Measure and you might keep your job

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Being a marketer sucks. Acquire the power of the data nerd in five steps, and un-suck your job.

Text of Measure and you might keep your job

  • 1. MEASUREand you might keep your job

2. being a marketerSUCKS 3. changing markets 4. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog nietbewezen. 5. departments problems 6. regularsocialchannelsmedia customermarketingservice 7. regularsocialchannelsmedia customermarketingservice 8. content published by marketingcustomer support contentmarketing 9. THE CEO doesnt trust you 10. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog nietbewezen. 11. The advertisers have lost the way inthe digital ecosystem. Advertisers ask for a limited set KPIs which measure true effect.-IAB Whitepaper 12. Five stepsfor purple pants toacquire the powerof the nerd 13. 1.report monthly 14. 2.use the right words 15. 3.always the same metrics 16. 4.only report headlines 17. 5.What is your job? 18. sales funnelbrand awarenessbrand appreciationactionadvocacy 19. DRIE VOORWAARDEN 20. 1. Report monthly.2. Use the right words.3. Always the same metrics.4. Only report headlines.5. Whats your job? 21. Thanks! 22. Questions? 23. Anthony BosschemCo-founder Darwin Analytics@anthonybosschem