Contact: Robert Ngoy, Director Mbags | Mediacy | 212.226.6644 | www.mediacyoutdoor.com

Aug – Oct 2010

Produce Bags Produce Results

“Advertising in grocery stores offers marketers the best combination of reach, proximity to sale, and measurable sales impact”. – Time Magazine

Mediacy | 212.226.6644 | www.mediacyoutdoor.com

WHAT THEY ARE?Mbags are branded poly produce bags distributed inside major supermarkets.

WHAT MAKES THEM UNIQUE?They are available throughout the store, during the decision making process and before the customer gets to the checkout.

WHERE THEY CAN BE FOUND?These bags available in the following sections of the stores: Produce, Bakery, Meat, Fish, Deli Bulk (scoop) of over 700 supermarkets in our network.

HOW THEY’RE BOUGHT?By chain, demographic or geographic. 30 store minimums can be cherry picked, or Mediacy will review the client requirements to create the perfect program.

Aug – Oct 2010

Mediacy | 212.226.6644 | www.mbags.net

Aug – Oct 2010

THE NUMBERS?

Over 30,000 bags taken per store/month.

Filled Mbags are usually kept at the top of the cart or basket, making them highly visible.

Mbags are often placed in the refrigerator or pantry or re-used, increasing impressions.

At least 10 impressions per bag (est).

A network-wide program would distribute 25,000,000 bags per month, with approximately 250,000,000 impresssions.

Mediacy | 212.226.6644 | www.mbags.net

Aug – Oct 2010

PROOF OF PERFORMANCE

Photographs Affidavits Random QC visits Sales “Lift” Reports provided from each store.

BARCODES

SPARQCodes (2D barcodes) can be printed on the bags for recipes or specials. Provides valuable interaction between consumer and the company.

Mediacy | 212.226.6644 | www.mbags.net

NETWORK

New YorkNew JerseyConnecticutWashington, DCDelawareMarylandPennsylvaniaGeorgiaNorth CarolinaSouth CarolinaTennessee

Local ethnic stores in major cities nationwide are also available

Over 700 stores

Mediacy | 212.226.6644 | www.mediacyoutdoor.com

Aug – Oct 2010

~ Featured product of the week ~

Your client's ad on grocery bags They're a smart way to reach supermarket shoppers

By Diego Vasquez Aug 9, 2010

Consumers may have cut back on luxuries during the recession, but there's one thing they can't cut back on: shopping at the grocery store or supermarket. In fact, stores are making more money now than they were before the recession. That makes grocery stores an attractive out-of-home venue for advertisers, and one way to reach people there is by branding grocery bags.

Grocery stores are an appealing option for two reasons. Their shoppers are usually the people who make buying decisions for their household. And the stores reach people at the point-of-purchase, meaning many shoppers make their buying decisions while actually in the store.

How it works An emerging form of advertising on bags at supermarkets is placing brand logos and messages on the bags used in the produce, meat, deli, bakery and bulk sections. Shoppers usually hit those places early in their trip, so the ad is likely seen dozens of times before the shopper arrives at the checkout counter. For example, a salad dressing maker might place ads on bags for veggies in the produce department, or a lunchmeat brand could place ads on bags in the bakery section.

Markets Ads on produce bags are available in five different supermarket chains covering Connecticut, New York, New Jersey, Delaware, Maryland, Pennsylvania and Washington, D.C., with more expected to be added.

What they’re saying “This is one of the few locations where you can advertise to reach a consumer while they're making their shopping decisions. And the person shopping for groceries is the person who is most likely inclined to purchase something [for the household].” – Michael Gitter, president at Mediacy