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Millennials & Technology

A Survey Commissioned by ZipcarFebruary 2013

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Driving Deeper: The Millennials Survey

Online survey of 1,015 adults Ages 18 and over, including 980 licensed drivers Conducted between December 6 and 9, 2012 Break out by age segments:

• 18-34 years old: 303 – Millennials

• 35-44 years old: 167

• 45-54 years old: 207

• 55 years old or more: 338

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2012 Key Findings

The increasing availability of on-demand mobility services (such as car sharing, ride sharing and vehicle sharing) helps many Millennials drive less and makes it easier to for them to live without owning a car

On-demand transportation options (transportation “apps”) have a greater impact on Millennials’ driving decisions than on the decisions of older generations.

Technology, especially mobile devices, is more important to Millennials than a car.

Traditional influences, like the high cost of car ownership and environmental concerns of driving, are compelling many Millennials to drive less.

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% Agree of Licensed Drivers – By age group

Millennials are Choosing to Drive LessIn the past year, I have consciously made an effort to reduce how much I drive, and instead take public transportation, bike/walk or carpool when possible.

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% Agree of Licensed Drivers – By age group

Thinking Green

I want to protect the environment, so I drive less.

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Cost Of Car Ownership A Key BarrierIn today’s economy, it can be difficult to own a car because of the high cost of gas, parking and maintenance.

% Agree of Licensed Drivers – By age group

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% Agree of Licensed Drivers – By age group

More OptionsIf there were more options in my area, such as public transportation, car sharing or convenient carpooling, I would drive less than I do now.

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A New Way of SocializingWith access to social networking sites such as Facebook and Twitter, text messaging and online gaming, I sometimes choose to spend time with friends online instead of driving to see them.

% Agree of Licensed Drivers – By age group

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Teched OutHow much more likely are you to purchase something online than to drive or take public transportation to a store?

18-34 years old

35-44 years old

45-54 years old

55 years or older

46%

41%

37%

37%

28%

28%

32%

22%

Somewhat more likely Much more likely

% More Likely (NET)

73%

69%

69%

59%

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Technology WinsIn your daily routine, losing which piece of technology would have the greatest negative impact on you?

% By age group

CarComputerTV Mobile phone

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In your daily routine, losing which piece of technology would have the greatest negative impact on you? Mobile Transportation AppsTo what extent have transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) reduced your driving frequency?

% By age group% Reduced (NET)

25%

23%

16%

9%

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In your daily routine, losing which piece of technology would have the greatest negative impact on you? Mobile Transportation AppsTo what extent does the availability of transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) make it easier to live without owning a car?

% By age group% Easier (NET)

36%

36%

26%

22%