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MEBEL
* Source: independent event audit in 2018
72,149 sq m of floorspace*
28 countries
42,264 visitors
791 exhibitors
www.meb-expo.ru/en
THE LARGEST FURNITURE, FITTINGS AND UPHOLSTERY SHOW IN RUSSIA AND EASTERN EUROPE
RUSSIAN FURNITURE MARKET
www.meb-expo.ru/en
MARKET VOLUME
$7 billion
Housing construction: more than 1,000,000 new
apartments a year
Reduction of mortgage interest rates
%
A huge sales market: more than 56 million
households
40% – Imported furniture
RUSSIAN FURNITURE MARKET
www.meb-expo.ru/en
ADVANTAGES OF EXPORTING FURNITURE TO RUSSIA
After Russia’s accession to the WTO import custom duties were reduced.
Expocentre’s general partner is Expowestrans which provides a full range of services related to customs clearance and delivery of exhibits to the trade show.
No sanctions and restrictions for importing furniture, components and interior items.
A special customs regime for exhibits: exhibiting companies are fully or partially exempt from customs duties, taxes.
Expocentre Fairgrounds is a customs controlled area and has a customs post ‘Vystavochny’ (Exhibition).
LEADING RUSSIAN AND FOREIGN COMPANIES
China
Poland Portugal
Belarus Japan Austria Armenia Belgium
The UK
Germany
Spain
Italy Kazakhstan Canada Kyrgyzstan Moldova
Russia Romania Serbia Syria Slovenia The USA Turkey
Croatia
Switzerland Sweden
Estonia
South Korea
www.meb-expo.ru/en
MARKET LEADERS FROM 28 COUNTRIES
MEBEL EXHIBITORS
NATIONAL PAVILIONS Germany Romania South Korea
www.meb-expo.ru/en
12 SALONS COVER ALL SECTORS
OF FURNITURE INDUSTRY
PRODUCT SECTORS
InterStyle / Furniture from all over the world
Future Stars / Designer furniture. Contemporary design
Style / Furniture made in Russia
Salon of furniture franchises
Comfort / Home upholstered furniture, upholstery materials
Decor / Furniture and interior décor items
Furnished apartments
Kitchen / Kitchen furniture. Household appliances. Tables, chairs
PRODUCTS
Components / Components and fittings for furniture production
Equipment
Dream / Mattresses and bedroom furniture
Office / Office and commercial furniture
InterStyle / Furniture from all over the world
Every second professional visitor attends Mebel
exclusively*
www.meb-expo.ru/en
MEBEL VISITORS
42,264 visitors from 75 countries
FROM ALL OVER RUSSIA
18,200 regional visitors
PROFILE, %
Furniture, components manufacture
Retail of furniture and accessories, online store
Wholesale of furniture, components and accessories
Interior and furniture design, architect bureau
Corporate buyer of furniture and related products
Other (woodworking, shopping centre, logistics, etc.)
* Source: Russian Public Opinion Research Centre at Mebel 2018
88%
Visitors influence purchasing decisions
+4% if compared to 2017
+12% if compared to 2017
Aleksandr Malyshev, Head, Klюkva Factory of Children’s Furniture “This show is growing, and we are growing together with it. Our factory operates on a double shift basis now. It means we can’t underestimate Expocentre’s contribution to growing of our dealer network after the Mebel exhibitions.”
HIGH ROI
www.meb-expo.ru/en
Alexander Farberov, Technical Director, Atlas-Lux “This is the largest furniture show in Russia. And those who are not represented here today are not represented on the market.”
Heinrich Voth, Regional Manager, Hettich Holding “Russia is huge that is why everybody comes here at this time of the year. We see where the world is going to, and hear what our partners think. For us this show is very interesting and important.”
97% Exhibitors are satisfied with the quality and number of sales leads*
* Source: Russian Public Opinion Research Centre at Mebel 2018
Mihnea Gheorghiu, Sales Director Europe, Bucin Mob “We have researched the market and come to a decision that Mebel is the best show for our products because here we can demonstrate them to consumers. We are happy with the number of visitors. This number is on par with the exhibition in Milan, which is the largest in Europe. We are sure we will come back next year.”
HIGH ROI
www.meb-expo.ru/en
Andreas Spatzek, Head of Sales Eastern Europe, Julius Blum “This show is very important to us. It is our platform for the Russian market and not only Russian. People come here from the Central Asia, South Caucasus, Belarus.”
Natalie Schmidt, Marketing Director, IMAWELL “Mebel is a key trade show in the Russian market. There are many visitors here. They are key clients. We really like how the show is managed and its supporting events.”
99% Exhibitors found new clients at Mebel*
* Source: Russian Public Opinion Research Centre at Mebel 2018
ADVERTISING & PROMOTION
Our advertising opportunities ensure the effective promotion of your company long before the exhibition begins
TV advertising Advertising on federal TV channels
Internet promotion Contextual ads, SEO, media ads
Outdoor advertising
Industry media 30+ media partners
Direct e-mails 150,000+ e-mail accounts
Social networks 20,000+ subscribers
Exhibition website 255,000+ unique visitors to the website over six months
WW
W.
Exclusive placement of your company profile in the Mebel advertising and information materials will surely improve effectiveness of you company promotion
THE MOST EFFECTIVE SPONSORSHIP FORMATS
• GENERAL SPONSOR • SPONSOR OF EXHIBITION • SPONSOR OF SECTION • SPONSOR OF NAVIGATION
95%
Exhibitors consider the Mebel advertising
campaign effective
www.meb-expo.ru/en
• The RusMebel. Reboot Forum with participation of representatives of the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia, and experts from related sectors
• The Furniture as a Business Forum of Directors • Workshops on franchising management and development in the furniture industry • Days of Russian Furniture Design • Design tours • The Russian Cabriole National Award for Industrial Furniture Design • The ArtLiga Award • The GoodWood Award. Award ceremony for the winners in the Ecological Rating of Manufacturers and
Sellers of Furniture, Flooring and Interior Doors • International competition for quality goods in the nominations of the Best Consumer Properties and
the Successful Promotion of Quality Goods • Business Assistance workshops
SUPPORTING EVENTS*
* Subject to change www.meb-expo.ru/en
PHOTO REPORT
www.meb-expo.ru/en
Join us at Mebel 2019!
VENUE
CONTACTS
Olga Dubovik Brand Manager Phone: +7 (499) 795-26-24 [email protected]
Maria Ignatova, Lead Manager Phone: +7 (499) 795-28-15 [email protected]
Lenara Zaedinova, Lead Manager Phone: +7 (499) 795-38-82 [email protected]
Natalia Chernova, Senior Manager Phone: +7 (499) 795-38-64 [email protected]
Tatyana Samuseva Project Head Phone: +7 (499) 795-37-36 [email protected]
Expocentre Fairgrounds 14, Krasnopresnenskaya nab. Moscow, Russia www.meb-expo.ru/en
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