MOBILE FRIENDLY BUSINESS

Stephen Jonathan

The Two things a business needs

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker

Great Business Movies

Don’t Worry…..We are not going to talk aboutPositioning, USPs, Channels, Split testing, or other marketing essentials but..

We are going to get to the pointThe point where the rubber hits the roadThe point where your marketing hits the start of your sales funnel

We are going to talk about the process of using mobile marketing to remove the barriers between you and your prospects.

A Quick Survey• Do you have

• A smart phone?• A tablet?

• Do you use these to surf the web?• How many smart phones and tablets

do you think there are in the UK?

The Answer is…..

• 22 million• Outselling PCs & laptops 2:1

A few facts About The Mobile Market

82% of consumers have used mobile phones in a store to check prices (Insight Express)

A few facts About The Mobile Market

By the end of 2012 there will be more mobile devices than people on the planet (Cisco)

There are already more mobile phones in the UK than people

A few facts About The Mobile Market

X2 every 2 months

The number of searches on mobile devices doubles every 2 months

Google develop all their tools and software for mobile devices before laptops and PCs

A few facts About The Mobile Market

ebay sells something via a mobile every 2 seconds

A few facts About The Mobile Market

Smartphone sales overtook PC sales last year (two years earlier than expected)

By 2015 tablet sales will be bigger than PC sales

SO WHAT???????

Google tells us that

• Mobile users are much more likely to be buyers or action takers

• 94% or smartphone users have searched for a local business, charity or service provider

• 70% took action after searching• 90% of those acted within 24 hours.• 57% of users say that they won’t recommend a

business with a poorly designed mobile site

Linking The Old With The New

QR Codes can send customer to:• Mobile landing page• Video• Your social media sites• Map to your business• Exclusive coupons, discounts, or

giveaways• Customer feedback form or

email

Every business can use QR Codes

100% of the traffic will be on a mobile device

There are 2 principle tools for mobile marketing

•Apps •Mobile optimised websites

PC and Laptop websites

You must fear abandonment

These are lousy economics and something must change

50% abandon

Good Mobile sites

We Need A Volunteer!How about if I offer a

free 3 function mobile website?

The Opportunity for you to quickly get more sales

Frustration = abandonment = opportunity

Mobile sites

People using mobile devices to surf the net

%10 50

PC or mobile website?

• Keep your site that’s aimed at PCs• Switching software:

• Switch between sites• Switch between templates• Device dependant

Mobile sites need to be designed with mobile users in mind

What type of business should

have a mobile website?

AllHowever, B2C customers are statistically more likely to be

using a mobile device than B2B ones BUT this headline can be

misleading …..

Business people are also consumers

Your website

Mobile sites + bricks & mortar sites

CTAs ( Calls To Action) must be above the fold

AppsBrilliant for customer loyalty and personal recommendations

How Do Apps Create Loyalty?

How Do Apps Help Word of Mouth ?

features on an app

More sophisticated Apps allow you to push messages to customer that over

90% will read

AppsBrilliant for Improving

Productivity too!

Why you should have an app?

What do you think the most expensive part of the

sales process is?

What next?

GET A MOBILE WEBSITE OR AN APP FOR YOUR

BUSINESSMobiles sites from £300 plus £30 a month

Apps from £500 plus £50 a month

SAVE £150Claim yours by 2pm today Tuesday 13th Nov

on apps & mobile websites

Get your Voucher NOW

Scan this QR code

ORType into your browsertinyurl.com/TTPM-OFFER

ORText your name to07917 645 203