YMCA Marketing March 7th, 2012

John Meguerian, Grace Chang, Diana Karvelis, Elsa Stahura

What is the essence of the YMCA?

So we immersed ourselves in the Y.

We were looking for a single thing.

What we found were incredible stories.

And

YOUR

Stories

but a quilt is nothing without thread

We see tremendous potential in these stories.

But to shine they need structure.

Divisions should embrace an entrepreneurial spirit.

Free to use their passion and specialized knowledge to craft the best marketing for them.

Marketing is the conductor.

Free to look at the big picture to coordinate, emphasize, and fit things together.

PEDALPOWERSpinning ClassMCGAW YMCA

Spinning® is an exciting stationary cycling class that incorporates motivating music and visualization techniques to put a healthy “spin” on your workout. Weekdays at 6am, 2pm and 7pm

McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org

PEDALPOWERSpinning ClassMCGAW YMCA

Spinning® is an exciting stationary cycling class that incorporates motivating music and visualization techniques to put a healthy “spin” on your workout. Weekdays at 6am, 2pm and 7pm

McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org

For Example:

Fitness Classes

STACY JENNINGS:FROM SPINTO WINStacy had never pedaled a mile when she signed up for her first spin class

But the second she got in the saddle, the cycling bug bit her hard. Now she’s in the best shape of her life, and rode with four other Y-ers in a 100 mile charity race.

Find your ride at mcgawymca.org/spinning

McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org

STACY JENNINGS:FROM SPINTO WINStacy had never pedaled a mile when she signed up for her first spin class

But the second she got in the saddle, the cycling bug bit her hard. Now she’s in the best shape of her life, and rode with four other Y-ers in a 100 mile charity race.

Find your ride at mcgawymca.org/spinning

McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org

For Example:

Fitness Classes

In General

1. Tell stories not facts

2. Y community at the core

3. Point to more info

Allows creativity

and passion to flourish

Won’t cannibalize

others’ efforts

Engaging and

relevant materials

Makes members stronger

advocates

Captures the feeling of the Y for consumers

A two-way learning

experience

You have the instruments

You have the score

What’s next?

Thank You.Any Questions?