Megatrend - Doc -3 Final

8/12/2019 Megatrend - Doc -3 Final

1/30

TRENDfuture studiesMANOJ KOHARI

STRATEGY FOR PASSANGER CARRIER- APE PIAGGIO


2/30

MEGA

REND

AMegatrendis a large, social, economic, political, en-vironmental and technological .Once in place, megatrends influence awide range o activities, processes and perceptions,in society, possibly ordecades. Tey are the underlying orces that drive trends.

Tese trends give people an insight o what lies ahead in theuture.

REND FORECAS | 2012- SDM


3/30

WHA ISREND ? rends give people an insight o what lies ahead inthe uture.

A general direction in which something is developing

or changing.Direction


Shif

Connection

Drif


4/30

CAEGORIES OF MEGARENDS : POLICY

RBI CREDI FOREIN DIREC IN-

VESMEN NAIONAL FOOD

SECURIY BILL VISA ON ARRIVAL

NOA CRIMINAL FREE

POLIICS AAM AADMI POLICY

AADHAR CARD NAIONAL POLICY

FOR CHILDREN

MOVI ES

OH MY GOD DABAANG VICKY DONAR FERRAI KI SWAARI LIFE OF PI PAAN SINGH

HOMAR BHAAG MILKHA

BHAAG GANG OF WASSEY-

PUR CHHOA BHEEM BARFI

BRAND

SAMSUNG GALAXY FLIPKAR GOOGLE VESPA REEBOK CROSSFI MAHINDRA AND

MAHINDRA SAYAMEV JAYEE MICROMAX

NAIONALEVEN

SACHIN REIRE-MEN

FDI ENRY MARS MISSION IPL SPO FIXING KASAB HANGED DELHI GANG RAPE

PRODUC

SPACE MEAL 3DPRINER

IOS -7 LEAP MOION EYE -RIBE SUPERCOMPUER

PHILIPS ELIE BAXER -BLUE COL-

LAR ROBO VODAFONE ANISHQ IDEA



5/30

CAEGORIES OF MEGARENDS : SAR UP

NANOBI ANA-LYSICS

FLYX SAPIENCE ANALY-

ICS KEYPOIN ECH-

NOLOGIES WAYBO ECHNOLO-

GIES VOICE OF BIG DAA

EXPERIENCE

ECO OURISM WEEKEND FESI-

VALS UNCONVENIONAL

DINING ADVENURES RIP

REJUVENAINGHERAPIES

DESINAION WED-DING

AUGMEND REAL-IY

EC- CHANGE

PAPER HINSCREEN GOOGLE DRIVER-

LESS CAR

AD CAMPAIGN

COCA COLA FLIPKAR INDIAN PREMIER

LEAGUE IDEA ANSHIQ

VODAFONE

MEDIA SOCIAL

WHAS UP FACEBOOK GOOGLE + MAKE MY RIP WIER LINKED IN

BOOK MY SHOW ZOMAO

INSAGRAM



6/30

EMERGING

REND

SUPRISE | SURREAL

Destination wedding(making it ever-lastingimeless

Unconventional dining( wist in thetable )

Google driverless car( Saety and con-venience)

Adventure trip( Breaking through rommonotony )

Augmented reality( mixing the world ) Personal 3d printer( real lie product )

BACK O ROO

Eco tourism(Back o Root) LIFE OF PI ( Hope ,Optimism, Postivst) Paan singh tomer( Real lie story ) Bhaag milkha bhaag( real lie heroes,

hard work)

Gangs o wasseypur( Rowdy, village ) Sensory explosion( overall experience ) Chhota bheem(urban- rural) connec-

tion)



7/30

EMERGING

REND

ACCOUNABILIY |RANSPARENCY

AAdhar card (unique identy card) Aam aadmi party(patriotism,trigger

action)

Satyamev jayate( ground reality check)

NOA ( none o the above )

criminal ree politics(cannot contest inelection)

rue caller(social media intersection) Obama care( nation perception abt the

govt

GEN -W

Kalki koechin( change in mindset ) Dove( real woman, real beauty ) Fast track court ( crime against wow-

men)

Idea ( women saety) anishq( changing time , modern time ) Delhi ganga rape( awakening , need or

revolution)

Havells an( changing time )



8/30

EMERGING

REND

BRAND POWER NARENDRA MODI(Dynamism,

growth)

NAMO( Hope )

ON HE GO ACCESS Personal cloud (Personal data space) Connected lie( Seamless flow between

online and offline)

Unhiphore ( cloud based voice applica-tion)

Exotel ( cloud telephony service) Food take away



9/30

EMERGING

REND

PERSONALIZAION

Predictive personalization( datageneration and data analysis

Vodaone( Alag log, Alag za-rooratein)

DNA squencing( beore birth syn-

drome test )

PLAY weekend estival(taking time out

or passion)

Blesure trip( business + lesuire ) Play enagement(play as acompeti-

tive advantage )

Apps( educate the user ) Project fiona ( first ever gamingtablet)

Educ.channel ( eg. tata sky) Rebook crossfit(going back to

root)



10/30

SURREAL- SURPRISE Experience the unimaginable spellbound, antasy, ecstasy



11/30



12/30

BRAND CONSUMER BUSINESS ECHNO

UNDERSANDING



13/30

BRAND


Te Piaggio Ape, is a three-wheeled light commercial vehicle first producedin 1948 by Piaggio. At the end o World War II, most Italians, badly affectedby the war, lacked means o transport, and more importantly, the financialmeans to acquire and maintain ull-sized our-wheeled vehicleSo, the objective was to create a simple, robust and affordable vehicle. Te

vehicle had to be easy to drive or both men and women and be able to carrya passenger

It is highly versatile in nature in respect to the small and narrow size mak-ing it to be adaptable to the narrow roads ofen ound in Indian cities andalso easy to transport through rough unconventional terrain

It is cheap to buy with low maintenance costs. Importantly, it was also easyto drive and maneuver in the most intense urban traffic. Its low running

costs makes it an economic vehicle


14/30



15/30

Earlier this year, Piaggio launched Ape citywhich is in-tended on targeting the passenger auto rickshawmarketthat was reined by Bajaj earlier

A market that no one has competed in beore; it is a

three-wheeler passenger vehicle powered by alternateuelwhich was created due to increasing customer need.

Te new Ape City range comes powered by uels likeLPG and CNG, along with other petrol variants.Teengine has been developed specifically or India whichPiaggio offer to deliver good mileage with low emis-

sions.

CUREENSCENARIO



16/30

Te most prominent advantage othe bajaj auto Mega Max is the seat tocabin roo distance (1000mm) thereby providing more head room, thiseature caters to the over packing be-havior ound in cities where transitcustomers wish to be charged less bysharing with other commuters.

COMPEIOR



17/30

COSUMER


Demography : profile

Name : Mahesh bhai

Age : 45 yrOccupation: Auto driverEducation: 10th passPlace : Rented house AhmedabadFamily: 3 children(1 working and 2 in school), wieEarning : Rs. 250- 400 on an average


18/30

AUO -DRIVER



19/30


Was here to repair his auto and was happy that bajaj service centres can be ound every-where.

Bajaj allows selling 3rd party vendors to sell spares, so easy and cheap availability. He saysekdum maruti jaisa hai

Owns a second hand auto-rickshaw which he bought or 30,000. .V.S is a good option but the service and spares are only available in the ranchisee ser-

vice centres. Piaggio toh Hazaar mein 1 dikhta hai Only carries 3-4 passengers in his auto but believes it can carry more too. Leaves home 7 in the morning and usually return around 9-9.30. Watches V, sit with

riends and sleep by 12. Wants to earn money to marry off his daughterand then plans to go back to village. Does not wants to buy a new auto in near uture. WANS HIS CHILDREN O JOIN A GOVERNMEN SERVICE AS HE HINKS Auto

mein bohot bhaga daudi hai. He talked about how he once came back rom ahmedabad to gandhinagar to return a cus-

tomers phone and only charged the are.

INSIGH


20/30

COSUMER-2Name : RashidAge : 35 yrEducation: 12th passPlace : GandhinagarOccupation: auto garge owners

Family: 2 children ,wie and parentsEducation : Govt schoolEarning : Appox 10-15 k and seasonalOwns maruti Omni , Bajaj auto and scooter


21/30

Auto Garge Owners


22/30

Uses auto as a material carrier rom godown/house to garage and vice versa. UsesOmni as a amily car and scooter or daily commute.

Owns a medium priced Samsung touch screen phone. According to Rashid, Piaggio is a nice product with zero maintenance. Te wheel

base and shock ups are best in the class but it is more suitable as goods carrier. Tis isproved by the act that Piaggio is widely used in industrial areas o himmatnagar andrajkot.

For rashid, VS is also a nice product VS bhi badiya aur majboot gaadi hai, Bajajtoh isiliye chalta hai kyuki uski service aur parts badiya aur asaani se milta hai.

A.C or Fan is required in autos and spares should be available easily.

Distinct Ino: - Piaggio is a nice product but engine at the back is not acceptable to many driversin and around gandhinagar. - Piaggio lost in the market because it could not meet the demand with adequatesupply and also lost due to the lack o CNG option.

- autos needs service every month and piaggio services were expensive.

INSIGH


23/30

BUSINESS


Piaggio Group operates globally intwo markets in the light mobility

vehicle industry: wo-wheeled vehicles(consisting oscooters and motorcycles)

commercial vehicles(both three- andour-wheeled light commercial vehicles).


24/30


CONEX

City three - wheeler market Te city three - wheeler market, whose ortunes are dictated by the state govern-

ments based on the number o permit issued is around 150 ,ooo a year.

Te city three -wheeler segment has grown by nine percentage to 370,868 unitduring the period april- jan2012 in comparison with 340,032 vechicles sold in theyear ago period

Te italian auto major is aiming at grabbing 15-20 percent market share in thissegment by the end o this calendar year.


25/30

75 MINUE EXPRESS SERVICE

SERVICE



26/30

Maheshwari(Bajaj) sais the RE60 will not cut into the company threewheelersales.According to him,with metro train systems being built in severalcities,passengers will still need transport between home and thestation,giving ample room or both( three -wheelers and quadricycles) to co -exist.Tis will also be helped by the low penetaration o three wheelers,which

account or 3% o motorised transport space,he said

3W-FUURE PLANS



27/30

ECHNOL-OGY


New RegulationsInclusion of Quadricycle in the CMVRSaety eatures over and above 3 wheeler auto

rickshawsSafety norms no overloadingFitness certicate from RTOTaxi - 20 years, Auto 16 yearsFuture trends should be aligned with interna-tional regulationsStandards should be bought or drivers and pas-sengers seat


28/30


echnology - Now and Next

DTSi Digital Twin Spark Technology is aBajaj Auto trademark Tis technology was introduced recently in

three wheeler segment Bajaj introduced an advanced DSi tech-

nology to compete with VS Piaggio introduced 395CC LPG/CNG to

compete against Bajaj 200CC segment

New Business Model

Foreigners get behind the wheel. Pur-chase autos or personal usage duringtheir stay. Competitions and ralliesmade around this. Sold off upon depar-ture

Autos to sell Uninor recharge coupons Register to track auto drivers at night

Meters that print are Indiegogo project to und converting

400 autos in Ahmednagar to electric.


29/30

Short term Medium term

PRODUC

BUSINESS

BRAND

SRAEGY- APE PIAGGIO


For more luggage space - good carrier

Auto as abranding and retailspace

Inclusion o aspiration o a car-convertible- Better control- win seat

Heat resistant seat material

Gamification o waiting time

B2b selling toriusm + industrial

On call auto services- personalisation- accountability- Acess on the go

Auto sports events -magic/suprise-play

For comortable- suspension- system

Foldable urnoture +stall

service payback

-Inclusion o local mechanics

Not just driver complete amily inclusion

Buy music on the go


30/30

Tank you

Documents

Megatrend - Doc -3 Final