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Being a marketer sucks. Acquire the power of the data nerd in five steps, and un-suck your job.
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maandag 17 december 12
MEASUREand you might keep your job
being a marketer
SUCKS
changing markets
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
maandag 17 december 12
÷[LQJ�RWKHUdepartment’s problems
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customerservice
marketing
socialmedia
regularchannels
customerservice
marketing
socialmedia
regularchannels
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content published by marketing
contentmarketing
customersupport
THE CEO doesn’ttrust you
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
maandag 17 december 12
“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure
true effect.”-IAB Whitepaper
Five steps
for purple pants to acquire the power
of the nerd
1.
report monthly
2.
use the right words
3.
always the same metrics
4.
only report headlines
5.
What is your job?
brand awareness
brand appreciation
action
advocacy
sales funnel
DRIE VOORWAARDEN
maandag 17 december 12
1.2. 3.4. 5.
Report monthly.Use the right words.Always the same metrics.Only report headlines.What’s your job?
Thanks!
maandag 17 december 12
Questions?
Anthony Bosschem
Co-founder Darwin Analytics
@anthonybosschem