MAXI Awards2018 www.icsc.org/maxiawards

FINALISTS

2018 MAXI AWARDS FINALISTS

TRADITIONAL MARKETING

BUSINESS-TO-BUSINESS

Shopping Centers under 500,000 sq. ft.

Mobility Concierge

Colony Square

Atlanta, Georgia

Owner: Lionstone Investments and North American Properties

Management Company: North American Properties

Mixed Use Mixing it Up: Atlantic Station Re-imagined

Atlantic Station

Atlanta, Georgia

Owner: Morgan Stanley

Management Company: Hines

Shopping Centers over 500,001 sq. ft.

Retailer Incubation

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

Joint Centers

Taste for the Space

The Shops at South Town, Sandy, UT

Eastridge, San Jose, CA

Management Company: Pacific Retail Capital Partners

Company

EDENS Brand Strategy

EDENS

Bethesda, Maryland

An Award Winning 2017

Phillips Edison & Company

Salt Lake City, Utah

CAUSE-RELATED MARKETING

Shopping Centers under 500,000 sq. ft.

Hambidge Creative HiVE

Colony Square

Atlanta, Georgia

Owner: Lionstone Investments and North American Properties

Management Company: North American Properties

Picture-Perfect Prom

Manhattan Town Center

Manhattan, Kansas

Owner: UrbanCalManhattanTownCenter, LLC

Management Company: CBRE

Party with a Purpose - PIER 39’s 39th Birthday Celebration

PIER 39

San Francisco, California

Owner: Moor + South/Pier Management Co.

Management Company: PIER 39 Limited Partnership

The Rice Village Sing-Off

Rice Village District

Houston, Texas

Owner: Rice University

Management Company: Trademark

Arts of Healing

River Oaks District

Houston, Texas

Owner: JP Morgan

Management Company: OliverMcMillan

TangerCares for Texas

Tanger Outlets Houston

Texas City, Texas

Owner: Tanger Outlets & Simon Property Group

Management Company: Tanger Outlets

World Trade Center Memorial

The Avenue Viera

Viera, Florida

Owner: PGIM Real Estate

Management Company: Poag Shopping Centers, LLC

Woof-a-Pawlooza

The Shoppes at Arbor Lakes

Maple Grove, Minnesota

Owner: Prudential Real Estate Investors

Management Company: CBRE, Inc.

Shopping Centers over 500,001 sq. ft.

Savor & Celebrate - Avalon

Avalon

Alpharetta, Georgia

Owner: PGIM; Managed by North American Properties

Management Company: North American Properties

Citadel Outlets PINK SAVES Campaign 2017

Citadel Outlets

Los Angeles, California

Owner/Management Company: Craig Realty Group

Smoke on the Coast BBQ & Fireworks Festival - Destin Commons Coins for a Cause

Destin Commons

Destin, Florida

Owner/Management Company: Turnberry

NORTHSIDEkids

Domain NORTHSIDE

Austin, Texas

Owner/Management Company: Endeavor Real Estate Group

Easton Community Foundation, Change for Charity Program

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

Easton Community Resources

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

Taste of Turkey Creek 2017

Pinnacle at Turkey Creek

Knoxville, Tennessee

Owner: HART TC I-III, IV

Management Company: Bayer Properties LLC

Hometown Heroes Goes to the Dogs!

The Village at Meridian

Meridian, Idaho

Owner: CenterCal Properties, LLC

Management Company: CenterCal Properties, LLC

Joint Centers

Don't FURget About Us

Downtown Pleasant Hill, Pleasant Hill, CA

The District at Green Valley Ranch, Henderson, NV

Alameda Landing, Alameda, CA

Management Company: Vestar

Live 360°

10 SRP Malls

Management Company: Starwood Retail Partners

Company

PECO Community Partnership

Phillips Edison & Company

Cincinnati, Ohio

Westfield Veterans Initiative

Westfield

Los Angeles, California

DIGITAL/SOCIAL

Shopping Centers under 500,000 sq. ft.

Colony Square Presents: Festivity + Trees

Colony Square

Atlanta, Georgia

Owner: Lionstone Investments and North American Properties

Management Company: North American Properties

FIGat7th Fashion Ambush Campaign

FIGat7th

Los Angeles, California

Owner/Management Company: Brookfield Properties

#GalleriaArtWalls

Galleria Shopping Center

EDINA, Minnesota

Owner/Management Company: Hines Global REIT, Inc.

Elf On the Shelf

Hilltop Mall

Kearney, Nebraska

Owner/Management Company: DP Management, LLC

Valentine's Day Promotion

Outlets of Mississippi

Pearl, Mississippi

Owner/Management Company: Spectrum Capital LLC/Bloomfield Holdings

We Are Mililani

Town Center of Mililani

Mililani, Hawaii

Owner: M & J WIlkow and MetLife

Management Company: M & J Wilkow Properties

Village at the Peaks Employee Discount App

Village at the Peaks

Longmont, Colorado

Owner: NMMS Twin Peaks, LLC

Management Company: NewMark Merrill - Mountain States

#WestBendLove Snap & Seek

WestBend

Fort Worth, Texas

Owner/Management Company: Trademark Property Company

Shopping Centers over 500,001 sq. ft.

@IndytheGoldenDoodle's Birthday Bash

Avalon

Alpharetta, Georgia

Owner: PGIM; Managed by North American Properties

Management Company: North American Properties

Persona-Based Content Marketing

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

MainPlace Mall and Foodbeast

MainPlace Mall

Santa Ana, California

Owner: Centennial in partnership with joint venture investors

Management Company: Centennial Real Estate

Perkins Rowe - Rebranding with Influence

Perkins Rowe

Baton Rouge, Louisiana

Owner/Management Company: Trademark Property Company

Let it Snow! Live with Grammy Award Winner, Kalani Pe'a

Queen Ka'ahumanu Center

Kahului, Hawaii

Owner: The Seligman Group

Management Company: QKC Maui Owner, LLC

Regency's BIG Christmas Giveaway

Regency

Richmond, Virginia

Owner: 1420 N. Parham Road, LC

Management Company: Cushman & Wakefield - Thalhimer

The Waterfront's Summer of Social

The Waterfront

Homestead, Pennsylvania

Owner: BIG Shopping Centers/M & J Wilkow

Management Company: M & J Wilkow Properties

Company

The Festive Five

Hull Property Group

Augusta, Georgia

GRAND OPENING / REDEVELOPMENT / EXPANSION / RENOVATIONS

Shopping Centers under 500,000 sq. ft.

Arvada Marketplace Grand Re-Opening

Arvada Marketplace

Arvada, Colorado

Owner: Pine Tree JV

Management Company: Pine Tree, LLC

Inspired by the Uncommon - Galleria Expansion Campaign

Galleria Shopping Center

Edina, Minnesota

Owner/Management Company: Hines Global REIT, Inc.

Shopping Centers over 500,001 sq. ft.

The Annex Grand Opening Times Four!

The Collection at RiverPark

Oxnard, California

Owner: CenterCal Properties, Shea Properties, Oak Tree Financial

Management Company: CenterCal Properties, LLC

Eastridge Center Mural Program

Eastridge Center

San Jose, California

Owner/Management Company: Pacific Retail Capital Partners

Property Transformation and Grand Reopening Celebration

Hill Country Galleria

Bee Cave, Texas

Owner: INVESCO

Management Company: CBRE

Isabella Eatery Grand Opening at Tysons Galleria

Tysons Galleria

McLean, Virginia

Owner/Management Company: GGP Inc.

Westfield Century City Grand Opening

Westfield Century City

Los Angeles, California

Owner/Management Company: Westfield

INTEGRATED ADVERTISING

Shopping Centers under 500,000 sq. ft.

The District of Joy

CityCenterDC

Washington, District of Columbia

Owner: Hines /Qatari Diar

Management Company: Hines

Paniolo Pride at Parker Ranch Center

Parker Ranch Center

Waimea, Illinois

Owner: M & J Wilkow/Intercontinental

Management Company: M & J Wilkow Properties

Waterside Wayfinder Awareness Campaign

Waterside

Fort Worth, Texas

Owner/Management: Trademark Property Company

Shopping Centers over 500,001 sq. ft.

Domain NORTHSIDE - Our SIDE has it all.

Domain NORTHSIDE

Austin, Texas

Owner/Management Company: Endeavor Real Estate Group

Where (Ridgedale) Lives – GGP’s Ridgedale Center, Minnetonka, MN

Ridgedale Center

Minnetonka, Minnesota

Owner/Management Company: GGP Inc.

Company

Parking Garage Innovations

GGP Inc.

Chicago, Illinois

Starwood Retail Partners - Feels Like Christmas

Starwood Retail Partners

Chicago, Illinois

Westfield Beauty & Balance

Westfield

Los Angeles, California

PUBLIC RELATIONS

Shopping Centers under 500,000 sq. ft

Colony Square Groundbreaking

Colony Square

Atlanta, Georgia

Owner: Lionstone Investments and North American Properties

Management Company: North American Properties

Welcoming Home a Legend - Don Ho Statue Unveiling & Dedication Ceremony

International Market Place

Honolulu, Hawaii

Owner/ Management Company: Taubman

A Goundbreaking PR Opportunity

Mountain View Village

Riverton, Utah

Owner/ Management Company: CenterCal Properties, LLC

Shopping Centers over 500,001 sq. ft.

Citadel Outlets Public Relations Media Program 2017

Citadel Outlets

Los Angeles, California

Owner/ Management Company: Craig Realty Group

Domain NORTHSIDE - Our SIDE has it all - Public Relations 2017

Domain NORTHSIDE

Austin, Texas

Owner/ Management Company: Endeavor Real Estate Group

Great American Eclipse Viewing Party

Jefferson Pointe Shopping Center

Fort Wayne, Indiana

Owner: Red Development

Management Company: CBRE

Chivas Meet and Greet!

North Riverside Park Mall

North Riverside, Illinois

Owner: The Feil Organizaiton

Management Company: North Riverside Park Mall

Experience Joy at Tivoli

Tivoli Village

Las Vegas, Nevada

Owner: PBC USA

Management Company: Pacific Retail Capital Partners

Westfield Century City Grand Opening PR

Westfield Century City

Los Angeles, California

Owner/ Management Company: Westfield

Joint Centers

Santa's Toy Factory

Clackamas Town Center , Happy Valley, OR

North Point Mall, Alpharetta, GA

Southwest Plaza, Littleton, CO

The Parks at Arlington, Arlington, TX

Management Company: GGP Inc.

Choose Cheer

Fairfax Corner, Fairfax, VA

Downtown Silver Spring, Silver Springs, MD

Rio Washingtonian Center, Gaithersburg, MD

Management Company: Peterson Companies

Company

Crisis in a Box

JLL

Atlanta, Georgia

Get Connected

Plaza Las Américas

San Juan, Puerto Rico

SALES ACTIVATION

Shopping Centers under 500,000 sq. ft

Igloo Lounge at CityCenterDC

CityCenterDC

Washington, District of Columbia

Owner: Hines/Qatari Diar

Management Company: Hines

Black Friday Pop-Up Taproom

The Shoppes at Arbor Lakes

Maple Grove, Minnesota

Town Center of Mililani Presents the New Year's Eve Pineapple Drop

Town Center of Mililani

Mililani, Hawaii

Owner: M & J Wilkow and MetLife

Management Company: M & J Wilkow Properties

Property Marketing at the Village at La Floresta

Village at La Floresta

Brea, California

Owner/Management Company: Regency Centers

Shopping Centers over 500,001 sq. ft.

FITRow: The city’s new fitness paradise

Assembly Row

Somerville, Massachusetts

Owner /Management Company: Federal Realty Investment Trust

Atlantic Station Holiday: We Have it All

Atlantic Station

Atlanta, Georgia

Owner: Morgan Stanley

Management Company: Hines

Fashion Row Features

Avalon

Alpharetta, Georgia

Owner: PGIM

Management Company: North American Properties

A Christmas Story

Cherry Hill Mall

Cherry Hill, New Jersey

Owner/ Management Company: PREIT

NORTHSIDE Abloom

Domain NORTHSIDE

Austin, Texas

Owner/ Management Company: Endeavor Real Estate Group

19th Annual Holiday Tree Lighting Ceremony

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

6th Annual Easton Fashion Night

Easton

Columbus, Ohio

Owner: Steiner + Associates, L Brands, The Georgetown Company

Management Company: Steiner + Associates

Mall Gift Cards Are Still HIP

Harlem Irving Plaza

Norridge, Illinois

Owner/ Management Company: The Harlem Irving Companies, Inc.

Great American Eclipse Viewing Party

Jefferson Pointe Shopping Center

Fort Wayne, Indiana

Owner: Red Development

Management Company: CBRE

Creating the Heartbeat Of Kapolei

Ka Makana Ali`i

Kapolei, Hawaii

Owner: DeBartolo Development, OPTrust

Management Company: JLL

Butterflies

Oakland Mall

Troy, Michigan

Owner: UrbanCal Oakland Mall LLC

Management Company: CBRE, Inc

Hope & Cheer after the Storm in Support of Merchants and the Community

Plaza Las Americas

San Juan, Puerto Rico

Owner/ Management Company: Plaza Las Americas, Inc.

Stylist Partnership Pilot - GGP's Ridgedale Center

Ridgedale Center

Minnetonka, Minnesota

Owner/ Management Company: GGP Inc.

Winter Castle – Rosedale Center

Rosedale Center

Roseville, Minnesota

Owner: PPF RTL Rosedale Shopping Center

Management Company: JLL

Christmas in the Wizarding World

Shops at South Town

Sandy, Utah

Owner/ Management Company: Pacific Retail Capital Partners

Starwood Retail Partners - Girl Scout Lock In - SouthPark Mall

SouthPark Mall

Strongsville, Ohio

Owner: Starwood Retail Partners

Management Company: SRP Property Management, LLC

Tiny House Holiday Village

The Shops at Northfield Stapleton

Denver, Colorado

Owner/ Management Company: QIC, Forest City

The Waterfront's 12 Days of Free Santa Photo

The Waterfront

Homestead, Pennsylvania

Owner: M & J Wilkow and BIG Shopping Centers USA

Management Company: M & J Wilkow Properties

Company

Glam Up Your Travel

MarketPlace Development

Dulles, Virginia

NOI Enhancement

PARTNERSHIP MARKETING / SPONSORSHIP

Shopping Centers under 500,000 sq. ft.

College Night Out at Paseo Nuevo

Paseo Nuevo Shops & Restaurants

Santa Barbara, California

Owner: Pacific Retail Capital Partners & JP Morgan

Management Company: Paseo Nuevo Shops & Restaurants

Westfield World Trade Center Holiday Village

Westfield World Trade Center

Manhattan, New York

Owner: Westfield and The Port Authority

Management Company: Westfield

Up on the Rooftops for NOI

Winery Shopping Center

Fairfield, California

Owner/Management Company: Phillips Edison & Company

Shopping Centers over 500,001 sq. ft.

Atlantic Station "Drives" New Revenue

Atlantic Station

Atlanta, Georgia

Owner: Morgan Stanley

Management Company: Hines

Fashion Outlets of Chicago's THE COLLECTION: Where Art Meets Fashion

Fashion Outlets of Chicago

Rosemont, Illinois

Owner/Management Company: Macerich

Community Minded. Events Focused. Sales Oriented.

Grand Boulevard at Sandestin

Miramar Beach, Florida

Owner: GBL Retail, LLC

Management Company: Howard Group, Grand Boulevard and Merchants Retail Partners

#PoppingUpAtPaseo

Paseo Nuevo Shops & Restaurants

Santa Barbara, California

Owner: Pacific Retail Capital Partners & JP Morgan

Management Company: Paseo Nuevo Shops & Restaurants

LEASING / SPECIALTY LEASING

Shopping Centers over 500,001 sq. ft.

Winter Wonderland

The Maine Mall

South Portland, Maine

Owner/Management Company: GGP Inc.

Westfield Century City Pop-Up

Westfield Century City

Los Angeles, California

Owner/Management Company: Westfield

Emerging Technology

NEW / EMERGING TECHNOLOGY

Joint Centers

ShareRails Virtual Shopper

The Shops at South Town, Sandy, UT

Yorktown Center , Lombard, IL

Eastridge Center, San Jose, CA

Management Company: Pacific Retail Capital Partners

Company

Centennial Augmented Reality

Centennial Real Estate

Dallas, Texas

GGP's Parking Availability

GGP Inc.

Chicago, Illinois

VIP HD - The Power of Personalization

Horizon Group Properties

Rosemont, Illinois

exCLAUSive Access

JLL

Atlanta, Georgia