Mobile Apps

The current state of Telecom apps and GPC’s potential future

State of Mobile Apps Large Cable Companies have been in the mobile space an average

of 1-2 years

Smaller cable companies are just now beginning to launch mobile

apps

Most focus on account management or mobile Cable viewing

This is complicated by current cable licenses which don’t provide outside-

of-home viewing rights

Case Study: Comcast (Xfinity)

TV App (iOS only: iPhone, iTouch, iPad)

Search TV listings and On-Demand Offerings

Cell phone as a remote – change channels, not volume

Not always able to work on TV directly, affects the box

Case Study: Comcast/Xfinity

Xfinity Mobile App

One inbox for email and voicemail

View home phone logs of missed and received

calls

Sync contacts to universal list

Case Study: Comcast (Xfinity)

Comcast.net is optimized for mobile viewing

Fewer words

Large graphic

Drop Down Menu

Easy access to

Weather

TV listings

Bill Pay

Distinct from the computer-based website

Case Study: Time Warner Cable

iPad/iPhone App allows users to view select channels online

Application crashed due to popularity

Down for several days

Had strong communication plan in place

Case Study: Time Warner Cable

Conditions of Online App

User must remain in the home to utilize the app

Licenses don’t allow users to view channels outside of the home

Users are verified by using registered in-home router

Channels available (100 channels available)

Travel Channel

Turner Classic Movies

Cartoon Network

Discovery Channel

Case Study: Paul Bunyan Communications

Created Video on Demand application

Internal effort

Allows users to view VoD options

Doesn’t allow purchase

Application is adding trailers for streaming in the near

future

Licensing doesn’t allow for mobile viewing

Reached out to application’s maker, will be able to

use as a resource

Key Takeaways

Comcast built its applications around customer needs

The main needs of our customers

Bill Pay

Account Management

Email Access

Time Warner built a wildly successful applications around

customer wants

The main wants we can provide for our customers

Tutorials

Local Content

Husker Coverage (pending review of licensing agreements)

Mobile Web

According to IT, the first step should focus on Mobile Web

Two types of mobile web

Shadow version that mirrors the current website

Mobile focused version with top pages only

Easier to navigate

Provides one-step access for most used tools

Webmail

eBill

Adam is working with the portal provider to explore options for

mobile version

Currently the mobile version doesn’t include links to webmail or eBill

Only local links

Mobile Applications

NISC has rolled out mobile applications for utilities

The company expects to have mobile applications for

eBill and other services for cable companies by the end

of next year

Applications are more expensive to create and can

average $5,000 - $20,000 for basic programs

Hard to keep up with latest versions of mobile operating

systems – full time job to keep up, according to IT

Applications are seldom revenue generating

What Can Be Done in The Short-Term

Mobile Web with fast access to

Bill Pay

Webmail

Bundle Finder

Additional services request form

Create GPC-TV YouTube channel and

promote stream-able content

Casey is researching licenses for content

including high school football games

What Can Be Done in The Short-Term

SMS Text-Based Solutions

Customer Service

Ask-a-Tech

Text or Video chat on mobile

Estimated wait times?

Major Outage notifications

(text based)

Long-Term projects Voicemail applications

Webmail/Voicemail combined in-box

Voicemail to text

Forwarding voicemail and call logs to cell phone

eBill application

GPC-TV as a stand-alone branded application

Owned programming

Tutorials

Viewing Pay-Per-View options

Data Center Services

Real time networking reports

Monitor disaster/data recovery efforts