A MINIACTIVATION PROPOSAL

MINI COUNTRYMANREADY TO GET AWAY

THE LAUNCH

THE CHALLENGE:

HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI

COUNTRYMAN SPIRIT

THE IDEA:

SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO

WHAT’S SO INDONESIAN

RODA GILA STUNT

MAKE IT MINI

VISUAL MAPPING PROJECTION

PROJECTING COUNTRYMAN ON FAMOUS INDONESIAN GETAWAY

DERAWAN ISLAND RAJA AMPAT

ADDING UNIQUENESS

MT RINJANI MT BROMO

COMBINING THE RODA GILA STUNT AND VISUAL MAPPING PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS

INDONESIAN GETAWAY

LAUNCHING PROCESSION

CAR MOVEMENT TO ADD VISUAL EFFECTS

CAR MOVEMENT TO ADD VISUAL EFFECTS

VISUAL FOR EMPHASIZING FEATURES

VISUAL FOR EMPHASIZING FEATURES

THE GETAWAY DISPLAY

GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI COUNTRYMAN

INTERACTIVE PRODUCT SPEC

UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS TECHNOLOGY

VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN WITHOUT EVEN TOUCHING THE CAR

GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN

TINTED GLASS REFERENCE

PROJECTION REFERENCE

BUZZING BEFORE THE LAUNCH

CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH

WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN

FROM THE SURROUNDING BUILDING)

SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET THEM TALK ABOUT IT

STOP DROOLINGSTART DRIVING

GETTING SALES LEAD

THE CHALLENGE:

MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION

THE IDEA:

CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE

TO EXPERIENCE

ENVY MEI’M A MINI

MINI BIG PRESENCE ON IIMSTHE CHALLENGE:

HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE SALES LEADS

THE IDEA:

SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY. SOMETHING THAT ONLY A MINI CAN DO

THE ROUTE:

MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD.

MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER THINK OF BEFORE

MINI VS OTHERS

CITY CAR CATEGORY

MINI VS OTHERS

BIG CC CAR CATEGORY

MINI VS OTHERS

MPV CATEGORY

MINI VS OTHERS

MPV CATEGORY

MINI IS EVERYWHERE

MINI CAR COVER

MINI IS EVERYWHERE

WALL PAINTINGS

MINI IS EVERYWHERE

DEAD CORNER UTILIZATION

THIS IS MINI STORE

THE CHALLENGE:

HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE

THE IDEA:

CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI MERCHANDISE AS TOOL TO INSPIRE

RUN WITH MINI