Welcome!Measure What Matters Cohort 2016

Items you need to know to prepare for the cohort experience

A historic culture shift is underwayTo use business as a force for goodand build a more inclusive economy

Measure What Matters is about accelerating this culture shift.

We envision that one day all companies will measure their impact with as much rigor as they measure their profits.

Welcome to the Measure What Matters CommunityOver 150 institutions: banks, investors, business associations, accelerators, supply chain managers, and

government agencies are helping companies Measure What Matters

Company assessment and engagement platformUsed by 40,000 businesses in over 140 countries

www.bimpactassessment.net

Used by 150 institutions* to aggregate and analyze impact data from the Assessment.

www.b-analytics.net

*Ranging from governments, business associations, financial institutions, to corporate supply chains.

Tools that make it easy:

B Impact Assessment and B Analytics

Our job is to help you launch a Measure What Matters program

Invite companies to measure their impact using the QIA

Engage companies with tools and data to help them improve their social and environmental impact

Benchmark and Analyze the performance of your companies using B Analytics

1 2 3

Step : Invite

Invite companies to take the Quick Impact Assessment and measure their impact

1

● Free, confidential tool● Don’t have to be the CEO to use it● Benchmark performance against

thousands of companies

Builds on the B Impact Assessment, used by 40,000+ businesses globally

Step : Engage

Engage companies with tools and data to help them improve their social and environmental impact

2

● Help companies utilize impact improvement tools and resources

● Create an improvement action plan ● high touch vs. low touch strategies for

support

Program geared towards helping companies improve

Step : Benchmark and Analyze

Benchmark and Analyze the performance of your companies using B Analytics

3

● Gain insight into each company’s strengths and weaknesses

● Understand how your companies performagainst industry peers

● Track and report on performanceyear on year

Data for 13,000+ companies, largest database of social and environmental performance data of for profit companies in the world

What you will learn

1. Campaign Setup (on the web, in membership materials, etc.) 2. How to administer the Assessment3. How to Organize Workshops to drive adoption4. How to Organize Peer Circles / Communities of Practice5. How to Interpret Results from B Analytics6. How to Help Companies Improve Impact7. How to Celebrate Improvements, Reward Participation8. How to Communicate Your Impact

Over the six months, you will learn:

The Cohort TimelineClass of 2016

March 8 Call to prepare for launch of cohort in May

April 11 Submit materials for tech setup

Mid May Cohort Kick-off Training Program orientation - NYC

June Call 1: Deep Dive on Standards

July Call 2: How to run a workshop, webinar, and peer circle around the QIA

August Call 3: B Analytics 101: How to help companies improve

September Call 4: B Analytics 201: Analyzing performance and communicating results

October 19-21 Measure What Matters Summit 2016 Share early results with Measure What Matters Community - Durham, NC

November Call 5: Scaling the program beyond the pilot

Cohort Kickoff TrainingTentative: May 16-17 or 23-24, Philadelphia (Wayne) or NYC

10 am Get to know your fellow cohort members

11 am Our shared vision

12 pm Lunch

1 pm Overview of Measure What Matters Program: The Year Ahead

3 pm What we hope to accomplish

5 pm Dinner

9 am Breakfast and fun exercise

10 am What businesses will experience (QIA and BIA)

11 pm How to track companies progress (B Analytics)

12 pm Lunch

1 pm Communicating about and integrating the program

2 pm How we will work together as a cohort

3 pm Goals and Milestones for the year ahead

Day 1 Day 2

*Confirm preferred date and location by next week March 15

Preparing to Launch

What’s needed to get ready for the cohort

Materials for custom landing pages

Ready your team

Ready your organization

Strategy for pilot program

1

2

3

4

What’s needed

Materials for custom Landing Pages1

Due April 11th www.bimpactassessment.net/USFWC

What’s needed

Ready your team2

● Team members who should come to in-person training○ Relationship/Account Managers○ Data Analysts○ Program Managers

● Team must be able to attend all meetings● Use webcams● Be prepared to get your hands dirty● Respect confidentiality

What’s needed

Ready your organization3

Build internal buy-in and get ready to hit the ground running:

● Plan to host brown-bag lunch with entire team to inform them about program

What’s needed

Draft strategy and goals for pilot program4

Year 1 Year 2

% of network using the QIA?

% of network completed BIA

% of community that has an improvement plan

% of community improved by X# of points?

Other indicators

What do you hope to accomplish in year 1? year 2?

How can you leverage existing programming, resources to execute program?

What would success look like?

Next Steps1 2 3

Prepare your team to hit the ground running on

May 23rd

Join us tomorrow for the 2016 Measure What Matters Preview

Materials for tech setup:1. landing page 2. list of B Analytics

users3. Custom questions

for QIAApril 11th

B Lab serves a global movement of people using business as a force for good by:

- Shining a light on the leaders thru B Corp Certification

- Creating paths for all businesses to follow thru mission aligned legal structures and tools to measure what matters

This program is supported by B Lab, a non-profit organization.