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Online Fundraising, and GlobalGiving
Global Service LeadersMeridian International Center
Manmeet MehtaGlobalGiving
January 15, 2013
2
Agenda • Welcome and Introductions• GlobalGiving – The story of GlobalGiving– How GlobalGiving works
• Online fundraising: What’s the fuss about?
• Elements of an online fundraising strategy– A quick glimpse: Network Mapping
GlobalGiving this week
• International donations• Corporate partnerships• Matching grants• Mobile giving campaigns • Marketing campaigns • Personalized Donor
Management• New Donors• Fundraising and capacity
building training• Credibility/Recognition• UK and US Charitable
Status
GlobalGiving
community
members can
access……
GG Partnership Options
• Strategic Philanthropy
• Employee Engagement
• Gift Cards
• Cause-Related Marketing
• API Integration
Employee Engagement: Nike
Employee Engagement: Nike• Nike uses the WE Portal to engage it’s
employees worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift card for amount donated
• Over $2.5M given since program started almost 2 years ago
Employee Engagement: Eli Lilly
Employee Engagement: Eli Lilly• 37,000 employees globally
• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger
• All donations of $25 or more are matched 1:1
• Received a $50 gift credit to from Lilly Foundation
Who can join the GlobalGiving site?
• ANY registered public charity, anywhere in the world
• At least one employee or volunteer speaks English
• Some access to the internet
How can organizations join the site?
How can organizations join the site?
Feedback from NGO partnersOn behalf of HOTPEC Orphanage, I wish to congratulate you for the professional kind of support extended to us.
Many things have we discovered that will improve our ability to communicate with other partners in development. For example: the Thank you template, how to present projects so that they appear appealing and many other tips which will leave us even more a professional organisation than before. Even if we do not win the competition in the end, we would have advanced in our ways of communication. We want to say a BIG THANK YOU to all the members of your team.
-- HOTPEC Orphanage
Part of our strategy with the Global Giving campaign is 1) to be able to list our projects on a major charitable giving site, 2) to broaden our outreach beyond friends and family donors.
We are happy to say that so far, the strategy is working. Specifically, a bit more than 50% of our donors during the campaign are new to Caravan to Class and 28% of all donors are outside of our friends and family community, ie. unaffiliated donors.
-- Barry, Caravan to Class
What can you do to take action?
• Join the GlobalGiving Open Challenge – Interested organizations fill out
nomination form to join http://www.globalgiving.org/non-profits/
– Due Diligence Deadline : Feb 22, 2013– Challenge: April 2013– You can join our trainings and access
resources
Questions?
this isn’t the story
mostly true
human nature doesn’t change
human behavior does
technology doesn’t make us social
it influences our behaviors
we build a personal brand
Source: David Armano
our social circles expand
Source: David Armano
relying on traditional institutions
Source: David Armano
relying on each other
You Your networks
Source: David Armano
All this is to say
• Online fundraising is relevant for social businesses and non-profits
• Online fundraising is about using the power of networks
• The opportunity exists, but is this the right strategic decision for you?
Questions?
Who do you want to talk
to?
What are your goals?
What do you want to
say?
How do you want to
communicate?
How do you know that you have succeeded?
Online fundraising: Mapping your networks
You
Partners
Staff
Volunteers
Social Media
Current
Donors
Network of
User
High
Low
Your network:
10
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Practical tool: LinkedIn Inmaps
Key things to remember
• How do you communicate with each cluster?
• For each cluster, – identify supportive, passionate, and/or
well-networked members–Reach out to them personallyP.S. Using the means of communication
your audience prefers is more effective
• Project Manage–Make a plan. Set milestones. Assign
responsibilities.
[potential]
growth
Who do you want to talk
to?
What are your goals?
What do you want to
say?
How do you want to
communicate?
How do you know that you have succeeded?
Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? –
by Beth Kanter• How Charities are Finding the Good with Facebook
Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the
basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page
Questions?
Manmeet MehtaSr. Program Manager
GlobalGiving Foundation
@manmeetmehta@globalgiving
