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MDEC - DIGITAL FREE TRADE ZONE (DFTZ)
The Digital Free Trade Zone (DFTZ), launched in March
2017, is aimed at spurring Malaysia’s economic growth
by providing cross-border e-trade facilities for small and
medium companies, which in the past, found it difficult
to penetrate the international market.
In May, MDEC signed a memorandum of understanding
(MoU) between the Hangzhou Municipal Government
and the Alibaba Group as part of our efforts in
implementing DFTZ project. As the strategic partner to
the DFTZ, Alibaba has invested profoundly into
transforming Malaysia an e-commerce and logistic hub
in the region.
Alibaba and its units are participating in four areas in
the DFTZ: e-fulfilment hub, e-service platform, e-
payment and financing, and e-talent development.
DFTZ officially went live in November 2017
Digital Free Trade Zone Launch
Digital Free Trade Zone Launch - Summary
This event saw the launch of the
world’s first Digital Free Trade Zone by
the honourable Prime Minister Dato’ Sri
Mohd Najib Tun Abdul Razak & Jack
Ma, founder and Executive Chairman
of Alibaba Group. DFTZ will provide
physical and virtual zones to facilitate
SMEs to capitalise on the
convergence of exponential growth
of the internet economy and cross-
border eCommerce activities.
Press release to the event can be
accessed here
Wednesday 22nd March 2017, 2.00 PM, Mandarin Oriental
Digital Free Trade Zone Launch – Event Images
Digital Free Trade Zone Launch – Press Release
Digital Free Trade Zone Launch - Outcome
BROADCAST
32Stories
65Stories
ONLINE
81Stories
98%Of the stories include
at least one key
message on the DFTZ
70% Of the stories include
quotes from Dato’
Yasmin Mahmood
104Tier one Stories
CAMPAIGN
RESULTS
*Broadcast not included
TOTAL
178Stories
RM 730,087.99 Total PR Value
Digital Free Trade Zone Launch – Coverage (Print)
Digital Free Trade Zone Launch – Coverage (Broadcast)
Link Link
Digital Free Trade Zone Launch – Coverage (Online)
Link Link Link
Digital Free Trade Zone Goes Live!
Digital Free Trade Zone Goes Live - Summary
This event brought-to-life Malaysia’s
Digital Free Trade Zone (DFTZ) and
flagged off more than 1,900 export-
ready Small-Medium Enterprises (SMEs)
onboard. The event was also a
platform to for MDEC and Alibaba to
introduce the eFulfillment hub and
eServices platform which is set to
change eCommerce.
Press release to the event can be
accessed hereFriday 11th November 2017, 1.00 PM, Sepang International
Circuit
Digital Free Trade Zone Goes Live – Event Images
Digital Free Trade Zone Goes Live – Press Release
Digital Free Trade Zone Goes Live - Outcome
BROADCAST
67Stories
56Stories
ONLINE
426Stories
73%Of the stories include
at least one key
message on the DFTZ
32% Of the stories include
quotes from Dato’
Yasmin Mahmood
219Tier one Stories
CAMPAIGN
RESULTS
*Broadcast not included
TOTAL
519Stories
RM 11,377,858.47 Total PR Value
Digital Free Trade Zone Goes Live – Coverage (Print)
Digital Free Trade Zone Goes Live – Coverage (Broadcast)
Link Link
Digital Free Trade Zone Goes Live – Coverage (Online)
Link Link Link
Digital Free Trade Zone - Website
Website URL: https://mydftz.com/dftz-
goes-live/
Total Visitors To Date: 179,815
