MGT 852Library Resources for Entrepreneurship

Michigan State University Gast Business Library

Your Entrepreneurship Librarian

• Peace Corps Malawi ’08 –’10

• UM School of Information 2012

• Research Interests:

• Assistive Technology & impact on workforce entry

• Entrepreneurship support by librarians

• Makerspaces

Your Entrepreneurship Librarian

• My role:

• Save you time

• Better inform your business projects, so you’ll make more money

Services provided by the Gast Business Library

• Consultations – flexible locations

• Research support

• Library support

• Long hours, wifi, quiet or loud, meeting spaces• —no cellular reception!

Location of the Gast Business Library

Location of the Gast Business Library

Today’s talk:Better informing your business model

Industry Analysis

Financial Ratios

Geography

Demographic

Business Model Canvas

Business Model Canvas

Business Model Canvas

Business Model Canvas

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

Databases and non-commercial use

Databases and non-commercial use

Databases and non-commercial use

• OK:

• Plan a future business

• Print / save for use

• Not OK:

• Give to your employer

• Sell

NAICS

• North American Industrial Classification System

• Census.gov

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

• Key Resources and Partnerships

Value Proposition & Key Activities (articles)

• Proquest Entrepreneurship

• Business Source Complete

• ABI Inform

Value Proposition & Key Activities

• Market Line (company profiles)

• Factiva (news)

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

• Key Resources and Partnerships

Customer Segments

• Mintel Oxygen

Customer Segments

• Business Decision, Demographics Now, Social Explorer

• GBI Research (Medical)

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

• Key Resources

Customer Relationships and Channels

• GNPD

• eMarketer

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

• Key Resources and Partnerships

Revenue Stream and Cost Structure

• eStatements

• BizMiner

Business Model Canvas

• Value Proposition and Key Activities

• Customer segments

• Customer Relationships and Channels

• Revenue Stream and Cost Structure

• Key Resources and Partnerships

Key Resources & Partnerships

• IBIS World (supply chain)

• Mergent Horizon

BMC with library resources