Mixed Messages. HE Marketing in Times of Demographic Changes

Dr. Irene Jansen

September 2011

2

Then … The Growth of International Education – and the War for Talent

19750.8 million

20103 million

1985: 1.1 m 1995: 1.7 m

3

Now … Talent in Demand

4

Messages

Conflicting interests and policy objectives for funding organizations:

They are both, service providers for foreign and their own governments, for their scholarship programs and exchange ambitions

AND

they are higher education marketers who create opportunities to stay

AND YET …Studying abroad is not just about a degree. It is an experience!

Weather to stay on for work or not, is for the individual to decide and for us to respect!

IN ANY CASE:

- encourage return

- help create favorable working conditions at home

- foster networks while people stay abroad

►Appropriate program design!

5

DAAD Budget (2010) and Results (2009)

20% students60% graduates, PHD20% staff

250 programmes

About 600 professors in 90 selection committees

20% students60% graduates, PHD20% staff

250 programmes

About 600 professors in 90 selection committees

Foreigners(DAAD: 41,689)Foreigners(DAAD: 41,689)

Germans(DAAD: 25,264)Germans(DAAD: 25,264)

ERASMUSgrants for Germans(EU: 31,000)

ERASMUSgrants for Germans(EU: 31,000)

397 mio EUR

Ministry of Foreign Affairs

179 mio € = 45%

Federal Ministry of Education

103 mio € = 26%

EU50 mio € = 14%

Federal Ministry of Economic

Cooperation and Development37 mio € = 9%

Othersources

28 mio € = 7%

DAAD Budget 2010 € 397 m

= US$ 540 m

6

Percentage of foreign students (non-EU!) who stay in their host countries after their studies there (Germany: 27 %)

0

5

10

15

20

25

30

35

source: OECD International Migration Outlook

2011, figures for 2008 /2009

7

Granted Work Permits („Erteilte Zustimmungen zur Arbeitsaufnahme“)

0

1000

2000

3000

4000

5000

6000

7000

2006 2007 2008 2009 2010

foreign graduates fromGerman univ.

foreign graduates fromforeign univ.

permits granted forfamily reasons

The German Situation

Source: DAAD

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The German Situation

0

5000

10000

15000

20000

25000

2006 2007 2008 2009 2010

Graduates fromGerman univ.

work permits forgraduates from Germanuniv.

work permits forgraduates from iternat.univ.

stay permits granted forfamily reasons

Source: DAAD

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Every 4th foreign (non-EU) graduate from a German university was granted a work permit in Germany

3.9693.8323.8513.415

18.306

15.88415.50514.240

4.820

5.9354.421

2.742

0

5.000

10.000

15.000

20.000

25.000

30.000

2006 2007 2008 2009

Absolventen EU 15 + 2 Absolventen EU neu und Rest der Welt Erteilte Zustimmungen zur Arbeitsaufnahme

20.397

23.77725.651

27.095

The German Situation

Source: DAAD

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The Legal Situation in Germany after graduation:

No more prioritisation of access to employment for EU citizens (no „Vorrangprüfung“)

Work permit during first year: 90 days (more days upon application)

After 5 years of qualified employment: permanent residence permit („Niederlassungserlaubnis“) is granted

After 3 more years citizenship is usually granted

Room for improvement:- Recognition of professional qualifications: too little, too slow (bill to speed up procedure now before Parliament)- Admission focuses too much on educational systems rather than individual attainment

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Thank You for Your Attention !

Questions and comments, please!

Visit www.daad.de (international website)

Visit www.study-in.de (study and living in Germany)

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Or write me: i.jansen@daad.de