Target Audience ResearchDemographics and Psychographics

DemographicsDemographics are the statistical data of a population. They are used in media marketing to classify an audience into age, gender, race and job type other categories.

Our Documentary

Max Walker is a charismatic student of Reeds School, hes been acting in school plays for as long as he can remember, but this is the story of his final school production. Max takes us on the highs and the lows of what it takes to put on a highly anticipated theatrical performance. Experience Maxs final curtain call, but not before witnessing all the drama, that takes place off-stage, unfold.

The description of our documentary:

Age All ages, particular teenager/ young adults.

We hope for the teenage/ young adult demographic to be particularly interested in our documentary as this is the demographic that is most likely able to identify with the characters, and the setting of a school as many of them would be in full time education. Exactly like Max and the other member of the documentary.

However, the documentary could be enjoyed by demographics older than the teenage/ young adult age. For views of working age, the documentary could be enjoyable to watch as it allows an insight into the education of todays youth; which they might enjoy comparing and contrasting to their own education.

Gender Both male and female.

However, there is a slightly tilt towards the male gender as Max, the person the documentary is centred around, is a man; other males will natural identify with him easier.

On the flip side, females may stereotypical enjoy the theatre/drama aspect of the documentary.

Job TypeNational Readership Survey

standardised groupings

Job TypeOur documentary is most likely suited for the grade E

social class. Mostly due to the fact that our target audience is students and young adults. Thus many of them would fall in to the grade E category as most are

unemployed due to being in full time education.

Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.

Psychographics

Life styleThe Cross Cultural Consumer Characterisation Model

Our documentary would likely target the Explorers and Aspirer.

I suggest this because of both the subject matter of the documentary, as well as the characters with in.

In regard to the subject matter, the creation of a theatrical production has that unique and abstract edge to it as a documentary topic, thus would appeal to these particular life style categories.

In regard to the characters with in the documentary, Max comes across as a very charismatic adventurous character. Thus, I believe an audience member in the explorer or Aspirer life style classification would instantly gravitate towards Max and identify with him as the likeable, outgoing character he is.

LifestyleThe Cross Cultural Consumer Characterisation Model