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McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
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McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
2 Supplements
The following students supplements are available with the textbook:
• The Kottak Anthropology Atlas, available shrink-wrapped with the text, offers 26 anthropology related reference maps.
• The Student's Online Learning Center features a large number of helpful study tools and self quizzes, interactive exercises and activities, links, readings and useful information at www.mhhe.com/kottak.
• PowerWeb, available via a link on the Student's Online Learning Center, offers help with online research by providing access to high quality academic sources."
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McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
O v e r v i e w
1What is Anthropology
This chapter introduces students to the textbook by discussing how Anthropology is defined and how it relates to other academic fields. It also discusses the different subfields and dimensions that exist within Anthropology.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
4 Anthropology
• Anthropology is the study of the human species and its immediate ancestors.
• Anthropology is holistic in that the discipline is concerned with studying the whole of the human condition: past, present, and future; biology, society, language, and culture.
• Anthropology offers a unique cross-cultural perspective by constantly comparing the customs of one society with those of others.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
5People share both society and culture.• Society is organized life in groups, a feature that humans share with
other animals.
• Cultures are traditions and customs, transmitted through learning, that govern the beliefs and behaviors of the people exposed to them.
• While culture is not biological, the ability to use it rests in hominid biology.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
6 Adaptation
• Adaptation is the process by which organisms cope with environmental stresses.
• Human adaptation involves interaction between culture and biology to satisfy individual goals.
• Four types of human adaptation (see the illustration of these with regard to adjustment to high altitude).– Cultural (technological) adaptation.
– Genetic adaptation.
– Long-term physiological or developmental adaptation.
– Immediate physiological adaptation.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
7 Human Adaptation
• Humans are the most adaptable animals in the world, having the ability to inhabit widely variant ecological niches.
• Humans, like all other animals, use biological means to adapt to a given environment.
• Humans are unique in having cultural means of adaptation.
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8 History of Adaptation
• Through time, social and cultural means of adaptation have become increasingly important for human groups.
• Human groups have devised diverse ways of coping with a wide range of environments.
• The rate of this cultural adaptation has been rapidly accelerating during the last 10,000 years.– Food production developed between 12,000 and 10,000 years ago after
millions of years during which hunting and gathering was the sole basis for human subsistence.
– The first civilizations developed between 6,000 and 5,000 years ago.
– More recently, the spread of industrial production has profoundly affected human life.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
9The four subdisciplines of American anthropology.• The academic discipline of American anthropology is unique in that it
includes four subdisciplines: cultural anthropology, archaeological anthropology, biological or physical anthropology, and linguistic anthropology.
• This four-field approach developed in the U.S. as early American anthropologists studying native peoples of North America became interested in exploring the origins and diversity of the groups that they were studying.
• This broad approach to studying human societies did not develop in Europe (e.g., archaeology, in most European universities, is not a subdiscipline of anthropology; it is its own department).
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
10 Subdisciplines of Anthropology
• The four subdisciplines share a similar goal of exploring variation in time and space to improve our understanding of the basics of human biology, society, and culture.
• Variation in time (diachronic research): using information from contemporary groups to model changes that took place in the past; and using knowledge gained from past groups to understand what is likely to happen in the future (e.g., reconstructing past languages using principles based on modern ones).
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
11 Subdisciplines of Anthropology
• Variation in space (synchronic research): comparing information collected from human societies existing at roughly the same time, but from different geographic locations (e.g., the race concept in the U.S., Brazil, and Japan).
• Any conclusions about “human nature” must be pursued with a comparative, cross-cultural approach.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
12Cultural Forces Shape Human Biology• Cultural traditions promote certain activities and abilities, discourage
others, and set standards of physical well-being and attractiveness.
• Culture has more to do with sports success than “race” does.– In Brazilian culture, women should be soft, with big hips and buttocks,
not big shoulders; since competitive swimmers tend to have big, strong shoulders and firm bodies, competitive swimming is not very popular among Brazilian females.
– In the U.S., there are not many African-American swimmers or hockey players, not because of some biological reason, but because those sports are not as culturally significant as football, basketball, baseball, and track.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
13 Cultural Anthropology
• Cultural anthropology combines ethnography and ethnology to study human societies and cultures for the purpose of explaining social and cultural similarities and differences.
• Ethnography produces an account (a book, an article, or a film) of a particular community, society, or culture based on information that is collected during fieldwork.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
14 Ethnographic Fieldwork
• Generally, ethnographic fieldwork involves living in the community that is being studied for an extended period of time (e.g., 6 months to 2 years).
• Ethnographic fieldwork tends to emphasize local behavior, beliefs, customs, social life, economic activities, politics, and religion, rather than developments at the national level.
• Since cultures are not isolated, ethnographers must investigate the local, regional, national, and global systems of politics, economics, and information that expose villagers to external influences.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
15 Ethnology
• Ethnology examines, interprets, analyzes, and compares the ethnographic data gathered in different societies to make generalizations about society and culture.
• Ethnology uses ethnographic data to build models, test hypotheses, and create theories that enhance our understanding of how social and cultural systems work.
• Ethnology works from the particular (ethnographic data) to the general (theory).
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
16 Archaeological Anthropology
• Archaeological anthropology reconstructs, describes, and interprets past human behavior and cultural patterns through material remains.
• The material remains of a culture include artifacts (e.g., potsherds, jewelry, and tools), garbage, burials, and the remains of structures.
• Archaeologists use paleoecological studies to establish the ecological and subsistence parameters within which given groups lived.
• The archaeological record provides archaeologists the unique opportunity to look at changes in social complexity over thousands and tens of thousands of years (this kind of time depth is not accessible to ethnographers).
• Archaeology is not restricted to prehistoric societies.– Historical archaeology combines archaeological data and textual data to
reconstruct historically known groups.
– William Rathje’s “garbology” project in Tucson, Arizona.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
17 Biological or Physical Anthropology
• Biological, or physical, anthropology investigates human biological diversity across time and space.
• There are five special interests within biological anthropology:– Paleoanthropology: human evolution as revealed by the fossil record.
– Human genetics.
– Human growth and development.
– Human biological plasticity: the body’s ability to change as it copes with stresses such as heat, cold, and altitude.
– Primatology: the study of the biology, evolution, behavior, and social life of primates.
• Biological anthropology is multidisciplinary as it draws on biology, zoology, geology, anatomy, physiology, medicine, public health, osteology, and archaeology.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
18 Linguistic Anthropology
• Linguistic anthropology is the study of language in its social and cultural context across space and time.
• Some linguistic anthropologists investigate universal features of language that may be linked to uniformities in the human brain.
• Historical linguists reconstruct ancient languages and study linguistic variation through time.
• Sociolinguistics investigates relationships between social and linguistic variation to discover varied perceptions and patterns of thought in different cultures.
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19 Applied Anthropology
• Anthropology, as defined by the American Anthropological Association (AAA), has two dimensions: (1) theoretical/academic anthropology and (2) practicing or applied anthropology.
• Theoretical/academic anthropology includes the four subfields discussed above (cultural, archaeological, biological, and linguistic anthropology).– Directed at collecting data to test hypotheses and models that were created
to advance the field of anthropology.
– Generally, theoretical/academic anthropology is carried out in academic institutions (e.g., universities and specialized research facilities).
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
20 Applied Anthropology
• Applied anthropology is the application of any of anthropological data, perspectives, theory, and techniques to identify, assess, and solve contemporary social problems.– Some standard subdivisions have developed in applied anthropology:
medical anthropology, environmental anthropology, forensic anthropology, and development.
– Applied anthropologists are generally employed by international development agencies, like the World Bank, United States Agency for International Development (USAID), the World Health Organization (WHO), and the United Nations.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
21Applied Anthropology and Economic Development• Applied anthropologists assess the social and cultural dimensions of
economic development.
• Development projects often fail when planners ignore the cultural dimensions of development.
• Applied anthropologists work with local communities to identify specific social conditions that will influence the failure or success of a development project.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
22Anthropology and Other Academic Fields• Anthropology's own broad scope has always lent it to interdisciplinary
collaboration.
• Anthropology is a science, in that it is a systematic field of study that uses experiments, observations, and deduction to produce reliable explanations of human cultural and biological phenomena.
• Anthropology is also one of the humanities, in that it encompasses the study and cross-cultural comparison of languages, texts, philosophies, arts, music, performances, and other forms of creative expression.
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23Cultural anthropology and sociology.• Formerly, sociology focused on “western” societies while
anthropology looked at “exotic” societies.
• Cultural anthropological methodologies have primarily been in-depth and qualitative (e.g., participant observation).
• Sociological methodologies tended to be mainly quantitative (statistically based).
• The trend toward increasing interdisciplinary cooperation (deconstruction) is causing these differences to disappear.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
24Anthropology, Political Science, and Economics.• While other disciplines have looked at such institutions as economics
and politics as distinct and amenable to separate analysis, anthropology has emphasized their relatedness to other aspects of the general social order.
• Anthropology has tended to emphasize cross-cultural variation in such institutions, in contrast to the almost exclusively Western orientation of the other disciplines.
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25 Anthropology and the Humanities.
• The anthropological concept of “culture” has gained increasing influence in the humanities' treatment of human artifacts.
• In turn, cultural studies have brought a fuller recognition of the influence such artifacts may exert on human behavior.
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26 Anthropology and Psychology.
• Anthropology has contributed a cross-cultural perspective to concepts developed in psychology.
• The school of cultural anthropology known as culture and personality has emphasized child-rearing practices as the fundamental means for transmitting culture.
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27 Anthropology and History.
• The convergence between the disciplines of anthropology and history has been marked, particularly during the last decade.
• Recent treatments of colonial history have emphasized the importance of understanding the cultural contexts of historical texts.
• Kottak argues for some continued distinction between history and anthropology, on the basis of history's focus on the movement of individuals through roles, as opposed to anthropology's focus on change in structure or form.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc.
28Science, Explanation, and Hypothesis Testing• Science is a way of viewing the world.
• Scientists strive to improve understanding by testing hypotheses showing how and why the object of study is related to other objects of study.
• Hypotheses are suggested explanations of things and events.
• Explanations show how and why the thing to be understood is related to other things in some known way.
• Associations are the observed relationships between two or more measured variables.
• A theory is more general, suggesting and implying associations and attempting to explain them.
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29 Social sciences
• Associations are usually stated probabilistically: two or more variables tend to be related in a predictable way, but there are exceptions.
• A theory is an explanatory framework that helps us understand why something exits.
• Theories cannot be proved, we evaluate them through the method of falsification.– If a theory is true, certain predictions should stand up to tests designed to
disprove them.
– Theories that have not been disproved are accepted because the available evidence seems to support them.
