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MIAMI • SÃO PAULO
Latin America Business in the Global Economy
Global Latin America – building a global value chain
Latin America political and economic perspectives
The Global Innovation Index and the Innovation in Latin America
Latin America after the Global Financial Crisis
How to become international in a Changing World
Managing internationalization
How to become Global
Collaborative Latin America and growth opportunities
Date: December 12-14, 2016
The “Latin America - An Innovation-Based Approach to
Globalazing Latin America Companies And Innovative Leadership”
is a state of the art executive education program delivered
through the Cornell College of Business for the top and senior
leaders of Latin America. Held in Miami, the hub of Latin America
International Business, this program offers the in-depth, innovative
tools and knowledge that executives will need in order to lead
in an ever-changing global market. See how Latin America can be
innovative and tap into the riches of the new global economy;
and how to best utilize technology, innovation, and global best
admistration practices in order to meet the growth and development
needs of Latin America companies within the context of the global
economy and how Miami can be part of this strategy.
It’s a unique opportunity to network with other top Latin America
executives, as well as the best faculty and business professionals
to discuss:
Latin America - Miami Program
“Strategic and Innovative Leadership for the Latin America business growth”
Overview
The proposition of actual and innovative solutions for the growing challenges of the global competitiveness,
driven by rapid changes in the market, becomes increasingly complex. In this context, it is necessary to able
to strategically analyze the business environment and lead people and companies, in order to anticipate the
challenges posed by this competitive market.
In addition, the decision-making process requires prepared leaders, proactive, with an entrepreneurial, global and
innovative spirit. Therefore, there is a need to create a program for Latin America executives, who need to be up
to date on the major market trends and the latest models and concepts of competitive business management,
mainly in strategy, innovation, leadership, globalization and internationalization.
Thus, Cornell structured a unique executive program for the Latin America leaders. Besides the exchange of
experiences among senior participants, which provides the reflection and collective discussion of the major Latin
America business challenges, the program will provide corporate and individual skills to the participants, with case
studies, guest speakers, and exchange of experience.
www.mbi.mba
Program Objectives
• Collectively discuss the context and the competitiveness of the business environment in Latin America and
the world, the role and challenges of the new leaders in this reality of high competitiveness and crisis;
• Reflect and discuss the most innovative and effective business strategies through the exchange of experiences
among participants and professors;
• To update and acquire new knowledge by completing any training gaps, expanding the capacity for critical
analysis and improving the ability to lead globally, with strategic and innovative thinking;
• Prepare the new leaders to face the daily challenges and create innovative and collaborative solutions,
through the pursuit of diversity in the formation of high performance and international corporations, and
expanding the network of contacts;
• To experience a unique international learning experience, through a partnership with the largest Ivy league
American, based in the most cosmopolitan city in the world and delivered in the most Latin city in the US.
Value proposition
The program brings the best in executive education at the Cornell College of Business, an institution renowned
for the quality and excellence in business leaders’ development and executive education. This program is
designed specifically to meet the unique business demands and in evolving of the Latin America leaders,
decision makers in a challenging time in the global history.
Held in Miami, this program covers in-depth strategic information and innovative tools that leaders need to
drive the ever-changing national and global market, while remaining loyal to the distinctive characteristics of
their companies and countries.
During the program, participants will be able to interact with other members of the group as well as with the
best professors and market professionals.
The focus is to offer a learning and development of the critical areas that global leaders and corporations
need to integrate; the participant will challenge himself to become a global leader to face the obstacles and
opportunities, both within the Latin America and the global markets.
Expected results (or main benefits)
• Increase the ability to lead a global business strategically and collaboratively;
• Discuss and reflect collectively on Latin America in the global context, helping participants to guide
the global Latinas to increase international performance;
• Be prepared for changes in the competitive landscape and what it means to him/her personally,
in his/her roles in a global corporation;
• Conduct collaboration and communication for the diffusion of an innovative and entrepreneurial culture;
• Increase self-awareness and problem solving skills for the Latin America challenges and opportunities;
• Improve the decision making process on: internationalization, globalization, global competitiveness,
global value chain and global enterprises.
www.mbi.mba
Global Performance
(Joe Santos)
3.1 – Global Integration
3.2 – Global innovation
3.3 – How the world can afford you
the advantage you need
Program structure (with simultaneous translation)
Welcome and Program Objectives
Latin America Enterprises and
Global Latinas (Lourdes Casanova)
1.1 – Latin America Corporation
profile - family X public co.
1.2 – Latin America Competitiveness
1.3 – Panel with the 1st guest
Making Global Latinas happen
Latin America’s challenges
(Lourdes Casanova)
3.1 – Innovation in the World – the best
countries, policies and practices
3.2 – Private sector as an enabler of
growth and innovation
3.3 – Success factors and Challenges
ahead
Local Performance abroad
(Joe Santos)
2.1 – Local adaptation
2.2 – Local integration
2.3 – The role of headquarters
on local performance
Networking lunch Networking lunch Networking lunch
Latin America in the Global
Economy (Lourdes Casanova)
2.1 - Latin America and its
competitiveness:
a. Political and social
b. Economic growth
c. Government role
d. Soft X hard power
2.2 - Panel with the 2st guest
Latin America perspectives
and opportunities
Going International
(Joe Santos)
1.1 - Why internationalization fails
so often
1.2 - Evaluating your competitive
advantage at home and abroad
1.3 - Sketching your internationalization
strategy
1.4 - Managing the process of
internationalization
December 12, Mon December 13, Tue December 14, Wed
www.mbi.mba
Faculty:
Joe Santos - https://www.insead.edu/faculty-research/faculty/jos%C3%A9-santos
Lourdes Casanova - https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=lc683
Oto Alvares (Coordinator) - https://www.johnson.cornell.edu/Programs/Executive-Education/Contact-Us
Fernando Suzuki (Coordinator/MBI Country Manager US) - http://www.mbi.mba
Location: Miami – FL
Investment: U.S. $6,000 per person
(includes participation in the program,
Cornell Certificate upon completion,
and materials-both printed and digital
simultaneous translation,
lunch, coffee-breaks)
Fernando [email protected] 305 842-4906
Claudio [email protected]
55 11 99837-2729
Renato [email protected]
55 11 99315-3131
1 407 881.2773
Additional Information Registrations thought e-mail
