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MEDIA KIT 2019
AUSTRALIA’S NO.1 MEDIA
TRAVEL BRAND. Source: emmaTM conducted by Ipsos MediaCT 12 months ending June 17, Nielsen Online Ratings July 17
Jana Frawley, National Travel Editor
Escape is not just about where to travel, but how, where, why and when. We understand that holidays are often the highlight of the year - if not our lives - so our expert team of writers are committed to giving our
audience the advice and inspiration they need to book the best trip possible.
FROM THE EDITOR
193,907
14,858
378,901
39,848
209,482
511,798
477,605
Source: emma/CMV June 2018
1,826,398
ESCAPE REACH
46%
Male
55 Average age
Source: emma/CMV June 2018
54%
Female
Have children under 18
at home
2M
Married
73% Have children 18-24
at home
1 in 5
Avg Household Income
$92,000
3
Adults in the Home
40 %Full Time Workers
ESCAPE AUDIENCE
Escape readers intend to travel in next 12 months
86%
Source: emma/CMV June 2018
ESCAPE READERS ARE ACTIVE TRAVELLERS
Escape readers intend to travel internationally in next 12 months
40%
Escape readers intend to travel domestically in next 12 months
70%
PASSPORT
Daily Telegraph - NSW | Herald Sun - VIC
The Courier Mail - QLD
Sunday Telegraph - NSW | Sunday Herald Sun - VIC
Brisbane Sunday Mail - QLD | Adelaide Sunday Mail - SA
Email newsletter every
Tuesday and Thursday
Escape Sunday Escape Tuesdays escape.com.au EDM
escape.com.au
Source: emma/CMV June 2018
ESCAPE ASSETS
Gloss magazine published once
a quarter to purchase
ONE SHOT
THE MOST READSECTION ON
SUNDAYS Source: emma June 2018
Tips and tricks from seasoned travellers and well known figures on what to take and how
to pack
A more in-depth look at what’s happening on the seas, oceans and
rivers
What’s new in the world of airlines,
hotels, tours, tourism and more
Escape’s pick of the deals
Ask the expert - Escape’s
Doc Holiday - for travel advice specific to your
needs
Discover the difference between budget,
mid-priced and luxury priced accommodation
and tours in a destination
ESCAPE SUNDAY SECTIONS
HOW I PACK TRAVEL NEWS CRUISE NEWS BOOK RIGHT NOW DOC HOLIDAY WHAT’S YOUR BUDGET?
ESCAPE
A starting point for holiday-makers wanting to
find out the basics for a destination or travel type
Tips and tricks to planning booking and experiencing
your holidays with ease
Reviews, narratives and feature stories about
countries, cities, towns, attractions, tours, ships and
boats around the world
A look at the new places we’re going, how we get
there and what we do
Escape readers and the online audience share their travel
photos and wisdom for fellow travellers
A round-up of places to go, see and experience
ESCAPE SUNDAY SECTIONS CONT…..
FAQS DESTINATIONS TRAVEL WISDOM TRENDING YOUR VIEW WISH LISTS
ESCAPE
Source: emma May 2018
ESCAPE TUESDAYS
“On Sundays, ESCAPE readers DREAM ABOUT THEIR HOLIDAYS. Come Tuesday they are in BUSINESS MODE and ready to book! ESCAPE has therefore created a PRACTICAL, NEWSY version of their favourite travel source to match their weekday mindset.
In the Metro Mastheads on a Tuesday, ESCAPE EVERYDAY highlights tricks for savings, advice for becoming a better traveller, and excellent travel deals”
The holiday hunt is constant, however there are clear peaks at the start of the week (Sun-Tues).
Jana Frawley, National Travel Editor
Escape Everyday is in the NSW, VIC & QLD metro mastheads on a Tuesday.
The Tuesday edition is an 8 page pullout centred around hot deals of the week with EGN deadlines providing flexibility to clients
+ = 3.17M potential audienceEscape
TuesdayEscape Sunday
400,000 unique monthly audience I 891,000 page views I 770,000 minutes
Source: emma May 2018, Sep 2018, Nielsen DRM, June 2018, Nielsen DRM, March 2018 Digital
THE ESCAPE MARKETPLACE
For the first time, Escape.com.au will offer a solution that allows consumers to research, plan and book their next
holiday.
Escape will partner with select advertisers to promote an exclusive deal directly on site. Deals will be incorporated
into sale packages on Escape.com.au
Opportunity:: Advertisers will be invited to include deals on the various destinations on Escape.com.au. This will include rev
share model, end-to-end management and weekly reporting
Reaching 252,000 Travel Intenders (within next 12 months) each month
Deals on escape.com.au
CONTENT OPPORTUNITIES
Insert native example
NATIVE ADVERTORIAL SPONSORED EDITORIAL
REGIONAL & COMMUNITY PAPERSescape.com.au
Regional and local Australians love to travel. To further connect with our globe-trotting audience, News Corp is launching Escape across key Regional and Community markets.
Packed full of inspiration, hot tips and killer deals, this content will be highly engaging and a great environment for clients to reach an exclusive Regional and Community audience who are researching, planning and booking their next holiday.
● Launching June 2019 in community and August in regional● Eastern Seaboard only● Operates on a 50:50 (ad:editorial) ratio● Packages for both regional and community papers available
SKYSCANNER PARTNERSHIP
Target highly qualified travel audiences at scale.
News Connect has entered into a strategic partnership with leading global travel search site Skyscanner.
This partnership allows advertisers to access lower-funnel audiences who are in the market for travel products today.
Drive purchase intent, using audience data to reach clients in a crucial moment in their planning journey
Exclusively available to News Corp until September 2019
Gain a deeper understanding of your audiences via rich content consumption and location-based insights
Activate audiences across our network of trusted brands
PRINT AD SPECS
DIGITAL AD SPECS
www.newscorpaustralia.com/ad-specs
DEADLINES
BOOKING DEADLINEFriday week prior, 3pm
MATERIAL DEADLINEWednesday prior, 10am
BOOKING DEADLINETuesday prior, 9am
MATERIAL DEADLINEThursday prior, 4pm
BOOKING DEADLINETuesday prior, 10am
MATERIAL DEADLINEWednesday prior, 5pm
BOOKING DEADLINETuesday prior, 11am
MATERIAL DEADLINEWednesday prior, 4pm
NSW VIC QLD SA
FOR MORE INFORMATION CONTACT YOUR NEWS CORP AUSTRALIA REPRESENTATIVE, OR:
GET IN TOUCH
Charlotte Sos I National Product Director I [email protected]
Emily Ross I Client Solutions Manager I [email protected]
Jennifer Tripolone I Client Solutions Specialist I [email protected]
Charlotte Sos National Product Director [email protected]
Emily Ross Client Solutions Manager [email protected]
Jennifer Tripolone Client Solutions Specialist [email protected]
FOR MORE INFORMATION CONTACT YOUR NEWS CORP AUSTRALIA REPRESENTATIVE, OR:
A WORLD OF OPPORTUNITY
AWAITSc
