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Measure and you might keep your job

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Being a marketer sucks. Acquire the power of the data nerd in five steps, and un-suck your job.

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Page 1: Measure and you might keep your job
Page 2: Measure and you might keep your job

maandag 17 december 12

Page 3: Measure and you might keep your job

MEASUREand you might keep your job

Page 4: Measure and you might keep your job

being a marketer

SUCKS

Page 5: Measure and you might keep your job

changing markets

Page 6: Measure and you might keep your job

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

Page 7: Measure and you might keep your job

÷[LQJ�RWKHUdepartment’s problems

Page 8: Measure and you might keep your job

XQVDWLV÷HG�FXVWRPHUV

customerservice

marketing

socialmedia

regularchannels

Page 9: Measure and you might keep your job

customerservice

marketing

socialmedia

regularchannels

XQVDWLV÷HG�FXVWRPHUV

Page 10: Measure and you might keep your job

content published by marketing

contentmarketing

customersupport

Page 11: Measure and you might keep your job

THE CEO doesn’ttrust you

Page 12: Measure and you might keep your job

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

Page 13: Measure and you might keep your job

“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”-IAB Whitepaper

Page 14: Measure and you might keep your job
Page 15: Measure and you might keep your job
Page 16: Measure and you might keep your job
Page 17: Measure and you might keep your job
Page 18: Measure and you might keep your job

Five steps

for purple pants to acquire the power

of the nerd

Page 19: Measure and you might keep your job

1.

report monthly

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2.

use the right words

Page 21: Measure and you might keep your job

3.

always the same metrics

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4.

only report headlines

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5.

What is your job?

Page 24: Measure and you might keep your job

brand awareness

brand appreciation

action

advocacy

sales funnel

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DRIE VOORWAARDEN

maandag 17 december 12

Page 26: Measure and you might keep your job

1.2. 3.4. 5.

Report monthly.Use the right words.Always the same metrics.Only report headlines.What’s your job?

Page 27: Measure and you might keep your job

Thanks!

maandag 17 december 12

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Questions?

Page 29: Measure and you might keep your job

Anthony Bosschem

Co-founder Darwin Analytics

@anthonybosschem