media kit Apr 2018 - Stuff...Average Weekly Video Views* 666,000 Followers 166,000 Followers Over 80,000 Comments Over 11,000 Followers Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr

media kit Apr 2018

Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+

Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing

tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.

gender51%

49%

region of readersakl

34%

cant14%

wgtn12%

wkt9%

man5%

bop6%

annual household income

up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k32%

age of readers

18-2413%

25-3420%

35-4418%

45-5418%

55-6414%

over 6512%

Unique Audience

2,005,000

domestic page views per month 136,030,000

53%

domestic reach of active internet users per month

Uniqueaudience

Stuff multimedia

1,610,031Average Weekly Video Views*

666,000Followers

166,000Followers

Over 80,000Comments

Over 11,000Followers

Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+; *Adobe Analytics

Stuff social

2,005,000

1,816,000 831,000 670,000 968,000 444,000

NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE

Stuff mobile

platforms

mobile web*

547,023daily unique visitors

2,163,996daily page views

android app*


565,519daily article views

iPhone app*



tablet*




monthly audience comparison

NZHERALD BUSINESS

799,000MSN MONEY

300,000

STUFF BUSINESS752,000

Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers

industry news, farming news, market data, money and small business information.

gender 44% 56%


30%

cant16%

wgtn10%

wkt11%

man5%

bop7%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k10%

$80k - $100k10%

over $100k32%

age of readers

18-2413%

25-3420%

35-4416%

45-5419%

55-6414%

over 6513%



iTunes

436,000

STUFF ENTERTAINMENT

597,000

Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,

tv, books, arts and film news.

gender 46% 54%

NZHERALD ENTERTAINMENT

599,000


29%

cant16%

wgtn12%

wkt11%

man5%

bop6%


up to $20k1%

$20k - $40k9%

$40k - $60k10%

$60k - $80k10%

$80k - $100k10%

over $100k30%

age of readers

18-2414%

25-3420%

35-4416%

45-5418%

55-6414%

over 6513%



MSN LIFESTYLE

293,000

NZHERALDLIFE & STYLE

751,000

STUFFLIFE & STYLE

714,000

Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,

weddings and much more.

gender 56% 44%


31%

cant14%

wgtn12%

wkt11%

man5%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k11%

$80k - $100k11%

over $100k31%

age of readers

18-2413%

25-3421%

35-4417%

45-5419%

55-6413%

over 6513%



TRADE ME MOTORS

416,000

STUFFMOTORING235,000

Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,

prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.

gender 34% 66%


35%

cant14%

wgtn13%

wkt8%

man4%

bop5%


up to $20k2%

$20k - $40k7%

$40k - $60k10%

$60k - $80k10%

$80k - $100k11%

over $100k33%

age of readers

18-2414%

25-3418%

35-4418%

45-5418%

55-6415%

over 6512%



Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from

Stuff’s extensive roster of journalists the length of the country, from northland to southland.

gender 48% 52%

STUFFNATIONAL1,120,000


30%

cant14%

wgtn14%

wkt11%

man5%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k10%

$80k - $100k10%

over $100k32%

NZHERALDNATIONAL1,191,000

age of readers

18-2414%

25-3420%

35-4416%

45-5419%

55-6414%

over 6512%

STUFFSPORT

705,000



MSN SPORTS

488,000

NZHERALD SPORT

699,000

Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including

rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.

gender 44% 56%


30%

cant16%

wgtn12%

wkt9%

man5%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k30%

age of readers

18-2414%

25-3418%

35-4417%

45-5420%

55-6414%

over 6512%



NZHERALD TRAVEL

190,000

TRIP ADVISOR

429,000

STUFFTRAVEL294,000

Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big

trip as well as tips and news to get the best out of their holiday.

gender 55% 45%


29%

cant18%

wgtn9%

wkt10%

man6%

bop5%


up to $20k2%

$20k - $40k9%

$40k - $60k9%

$60k - $80k11%

$80k - $100k12%

over $100k30%

age of readers

18-2413%

25-3419%

35-4417%

45-5418%

55-6412%

over 6515%



NZHERALD WORLD

664,000NEWSHUB

831,000

STUFFWORLD

482,000

Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around

the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.

gender 48% 52%


28%

cant16%

wgtn14%

wkt10%

man6%

bop5%


up to $20k2%

$20k - $40k9%

$40k - $60k10%

$60k - $80k11%

$80k - $100k10%

over $100k28%

age of readers

18-2414%

25-3418%

35-4417%

45-5419%

55-6414%

over 6512%

Documents

media kit Apr 2018 - Stuff...Average Weekly Video Views* 666,000 Followers 166,000 Followers Over 80,000 Comments Over 11,000 Followers Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr