PROFESSIONAL EXPERIENCE

Consumer Insights Intern January - April 2015Nielsen Hong Kong• Supported the Financial Services team on various data-driven market research programs, e.g. Brand Tracking Study, Customer Satisfaction and Mystery Shopper Program• Collaborated with Programming and Operations teams to ensure data is gathered and presented accurately for further detailed analysis• Illustrated survey results in reports utilizing PowerPoint and Excel efficiently

Marketing Intern June - August 2014Reckitt Benckiser Hong Kong• Worked with 5 agencies regularly to ensure integrated marketing communications

including mobile app development, TV Commercial, social media & print advertisements • Conducted and analyzed consumer preference research on Airwick & Durex products• Contributed in Durex’s new product development and Performax Intense launch activities

Corporate Communications Intern May - August 2013, May 2014Telstra International Group Hong Kong • Coordinated logistics for a global employee appreciation project across 14 markets• Reorganized and regularly updated the corporate Intranet using Joomla• Planned and supported for 4 All Hands Meetings and 2 CSR events• Exceeded expectation by producing videos and graphics for internal promotion

Public Relations Assistant June - August 2012 Hong Kong Trade Development Council Hong Kong • Organized corporate events for executive members and PR projects• Coordinated guest invitations and logistical arrangements• Managed on-site support at events for corporate executives• Proofread and edited marketing materials distributed to the public

MAVIS LIUP: 226-989-3505 L: linkedin.com/in/mavisliucy

EDUCATION

Wilfrid Laurier University, ON September 2011 - August 2015• Honours of Business Administration Undergraduate, expected Fall 2015 • Specialized in Marketing Management with Minor degree in Psychology• Heavily-involved in various campus clubs and organizations (summarized in next page)

A: 23 Cox Boulevard, Markham, ON L3R 4G11E: mavis.liu.cy@gmail.com

EXTRACURRICULAR EXPERIENCE

Editor-In-Chief, Laurier Keystone Yearbook May 2013 - May 2015• Handled budgeting, production, and marketing of the 152-page yearbook• Gathered materials from more than 50 campus clubs and stakeholders• Initiated rebranding campaign in 2014 to increase awareness of the yearbook• Improved social media posts reach by 300% and expanded online presence• Trained and managed a team of 10 to ensure deadlines were met

Vice-President of Creative, AdHawk Laurier (Advertising Club) May 2014 - May 2015• Led 10 creative members and developed 2-3 advertisements for businesses monthly• Established a strong and diverse client network through different social events• Organized rewarding workshops and speaker sessions for general members• AdHawk Laurier is recognized as “Club of the Year” by the Business Students’ Society

President, Laurier Badminton Club May 2014 - May 2015• Doubled member attendance through implementing an extra weekly session• Oversaw and provided guidance on events and recruitment planning and promotions• Ensured all 13 Executives work collaboratively to provide the best member experience

General Delegate, DECA Laurier September 2013 - May 2015• Placed 2nd in DECA Laurier Achieving Excellence Case Competitions 2014 in Marketing• Represented Laurier in the E-Commerce category at DECA Queen’s Invitational 2014• Competed in the Fashion Merchandising category at DECA Provincials 2014• Placed 1st in DECA Laurier & CIBC 3, 2, Won Case Competitions 2013 in HR

Other Volunteering Experiences:• Toddler Classroom Assistant, English at First, September - December 2012• Preschool Classroom Assistant, YWCA LINC Kids, September - December 2013

SKILLS

• Strong project management, communication and analytical skills• Fast learner, able to work under minimal supervision and fast-paced environment• Experienced in Microsoft Office Suite (Excel, PowerPoint, Word & Outlook), Adobe Creative Suite (Photoshop, InDesgin, Illustrator & Fireworks), iWork, iMovie & Keynote, Windows and Mac OS, Digital Marketing, Google Analytics• Fluent in English, Cantonese, Mandarin