MMK 2012 Online Handbook

MASTER IN MARKETING & CREATIVITY STUDENT HANDBOOK 2012/13

LONDON CAMPUS

3 Student Handbook 2012/13

CONTENTS

Welcome 4 Introduction 5 About ESCP Europe 6 Important Dates 7 Campus Opening Hours 8 Campus Maps 9 Programme Aims & Objectives 12 Programme Administration 13 Student Services 16 Library 19 Financial Affairs 24 Travel & Transport 24 Visas 25 Health & Safety 27 First Aid Provisions & Accident Reporting 28 Smoking Policy 28 Staff Contact Details 30 The London Faculty 32 The Careers Service 38 Examination Rules 40 Guide to Writing Coursework 44 Further Guidance on Writing Essays 47 Plagiarism & Cheating 51 Referencing System 52 Find Us Online 56

5 4 Student Handbook 2012/13ESCP Europe – Master in Marketing & Creativity

Dear Student,First of all, let me say how much my colleagues and

I are looking forward to welcoming you to London

as you begin the Master in Marketing & Creativity

programme at ESCP Europe.

The programme we have designed is intended to be

as enjoyable as it is challenging. Not only will you be

following a theoretical programme consisting of the

prescribed marketing modules, but you will also be

expected to undertake a significant amount of applied

work. Ranging from case study presentations to

individual assignments, these will help you develop your

skills through case discussions and team work.

In addition, all students are required to spend time on a professional internship, working

on projects of particular relevance to the company in question. We also provide a language

programme which should help you brush up on the native tongue of your next campus.

All in all, ESCP Europe offers you the opportunity to further develop the knowledge, skills

and attitudes so necessary to a prospective global manager. I hope you will take advantage

of – and most importantly, enjoy - everything London has to offer.

Dr Patrick Gougeon

UK Director

WELCOME

This handbook is intended to provide you with useful information for your time at the

London campus. Keep it in a safe place for reference when necessary. We have tried to

give a clear and accurate account of the regulations and procedures which govern your

programme, but it must be emphasised that final authority on all matters relating to

teaching and assessment whilst you are in London rests with the UK Director.

Every effort has been made to ensure that the information contained in this handbook is

accurate and up to date. However, please note that while the content is accurate at the

time of printing, it is in the nature of higher education that programmes and syllabuses

can change at short notice, as may teaching personnel. The School therefore reserves the

right to make any changes it deems necessary from time to time, both before and after

your admission to the programme.

Additional information about living in London can be found in ESCP Europe’s Guide to

London. If you have lost your copy, please visit the Programme Office or download the

online version from www.escpeurope.eu/london/programmes.

INTRODUCTION


ESCP Europe Business School is both a high-level school of management with

international scope and a large-scale European institution. It was founded in Paris in

1819 and since then has educated generations of leaders, contributing to the fine

reputation it enjoys today.

Originally named École Supérieure de Commerce de Paris (or ESCP), we merged with

École Européenne des Affaires (EAP) in 1999 to create ESCP-EAP European School of

Management. Our name was changed to ESCP Europe Business School in 2009. With

campuses in London, Paris, Berlin, Madrid and Turin, and affiliate Schools around the

world, ESCP Europe has become a prominent name in business education.

With almost 200 years of experience, ESCP Europe’s standing in the sector is consistently

recognised in the Financial Times’ league tables. In 2011 we were ranked the 12th best

business school in Europe and 3rd in the UK. Our Master in Management programme

is currently positioned 3rd worldwide, and the European Executive MBA is ranked

amongst the global top ten in the Career Progression, International Course Experience

and International Student Body categories.

We are proud to be one of the few institutions in the world to boast international

accreditation by EQUIS, AACSB, AMBA and BAC.

With 125 permanent and highly

academic faculty members

across our campuses, ESCP

Europe has 3,500 full time

students currently enrolled

and trains 4,000 professionals

annually via our Executive

Education programmes.

ABOUT ESCP EUROPE IMPORTANT DATES

Term Dates

Semester 1: Monday 16th January 2012 – Friday 24th February 2012

Exam Week: Monday 27th February 2012 – Friday 2nd March 2012

Semester 2: Monday 19th March 2012 – Friday 27th April 2012

Exam Week: Monday 30th April 2012 – Friday 4th May 2012

Semester 3: Monday 14th May 2012 – Friday 29th June 2012

Exam Week: Monday 2nd July 2012 – Friday 6th July 2012

Resit Week: Dates to be confirmed

Internships: November 2012 - March 2013

Holidays

Easter Friday 6th April 2012 - Monday 9th April 2012

Bank Holidays Monday 7nd May 2012; Monday -Tuesday 4th - 5th June 2012

These dates refer to study at the London campus only. Please check the intranet or contact the Paris campus for accurate study dates for your final study semester. On days of the week where there is no formal teaching, students are required to participate in group work, research and independent study, and are therefore expected to stay within the School premises. The timetable is subject to change during the term.


LONDON CAMPUS OPENING HOURS

MAP OF THE LOCAL AREA

GROUND FLOOR MAP

The following opening hours are currently in operation:

Outside Court

Main Entrance

G28

stairsG62Chapel

B G61 A Function Room

G21CareersOffice

G22UKDirectorOffice

G52Marketing & Communications

G53Facilities/PA UK Director

G55Director of Finance &Operation

G54

G51

G24Programme

Office

G25Language

centre

G67Print

Room

G27Kitchen

G31Security

G34Maintenance

G50Executive Education

G82Resource

Centre

G77

Main Lecture Theatre

G74Lecture Theatre

G75 classroom

G86LectureTheatre

Stud

ent L

oung

e

G80Librarian

G16OFFICE

G14.OFFICE

G30

G29

StaffToilets

G63storage

G83

G84

Toilets

G12

Sem

inar

G

08S

emin

ar

G04OFFICE

G02Director of Studes

stairs

stairs

G01OFFICE

G03Head of HR

G05CAFE

G09

Sem

inar

G26Patch room

Lift

G13Computer

Room

Rec

eptio

n

C

ourt

yard

DisabledToilet

C

ON

SERV

ATO

RY

London CampusGround Floor

BUILDING:

Monday to Friday 08.00 - 21.30

Saturday 09.00 - 18.00

PROGRAMME OFFICE:


CAREERS OFFICE:


LIBRARY:

Monday to Friday 08.00 – 21.30

(term time)

Monday to Friday 08.00 – 19.00

(summer holidays)

Saturday 09.00 – 18.00

(term time)


FIRST FLOOR MAP SECOND FLOOR MAP

Lobby

London Campus First Floor

F69 Plant Room

F01

Synd

icat

e R

oom

F05

Synd

icat

e R

oom

F09

Synd

icat

e R

oom

F02

Off

ice

F06

Off

ice

F10

Vis

itors

Le

ctur

es

F62 IT

Office

stairs

F63

Lecture Theatre

F50

Lecture Theatre

Student Toilets

stairs

stairs

Lift

Server Rm

F52a F52b Class Class Room Room

F51

Trading Room

F91 F92 Bedroom Bedroom

Patc

h R

m

F81 F79 F78 F77 F76 F74 F72 Bedroom Bedroom Bedroom Kitchen Bedroom Bedroom Bedroom

F83 F84 F86 F87 Bedroom Bedroom Bedroom Bedroom F23 F21

Bedroom Bedroom

F30 F33 Bedroom Bedroom F34 Bedroom

F28 Bedroom F27 Kitchen

Residential Area

F77 Kitchen

F27 Kitchen

WC

Fa

culty

Off

ices

stairs S16 S13

S12 S11

S10 S09 S08 S07 S06 S05 S04 S03

S02 S01

stairs

S39 Bedroom S32 S33 S36 S37

Bedroom Bedroom Bedroom Bedroom

London Campus Second Floor

Lift

S30 S28 S27 S26 S25 S23 S21 Bedroom Bedroom Bedroom Kitchen Bedroom Bedroom Bedroom

S40 S41 Bedroom Bedroom

S26 Kitchen


Students in the Master in Marketing and Creativity programme will develop the skills necessary to succeed as marketing managers in any organisation where creativity is valued. The curriculum is organised around three main themes: Creativity, Marketing and Management. The overall learning objective for the programme is for students to be able to rely on each of these three areas in their future practice as marketing managers. Specific learning objectives for each of the three themes are detailed below. The learning process relies on different practical pedagogical techniques, including cases studies, theoretical lectures, participation in specialist practitioner seminars, team projects, simulations and more.

CreativityStudents will learn to recognise, nurture, use and manage creativity alongside rigorous analysis in order to solve the problems that are typically faced by marketing managers. They will become conversant in the different ways in which creativity can be harnessed by managers in strategic as well as tactical decision-making. They will also gain a rich perspective on creativity through exposure to the talents of a wide range of creative individuals and groups, and learn to integrate these views into their own practice of marketing.

MarketingThrough the marketing modules, students will develop all the essential skills and knowledge necessary for a successful career in marketing in any type of organisation and across various sectors. They will learn to analyse markets and understand consumers, build marketing strategies, manage and sell products in the marketplace, work with partners in the value chain, use analytics to evaluate and improve their marketing performance, operate through different communications channels (including the most innovative digital channels) effectively, and take a global perspective in their practice of marketing.

ManagementSuccessful marketing practitioners should be effective managers if they want to leverage their superior marketing knowledge and strong creativity. Therefore, the management modules equip the students with a broad range of valuable management skills on such divergent areas as financial literacy, business analysis, recognising/understanding/structuring their business problems, planning scenarios for the future, and – building on these bases – implementing relevant value-adding tactics and strategies, controlling these plans and, finally, evaluating their results. All these will be applied through real consulting assignments during the company internships.

PROGRAMME AIMS AND OBJECTIVES

AttendanceAs with all courses, the expectation is that you will make yourself available for teaching

and examination sessions. Continuous absence will lead to disciplinary action being

taken and students may be asked to withdraw from the programme. The London

campus is obligated by the Home Office to keep a record of lecture attendance. Thus,

every lecture will have an attendance sheet to be signed. Signing on behalf of absent

colleagues is strictly forbidden. Any student caught doing so will incur disciplinary action.

‘Discontinuation of study’ is the term used by the Home Office to describe a situation

whereupon a student either fails to attend the programme of studies (minimum 80% of

attendance is required) or fails to attend their studies for a continuous two-week period

without the School’s approval.

We do, however, understand that there are occasions when students have to miss

lectures, either because of illness or for other personal reasons. As a mature student

the responsibility for deciding whether or not you can afford to miss classes is your

own. You are also expected to take full responsibility for catching up on missed lectures,

including obtaining any handouts that were provided. We will, of course, do all that we

can to help you, but ultimately the responsibility of making up for lost time is your own.

Medical certificates must be provided if you are absent because of illness. Only NHS

doctors or A&E staff in London are accepted at the discretion of the Director of Studies. In

the unfortunate event of a bereavement in your immediate family, the Programme Office

will require a copy of a death certificate or other suitable documentation to excuse any

absence.

CommunicationFor administrative matters, your first point of contact should always be the Programme

Office. If you are in any doubt as to whom to see, just drop into the office itself for help.

It is always better to make contact than to be anxious about your progress or any other

matter.

PROGRAMME ADMINISTRATION


You will receive important information via your ESCP Europe email address (e.g. timetable

changes, internship offers, etc.). It will be your responsibility to visit the intranet site and

check your emails on a regular basis; no excuses will be accepted. You are also advised

to clean up your inbox regularly so that it can continue to receive emails from the School.

Intranet: www.intranet.escpeurope.eu :: Webmail: webmail.escpeurope.eu

It is imperative that the Programme Office is kept informed of any change in your address

and contact information, such as email addresses and telephone numbers.

Coursework

On Page 42, you will find a guide to the writing of coursework at Master level. Please

discuss any queries with individual lecturers or the Programme Director. Your attention

is drawn in particular to the section on ‘Plagiarism and Cheating’ (Page 49).

• Cheating involves taking unauthorised material into an examination, actual or

attempted deception and/or dishonest action on the part of a student in relation to

any academic work of the School. It includes aiding, or attempting to aid, another

candidate in deception or dishonest action, or any attempt at such action with intent

to gain advantage.

• Plagiarism is the knowing presentation of another person’s thoughts, writings, and

inventions as one’s own. It includes the incorporation of another person’s work from

published or unpublished sources, without indicating that the material is derived

from those sources.

Page 50 shows how to reference your work to avoid the accusation of plagiarism.

Our e-learning platform, Moodle

Moodle is the online platform the School uses to distribute materials relating to your

programme. By logging on to Moodle you will be able to access course outlines, lecture

objectives, study notes and cases. It is also used to submit assignments.

You will receive login info via your ESCP Europe email account. It is your responsibility to

check the platform on a regular basis for new course materials and other vital updates.

www.escpeurope.eu/elearning

AssessmentThe lecturer’s function is to be both advisor and assessor. If, after receiving a lecturer’s

feedback, you remain unclear about the criteria used to grade an assignment or what you

could have done to improve the quality of your work, you should contact them for further

guidance. There are 30 examination rules you must agree to adhere to prior to sitting an

exam (see Page 38).

• Normally all management modules have a formal examination (usually between two

and three hours in length), most of which are closed book. In addition, all modules will

have some form of in-course assessment (which may or may not be included in the

overall module mark) to enable the tutor to provide feedback on your progress. Details

of the assessment weighting for each module can be found in the module outlines.

Where group assignments are set, all members of a group will receive the same mark,

although there may be exceptions when students’ contributions are clearly uneven.

• Applied studies (e.g. Business Projects and Company Placements) are assessed by the

evaluation of submitted written reports and, in some instances, an oral presentation.

• If you are ill, you must write to the Director of Studies within one week and provide a

medical certificate, as previously stated.

• For normal examinations, students who fail a module should be able to see their

examination paper.

• After having received an explanation from the examiner(s), students can ask for

the appointment of a second examiner to re-mark the paper. This request has to be

formally made to the Director of Studies and be reasonably supported. If the student’s

request is approved, the mark given by the second examiner automatically replaces

the first one, even if it is lower.

• Students that have passed their examination may make a written request to view their

paper. This should be made to the local director within one week and be reasonably

supported. If accepted, a fee of £10 must be paid to the Finance Office.


Student Representation, Feedback and Course Quality

Student Representatives

Student Representatives are an elected group of three to six students who meet with the

Course Director, Course Coordinator and other staff members at least twice a semester

to discuss issues related to the quality and delivery of the programme.

Your Representatives are elected at the beginning of the academic year by a simple ballot

system and remain in office for the remainder of the year. The Programme Office can

provide support for the election process by receiving voting slips and undertaking the

count.

Module Feedback

You are asked to complete a formal questionnaire online during and at the end of each

module so that we can address any local issues promptly. This questionnaire is your

opportunity to share your views and it is completely confidential.

STUDENT SERVICES

Email Accounts

You are obligated to check your ESCP Europe email account on a regular basis.

Important information will be sent to this account and no excuses will be accepted

should you fail to pick up any notifications. Webmail: webmail.escpeurope.eu

Pigeon Holes

Student pigeon holes are located in the Student Lounge. Please remember to check

them on a regular basis. Personal letters sent to the School and other information will

be placed there for you to collect.

Notice Boards

There are several student notice boards, some in the student lounge and others located

in the corridor leading to the Careers Office. In addition, there is a small whiteboard

just outside the Student Lounge – you MUST check the notice boards daily, in particular

your own programme board and the whiteboard, as all notices concerning matters or

amendments relating to the running of the timetable and the programme will be posted

here.

Please note that no handwritten advert can be placed on the notice boards and will be

removed without notice. Also remember to check your school email account daily as

messages will not always be placed in your pigeon hole.

Course material

Please see the information regarding our Moodle plaform on page 14.

Study Rooms

There are a number of small seminar rooms in the building which can be used for

private study. You MUST check that these rooms are available before using them, even if

they appear to be empty. Ideally you should try to book them in advance.

You will be able to check room availability and make reservations at the Programme

Office.

Cafeteria

The cafeteria is run by an external company and is situated on the ground floor of the

building (Room G05). Its normal business hours are Monday to Friday, 09:00 to 16.00.

Please note that the cafeteria will move to the Student Lounge in early 2012.

Photocopying

You will receive one free rechargeable EMOS copy card on registration. This will be

pre-loaded with 100 units. It can be recharged at the re-valuator machine located

outside room G75.

Charges:

Black & White A4 5p per copy (1 unit) A3 10p per copy (2 units)

Colour A4 50p per copy (10 units) A3 £1 per copy (20 units)

If you lose your EMOS card there can be no refund for lost units. A replacement 100 unit

card will have to be purchased from the Finance Office for £10 (£5 for the card plus £5 for

the 100 units).


LIBRARY

General Information

Business Librarian: Patrick Elliott. Tel: 020 7443 8875

Email: [email protected]

Location and Opening Hours

The Library & Resources Centre is situated on the Ground Floor of the building (Room

G82) and is open at the following times:

Monday to Friday (term time) 08.00 – 21.30

Monday to Friday (summer holidays) 08.00 – 19.00

Saturday (term time) 09.00 – 18.00

Saturday (summer term) 09.30 – 18.00

Using the Library

Before you can use the Library, you will have to sign a copy of our Rules & Fines Policy

document. This is issued to you at registration.

Library Card

Your student ID card is also your library card; we use the barcode on the front to access

your borrower record. Please bring your card with you every time you come to the library

and do not give it to anyone else.

Borrowing

You may borrow up to ten items at any one time

• Up to five books; and

• Up to five journals, newspapers or DVDs

Loan Periods

Most books are lent for two weeks. However, books from the Reading List Collection, the

Careers Collection and DVDs are only available for three days at a time. Journals and

newspapers are lent for one day only. Some items are kept in the library for consultation

on a reference-only basis. Return dates are clearly stamped on items when they are

issued for loan.

IT Office

The IT office is located in Room F62

and has the following opening hours:

8:00am – 5:00pm (Monday to Friday).

Computers and Printers

These can be found in G13, F52A and

the Library. The colour printer is located

outside the IT office.

Intranet

This is an online platform where students

register for courses, enter course

evaluations and retrieve their exam

marks.

We advise students to take some time to

browse through the intranet and become

familiar with it.

• Intranet: http://intranet.escpeurope.eu

• Moodle, the e-learning plaform http://www.escplondon.eu/elearning

• Web Mail: https://webmail.escpeurope.eu

• Wireless SSID:

ESCP Europe

If you have just joined ESCP Europe, your

username/password for the intranet, web

mail, wireless and e-learning platform will

be given to you on your registration day.

Printing

Greyscale: 5p per page

Colour: 25p per page (A4 or A3)

Your quota: £25

To obtain extra printing credit, go to the

Finance Office and then return to the IT

Office with a receipt. Please note that

printing credit is dealt with separately to

photocopy cards.

Scanning Facilities

A scanner is available for student use in

Room G13.

Binding Machine & Fax

There is a binding machine available in the

Programme Office which can be used by

students. Please contact a member of staff

there to find out how to use this facility.

You can also send and receive faxes in the

Programme Office. The fee for sending

a fax is £0.50 per sheet. Any fax received

for students will be left in the addressee’s

pigeon hole.

Conference Call Facilities

To use this facility, please book Room F09

in advance at the Programme Office and

notify the IT Department.


Renewals

You may renew your loans provided that another library user has not reserved the items

you have. To renew books, simply bring your student card to the library desk. If you

cannot come to the library in person, loans can be renewed by phone or by email (see

contact details). You do not have to bring your books into the library to renew loans

unless they are overdue. Overdue items will NOT be renewed unless they are brought in

and all fines are paid.

Reservations

If the item you require is currently on loan to another borrower, please ask a member of

Library staff to reserve it for you. When the item requested is returned to the Library, we

will contact you and hold it at the library desk.

Overdue Books and Fines

The Library charges fines on ALL overdue loans. Because we are essentially a reference

library and have limited stock, it is important to us and to your fellow students that you

return your books and journals on time. Please ensure that you do so. No further loans

are issued to students with outstanding fines or overdue books.

Suggestions and Recommendations

Suggestions for new library resources – books, directories, periodicals, online services,

etc. – are all very welcome. Please let us know of anything you would like to see on the

Library shelves.

Library Catalogues

Library catalogues can be accessed from both within the library and across the School

network (from the Library icon on the desktop). They contain details of all Library stock –

books, journals, online resources and internship reports, etc. You can search for resources

by author, title and subject.

Library Stock

The Library is intended as a first point of reference for all your research and study

requirements. It stocks recommended texts for each of your courses, as well as numerous

secondary texts. It also contains sources of further information for research, such as

periodicals, company reports, directories and access to electronic information sources.

• Books: Books are classified according to the London Business School classification

system and have call numbers printed on their spines. Call numbers for books and

subject areas are available by searching library catalogues.

• Periodicals and Newspapers: Current editions can be found on the display racks

just inside the Library. These cannot be borrowed. Back copies of periodicals are

stored in the Periodicals Room, filed alphabetically by title. These are all available for

one-day loans. The Library subscribes to a wide range of titles in printed form, and

access is available to a wider range through use of the Library’s online services. Full

listings are available via the library catalogue.

• Reading List Collection: For ease of access, texts on current Reading Lists are kept

on a bookcase adjacent to the Library Issue Desk. These titles are available for three-

day loans. Reference copies of Reading List texts can also be found here.

• Reference Collection: Essential directories and dictionaries are kept in the

central library area, along with major market research reports for quick and

easy access. These items are available for consultation within the Library only.

• Three-day loans: £1 per day

• Two-week loans: 50p per day

• One-day loans: 50p per day

• Case studies: 10p per day

• DVDs: £1 per day

• Lost Books: 100% of replacement

costs, incl. p&p.

Fines

Wherever possible, the Library sends out overdue reminders by email. However, we are

not obliged to do this and the service can be disrupted without warning. Neither non-

receipt of library emails nor forgetting to return items are acceptable reasons for fines to

be waived.

Fines should be paid within two weeks. Students who do not pay within two weeks will

have their computer network login accounts suspended. Furthermore, students who have

outstanding fines at the end of an academic term will have their exam results (and degree

qualifications) withheld until payment is made in full. This is School policy. Collecting

fines are used for requisition of materials. Please note that where necessary, the Library

reserves the right to make changes to its loans and fines policies without prior warning.


• Electronic Information Sources: The Library subscribes to a variety of electronic

information services, including EBSCO Business Source Premier, Emerald Fulltext,

KeyNote and Factiva. Some of these services require a password for access; others

are only accessible from within the library. For more information, check the blue

Library Electronic Services guide the next time you’re passing. Before you can make

use of the electronic resources, you must sign a Library Copyright Acknowledgement

form. These are issued at Registration. Additional copies are available from Library

staff on request.

• Inter-Library Loans Service: If our library does not hold the material you require,

we can refer you to another or attempt to borrow/acquire a copy of the item from the

British Library on your behalf. Contact the Library for more details. Please note that

there is a charge for this service.

• Other Facilities: In addition to a suite of networked PC and printing facilities, the

Library also has a photocopier for student use. This is operated with the rechargeable

EMOS cards mentioned on Page 17.

Access to other Library Services

Should the resources you require for your studies not be available in our Library, ESCP

Europe London students also have access to certain other information services. Please

ask staff for details.

Library rulesThe following is copied from the Library Rules and Fines policy issued to students at

registration. A signed copy of this statement is required from every student before

access is granted to Library services.

• No food or drink should be consumed in the Library.

• No group meetings should be held in the Library.

• All mobile phones should be on silent while in the Library area.

• Students should take mobile phones outside to make or receive calls.

• Noise should be kept to a minimum.

Library Services:

• A valid ESCP Europe student card is required for all loans. No card – no books.

• Students are entirely responsible for items issued on their Library account.

• Library resources should be treated with respect. Any student found to have vandalised

or damaged stock in any way will pay for its replacement and, in extreme cases, will

be not allowed further access to Library services. (NB. This includes underlining,

highlighting and any other defacement of resources).

• Database passwords must not be shared with others – they are for personal use. Any

student caught giving login details to another will have no further access to Library

electronic services.

Library Overdues & Fines Policy:

• Books and journals must be returned or renewed on or before the date stamped.

• Fines will be charged for the late return of ALL books and journals.

This policy applies to ALL students – there are no exceptions.

• No further loans (or renewals) will be made to students with outstanding fines until

payment is made.

• Fines must be paid within TWO WEEKS of their occurrence. Students with outstanding

fines after two weeks will have their network login accounts suspended.

• Lost Library items should be reported to Library staff as early as possible. The

borrower will be responsible for all costs incurred in each item’s replacement.

• Students with outstanding loans and fines will have their exam results withheld until

full payment is made. The School reserves the right to withhold the degree of any

student with outstanding Library fines or loans.


FINANCIAL AFFAIRS

Cristiano Cardarelli is the Head of Finance at ESCP Europe’s London campus. He will be

happy to answer your financial queries.

Expense ClaimsParticipation of School Activities

Travel costs incurred in attending some School functions (such as the Board of Director

of Studies meeting) will be paid for by the School provided the student has a written

request from the School to attend. The School does not reimburse expenses incurred in

travelling to off-site examination locations or returning to London for resits.

TRAVEL & TRANSPORT

Use of cars

We do NOT recommend you bring a car to London. There is no car parking available for

students at our building and the surrounding streets are not suitable unless you have

a local resident’s permit. Illegal parking can prove very expensive in London and is not

worth the risk.

If you do own a vehicle and intend to use it whilst on your internship, it is vital that your

insurance cover is fully comprehensive and includes business use. Failure to do so may

mean that damage or injury will not be covered. Neither internship companies nor ESCP

Europe have any insurance cover for this: it is your responsibility.

VISAS

Internships & Student VisasAll students from outisde the EEA area are required to hold a valid student visa for the

duration their studies in the UK. UKBA issue two types of student visa:

• Student Visitor Visa

• Tier 4 General Student Visa (not valid for MMK students)

The Student Visitor Visa is a six-month visa which will allow you to enter the UK for the

purposes of study only. You will not be able to work or take on internships in the UK

under this visa.

The Tier 4 visa is a fully sponsored visa which is valid for the duration of your studies in

the UK and allows part-time work (up to 20 hours per week). It will also allow internships

to be taken as long as they are a mandatory and assessed part of your programme.

New EU Members – Nationals from Bulgaria and Romania

Bulgarian and Romanian students will not need to apply for a visa for the purposes of

studying in the UK. However, in order for Bulgarian and Romanian students to complete

an internship in the UK, they must register for a work permit.

More information: www.ukba.homeoffice.gov.uk/employers/european-workers/work-

permits/student-internship

Non-EU Nationals

The requirements to be met by a person seeking leave to enter the United Kingdom as a

student can be found on the UK Border Agency website:

www.ukba.homeoffice.gov.uk/studyingintheuk

The Worker Registration Scheme

The Worker Registration Scheme was introduced in 2004 when new countries joined the

European Union. It allows the monitoring of citizens of those countries (except Malta and

Cyprus) who are coming into our labour market, the type of work they are doing, and

the impact this has on the economy. You will normally have to register under the Worker

Registration Scheme if you wish to work for an employer in the United Kingdom for more

than one month and are a citizen of: Czech Republic, Estonia, Hungary, Latvia, Lithuania,

Poland, Slovakia or Slovenia.


The UK Border Agency

The UK Border Agency is responsible for securing the UK border and controlling

migration in the UK. It manages border control for the UK, and enforces immigration and

customs regulations. It also considers applications for permission to enter or stay in the

UK, and for citizenship and asylum.

The European Economic Area includes the following countries: Austria, Belgium,

Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,

Hungary, Iceland, Irish Republic, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg,

Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain,

Sweden, United Kingdom.

Iceland, Liechtenstein and Norway are not members of the European Union (EU) but

citizens of these countries have the same rights to enter, live in and work in the United

Kingdom as EU citizens.

All EEA and Swiss nationals can enter and live in the UK without needing to apply for

permission. However, some EEA nationals do not automatically have the right to work

here. If you are a national of a country that joined the European Union (EU) in 2004, you

may need to register with UKBA when you start work.

The Health & Safety at Work etc Act 1974 places duties on the School to protect the

health and safety of the staff, students and visitors who use the building. You are

expected to co-operate with staff in adhering to safety rules and procedures and not to

misuse any safety devices provided.

For your own safety, please note the following:

Fire/building evacuation

If the fire alarm is activated, all students, staff and visitors must vacate the building via

the nearest emergency exit. The fire evacuation signal is a continuous sounding of the

alarm siren. The assembly point is at the rear of the building in the car park. Students,

staff and visitors may not re-enter the building until either the Security Personnel or the

Building Facilities Manager (BFM) has given permission.

In the event of discovering a fire:

1. Sound the alarm

2. Proceed via the nearest escape route to the Assembly Point

3. Stay at the Assembly Point until told to do otherwise

You should not fight any fire unless you have attended a fire fighting training course on

appropriate action to be taken, type of extinguisher to be used, etc. and the fire is small

enough to be tackled without danger.

If you hear a fire alarm:

1. Follow the nearest exit sign out of the building to the Assembly Point

2. Do not stop to collect personal belongings

3. Do not use a lift

4. Do not run

5. Do not risk any personal danger to put out a fire

6. Do not return until instructed to do so

HEALTH & SAFETY

Please consult your copy of the

ESCP Europe Guide to London for

information on the following:

• Paying Council Tax

• National Insurance numbers

• Working in the UK

• More on visa regulations


First aiders will give initial help to a casualty until paramedics have arrived. They will take

charge of the situation if a serious injury/illness occurs.

Notices providing the location of the nearest first aid kit and trained first aiders are

displayed on notice boards around the School.

Reporting Accidents and Injuries

It is a legal requirement that all accidents, regardless of the fact that you may not be

injured, must be reported to the Head of HR or the Head of Finance who will record details

in the Accident Book. In the absence of the Head of HR or the Head of Finance, accidents

should be reported to the Senior Facilities Coordinator or to the security staff out of hours.

The Head of HR will retain the Accident Book and will ensure that full details are recorded

in respect of any accident, including:

1. Date and time of accident

2. Personal particulars of the person(s) involved

3. Place of occurrence

4. Details and statement of any witnesses

5. Signature of the person reporting the occurrence

FIRST AID PROVISIONS & ACCIDENT REPORTING

SMOKING POLICY

The School operates a NO SMOKING policy and smoking is not allowed in any part of the

building. Please do not extinguish cigarettes or throw matches into waste paper bins or

onto floors.

SMOKERS MUST NOT SMOKE IN FRONT OF ANY DOORWAYS AND CAN ONLY SMOKE IN

THE GARDEN BESIDE THE STUDENT LOUNGE.

Since 1 July 2007 the School has had to comply with the UK legislation on smoking.

There is no choice in this matter for staff, students or visitors.

The law was introduced to protect employees and the public from the harmful effects of

second-hand smoke.

The Key Points:

• It is against the law to smoke in virtually all enclosed and substantially enclosed

public places and workplaces.

• Public transport and work vehicles used by more than one person are also smoke

free.

• No smoking signs are displayed in all smoke-free premises and vehicles.

• Staff smoking rooms and indoor smoking areas are not allowed.

• Managers of smoke-free premises and vehicles have legal responsibilities to

prevent people from smoking.

• If you are uncertain where you can or can’t smoke, just look for the no smoking

signs or ask someone in charge.

Penalties and fines for breaking the smoke-free law: If you don’t comply with the new

smoke-free law, you will be committing a criminal offence. The fixed penalty notices and

maximum fine for each offence are as follows:

• Smoking in smoke-free premises or work vehicles: a fixed penalty notice of £50

(reduced to £30 if paid within 15 days) imposed on the person smoking, or a maximum

fine of £200 if prosecuted and convicted by a court.

• Failure to display no smoking signs: a fixed penalty notice of £200 (reduced to £150

if paid within 15 days) imposed on whoever manages or occupies the smoke-free

premises or vehicle, or a maximum fine of £1,000 if prosecuted and convicted by a

court.

• Failing to prevent smoking in a smoke-free place: a maximum fine of £2,500 imposed

on whoever manages or controls the smoke-free premises or vehicle if prosecuted

and convicted by a court. There is no fixed penalty notice for this offence.

Local councils will be responsible for enforcing the law in England.


STAFF CONTACT DETAILS

Name Room Email PhoneDr. Patrick Gougeon UK Director

G22 [email protected]

020 7443 8817

Cristiano CardarelliHead of Finance; Director of Facilities & Support Services


020 7443 8820

Caroline Greenberg Head of HR


020 7443 8830

Paul Roye Senior Facilities Coordinator


020 7443 8884

Jenny MangAssistant Management Accountant


020 7443 8824

Sivom Ramen Finance Manager


020 7443 8821

Library

Name Room Email PhonePatrick ElliottBusiness Librarian


020 7443 8875

Jorge RonceroSenior Library Assistant


020 7443 8877

Florence MeleUK Director of Studies


020 7443 8889

Marie Taillard MMK Director

S11 [email protected]

020 7443 8862

Paulina ConstandacheAcademic Coordinator


020 7443 8818

Katarina KrafcikovaProgramme Office Coordinator


020 7443 8839

Mariann GaborProgramme Office Administrator


020 7443 8832

Alison ParsonsProgramme Office Administrator


020 7443 8891

Nina El TounyProgramme Office Assistant


020 7443 8871

Tatyana ProtsenkoProgramme Office Assistant


020 7443 8847

Maria Neves MadeiraEvents Administrator


020 7443 8848

Programme Administration

IT DepartmentCharles-David Teboul IT Manager

F62 [email protected]

020 7443 8852

Bruno FernandesIT Support

F62 [email protected]

020 7443 8853

Careers & Alumni ServicesTomas ZilinskyInternship & Alumni Coordinator


020 7443 8827

Laura RaznickHead of Student Careers Liaison


020 7443 8813


THE LONDON FACULTY

Olivier Badot

Associate Dean for Research

Olivier is a retail specialist and professor at ESCP Europe. He has

spent the last 26 years concentrating on theoretical and applied

research focused in the field of retail, including marketing of retail

formats, the organisational design of retail chains, shopping mall

marketing, re-enchantment strategies, shopping experiences, and

franchising.

In 1999, with the support of the shopping mall company Unibail-Rodamco, he began

conducting a research and teaching programme on the marketing of shopping malls.

Olivier is now conducting a research programme on urban retailing management and on

the mutation of local and ubiquitous retailing, in conjunction with both public and private

organisations.

Roberto Berardi

Affiliate Professor - Marketing

After a degree in engineering from the Politecnico of Turin, Roberto

Berardi worked as Product Manager for Scottex Casa. He soon

assumed positions in Sales and Logistics, and held the positions

of Sales Director of Scott Italy and Managing Director of Scott

Spain and, later, Italy. After Kimberly Clark acquired Scott, he was

promoted to the position of Vice President for Southern Europe,

then President for the entire European Family Care Business.

Laurence Clavère

Academic Coordinator

Laurence is a senior marketer with extensive management

experience in international marketing and communication in Europe

and the United States, primarily in the information technologies

industry. Throughout her career, she has managed multi-cultural

teams and large projects and programmes, integrating all areas of

marketing.

Since 2003 she has provided consulting services to clients ranging from early-stage start-

ups to large multinationals. Prior to 2003 she was Senior Director of International Marketing

at Palm, Inc. and spent 13 years at Apple Computers in various marketing management

positions in Europe and the US.

Dr Jerome Couturier

Director of Research and Associate Professor - Business

Strategy, International Management, Negotiation

Jerome holds an MBA from Insead and a PhD in Physics from

Ecole Normale. He has extensive experience in consulting with

McKinsey & Company and A.T. Kearney, and his own strategy

consulting firm, set up in New York in 2003.

His research is concentrated on international development strategies, fundamental

performance drivers of companies, implementation of strategic performance indicators,

operational continuous improvement, and more generally on growth strategies.

Isaac Getz

Professor - Organisational Behaviour, Strategy & Management

Isaac Getz is a professor of Idea, Involvement and Innovation

Management at ESCP Europe. He graduated in Computer Science,

then obtained a M.Sc. in Management Science, a Doctorate in

Psychology and a post-doctoral degree (HDR) in Management.

Isaac conducts research and publishes on diverse topics related to

innovation, management, corporate excellence, vision, and growth. He is an active speaker

on the topics of idea and innovation management, employee initiative and involvement,

and corporate excellence and change. In 2003, Isaac co-authored InnovationsPOWER with

Alan Robinson, one of the three finalists for the annual Manpower Best Book Award in

France.

Professor Chris Halliburton

Professor - International Management and Marketing

Chris has over twenty five years’ experience of strategy and

marketing consultancy in numerous consumer and industrial

markets, his clients including Unilever, Caterpillar and Xerox. His

overseas experience includes work in Europe, Africa, the Americas

and the Far East.


With research interests specialising in European management and marketing, and in

global and pan-European branding, Chris is the author of numerous publications on

international marketing.

Frank Jacob

Professor - Marketing

Frank is a faculty member at ESCP Europe’s Berlin campus. He

studied business administration at the Universität des Saarlandes

where he graduated in 1989 with the degree of Diplom-Kaufmann.

In 1989 he began work on his Ph.D. while working as an assistant

lecturer at Freie Universität Berlin. From this time on he

specialised on business-to-business marketing issues.

Professor Jacob earned his doctorate in 1994 with a dissertation on product customisation

in the industrial sector. He continued his academic career with a Habilitation (post-

doctoral qualification to supervise research) at the same university. He completed this in

2001 with research on industrial business relationships. In the academic year 1997/1998

he reinforced his international orientation as a visiting professor at the University of

Western Sydney in Australia.

Frédéric Jallat


Frédéric earned a Master degree from the University of Paris

Panthéon-Sorbonne, and a Doctorate in Management Science

and Business Administration from University Aix-Marseille III

and ESSEC, France. Professor Jallat created and developed the

graduate programme in International Business and Projects

Management at ESCP Europe and the graduate programme in

Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.

Prior to his appointment at ESCP Europe, Dr. Jallat served as a business consultant and

academic coordinator in Marketing for the undergraduate programme in Economic and

Social Sciences at the University Panthéon-Sorbonne, France.

Dr Minas Kastanakis

Assistant Professor - Consumer Behaviour

Minas holds a PhD in Marketing from Cass Business School, City

University. He started his career in sales with L’Oréal and was later

promoted to marketing. His experience includes luxury products,

FMCGs, real estate investments, telecoms, banking and venture

capital projects.

His research interests include the role of the self-concept, motives,

consumer values and personality traits as determinants of consumption and predictors of

behaviour; luxury products; marketing models; branding; communication and advertising;

and new business and product development.

Delphine Manceau


Delphine is particularly interested in innovation and marketing, new

product development and launch, marketing and communication

strategy. She has undertaken several research projects on the

development and launching of new products and on new product

preannouncements, analysing the situations in which companies

tend to publicly preannounce their new products and services.

Delphine also works on the diffusion of innovations.

Among her other academic activities, Delphine is the Vice-President of Publications of the

French Marketing Association and the Publishing Director of Recherche et Applications en

Marketing.

Peter Quick

Associate Professor - International Management

Peter holds Bachelor and Master degrees from the University of

Oxford, and an MBA from Cranfield School of Management.

In addition to his extensive academic experience with ESCP Europe,

the OU and Oxford Brookes University, Peter has substantial

senior management experience, having been Managing Director

and/or Chairman of a number of Companies in a variety of industrial and commercial

sectors. His current research interests lie in the field of the management and marketing

of e-commerce, emerging business models in cyber space and international business

strategy.


Dr. Khaled Soufani

Affiliate Professor

Khaled is an Associate Professor and Director of the Desjardins

Centre for Innovation in Business Finance at Concordia University

in Montreal, Canada. He is also a Fellow and an Adjunct Faculty

of Finance in the Judge Business School at Cambridge University.

He holds a Master degree in Applied Economics and a Ph.D. in

Financial Economics, and now specialises in corporate finance,

financial economics, financial and managerial strategy. Khaled has published extensively

in the area of financial management, corporate restructuring, M&A, private equity, venture

capital and family business, and also the financial and economic affairs of small to

medium-sized enterprises.

Peter Stephenson-Wright

Affiliate Professor - Marketing and CommunicationsAside from teaching at ESCP Europe, Peter is CEO of advertising agency Atletico International in Barcelona, which is part of the global WPP network.

Peter brings extensive knowledge of marketing in practice from his career at advertising agencies including Ogilvy, Lowe Worldwide,

Y&R and Saatchi & Saatchi, as well as experience on the client side with Ford of Germany. He has developed a number of innovative industry methodologies including the 9-Cell Matrix for Y&R/Wunderman. His clients have included Sony, Procter & Gamble, General Foods, Ferrero Rocher, AB InBev and the European Parliament. Peter has also specialised in the field of Automotive marketing, working with Ford, General Motors, Toyota, SEAT and Jaguar, amongst others. Four of the campaigns in which he has been involved have gone

on to win EFFIE awards.

Dr Marie O. Taillard

Associate Professor - Marketing and Programme DirectorMarie earned her MBA from Columbia Business School and her PhD from University College London. She specialises in studying consumer behaviour from the perspective of the communications that take place between consumers and firms, and amongst consumers themselves. She is also interested in applying evolutionary psychology findings to consumer behaviour.

Marie teaches and conducts both academic and applied research at ESCP Europe London where she is also Director of the Master in Marketing and Creativity programme. Her extensive professional background is in services marketing, and she has held management positions in the United States for American Express, Council Travel, UTA French Airlines and Accor Hotels.

Dr Benjamin VoyerProfessor - MarketingBenjamin received a PhD in Social Psychology from the London School of Economics and Political Science, and followed doctoral courses in marketing at HEC Paris and the London Business School. He works for the London School of Economics (Visiting Fellow) and the American University in Richmond, London (Ass. Professor of Management), and is also a chartered psychologist in the UK.

Dr Voyer’s research focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal), and its consequences on consumer behaviours, cross-cultural marketing, and research methods. Beyond academic research, he also collaborates with the media as a scientific consultant (BBC, Channel 4, Psychologies Magazine). He worked as a marketing practitioner in different industries, including FMCGs (Reckitt-Benckiser), banking (BNP Paribas), and public institutions (Kent County Council),

and remains a freelance consultant in marketing.

Robert Wilken

Assistant Professor - International Marketing

Robert Wilken is Assistant Professor of International Marketing

at ESCP Europe’s Berlin campus. He currently teaches Marketing

and Quantitative Methods for both graduate and PhD programmes.

He studied Mathematics and Business Administration at the

University of Muenster, Germany, going on to become a research

assistant at the Institute of B2B Marketing and receive his PhD in 2007. Robert Wilken

is member of different academic institutions and does research in collaboration with

colleagues from different universities. These include Muenster and Mannheim (Germany),

Vienna (Austria), Groningen (The Netherlands), and St. Gallen (Switzerland).


The London Careers Service is run by Laura Raznick and Tomas Zilinsky. Together, they

provide a comprehensive portfolio of personalised careers advice which is available to any

ESCP Europe student at the London campus.

The Careers Service is not just for finalists or those with a clear idea about what to do

after graduation; you can use it throughout your time at ESCP Europe, and for many

reasons. Some of you may just want help with applications and interviews, while others

may have specific issues to tackle before beginning the process of finding an internship.

Below is a list of the events and services available via the Careers Service.

• Internshipvacanciesandadvice

• One-to-onecareersadvicemeetings

• Casestudy,assessmentcentreandinterviewpracticesessions

• Skillsworkshops

• CV,coveringletterandapplicationchecks

• Companyvisits

• LecturesonadaptingtotheUKcareersmarket

• Theexclusive,on-campusLondonFinanceandBusinessFair

• Companypresentations

Laura Raznick has a background in Graduate Recruitment and has sourced candidates

for graduate programmes in several industries, including Finance, Media and Investment

Banking. Having designed and implemented graduate recruitment processes from the

initial application to the final assessment centre tests, Laura now provides ESCP Europe

students at the London campus with insider advice on how to secure internships and jobs.

Tomas Zilinsky joined the Research Department in 2008, specialising in projects for clients.

He then moved to the Careers Service to help develop and maintain company contacts and

relationships. Tomas supports London students by working with key companies to source

internship placements and job vacancies.

To find out more about the Careers Service at the London campus, please visit

www.escpeurope.eu/london/careers or make an appointment for a one-to-one

meeting.

THE CAREERS SERVICE InternshipsAll students on ESCP Europe Master programmes must complete an internship as a part

of their studies. These are expected to last a minimum number of weeks which varies

from programme to programme.

The Careers Service will support you in the internship search. Internship offers will

be advertised via email and on the intranet, although we do encourage all students to

source their own placements.

Frequently Asked QuestionsWhere is the London campus Careers Services office, and what are your office hours?

Laura and Tomas are available in Room G21 from 9am until 5pm. If you wish to meet

with Laura for a longer chat, please make an appointment in advance. Contact details

for Laura and Tomas can be found on Page 31.

Where can the internship reports be found?

In the library (G80). You can view the reports on the library computers.

Where do we get CV and cover letter advice from?

Laura can provide this kind of advice, but you must make an appointment with her in

advance. If you just require a CV check, please leave it in the CV Box found in the Careers

Office. She will check it and leave it in your pigeon hole.

What do I do when I get an internship offer?

You need to inform the Career Services office, fill in the authorisation form and submit it

to the Programme Office.

Where do we get a company’s contact details from?

The Career Services office cannot provide contact details for individual companies.

However, they can advise you on how to conduct research.

When do we get support from the Career Services office with regards to internships?

This depends on your internship cycle. Events and support will be provided two to three

months in advance.


EXAMINATION RULES FOR ESCP EUROPE STUDENTS IN LONDON

1. You must not enter the examination room until instructed to do so by an invigilator.

2. Talking is strictly prohibited in the examination room at all times. Failure to comply

with this rule will result in your examination paper being nullified. You will also

be excluded from the examination room. Please also note that all invigilators are

empowered to nullify the examination paper of anyone violating this rule.

3. If you arrive late for the examination, you will be allowed to partake. However, you

will not be given any extra time. All examinations stop at the same time. Only in

exceptional circumstances will you be given your full-allotted time for the paper.

You should aim to arrive at the examination room at least 15 minutes before the

start of the examination.

4. Any expenses incurred in taking examinations outside of the School are not

reimbursable.

5. Food is not permitted in the examination room. With the exception of bottled water,

all other beverages are forbidden.

6. It is your responsibility to refer to the examination timetable to note accurately the

date, time and location of your examinations. Extra time will not be permitted to

students who have misread, misinterpreted or failed to consult their examination

timetable.

7. You must bring your student ID card with you to all examinations. You will not be

permitted to enter an examination without this and it must be displayed on your

desk. If you have misplaced your ID card, please go to the Programme Office to

make arrangements to obtain a new card. New cards cost £10.

8. Seating plans detailing your name and desk number will be posted outside the

examination room. You should consult the plans and note your room and desk

number before entering the exam room. You must sit at the desk allocated to you on

the seating plan. Failure to do so may mean that you have the wrong examination

paper in front of you and will cause problems in verifying your attendance. If

your name does not appear on the seating plan, you must inform an invigilator

immediately.

9. You are not permitted to take any personal belongings (other than those needed

for an examination) with you to your desk. Possession of a mobile phone, personal

organiser or any electronic device (other than those specifically allowed for an

examination) either on your person or on/under your desk is strictly prohibited. If

you have a mobile phone with you, it must be switched off and placed in your coat/

bag.

10. An invigilator will announce where coats and bags should be placed. You are

reminded not to bring any valuables with you to examination rooms. Please keep

belongings to a minimum and note that possessions are left at your own risk. ESCP

Europe will not be held responsible for any items lost or stolen from examination

rooms.

11. All material required during the examination must be removed from your bags

before entering the examination room. No bags or coats can be taken to the

examination tables.

12. You are required to supply your own pens, pencils, etc., at each examination. Where

permission is given you must supply your own calculator. Electronic dictionaries are

not permitted. A selection of language dictionaries will be provided, but students

should let the Programme Ofiice know in advance if they require any specific

language.

13. Please note that the introduction of unauthorised material or devices into the

examination room constitutes an examination offence and may result in disciplinary

action being taken against you.

14. Where the examination is designated as ‘open book’, you may take any books,

handouts and materials which relate to the course into the examination room with

you.


15. Once you have found your desk you must await the invigilator’s instruction. You

will normally be asked to start filling in your details on the front of your answer

booklets. At this time you must place your ID card, face up, on your desk in order for

the invigilator to check your attendance.

16. You are neither allowed to read the examination paper nor write inside the

examination booklet until the invigilator in charge announces the start of the

examination. In the event of you being found reading or writing in your answer book

before being expressly told that you may do so, a note will be made on your script

for the examiner’s/Assessment Board’s consideration.

17. If you have any queries, raise your hand and wait for an invigilator to approach

you. You must not vacate your desk without the permission of an invigilator for the

duration of the examination.

18. You must not vacate your desk during the collection of examination papers.

You must remain silent and seated at your desk until the invigilator announces

that you are permitted to leave. Failure to comply with this rule will result in

your examination paper being nullified. Please also note that all invigilators are

empowered to nullify the examination paper of anyone violating this rule.

19. You are not permitted to leave the examination room during the first hour or the

last 10 minutes of your examination. If you wish to leave the room outside of these

times, please raise your hand and an invigilator will respond to your request. If you

are given permission to temporarily leave the room, you will be accompanied by an

invigilator. During this time you must not attempt to contact any other person or

consult any material relating to the examination.

20. If you fall ill during the examination, please raise your hand and an invigilator will

attend to you. You must submit a doctor’s certificate to the Programme Office as

soon as possible and not more than seven days after the date of the examination.

The certificate must define the period the illness covers and the nature of the

illness.

21. If you fall ill before the start of your examination/s, you must submit a doctor’s

certificate to the Programme Office as soon as possible and not more than seven

days after the date of your first affected examination. This will be considered by the

Assessment Board.

22. Examination stationery must not be defaced in any way, e.g. the removal of pages. If

you make an error, cross it through and continue.

23. Examination stationery including examination papers must not be removed from the

examination room. Removal of these papers will result in disciplinary action being

taken against you. This also applies to question papers, and these expressly state

that they should not be removed from the examination room.

24. If the fire alarm is activated during an examination, leave all equipment at your desk

and follow the senior invigilator’s instructions carefully.

25. Only answers written in the answer book(s) provided will be graded. No draft paper

will be marked. Make sure you write all your answers in the correct book(s).

26. When the invigilator announces the end of the examination, you must stop writing

immediately. You should ensure that you have fully completed the front of each

answer booklet and sealed the flap securely.

27. Once the examination has finished, you must stop writing immediately. Failure to

comply with this rule will result in your examination paper being nullified. You will

also be excluded from the examination room. Please also note that all invigilators

are empowered to nullify the examination paper of anyone violating this rule.

28. Any student found cheating, whether by copying, communicating with other

students (either verbally or non-verbally) or by using unauthorised material or in

any other way acting in contravention of these regulations will be reported to the

examination committee. This will likely lead to disciplinary committee actions.

29. Students should also be aware of the House Rules given out at the beginning of your

studies at this campus.

30. All examination marks will be issued on the intranet.


The following notes are intended to provide you with some basic information regarding the

presentation of written coursework. The following guidelines are for guidance only and

you should always check with your tutor if you are not sure what is expected of you.

Please note you will be required to fill in a Coursework assessment cover sheet for each

written work submitted.

Criteria Used for Assessing Written WorkNormally a good assignment would be expected to show evidence of:

• your understanding of course content

• your ability to answer a question succinctly, comprehensively and precisely

• your ability to use course concepts and techniques

• your analytical skills in handling data, real-life examples, case study material,

etc. Include analysis of your examples, tables and illustrations to show their full

significance

• your ability to prioritise and select relevant material and examples so that you keep

to the specified word limit

It is not possible to completely define what makes a good piece of written work, but we

have set out the criteria below which are usually used by tutors and examiners.

Before embarking on any piece of work, please check with your tutor to ensure that you

have a clear understanding of his/her expectations.

Developing an ArgumentAll too often essays are written listing the ideas that a student has been able to find about a

particular area. Instead, good essays should develop a line of reasoning which is supported

by evidence and theory. This line of reasoning should be precise, explicit and clear. It may

or may not be possible to reach a conclusion; if you do not, you should say why. If you do,

you should show why your conclusion is valid and why you think it is preferable to other

interpretations.

GUIDE TO WRITING COURSEWORK Arguments in business administration often take place within a particular theoretical

framework or between different theories or frames of reference. Where your written

work engages with a theory or a particular approach in the analysis of your ideas, you

should show why it is relevant to your argument. Tutors will also be looking for evidence

that you clearly understand the theories and approaches you are using.

Providing EvidenceThe evidence which you use may be from existing research or empirical data, such as

that produced through fieldwork. Good evidence is accurate, reliable, and relevant to the

point or points you are making. In particular, tutors and examiners will be considering the

extent to which the evidence you present contributes to the overall argument and analysis

of the essay, rather than being repetitively descriptive. The evidence given should present

as complete a picture as possible, including any material which counters or contradicts

the main line of argument. Professional or personal experiences can be included in your

written work.

A Critical ApproachAs well as setting out different sources and/or viewpoints, good written work compares

and contrasts them - it analyses rather than just describes them. Their different strengths

and weaknesses should be drawn out in the process of presenting the argument you are

making.

OriginalityThe very best written work shows originality. Existing theories and research are used

creatively and constructively to build an argument in an essay. Your own ideas should be

used to develop or modify ideas, evidence or controversies. It may be worth stating your

preferred position in your first sentence, if you feel confident. One approach is to state ‘It

will be argued that ... on the grounds that ...’.


OrganisationOther important factors in any assignment are structure and clarity of expression.

Discussion should progress logically from a discernible beginning (introduction), through

an orderly middle section (main body of the assignment) to a satisfactory end (conclusion).

Expression should be as clear, relevant and simple as possible. Remember that

communication can often benefit from the direct visual impact of diagrams and tables.

Some useful tips are:

• use headings and sub-headings to articulate your argument

• keep sentences as short as possible

• use simple language where you can and avoid jargon

• suitable diagrams, illustrations and tables can aid clarity and brevity

• stick to the point – avoid anecdotes and deviations

• aim for succinctness: don’t use more words than needed (for example, try replacing

‘at this moment in time’ with ‘now’)

RelevanceAn assignment must answer the question that has been set. However good the piece of

work is in other respects, if it does not address the question it will receive a poor mark.

Use of sources

There should be evidence that you have read around the topic; that you have used more

than the minimum set reading and not relied only on what has been covered in class.

Sources should be properly referenced using the Harvard system (see Page 51).

Essays must be written in your own words. Whenever you use ideas from other sources

you should reference them; and where you use the exact words from another source,

such quotations must be accurately given and placed in quotation marks (as well as being

referenced with page numbers).

Using the ideas or words of others without acknowledgement as though they were your

own, even where you paraphrase them, is unacceptable. It is plagiarism and could lead to

disciplinary action (see Page 49).

EssaysSome of your assignments will be in essay format and involve a more exploratory and

discursive approach than, say, a business report. Being concise and relevant is vital.

An essay may take the form of an argument, involving a review of the positions taken

by other thinkers and writers and presenting your own view. This may describe what

others have said but you need to go beyond descriptive restatement and tackle the topic

at an analytical level as much as possible. An essay which takes the form of a simple,

descriptive summary of known positions of other writers may be unlikely to gain a pass

mark. Again, your discussion should:

• be clearly structured and show a logical progression

• develop in paragraphed, consecutive prose; note form is not acceptable

• avoid the use of single-sentence paragraphs and bullet points which are rarely

appropriate

You would normally begin with an introductory section indicating the approach you

plan to take to the question or issue set for discussion. It is wise to clarify here how you

interpret the question and define any key terms contained in it. You should also set out any

assumptions underlying your response. The introduction should not be too long – up to 20

per cent of the whole at most.

The body of your essay should incorporate deployment of evidence, development of your

main argument and/or analysis of any relevant data. Arguments should be logical and

the basis for your judgement should be clearly explained. Always include the evidence

on which conclusions are based. This is the most substantial part of the essay – 60-75

per cent of the overall length. Although headings and sub-headings may well be suitable,

your argument should be articulated by sound paragraphing. Each new idea or argument

should be developed in a new paragraph. Paragraphing sequence should be orderly and,

as far as possible, build up logically to your conclusion.

FURTHER GUIDANCE ON WRITING ESSAYS, REPORTS & BACKGROUND PAPERS


Your concluding section should draw together all the arguments and sum up a

comprehensive response to the assignment question or issue. Like the introduction, it

should be fairly short – 10-20 per cent of the whole. Remember that the Counsel for

the Defence has the last word in court because the last word can make the most impact.

Many a weak essay has been saved by a strong conclusion.

ReportsThe ordering of report items may vary; however, most good reports have the following in

common:

• the title of the report, the date, the author’s name and the organisation and/or person

for whom it has been prepared;

• a table of contents listing the headings and main sub-headings with related page

numbers. For substantial reports a table of appendices, a table of tables and a table

of figures may also be given;

• an executive summary or abstract of the report and its recommendations – preferably

not exceeding one page in length;

• an introduction outlining the purpose and scope of the report. The background to the

report may be stated briefly here;

• a main section containing all arguments, key evidence, graphs, charts and examples.

This will have a logical structure and be divided into suitably headed sections and

subsections so that the development of the underlying theme of the report emerges

clearly;

• a conclusion assessing and summing up the main points of analysis and argument in

the main section;

• a list of recommendations for action, indicating priorities as appropriate;

• implementation plans where suitable, with time-scales and/or costing if appropriate/

possible;

• footnotes and/or bibliography;

• appendices with supporting documentation, subsidiary or lengthy evidence, detailed

workings, etc. This enables the main body of the report to appear uncluttered,

allowing the full impact of the arguments to strike home.

Background Papers and MemorandaA background paper has much in common with a report although its format is generally

less rigidly structured. Its aim is usually to provide background information and exploratory

arguments on a topic to be considered further by a particular body or person(s) who may

then proceed to recommend action. Its conclusions would thus be likely to be more

tentative than those in a report and it may well not go so far as making recommendations

for action. It might be expected to set out and prioritise issues for consideration and/or

make recommendations for further research.

A memorandum can serve a variety of purposes. If part of an assignment it is most likely

to require an approach similar to that of a background paper, although possibly more

personalised and less formal.

Case Study AssignmentsThe following tips may help if tackling a case study either for an assignment or an examination:

• read quickly through the scenario to obtain an overall impression of the situation.

Mark any possible problem spots without dwelling over them.

• read the question(s) carefully to determine precisely what they are asking. Decide

which to do if there is a choice.

• read the case again attentively at least twice, looking for evidence upon which you can

base an answer to the question(s) chosen. It may be useful at this stage to annotate

and highlight important points and mark links between different parts of the setting.

If no precise questions are asked, you need to decide what appear to be the key

problems.

• mark appropriate evidence in the case study as a basis for analysis leading to

conclusions and recommendations for action.

Plan your answer. Key points to remember are:

• it must be based on evidence drawn from the scenario.

• it should not introduce ‘fictional’ material, although you may draw valid inferences

once you justify them by argument and supporting evidence.

• you should analyse the evidence in the light of your learning from the course and

related reading.


When writing your answer, use your own words. Do not waste valuable space quoting

either from the case study or course materials, although sources outside the case study

should be acknowledged in the usual way.

As with all assignments, you must specifically cite the evidence on which your argument

is based.

You must also, as usual, provide a full bibliography.

Quality of EnglishEnglish is the medium through which your work will be read and assessed by others. It

is therefore important to ensure that your English is sufficiently good to argue clearly

and intelligibly, showing that you have understood the relevant issues. As a rule, good

English is also simple English. Avoid jargon unless it is really necessary. Keep sentences

and paragraphs short and give each point its own paragraph. Minor grammatical errors

should not affect your mark.

Marking BandsYou may find this table useful for the comparison of marks in the different countries.

Spanish English French German Definition

8 - 10 70 - 100 16 - 20 1.0 – 1.5 EXCELLENT. Only minor errors.

7 - 7.9 65 - 69 14 - 15.9 1.6 – 2.0 VERY GOOD. Above average, some

errors.

6 - 6.9 60 - 64 12 - 13.9 2.1 – 2.5 GOOD. Sound work but notable errors.

5.5 - 5.9 55 - 59 11 - 11.9 2. 6 – 3.5 SATISFACTORY. Fair, but significant

shortcomings.

5 - 5.4 50 - 54 10 - 10.9 3.6 - 4.0 SUFFICIENT. Meets the minimum

criteria.

< 5 < 50 < 10 4.1 - 5.0 FAIL. Some or considerable work

needed to pass.

The School takes an extremely serious view of plagiarism or cheating. The following

procedures will apply when plagiarism or cheating is suspected:

• Where a member of the School suspects that a student has committed an offence

of an academic or professional nature, s/he shall make a written report to the UK

Director of Studies who shall take steps to ascertain the facts, if not already known.

• Allegations must be accompanied by detailed evidence in support of the allegation.

Without such evidence the UK Director of Studies shall dismiss the allegations.

• When the evidence has been gathered, the UK Director of Studies shall notify the

student of the allegation and invite him/her to comment within a period of not less

than seven days.

• Where the UK Director of Studies finds evidence that an offence has taken place, the

evidence and the student’s reply shall be put to the relevant Committee or Board of

Examiners.

• In cases of plagiarism or cheating, where the Committee or Board of Examiners

accepts the case made, it shall award a mark of zero for the assessment(s),

except that it shall be open to the Board of Examiners, taking into account

the student’s response, to award a Pass. The Board of Examiners shall then

determine the consequences of the decision in the light of the School’s regulations.

All proven cases of academic or professional misconduct must be reported to the UK

Director who, in conjunction with the Director of Studies and the Dean of the programme,

shall determine what action if any shall be taken. They may:

• impose a fine, or other penalty

• in the case of an academic offence, impose an academic penalty

• suspend a student from the School or any of its facilities or premises for a specified time

• exclude a student from the School or any part thereof

• expel a student from the School

• in the event of damage to persons or property, require that such damage be made

good at the expense of the student or students concerned in whole or in part

• decide to take no further action

PLAGIARISM AND CHEATING


An extremely important feature of academic work is the full and proper

acknowledgement of the work of others in your own essays. When planning a paper,

the first thing to do after defining your subject is to review the relevant literature

available. It may be helpful to consider recording all the information you have

consulted as a database on a computer or on index cards. It is important to make a

note where you found the information and details of the reference itself so that it may

be traced again. This method will also save time later! Remember that at the outset

of the course, it may not be clear which material will be most relevant for your needs.

Definitions

A reference is any piece of information (book, journal article, etc.) to which the writer of

an essay refers. They are the items referred to directly in the text either by quotation or by

the author’s name. A reference gives information about the original source from which you

have taken or used material. The purpose of a reference is to enable the reader to locate

that information easily and quickly. Individual references used in the text are, in addition,

compiled in a bibliography at the end of a piece of written work.

A bibliography is an extended list of references dealing with particular subject matter.

Bibliographies not only include the references which the writer has directly referred to

in the text, but also others which the writer has found useful, perhaps as background

reading, even though you do not directly refer to them. Bibliographies should include

those items a student has used in writing their essay. It should not contain items the

student has not used.

In summary, students will be expected to refer by source and/or author directly in the text

to any material that they have used in their essay or dissertation, and to provide a list of

those references at the end of a completed piece of written work.

REFERENCING SYSTEM

Writing References

Why write references? Because you are engaging with the literature.

References are needed both to give credit to authors whose work has been used and to

enable the reader to find out where material came from. They may wish to check that

the reference is a correct citation of a source, and to follow up by reading that source in

full if they wish.References help support an argument and validate any statements that

are made. Any phrases, sentences or paragraphs taken from another source must be

acknowledged, as must ideas from a source. If the acknowledgement is not made it is

plagiarism. In the event of plagiarism, your own work will be discredited and sanctions

imposed.

Harvard Referencing SystemThere are many methods of writing and arranging references so that they may be

accurately and systematically recorded. We believe that the Harvard system is the most

appropriate to use for your written work.

The Harvard system is easy to use: it is based on the author’s surname and therefore easy

to check. The system can be used for both reference lists and bibliographies. Do not mix

it up with any other referencing scheme (such as ones using numbered references in the

text).

Harvard references in the text itself

In the text, if you summarise what an author has said in your own words you need

only reference the author’s surname and the year of publication of the book or article

concerned, e.g. Smith (1989). However if a book is lengthy and you are referring to an

argument in one chapter, or even a page number rather than the whole book, you should

add the chapter or page number in addition, e.g. Smith (1989 Chap. 1) or Smith (1989 p.

325). A brief paragraph illustrating this approach is as follows:


Smith (1985 Chap. 1) describes performance related pay as a method of allocating rewards

differentially among a group of staff. This is said to encourage individual job performance

and is thus part of modern and more effective management (Jones 1987). However,

Green (1989:22) suggests that performance-related pay undermines team work and may

therefore impede organisational performance.

If you quote directly from a book or journal and you only want to quote a few words, you do

so within the text of your essay:

Performance related pay has been criticised for not paying sufficient regard that for most

workers work is a collaborative and thus team activity. (Harris 1990:2)

If you quote directly from a book or journal and want to quote a slightly longer piece to

assist your argument you would normally indent the quote and of course refer to the page

number from the source thus:

Team work was seen to be a better way of ensuring that customers of the

organisation were satisfied with the service they received. (It meant that the

whole groups rather than the individual took responsibility for customer care

and there was thus less evidence to pass problems on to others.) (Johnson

1991: 24)

Do not use direct quotes unnecessarily, but they are useful if they add to the significance

of your argument and are not too lengthy.

If you refer to more than one work by the same author in the same year, you can distinguish

between the works by using the suffix a, b etc.: Turner (1992a), Turner (1992b). Where

authors have the same surname you will need to give their first initial to distinguish them,

i.e. Turner V. (1991), Turner B. (1991).

A Harvard list of references at the end of a text

At the end of your essay, create a separate sheet titled References. On this you list all the

full references alphabetically by author’s surname using the following rules. You should

have a separate list for books and one for journals.

• When there is more than one work by the same author, order these works by the

date of publication in ascending order (i.e. 1994, 1995, etc.).

• Where there is more than one work by an author in the same year, then arrange as

follows: 1990a, 1990b, etc. within each year.

• As in the case of the Turners above, the initial will be used to decide alphabetic

priority in the reference list, thus Turner B., would come before Turner V.

• If there is more than one author, then references are listed alphabetically by the

first author.

• Single authored works by one author are all placed before multiple authored works

by the same author, overriding date of publication, thus Bloggs (1989) would come

before Bloggs and Good (1983). However, if there are several single or multiple

authored works then they are ordered within ascending date order WITHIN each

group, meaning the order would go Bloggs (1985), Bloggs (1986), then Bloggs and

Good (1983), Bloggs and Poor (1984).


FIND US ONLINE

Keeping an eye on our various online homes is the best way to make the most of your time at the London campus. Here are all the links you need to know:

www.escpeurope.eu/london

London Facebook: search for ‘ESCP Europe London Campus’

MEB Facebook: search for ‘ESCP Europe Master in Marketing & Creativity’

Twitter: @escp_europe_ldn www.flickr.com/escpeurope_london

www.escplondon.eu/elearning www.intranet.escpeurope.eu webmail.escpeurope.eu

www.escpeuropealumni.org

AND FINALLY...

Don’t forget to check out ESCP Europe’s Guide to London for useful tips on making the most of our fabulous city!

58 ESCP Europe – Master in Marketing & Creativity

NOTES

ESCP Europe Business School

527 Finchley Road

London

NW3 7BG

Tel: +44 (0)20 7443 8800

Fax: +44 (0)20 7443 8874

www.escpeurope.eu/london

Documents

MMK 2012 Online Handbook