social Insight operates as an exclusive seller for any branded activities for Mastermind (www.m2-‐analytics.com), NARR8 (www.narr8.me) and Game Insight (www.game-‐insight.com).





http://www.m2-analytics.com

http://www.m2-analytics.com

http://www.narr8.me

http://www.narr8.me

http://www.game-insight.com

http://www.game-insight.com



ITERATIONS

HOW IT WORKS

Mastermind uses only public and non-‐private data which is gathered automatically from

social networks’ API.

Collected data is being processed by Mastermind tech and combined into statistically measured archives.

The data is then converted into interactive graphs and/or automatically generated

presentations and being delivered to user.







HOW IT WORKS

1. Activity statistics:a. Automatically generated graphs that can be converted into .ppt or .pdf presentations.

b. If required, Mastermind can generate data in Excel sheets, Word documents or any other format.

c. Alert tickers with key stats delivered into newsfeed online.

2. Suspicious users alerts (after launch)Judgung by a number of parameters, Mastermind will be able to suggest (but not guarantee) bot activity among users.

3. Comparative analysisAny number of groups (even competitors’) in any number of networks can be compared by a number of parameters.

4. Mobile app (after launch)a. Fully featured Mastermind access that Aits in your pocket.

b. Push notiAications on activity spikes in groups.5. Customisable access From basic one-‐person access options to fully customizable corporate accounts.6. Unique metrics by demand If it can be measured and analysed, it will be measured and analysed by your demand.

KEY SELLING POINTS







MASTERMIND

HOW IT WORKS







HOW IT WORKSBASIC PRINCIPLES

• Mastermind already fully operational and works with Facebook, Vkontakte & Twitter.

• Shortly after launch, Odnoklassniki access will be added (Mastermind will be fully integrated into OK API).

• Further down the line, AppStore and Google Play data will be analysed and measured.

• By client’s demand, we can quickly add Google Plus, YouTube, Orkut or even MoiMir into measured networks’ list.

+ + +







REPORTSREPORTS CPMPOSING

You can choose to compose reports either manually at any given time or automatically at chosen intervals -‐ daily, weekly or monthly. Reports can be viewed online, downloaded to hard drive or sent to e-‐mail.

Furthermore, even already downloaded reports are still kept in the system (unless you want to delete them manually, of course) for future references.

Mastermind team can also provide clients with tailor-‐made services such as custom yearly competitors’ reports or, say, quarterly analysis of a chosen groups cluster.







NEWSFEED

Every user’s account also has a customizable newsfeed with ticker alerts for the following instances:

• One of the groups has reached a determined number of users• Daily user activity in the group(s) has reached a determined parameter• Any given post in a group has reached a determined number of “likes”• et cetera.

These alerts can also be sent to e-‐mail and will be bound to push-‐notiAications in the forthcoming companion mobile app.

ACTIVITY STATISTICS







ACTIVITY STATISTICS

0

25

50

75

100

20072008

20092010

Group metr ics

Audience analys is

Content analys is

Mult ip le socia l groups







AUDIENCE ANALYSIS

Mastermind dashboard contains interactive tables with the number of users (increase/decline), posts, likes, shares/retweets as well as user activity breakdown by hours including the type of used content (plain text, photo, video, poll).

There is also Rate of Activity and Rate of Communication diagrams which can be instantly used for tracking key performance indicators in groups.

SOCIAL NETWORKS

Active24%

Bots17%

Members60%

Members Bots Ac,ve







LEVELS OF ACCESS

Mastermind allows for three levels of paid access:

PRICING PLANS

Basic level

Professional level

Custom level







Free trial 2 weeks access to complete feature set, though limited to 1 group in any social network of your choice. Again, this one is free, though we will manually approve every trial sign-‐up.

Basic access 1 month, complete feature set, up to 5 groups in any number of measured networks (or up to 1.000.000 total users measured). That will send you back for 20.000 RUB plus taxes.

Pro access1 month, complete feature set, up to 10 groups in any number of measured networks (or up to 3.000.000 total users measured). This one is 50.000 RUB plus taxes.

LEVELS OF ACCESS

PRICING PLANS







CUSTOM ACCESS

Custom access -‐ this one is interesting. Any number of groups in any networks, unlimited number of measured users and even custom parameters for measurements; tailor-‐made reports -‐ the amount of stuff we can do for you is overwhelming. The price can be discussed accordingly with Mastermind management team.

PRICING PLANS







LAUNCH DATE

The ultimate control is already here.

Join Mastermind at m2-‐analytics.com and get you trial access now.

For any enquiries, do not hesitate to contact usinfo@m2-‐analytics.com







Documents

Mastermind si eng