MEDIA KIT | 2017

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172 Pages+based on 2016 averages

9 Issuespublished annually

16,000+social media followers

7,000+direct mail and subscribers/issue

600+distributed locations

or the last 5 years, we have curated the best of the Queen City’s culture while connecting readers with engaging human interest and lifestyle stories.

This past year, we embraced a redesign across all aspects of our publishing platforms. Our magazine has become more luxurious, matching a brand approach we have been targeting. Our website has seen a full overhaul—readers now have access to hundreds of archived articles as well as daily content. From distribution to over 600 businesses throughout the Charlotte region to exclusive sponsored events with highly targeted audiences, our advertising partners now enjoy the benefits of this evolution.

QC Exclusive works best on the relationships we build. Our creative department works to improve advertiser brand awareness, the editorial and digital staff craft the finest content, and account representatives promote lasting partnerships. Together, we are just like-minded individuals who want to share the best that Charlotte and the Carolinas have to offer.

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Rethinkingthe City Magazine648,000 Reads in the Queen City Metro Annually

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EXCLUSIVENETWORK

The EVENTIST25+ top cultural events in Charlotte and around the Carolinas for the coming months

The CULTUREStories and interviews on fine arts, performing arts, crafts, style and wellness

The SPREADContent on new restaurants, delicious recipes, sophisticated cocktails, and culinary experiences

The FOLIOExposure to top area designers and designs, as well as featured homes that inspire

The EXPLOREDProfiles on exclusive regional and international destinations, including adventure and sporting

The EXCLUSIVESLong-form articles and sprawling photo essays, reflecting the theme of each issue

ach issue is filled with feature-rich stories and profiles, providing a sampling of the premier events, newest tastemakers, best designers, and top

destinations in the Carolinas. These are presented in beautiful multi-page spreads that are attuned to the main theme of the issue, 9 times a year, in a beautiful 172+ page magazine.

Our advertising partnerships allow us to promote or host exclusive events, giving advertisers networking and engagement opportunities with our highly targeted group of readers and our sophisticated partners.

Photo Courtesy ofBlue Ridge Mountain Club

EXCLUSIVE CONTENT

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Strong relationships with our partners create an invaluable referral source to maximize your return on investment (ROI). A partnership with QC Exclusive gives advertisers direct access to our network of business owners in the Charlotte luxury niche.

Referrals are some of the biggest drivers of new business.

EXCLUSIVE EVENTS

he editorial calendar is something we look forward to creating each year and this year takes us from 8 issues to 9. The start of the year

begins with our Renewal issue, an all-new guide focused on health, happiness, and stories of change. We couldn’t be happier to introduce this new issue to our readers and our advertisers.

*Based on reader polls.

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Most balanced readership in Charlotte*

44% Male56% Female

AVERAGE HHI IN TARGETED MARKETS

$187,322

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EDITORIAL CALENDAR | 2017

January/FebruaryRENEWALSPECIAL AD SECTION: Beauty & WellnessAD DEADLINE: December 5ON SHELVES: January 13

AugustFOOD & DRINKSPECIAL AD SECTION: Carolina FoodAD DEADLINE: June 19ON SHELVES: July 28

MarchHOME & DESIGNSPECIAL AD SECTION: Home & DesignAD DEADLINE: January 9ON SHELVES: February 17

SeptemberARTS & CULTURESPECIAL AD SECTION: Galleries & MuseumsAD DEADLINE: August 4ON SHELVES:September 8

AprilTRAVEL & LEISURESPECIAL AD SECTION: Relaxing ResortsAD DEADLINE: February 17ON SHELVES: March 24

October/NovemberSPORT & CONSERVATIONSPECIAL AD SECTION: The Wedding PlannerAD DEADLINE: September 8ON SHELVES: October 13

MayTHE LUXURY ISSUESPECIAL AD SECTION: Carolina WeddingsAD DEADLINE: March 24ON SHELVES: April 28

June/JulyTHE SUMMER ISSUESPECIAL AD SECTION: Carolina DestinationsAD DEADLINE: April 28ON SHELVES: June 2

All calendar materials and deadlines are subject to change.

An Arcadia Home / Elizabeth Bradford’s Art / Christopher Warren-Green / The Brice Hotel Marcy Gregg’s Calling / The Outer Banks / Edia Maps / Hannah Blanton’s Sozo / Large Marge

A NEW TABLE

THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | No. 5

AUGUST 2016

THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | N

Charlotte’s emerging eateries, the city’s tastiest sandwiches, a Carolina culinary road trip, food festivals and much more.

PLUS+

FO OD & DRINK ISSUE

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With the additon of these young and impactful restaurants, Charlotte’s

food scene is coming of age.

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The Art & The Artistbehind The loom / Queen CiTy’s AbsTrACT ArTisTs / The jewish film fesTivAl

CArolinA ArT roAd Trip / ChAndrA johnson’s soCo / Corey miTChell’s Tony

Scott AvettOf the avett brOthers On fatherhOOd,

art, inspiratiOns, and what’s next

THE PIEDMONT’s

Also In This Issue: Amy Vermillion, Bob Peters, Coco Hill, Doc Porter’s, and more

feAturIng

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Est. 2011

InTroDuCIngThe new

QC exClusive

by Corey Miller • P. 146

Jan/FeB 2016

REFINED looKEXPANDED seCTions

MORE GREAT ConTenT

METROLINA AUTO GROUP / TAPAS 51 / FRANK SMITH / CIMARRONLUNA’S / 12 IN 12 / KAUFMANN & CO. / GLOBAL EATS / KYLE MOSHER

southbound

The QuinTessenTial CharloTTe Magazine Vol. 5 | no. 3

MaY/June 2016

Carolinas’ finest hotels, Asheville’s hot food scene, the new Lowcountry, and much more.

PLus

T H E T R AV E L I S S U E

Ryan Wildrick and Ryan Moreno of Metrolina Auto Group in a Shelby Cobra cruise down the picturesque entrance to Charleston’s Boone Hall Plantation

THE ADVENTURE BEGINS ON PG. 121

THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | No. 7THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | N

OCT/NOV 2016

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As the National Park Service celebrates its centennial,we revel in the natural beauty of the Carolinas’

Blue Ridge, Piedmont, and Lowcountry.

CAROLINA WILDTHE SPORTING & CONSERVATION ISSUE

Bob Timberlake / Ruard Veltman / Stoke / Charles Jurney / Ayisha McMillan Cravotta Blue Blaze / Yvonne Boesel / Grove Park / Lorusso’s Legendary Cocktail / Hike CrowdersPLUS

A spectacularly colorful autumn view from the Blue Ridge Mountain Club

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LAND ROVER EXPERIENCE / BOB PETERS’ $400 COCKTAILCAROLINA’S LUXURY SPAS / A FRENCH PROVINCIAL HOME

CUSTOM JET DESIGN / SUNBURST CAVIAR / BESPOKE GLOVESA SIMONINI SPACE / QUEEN’S CUP STEEPLECHASE / GALLERY

Luxury Awaits

THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | No. 2

MAR/APR 2016

THE QUINTESSENTIAL CHARLOTTE MAGAZINE VOL. 5 | N

And so much more...

The rich history and bright future of the North

Carolina Yacht Builder

TheHatterasStory

The QuinTessenTial CharloTTe Magazine Vol. 5 | no. 6

SEPT/OCT 2016

A Fall Studio Shoot, House of Lemond, Kustom Klutch, Ole Mason Jar, The Bridal Guide, and more

THE THATCHED POOLHOUSE

FORM & FASHION

Ruard Veltman’s Bing Home redefines the English Cottage

The sTYle issue

Olivia Pires wearing Monique Lhuillier from Nitsa’s in SouthPark

DecemberTHE HOLIDAY ISSUESPECIAL AD SECTION: The QC Gift GuideAD DEADLINE: October 19ON SHELVES: November 27

Each cover of QC Exclusive, from the layout to the photos, is what sets us apart from other magazines in the region, and we feel, the Southeast as a whole. We carefully select all aspects of our cover to represent the excellent content contained within.

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72,000readers per issue

25,000digital impressions per month

16,000+social media followers

1,200email newsletter subscribers

TARGETED DIRECT MAIL DISTRIBUTIONUptown

Charlotte1,000

luxury condos& penthouses

Myers Park/Eastover2,000

homes with$250k+ income

Ballantyne/SouthPark

2,000homes with

$250k+ income

LakeNorman2,000

Pointe/Peninsula$250k+ homes

*All statistical information is generated from reader surveys, provided by our distribution services, and obtained from website analytics.

DISCERNING READERSHIPur comprehensive model includes print and digital versions of the magazine, QCExclusive.com, email newsletters, and social media. This

provides our readers with direct access to our exclusive content in their preferred medium, and partners a multi-level platform to reach them no matter how they access content.O

74%of readers with

household income

$150K+READERSHIP AGES

FAMILY LIFE

41%31–55

23%21–30

33%56–75

44%college degrees

41%graduate degrees

20,500 copies printed per issue

112,200+ monthly enagagement

62%with children

56%married

66%travel

regularly

89%interested in

gardening/home improvements

59%have an interest in the outdoors

43%have an interest

in the arts

36%buy heath and beauty items

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SEND PRINT MATERIALSFern Howerin - Media Coordinatorads@qcexclusive.com(704) 953-6910

CREATIVE DEPT. INQUIRIESJP Grice - Creative Director info@qcexclusive.com(828) 773-4922

For current rates, contact your account representative.

Double Page*

Full Page*

2/3 Vertical

1/2 Horizontal

1/3 Square

1/4 Vertical

1/6 Vertical

17”

8.5”

4.75”

7.375”

4.75”

3.5”

2.375”

x

x

x

x

x

x

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10.875”

10.875”

9.125”

4.5”

4.5”

4.5”

4.5”

Contact Information*Please add a .25” bleed to all full and double page ads. We also suggest adding a .375” margin to all ads to supply ample room for text. Ads that do not adhere to specifications will be returned.

FOR PRESS READY ADS• All images for ads should be color corrected, high resolution (300 dpi) CMYK files.• Avoid scaling images. If you must, do not scale below 50% or above 110%.• Ads will be accepted as JPEG or PDF only.• Trim marks should not be added.• QC Exclusive is not responsiblefor any color, size, or positioningvariations if above specificationsare not followed.

DIGITAL ADS & EVENT LISTINGS

PRINT AD SPECS AND OPTIONS

O ur creative department allows for advertisers to work directly with cre-atives and marketing experts to plan, design, and execute advertising that

matches the visual integrity of our magazine as well as the advertiser’s brand. Options for adver-tising include the magazine, qcexclusive.com, email newsletters, events, and more.

PRINT AD SIZES

full page 2/3 v

1/3 sq

1/2 h 1/6 v1/4 v

QCExclusive.com and emailnewsletters are excellent

alternatives to your traditional advertising. Banners, sponsorships,

and branded content are available. Contact your rep for details.

Is there an event you’d like to promote in an upcoming issue or online? Please contact your account rep for specifications and rates.

QC Exclusive Magazine | 619 S. Cedar St. Suite B | Charlotte, NC 28202 | info@qcexclusive.com | QCExclusive.com

The Quintessential Charlotte Magazine