Mobile Apps and Your Business

Scott Falboscott@front9technologies.com

What Are Mobile Apps?

Applications that run on Smartphones or other mobile devices

Utilities, entertainment, games, social, etc

Usually connected to the internet

Examples - iJuror

Examples - Shazam

Examples - Medscape

Why Are Apps Popular Now?

Consistent Platforms

Distribution Model

Low Barrier to Entry

Revenue Stream – Direct Sales

Revenue Stream – Advertising

Drive Sales for Other Products

Customer Experience

Enterprise Tools

What Does My Business Need to do to Start Releasing Apps?

A good idea

Join the Apple iOS Developer ProgramStandard - $99

Commercial distribution 70% of revenue Apple takes care of all payment processing, returns,

etc Requires app review and approval from Apple

Enterprise - $299 In House distribution No access to iTunes

Create the App!

App Idea to App Store

Document Your Idea

Sketch Your App

Contact an App Developer

Refine Your Idea

Receive an Estimate from the App Developer

Develop the App

Release the App!

Getting Your App Noticed

Quality Product

Well Designed Icon

Social Network Integration

Targeted Marketing

Free App Codes

App Updates

App Store Ecosystem

Over 50 Million iPhones Sold

Over 35 Million iPod Touches Sold

Over 8 Million iPads Sold

Nearly 300,000 Apps Available

iPhone Demographics

iPhone Demographics

iPhone Demographics

iPhone Demographics

Number of Apps and Downloads

Future for Apps

Mac Computer App Store

Apple TV Apps

iPhone on Verizon

‘Next Big Thing’?

Resources

Rehab Care Case Studyhttp://www.apple.com/iphone/business/profiles/

rehabcare/

Standard iOS Developer Programhttp://developer.apple.com/programs/ios/

Enterprise iOS Developer Programhttp://developer.apple.com/programs/ios/

enterprise/

Front9 Technologieshttp://www.front9technologies.com