www.meramedicare.com

SWOT ANALYSIS(Mera Medicare) : For Competitive Analysis

StrengthsEfficient Service (Delivery

within hours)Ease of orderingCustomer First

approach(Example : Select Medicine) facility )

Order through WhatsappRegular discounts and offers on Billing amount

WeaknessesOnline Help facility is not 24 *7(Non-availability of

agents is also not popped. if nobody responses for a

long time.)Website has limited features.Example :

Healthcare has only 1 entry, Regular medicines

(Boroplus,Amrutanjan etc.) with their prices should be

visible on the website.Facilities in limited citiesAbsence of Mobile App

OpportunitiesIncreasing awareness of

E-commerceNeed for quicker and

convenient home deliveryIncreasing penetration of

TechnologyInvestors ready to invest

in healthcare start-ups.Absence of any Brand or

Big player.

ThreatsPotential Existing

Competitos. Example :MEDIDART ,HEA

LTHKART, MedPlus MartNew Entrants.

Example :Healthwala

Porter 5 Force’s (E-commerce Healthcare industry ):For Mera Medicare Competitive Strategy

Threat of Substitutes(Moderate)Many competitors like “HEALTHKART”,”MedPlus Mart”,”MEDIDART” etc., but all are start-ups.Absence of any Brand Name.Some Competitors are providing “Smartphone App “ facility also, which could be advantageous for them.Pan-India Presence of some competitors like MEDIDARTBetter Web Design to attract more customers.Example : List of commonly used medicines like Amrutanjan,Vicks ,Boroplus on the website(HEALTHKARTMedPlus) with their prices.

Bargaining Power of Suppliers(Low)Large No. of suppliersSwitching Cost of suppliers are not very much.

Bargaining Power of Buyers(Moderate to High)No Brand loyalty till now, as it’s startup.Presence of competitors with attractive offers and facilitiesLow switching cost

Industry Rivalry(Moderate)

In future, it would be high due to large no. of upcoming players

Overall a Smart Choice

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Team

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