MEDIA KIT 2017

1100 BROADWAYNA SHVILLE, TN 37203TNMEDIA .COM

CONTENTS1 From Coast to Coast

3 National and Local

5 Our Integrated Audience

7 Research Resources

9 Our Promise

11 Unleash Our Creatives

13 The Premium Lineup

15 High Impact Digital

17 Standard Digital Ad Specs

19 Mobile Ad Specs

21 Sponsorship Opportunities

23 Weekly Content

25 Special Sections

27 Specialty Print Ads

29 Standard Print Ad Specs

31 Connect With Us

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FROM COAST TO COASTAL Montgomery

AR Mountain Home

AZ Phoenix

CA Palm Springs

Redding

Salinas

Ventura

Visalia

CO Ft. Collins

DE Wilmington

FL Brevard

Fort Myers

Naples

Pensacola

Stuart

Tallahassee

GU Hagatna

IA Des Moines

Iowa City

IN Evansville

Indianapolis

Lafayette

Muncie

Richmond

KY Henderson

Louisville

LA Alexandria

Lafayette

Monroe

Opelousas

Shreveport

MD Salisbury

MI Battle Creek

Berkley

Detroit

Lansing

Livingston

Port Huron

MN St. Cloud

MO Springfield

MS Hattiesburg

Jackson

MT Great Falls

NC Asheville

NJ Asbury Park

Bridgewater

Cherry Hill

Morristown

Vineland

Bergen

Passaic

Morris

Hudson

Sussex

NY Binghamton

Elmira

Ithaca

Poughkeepsie

Rochester

Westchester

NM Alamogordo

Carlsbad

Deming

Farmington

Las Cruces

Silver City

NV Reno

OH Bucyrus

Chillicothe

Cincinnati

Coshocton

Fremont

Lancaster

Mansfield

Marion

Newark

Port Clinton

Zanesville

OR Salem

PA Chambersburg

Flipside

Hanover

Lebanon

York

SC Anderson

Greenville

SD Sioux Falls

TN Clarksville

Jackson

Knoxville

Memphis

Murfreesboro

Nashville

TX Abilene

Corpus Christi

El Paso

San Angelo

Wichita Falls

UT St. George

VA Staunton

VT Burlington

WA Bremerton

WI Appleton

Fond Du Lac

Green Bay

Manitowoc

Marshfield

Milwaukee

Oshkosh

Sheboygan

Stevens Point

Wausau

Wisconsin Rapids

GUAM

CA

NV

UTCO

AZNM

TX

OKAR

MSAL GA

SC

NC

VA

KY

TN

WV

WA

OR

ID

MT ND

KS

NE

SD

WY

MN

IA

MO

IL

WI

MI

IN

OH

PA

MDDE

NJ

NY MA

CTRI

ME

NH

VT

FL

LA

109 STRONG MEDIA ORGANIZATIONSincluding the iconic USA TODAY

34 STATES & GUAMAs well as 160 news brands online in the U.K., provide rich content through our digital, mobile and print products.

100THE USA TODAY NET WORK CONNECTS WITH

AND THEY HAVE REAL BUYING POWER:

TRILLIONANNUALLY2$

CONNECTS CONSUMERS, COMMUNITIES AND BUSINESSES AT A LOCAL AND NATIONAL LEVEL.

MILLION CONSUMERS MONTHLY

THE STRENGTH OF ANATIONAL NETWORK

WITH THE OF A LOCAL SOURCE

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Younger demographics may not traditionally reach for the paper, but our digital headlines are grabbing their attention and driving traffic to our outlets and your brand.

596,440INTEGRATED 7-DAY PRINT & 7-DAY TENNESSEAN.COM

190,171TENNESSEAN DAILY READERS*

376,180TENNESSEAN SUNDAY READERS*

AVERAGE MONTHLY PAGE VIEWS:

21,611,055 (25% ON MOBILE) TENNESSEAN.COM

AVERAGE MONTHLY UNIQUE VISITORS:

3,963,460TENNESSEAN.COM

Sources: AAM, Q3, 2016; Readership Scarborough 2016 Tennessean INA Nashville CBSA Market; Adobe Omniture, October 2016

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TOTAL MARKET EFFECTIVE BUYING INCOME

$4.75 BILLION

EFFECTIVE BUYING INCOME PROJECTED TO INCREASE

2.8% BY 2020

POPULATION 1,840,320

MEDIAN AGE 36

AVG HH INCOME $69K+

OWN A HOME

76%

ATTENDED SOME COLLEGE

30%

MARRIED

59%

MALE

46%

FEMALE

54%

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WHO ARE THE TENNESSEAN AND

TENNESSEAN.COM READERS?

OUR INTEGRATED AUDIENCE IS AFFLUENT AND WELL-EDUCATED

Sources: 2016 Scarborough Release 2 Nashville CBSA 2016 Nielsen Pop Facts Demographics Nashville CBSA

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NATIONALUSA Today USAToday.com USA Today App Cars.com

CareerBuilder.com FindNSave.com Yahoo!

RESEARCH & ANALY TICS

WHAT'S OURS IS

YOURS

MEDIA OUTLETS

REGIONALThe Tennessean Tennessean.com Clarksville Leaf Chronicle TheLeafChronicle.com

Daily News Journal dnj.com Jackson Sun JacksonSun.com

TN Media offers unparalleled research resources — both local and national — to help find, understand and motivate your customers. We can tailor your message to your audience with a wide range of marketing solutions that suit your business best, from best-in-class media properties to digital and creative services.

COMMUNITYAshland City TimesRobertson County TimesGallatin News ExaminerDickson HeraldDickson ShopperWilliamsonDNJ ExtraJackson Sun Neighbors

Clarksville Community ChronicleMusic City BeatFairview ObserverHickman ShopperStewart Houston TimesStewart Houston Times ShopperDavidson Public Notices ZoneSumner

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As Nashville's largest media and marketing company, we have a passion for growing local business. We take the time to understand your unique business objectives so that we can develop custom marketing strategies tailored to your customers.

There are no cookie-cutter solutions here, and our account planning process creates integrated marketing communication

programs that are rooted in research and launched by noise-making creative that motivate your consumers to act.

Once a program is launched we stick with it, constantly monitoring your campaigns to optimize their performance and provide frequent and transparent reporting.

We don't succeed unless you do.

UNLEASH OUR CREATIVESOur creative team thrives on generating hardworking brand campaigns that hit the mark every time. Smart, strategic creative is just one of the ways we motivate consumers to take action for your business.

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Source: Google, 2013 1413 1413 1413

TARGETING & RETARGETING

Feature ads on thousands of destination sites across our targeted ad network. Increase conversions and recapture lost leads with site retargeting bringing customers back to you while they're searching for the competition.

THE PREMIUM

LINEUPWe have the tools and the skills to put your brand in the forefront in a dazzling way for your most eligible consumers. More importantly, we have the means to track the progress of your investment and continually adjust to improve its performance. Our team is here to promote and protect your brand. That's one hard hitting lineup.

RICH MEDIA CAPABILITIES

Designed to engaged users more frequently, rich media ads provide interactive assets and deliver robust reporting.

DIGITAL VIDEO SERVICES

We can provide your business with a professional, high quality video that can be shared across digital media and beyond.

SOCIAL MEDIA

Build relationships and foster a positive online reputation through social media channels like Facebook, Instagram, LinkedIn, and Twitter.

SEARCH ENGINE MARKETING

90% of website traffic generated by paid search ads is new traffic. We get your message in front of customers searching for your products and services on Google, Yahoo and Bing. As a Google Premier SMB partner, you are partnering with a team of Google Certified Adwords Experts who will help grow your business.

BRANDED CONTENT

Get your branded content in front of a highly engaged local audience. Branded content is not brand-biased and focuses on informing, rather than convincing, the audience. Build unparalleled brand loyalty and authority.

SEARCH ENGINE OPTIMIZATION

Increase your brand visibility, relevance, trust, and discoverability online. We make it happen with content, reputation, local listings, core optimization, and transparency.

EMAIL MARKETING

Email marketing yields some of the highest ROI in digital marketing, providing targeted and custom crafted messages to reach new or repeat consumers.

MOBILE GEO FENCING

The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. Geo Fencing can be combined with behavioral and audience targeting in a way that allows you to influence your best potential customers.

WEB DEVELOPMENT

Give your marketing efforts a place to land with a full site or a landing page. Build brand awareness and effectively drive relevant traffic to match your priority content.

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MAKE AN IMPACT

Drop Down Ad UnitPUSHDOWN

Full Screen Cinematic Ad UnitGRAVITY

Pop Out Interactive Ad UnitTAKEOVER

HIGH IMPACT DIGITAL AD SPECS

GRAVITY Video + Overlay + Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

HERO FLIP Ad Creative: 1380x1380 Bleed Area and 900x768 Safe Area Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

IAB BILLBOARD Ad Creative: 970x250 Leave-Behind: 88x31

PUSHDOWN Ad Creative: 1320x743 Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background

TAKEOVER Video: 900x506 Leave-Behind: 100x30

DIGITAL AD SPECS

All digital specs are based on pixels. Should be built at 72dpi in RGB format. Additional digital sizes available.

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LEADERBOARD 728x90

MEDIUM RECTANGLE 300x250

HALF PAGE 300x600

TRANSITIONAL 1380x1380

SPONSORSHIP 100x50

STANDARD DISPLAY ADS

More time is spent with content-rich sites, and our site goes above and beyond. Start here – our standard digital ads are just the beginning.

TRANSITIONAL1380x1380

HALF PAGE300x600

MEDIUM RECTANGLE300x250

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320x50

FULL SCREEN320x480

300x250

VIDEO

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GOMOBILEOur mobile ads are everywhere you need to be. With four unit sizes that each fit into a variety of placements, the opportunity to make an impression is nearly unlimited.

With a base size of 320 x 50 or 300 x 250, our ads have the option of expanding into an engrossing full screen unit or an enticing video takeover that works in both landscape and portrait mode. What better way to make an impact on one of the most frequently-used devices in the world?

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CROWDPLEASERS

With a number of annual events drawing in the masses, sponsorship opportunities are a unique and exciting way to reach the crowds. Whether you're a presenting sponsor or a program advertiser, our events will bring you exposure quite unlike any other advertisement.

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SPORTS AWARDSJUNE, ANNUALLY

The Tennessean Sports Awards honor the outstanding accomplishments of 200+ high school student athletes in 25 sports. Featuring guest speakers such as five-time NFL MVP and Denver Broncos quarterback, Peyton Manning, this high-profile event is a highlight for students and parents across Tennessee.

TOP WORKPLACESJULY, ANNUALLY

The Tennessean has recognizes 70+ companies and organizations in Middle Tennessee as Top Workplaces each year. These companies are recognized as Top Workplaces based solely on surveys about the workplace completed by their employees. The honorees are not only better places to work, but are more likely to be successful than peer organizations.

TOASTSEPTEMBER, ANNUALLY

TOAST Readers' Choice Awards span a number of TN Media's publications, targeting the best of the best in each specific area. With categories such as Food and Drink, Entertainment, People and Places, and Retail and Personal Services, the TOAST Readers' Choice awards honor favorites in Middle Tennessee, Murfreesboro, Sumner County, and beyond.

STORYTELLERS4-5 COMMUNITY EVENTS ANNUALLY

The Storytellers project is a series of live events dedicated to connecting diverse people, communities and organizations through true, first-person storytelling, exploring the importance of personal narrative as a means for connection — to both the city and the people in it. Our goal is to create a space where neighbors and notables feel empowered to tell their stories, and others feel excited about listening. We want, simply, to hear what people are saying — and spread that en-ergy across Music City and the region.

Nashville

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The consistency of weekly content builds excitement like nothing else. Readers look forward to finding their favorite feature every week, making the latest and greatest the ideal place to catch your audience. Rich and engaging, our content and your message make the perfect pair.

OUR CONTENT

PAIR YOUR MESSAGE WITH

WEDNESDAYTASTE A foodie focused section focused on Nashville’s delicious food culture.

FRIDAYTHE TICKET An enhanced entertainment guide focused on places and things to do in the surrounding Nashville region.

SATURDAYSTYLE A fashion and shopping guide focused on personal style and industry trends.

SUNDAYPORTFOLIO Our weekly magazine focused on people, arts, and society unique to the Nashville region.

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BE INVOLVED WITH

SOMETHING SPECIALSpecial sections give readers an array of exciting, fresh content, so they're also a perfect opportunity for advertisers to be exposed to new audiences. Attention-grabbing and unique, these publications often become points of reference or pride, bound to stick around the coffee table for awhile.

MONTHLY LOCAL HEALTH Recurring section featuring health-related content.

THINK NEW/REAL ESTATE Features the value of thinking new and building new home constructions.

NASHVILLE LIFESTYLES City magazine focusing on celebrity profiles, travel, local events and the latest in real estate and much more.

MURFREESBORO MAGAZINE Consumer lifestyles magazine featuring local content and information focused on what is best about the Murfreesboro area.

FEBRUARY DESTINATIONS/TRAVEL Travel destinations within the southeastern regions of the U.S. or within a 8 hour drive from Nashville.

TN HOMES Guide for those looking to purchase new homes in the market. Great breakdown of where to live and why.

APRIL SPRING COLLEGE GUIDE Focusing on Middle Tennessee college and universities, prospective students and parents can use this as a guide while researching prospective schools.

MAYHIGH SCHOOL GRADUATIONS Local graduations featured in community papers: Hickman, Fairview, Robertson, Sumner and Dickson.

JUNETOP WORKPLACES Highlighting winners in the Nashville region.

TOAST SUMNER COUNTY Nomination process begins for local businesses to compete for "Best Of" titles in Sumner County.

HIGH SCHOOL SPORTS Featuring winners, teams and plays, along with Sports Awards.

JULYRUTHIES/READERS CHOICE Continuing the 20+ year tradition of naming the best of local businesses in Murfreesboro.

EDUCATION GUIDE Aimed at local High School students, highlighting the Cheatham County ACT Fair as well as a listing of all schools in Robertson and Dickson counties.

AUGUST HIGH SCHOOL SPORTS PREVIEW Focusing on the upcoming year in High School sports.

SEPTEMBER TOAST READER'S CHOICE Highlighting Nashville TOAST winners.

THINGS TO DO A newcomer's guide of things to do in Nashville.

OCTOBERDNJ READER'S CHOICE Featuring winners and finalist in the Ruthies Awards.

NOVEMBERHOLIDAY GIFT GUIDE Our annual holiday shopping guide published every Thanksgiving.

DECEMBERFALL SPORTS Reviewing the fall season's Athletes of the Year in Middle Tennessee.

POP OFF THE PAGE

Think outside the box! Get noticed with different ads that disrupt content and truly stand out. The possibilities are endless!

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SPADEA

Get noticed with your own mini-front page, wrapped around the front of The Tennesse-an. Inside pages are black & white. Full color is available on front and back.

POLY BAGS

Create instant brand awareness. Put samples directly into the hands of your prospects. There are unlimited color and creative options for you to bring your brand to the front steps of our readers.

INSERTS

Consumers go straight to the inserts for deals. With this high consumer engagement, inserts allow you to customize promotions, helping your brand and business stand out. Hyper-local, pinpointed targeting deliv-ers your message to your best prospects. Inserts are a flexibile, convenient, single-source solution to reach your most valuable customers.

JEWEL BOX

For optimum exposure, there’s no better place to be than the place every reader looks — the ad that anchors content. Available on the Front Page, Sports Section and in Life & Style.

COVER WRAPS

Want a high-impact advertising solution? Why not wrap The Tennessean? A cover wrap achieves massive standout and is a great marketing tool to get your brand front and center.

STICKY NOTES

High Visibility. High Impact. Stick a note on the front page of The Tennessean. Have front-page presence and be the first thing seen. Great for events, sales, coupons, or any promotion! Printed on glossy paper for maximum appeal, it’s easy for readers to peel off and keep — no coupon to clip!

PUT IT IN PRINT

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TABLOID ADS FULL 1/2 VERTICAL 1/2 HORIZONTAL 1/4

STANDARD ADS

1/8 HORIZONTAL

1/4 VERTICAL

FULL

1/12

1/4 HORIZONTAL

3/4

3/16

1/2 VERTICAL

1/8

1/2 HORIZONTAL

1/8 DOUBLE TRUCK

1/24 EAR

1/16

RETAIL COLUMN WIDTHS

1 Column 1.52" 2 Column 3.22” 3 Column 4.91” 4 Column 6.61" 5 Column 8.30” 6 Column 10”

SIZE COL x IN

Full 6 col (10”) x 9.75” 1 / 2 Vertical 3 col (4.917”) x 9.75” 1 / 2 Horizontal 6 col (10”) x 4.75” 1 / 4 3 col (4.917”) x 4.75” 1 / 8 3 col (4.917”) x 2.5” 1 /16 2 col (3.22”) x 2” Double Truck 13 col (21”) x 9.75”

SIZE COL x IN

Full 6 col (10”) x 21” 3 / 4 6 col (10”) x 15.75” 1 / 2 Vertical 3 col (4.91”) x 21” 1 / 2 Horizontal 6 col (10”) x 10.5” 1 / 4 Vertical 3 col (4.91”) x 10.5 ” 1 / 4 Horizontal 6 col (10”) x 5.25” 3 / 16 3 col (4.91”) x 7.875” 1 / 8 3 col (4.91”) x 5.25” 1 / 8 Horizontal 6 col (10”) x 2.625” 1 / 12 2 col (3.22”) x 5.25” 1 / 24 2 col (3.22”) x 2.625” Ear 2 col (3.22”) x 1”

CONNECT WITH US

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There's a team of experts across TN Media

and the USA TODAY Network who work

together to implement and manage your

program. We can't wait to hear from you.

CALL US TODAY. (888) 573-4773