Upload
mmi-solutions
View
359
Download
2
Tags:
Embed Size (px)
Citation preview
Integrated Marketing Engine
2
Integrated Marketing Engine
Customer CentricMarketing
In the rapidly evolving world of marketing and communications opportunities abound for today’s marketer to become more “customer centric” and increase their levels of “customer intimacy”.
By developing multiple touch point communication environments marketers can continue to refine their “Voice of Customer” by better understanding the customer’s preferences, experiences and changing needs.
The same customer centric approach can also by employed to develop and refine one’s primary prospect profile and persona.
3
Integrated Marketing Engine
Customer CentricMarketing
Based on this new “understanding” (customer or prospect preference data) marketers can gain unique insight to become more relevant in their follow through.
Through the use of multi touch point communication campaigns, marketers can rapidly develop and refine their value propositions.
They can develop, test and compare their messaging across different buying influences from Technical buyers to the Executive influencers.
According to (DMA) research, message relevancy has been shown to increase conversion rates by a factor of as much as 20 times.
4
Maximize Customer Interactions
Automated Marketing System Automated Marketing System Multi touch campaigns to build Multi touch campaigns to build awareness and momentum awareness and momentum CRM System CRM System
Integrated Marketing Engine
5
Multi touch point campaigns that develop awareness and momentum at all stages of customer engagement.
Sales engagement tools that allow for the management of a larger group of prospects.
Consistent real time feedback across all touch points to monitor Customer/Prospect preferences and activities.
Integrated Marketing Engine