MINISTRY OF CULTURE AND TOURISM. NEW ERA IN TOURISM WHY TURKEY ?

MINISTRY OF CULTURE AND TOURISM MINISTRY OF CULTURE AND TOURISM

NEW ERA IN TOURISMNEW ERA IN TOURISM

WHY TURKEY ?


The Main Issues of Turkish Tourism Agenda

• competitiveness• customer satisfaction• sustainable development • keep up with the recent global tourism trends• destination based marketing • environment friendly projects


TOURIST ARRIVALS

1980

2002

1.2 Million

13.3 Million

INCREASED 11 TIMES

INCREASED 11 TIMES


WORLD

EUROPE

TURKEY

5.3 %

4.7 %

11.6 %

2 TIMES OF WORLD’S2.5 TIMES OF EUROPE’S GROWTH RATE

2 TIMES OF WORLD’S2.5 TIMES OF EUROPE’S GROWTH RATE

TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE (1985 – 1998)


TOURISM REVENUES

1980

2002

400 Mil. $

11.9 Billion $

INCREASED 30 TIMES

INCREASED 30 TIMES


BED CAPACITY

1984

2002

65.000

600.000

INCREASED 10 TIMES

INCREASED 10 TIMES


TOURISM REVENUES/GNP

1984

2002

0.45 %

4.5 %

INCREASED 10 TIMES

INCREASED 10 TIMES


EXPORT REVENUES

1984

2002

7.1 Bil. $ INCREASED

4 TIMESINCREASED

4 TIMES

INCREASED 22 TIMES

INCREASED 22 TIMES1984

2002

35.8 Bil. $

548 Mil. $

11.9 Billion. $

TOURISM REVENUES


BLUE FLAGBLUE FLAG

• 128 BEACHES

• 12 MARINES


WORLD TRAVEL AND TOURISM COUNCILESTIMATES

TURKEY WILL BE THE

IN TOURISM DEMANDS WITH

IN THE NEXT 10 YEARS

FASTEST GROWING COUNTRY

10.2 % ANNUAL GROWTH RATE

FASTEST GROWING COUNTRY

10.2 % ANNUAL GROWTH RATE


VISION OFTURKEY

VISION OFTURKEY


DIVERSIFYING TOURISMDIVERSIFYING TOURISM

• Congress and Incentive Tourism• Alternative Tourism Types (Golf, Wellness,Spa&Thermal, Sports and Yacht Tourism)• Eco-Tourism• Satellite Tourism Zone Projects


2002

2023

13.3 Mil.

42 Million

WILL INCREASE 3.1 TIMES


2023 VISION2023 VISION

TOURIST ARRIVALS


2002

2023

11.9 Bil.$

66.8 Billion $



2023 VISION2023 VISION

TOURISM REVENUES

NEW ERA IN

TOURISM

NEW ERA IN

TOURISM


NEW

TOURISM INCENTIVE LAW

NEW

TOURISM INCENTIVE LAW


MAIN PURPOSE OF THE LAWMAIN PURPOSE OF THE LAW

• LAND DEVELOPMENT MODEL

• CONTEMPORARY ALLOCATION MODEL

• DESTINATION MANAGEMENT / PLANNING


• Enable the Ministry to implement diversified, balanced, sustainable tourism and cultural environment

• Create an environment in which Turkey will embrace with international chains and trademarks

LAND DEVELOPMENT MODELLAND DEVELOPMENT MODEL


• Government owned lands, will be allocated in accordance with destination planning concept,

CONTEMPORARY ALLOCATION MODELCONTEMPORARY ALLOCATION MODEL

which will foster investment in tourism sector.


DESTINATION PLANNING / MANAGEMENT

DESTINATION PLANNING / MANAGEMENT

• Planning authority, investors and potential customers will be put together in governance concept.


1. The Ministry is the sole authority of - planning

- sub-contract planning - endorsing

WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?



2. Council of Ministers declares the government owned lands, with high historical, cultural and tourism potential, as the ‘culture and tourism preservation and development sites’


3. The main (initial) investor, has the right to put the allocated land, as a collateral for mortgage credit.




4. The investor has the right to sell the facilities constructed on the allocated land.



5. The Ministry has the right to allocate the specified forest reserved for tourism, to the potential investor


SATELLITE TOURISM ZONES

SATELLITE TOURISM ZONES


Aydın-Didim Zone

Location: In Aegean Region,30 km. to Bodrum 12.000 ha.

Possible Projects:4&5 Star Hotels, Holiday Resorts, Housing, Business Centers, Yacht&Marine Tourism, Sports Tourism, Eco-Tourism, Theme Parks, Golf Tourism, Cultural Tourism, Congress, Festival&Exhibition Tourism, Youth Tourism

Aydın-Didim ZoneAydın-Didim Zone

NEW ERA IN TOURISMNEW ERA IN TOURISMMuğla-Dalaman Zone

Location: In Mediterranean Region,40 km. to Fethiye, Dalaman Airport is located within project zone. 30.000 ha.

Possible Projects:Yacht&Marine Tourism,Water Sports, Holiday Resorts, Health & Thermal Tourism, 5Star Hotels, Eco-Tourism, Housing, Nature Parks, Golf Tourism, Youth Tourism,Rural Tourism

Muğla-Dalaman ZoneMuğla-Dalaman Zone


Mersin – Tarsus Coastal Tourism Center Planning

Location:In Mediterranean Region, 20 km. to Mersin City Center 56 km. to Adana Airport, 1712 ha, 15 km. Coastal Line.

Possible Projects: Rural Tourism, Golf Tourism, Sports - Recreative Tourism Facilities, Housing,Holiday Resorts, 4 and 5 Star Hotels.

Mersin – Tarsus Coastal Tourism Center Planning

UPGRADING ANTALYAUPGRADING ANTALYA

Priority is given to;

• Improving total quality in the region

• The infrastructure enhancement investments

• Diversifying tourism products (Golf, Wellness, Theme Parks, Recreation Areas, Rafting)


North Antalya Zone

Location: In Mediterranean Region, 10 km. to Antalya City Center and Antalya International Airport, 35.000 ha., Forest Area

Possible Projects: Automobile Sports,Film Studios,Business Centres,Theme Parks, Golf Tourism, Shopping Centers, Sports-Camping Tourism Centres,International Education Facilities.

NEW ERA IN TOURISMNEW ERA IN TOURISMAntalya, Manavgat –

Oymapınar Zone

Location: In Mediterranean Region, 55 km. to Antalya, 16 km. to Manavgat 70.000 ha.(of huge part in Forest Area)

Possible Projects: Golf Tourism, Sports-Recreative Tourism Facilities, International Organization Facilities,Motor Sports,Water Sports.

Antalya, Manavgat – Oymapınar Zone Antalya, Manavgat – Oymapınar Zone

Thank You...Thank You...

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MINISTRY OF CULTURE AND TOURISM. NEW ERA IN TOURISM WHY TURKEY ?