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MGT 526A – Strategic Planning – Winter 2011

Week 2 project - Selected Company

Costco Wholesale Corporation

Brief introduction prepared by Team - Learning Team #1

Chad GreenwoodOlivia Hipes

Don Lee

Date: 01/09/2011

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Umpqua Holdings Corporation (NASDAQ: UMPQA) is a financial holding company

with two principal operating subsidiaries: Umpqua Bank and Umpqua Investments. The

company was founded in Roseburg, Oregon in 1953. The company has three primary business

segments: Community Banking, Mortgage Banking, and Wealth Management. The Community

Banking segment offers loan and deposit products to business and retail clients in 176 branches

or “stores” throughout Northern California, Oregon, and Washington. The Mortgage Banking

segment originates, sells and services residential mortgages. In 2009, loan originations totaled

$757M. The Wealth Management segment offers a full range of investment products and

services. Umpqua is a leading Community Bank serving the Pacific Northwest with assets =

$10.5B, deposits = $8.2B, and loans of $6.5B.

Vision and Mission

• It’s a promise to do better than anyone expects of us today, then do it even better tomorrow.

• It’s a belief in doing good, not just doing well.• It’s treating every customer as if you’ve known them your entire life.• It’s connecting people to their community, connecting neighbors to neighbors, and local,

independent businesses to local customers and resources.• It’s constantly surprising the world with what a bank can be and how a bank can actually

 be a part of a customer’s life.• It’s equal parts checking account and knitting club, commercial loan and local music

source, IRA and Internet café.• It’s understanding our customer’s financial needs and at the same time realizing that

there’s more to life than money.

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Umpqua’s vision is to be “the World’s Greatest Bank.” The mission is on client focus and

service to the community.

Values

Umpqua’s values:

Community responsibility: it’s in our DNA

“We look at community responsibility as an extension of what we already are and have yet to become. Its principles are embedded into our culture and drive us to approach things differently,from defining an issue to crafting a product. It’s just what we do.”

The environment

“We are committed to addressing environmental sustainability at the grassroots and associate-level, as well as in our business practices as a company.”

Financial fitness and education

"We aid consumers and small businesses on their path to financial fitness and prosperity by providing tools for financial literacy, SBA lending and home ownership.”

Community outreach and development

“Through our innovative volunteer network and giving programs we bring assistance to youthdevelopment and education, the arts and community development.”

Employee well-being

“We recognize that a large role we play in running a responsible business is to ensure that we areright with our own employees, which we are constantly reviewing, putting to test and receiving positive feedback.”

Source: Umqua Bank. 2010. Retrieved fromhttp://www.umpquabank.com/1.0/pages/ulLive_manifesto.aspx?prodCAT=ulLive

Current Strategies: Positioning for Growth and New Initiatives

Ray Davis, President/CEO, outlines Umpqua’s current strategy in a letter to shareholders fromthe 2009 Annual report.

“As the economy begins its climb out of this recession we believe it is vital for any healthycompany to implement strategies that will help position it for better days. Umpqua's managementteam has been engaged in this activity for several months now, as indicated by the following:

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• Our Wealth Management Division was introduced early in 2009 and it now includesUmpqua Private Bank, our retail brokerage unit, Umpqua Investments, and our affiliationwith Ferguson/Wellman, one of Oregon's premier money management companies.

• Our International Banking Division was created in 2009. Headquartered in SanFrancisco, this division has already started to generate income and we look forward to

additional growth in the years to come.• We expanded our commercial lending teams as we prepare the company for new loan

growth in the coming years. Commercial teams were added in San Francisco and WalnutCreek, California, as well as Portland, Oregon and Seattle, Washington. These additionshave been supplemented with credit administrators and special asset professionalsrounding out the resources required to grow the company's loan balances.

• We are also opening bank stores aggressively with more than 10 new stores either under construction or in lease negotiations at the time of this letter. Our organic growth strategyhas worked well for our company during the last 15 years and we remain committed to itas we continue to build our company.”

Source: Umpqua Bank. 2010. Retrieved fromhttp://www.umpquabank.com/annualreport/home.aspx

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