MBA 15004 13 Ravindra Kumar

8/12/2019 MBA 15004 13 Ravindra Kumar

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SubmRavinMBA/Semes


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*BMW (Bavarian Motor Works) was founded in 1917.

*Headquarter of BMW is in Munich, Bavaria, Germany.

*BMW Group is now one of the ten largest car manufacturers in

with its BMW, MINI and Rolls-Royce brands.

*It possesses three of the strongest premium brands in the car i

*The group also has a strong market position in the motorcycle

operates a successful financial services business.


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*BMW brand is often cited as one of the best in the world.

*The company continues to launch a stream of innovative produ

of its battle with German peer Mercedes to be the worlds larg

car maker.

*It combines the safety and convenience of a four-wheel-drive

road performance of a sports car.


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*BMW cars price range starts form Rs. 30 lakhs in Indian Market

*Cars ranges are from luxurious to sports.

*Consumes are mostly of upper level income group and in some

middle level also.

*BMW's Cars are soldin more than 140 countries.

*The BMWGroup soldapproximately 1.29 million cars in 2012.


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1202239

1068770

1224280

138038414

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

2008 2009 2010 2011

No. of Cars Approx


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*BMW has its own dealership and outlets, where the customers

the cars.

*BMW has is great brand value, on which customers have their

*BMW has its own identity of making cars engines, BMWs engi

widely used and successful engines in the world.

*Many sports car manufacturer use the engines of BMW.


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*The main supplier of BMW accessories is in itself GERMANY and

is US Auto Parts, it is the company of California.

*Few more companies are there from BMW get their raw parts

accessories.

*We have a pie diagram of suppliers and their region.


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50%

17%

15%

14%

3%1%

Germany

Rest of West

Central & Ea

North AmeriAsia/ Austra

Africa


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*Currently, the BMW Group uses assembly plants to manufactur

automobiles in six locations i.e. Thailand, Malaysia, Russia, Eg

Indonesia and India.

Assembly Plants

WarehousesDealers

Outlets

Custom


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*There are numerous companies are in the field of luxury and s

*Few top competitors are:-

*Audi

*Mercedes

*Opel

*Porsche

*Volkswagon


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9.879.16

8.296.84

4.594.08 3.89 3.78 3.76

3.21 3.09 3.04 2.86 2.77 2.68 2.5 2

0

2

4

6

8

10

12

Market Share (%)


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*BMW is known for its class.

*Corporate sector or business tycoons loves BMWs cars

*These cars are also known for racing

*Cars look and design plays very important role for interest for

*Innovations like electric car also cause of interest in this brand

*BMWs punch line is enough to get attention i.e. The Ultimat

Machine


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*www.bmwgroup.com

*BMWs annual report 2012

*www.driveinside.com Car Research

*http://www.usautoparts.net/bmw/parts/

*http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/pro

oduktionsnetzwerk/produktionsstandorte/montagewerke.htm

*http://www.digitalstrategyconsulting.com/intelligence/2011/

car_brand_searches_ford.php
http://www.usautoparts.net/bmw/parts/http://www.usautoparts.net/bmw/parts/http://www.usautoparts.net/bmw/parts/


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MBA 15004 13 Ravindra Kumar