Michael Bruny-Groth Graphic Design Portfolio

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Professional graphic design portfolio.

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  • michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771 michael.bruny.groth@gmail.commichaelbruny-groth.com

    design PORTFOLIO

  • 11

    IntentIon

    I need money, and while peop

    le

    are practically lining up to ha

    nd

    it to me, some good old fashi

    on

    work is good for the soul.

    Go to WoRK

    IntentIonGo to WoRK

    3

    3

    SuppoRt

    No nagging stressful thoughts

    keeping me awake all night. I ge

    t

    a solid 8 hour snooze session.

    Sleep

    SuppoRtSleep

    blanK

    blanK

  • 7 obStacle

    I left my lights on again. My

    car doesnt notify me when Im

    being an idiot. There will be no

    auto transportation on this day.

    DeaD caR

    7obStacleDeaD caR

    Excuses Excuses is a custom solitaire game created to map my morning routine.

    Typography II, Fall 2010

    alaRm

    4

    4

    SuppoRt

    The alarm I remembered to se

    t last

    night went off without any hit

    ches.

    I even placed it across the ro

    om to

    force myself out of bed.

    SuppoRtalaRm

    alaRm6

    6

    SuppoRt

    A warm shower in the morning

    washes over me like rays of life,

    waking me with soggy vigor that

    almost nothing else provides.

    WaRm SHoWeR

    SuppoRtWaRm SHoWeR

    5

    5

    SuppoRt

    Sometimes the only thing that is

    getting me out of bed at 6:30am

    is pure power of will.

    WIll poWeR

    SuppoRtWIll poWeR

  • ABAI 2013 Convention, Minneapolis In this system for the Association for Behavior Analysis Internationals 2013 convention in Minneapolis Minnesota a wooden model was photographed with items representing popular landmarks in the city.

    Intern I, Fall 2011

  • Reaction & Response The Dada movement was a reaction to the horrors of WWI. The Dadaists responded socially and politically.

    Cultural Context of Graphic Design, Spring 2011

  • Schreiber Conference Identity and system for the Alzheimers Associations Great Lakes Chapters Schreiber Conference. The conference focuses on caregiving and professional support.

    Intern II, Spring 2012

  • National Audubon Society Field Guide Covers These covers for the Audubon Field Guides reduces the expansive wilderness the books capture to its most intimate level, as intimate as the care taken in creating the guides.

    Design Applications, Spring 2011

  • Knight Watch Inc. In my two year internship with Knight Watch Inc. I rebranded the company, and designed materials including business systems, sales materials, online forms, and vehicle decals.

    Knight Watch Inc, 2011

  • KWI Technologies Brand This brand was developed for a subsidiary of Knight Watch Inc., KWI Technologies. The company develops installs and maintains Integrated building automation systems.

    Knight Watch Inc, 2010

  • ambitious innovative expanding

    ecoATM Rebrand This project is a semester long rebrand of an environmentally sustainable company. Intensive research and a differential study were employed to enhance the sustainable aspects of the companys brand.

    Advanced Problems, Fall 2011

    R3Ms machines come in three different colors, each of which are vibrant and attractive to consumers. The colors, yellow-green, white, and gold symbolize the three Rs in R3Ms tagline, recycle, redeem, and reward respectively.

  • FOREVER.end the wasteful life-cycle of consumer electronics

    make reducing eWaste sustainable, convenient, and rewarding

    expand our enterprise for consumers, manufacturers, and the environment

    R3MS MISSIoN IS

    10515 Vista Sorrento Pkw

    y

    San Diego, C

    A 92121

    CEO Tom Tullie

    10515 Vista Sorrento Pkwy

    San Diego, California 92121

    p: 650.743.0870

    ttullie@r3m.com

    R3M.CoM

    10515 Vista Sorrento Pkwy

    San Diego, California 92121

    p: 650.743.0870

    f: 650.821.0447

    R3M.CoM

    February 2, 2011

    Tom TullieecoATM10515 Vista Sorrento ParkwaySan Diego, CA 92121

    Dear Tom Tullie:

    Over the past four months I have studied your company and its brand. I am smitten with your service and the innovation your company brings to eWaste management and the green movement as a whole. I strongly believe in your company and its goals. Because I believe so strongly in ecoATM, I have spent 15 weeks assessing your brand.

    Firstly, such an amazing machine that provides the invaluable service that the ecoATM offers should be everywhere. ecoATMs should be in every town, city, and state across the nation. An expanding brand needs a strong mission and an equally strong visual identity. The brand I have created promotes a mission that is forever; ending the wasteful life-cycle of consumer electronics forever, making reducing eWaste sustainable, convenient, and rewarding forever, and expanding the enterprise for consumers, manufacturers, and the environment, forever.

    ecoATM is an incredibly green company. With that being said a company does not to be painted green to communicate that identity. Greenness is essential to the brand, but so is the technological aspect of your company. My brand proposal for your company communicates the companys sustainable practices through its name R3M. The acronym stands for the three Rs of recycling and the M stands for machine. The tag line of the new brand (recycle: redeem rewards) exclaims that if a consumer use our service, not only will they be recycling but they will also be rewarded for doing so. I believe this message is pivotal to the companys essence. Its appeal is that everyone benefits. Even if the average consumer is not green-savvy, they understand rewards. The brand communicates the advanced technology ecoATM employs and develops through its forms. The customized typeface I have developed communicates a bold permanent technological force, while the name illustrates the companies sustainable essence and goals.

    I deeply respect your company and hope that this brand proposal will enhance your companys success.

    Sincerely,

    Michael Bruny-Groth

  • Publication: 21v1 These two spreads are for a self published class magazine about the first decade of the new millennium.

    Typography III, Spring 2011

  • Differential Tuition Interactive Infographic An informative interactive animation created in Adobe Flash with Actionscript 3.0 to explain differential tuition in the College of Fine Arts at Western Michigan University.

    Special Topics New Media, Fall 2011

  • Justified: Weighing Desisions, Finding Solutions Justified was the senior BFA exhibition for graphic design students

    at Western Michigan University. I created the Initial concept, and was lead exhibition designer, planner, and installation designer.

    Graduation Presentation, Spring 2012

  • iNTOGRAPHiCS Intographics merge the information landscapes of infographics with the interactivity of a videogame by placing user controlled avatars into infographics.

    Senior Projects, Spring 2012

    x

    y

  • Traditional non-interactive

    infographics require that the user

    remain engaged over a long visual

    distance. I propose completely

    emerging the user in the inform-

    ation through a new form of

    interactive infographic, called

    intographics. Intographics merge

    the information landscapes of

    infographics with the interactivity

    of a videogame by placing user

    controlled avatars into infographics.

  • michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771 michael.bruny.groth@gmail.commichaelbruny-groth.com

    design PORTFOLIO