Mobile Tags : QR Codes

Mobile Monday at #semperaula6.4.2009

Mobile Tags : QR Codes & Co.What is cool and what is missing


Themes:

- Mobile Tags

- QR Codes in Japan

- And in the West?

- Why Mobile Tags are cool?

- What is missing?

- What Kaywa does.

- DokoDare Demo (outside)


Mobile Tags =

• Mobile phone is a barcode scanner

• Mobile phone is also an internet browser


Mobile Tags & Mobile Internet

- Up-to-date

- Interactive

- Multimedia (Audio, Video etc.)

- Creates a bridge between traditional and digital media

- One can measure it live



Japan: A success story since 2003


And in the West?

Still too many competing codes

• Open Code Standards: QR Code, Datamatrix, (Aztec)

• Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag

Slow Adoption/Integration by Telecoms

• QR Code: Japan, Australia (Telstra), Telekom Hungary

• QR Code: Trials by Deutsche Telekom

• EzCode: Trials by Spain‘s Telefonica

• Proprietory use of Datamatrix: France

But there is hope...


Some organizations have voted

Handset Manufacturers

• Nokia : Datamatrix, QR Code

• Japanese Handsets/Asus (Taiwan): QR Code

• Google Android: QR Code, EAN

Organizations

• IATA: QR Code, Datamatrix, Aztec

• GS1: EAN, Datamatrix, QR Code

• OMA: Datamatrix, QR Code

Major Reader Developers

• Nowadays support of Datamatrix and QR Code is a must


What is cool about Mobile Tags?

• Global

• Easy to understand (symbolic value is fantastic)

• Easy to set up

• Decentralized

• Low cost for client

• No cost for user

• Immediate (once Reader is open)


What is still missing?

• End of code fragmentation

• Reader on top deck (one click scan)

• Good cameras on all phones

• Definition for online and offline use (ex. Vcard)

• Federation, Lobby of involved parties

(especially between reader owners

and reader owners and telecoms)

• Transformative examples (outside of Asia)


What is Kaywa trying to do

• Open debate and defense of standards to ensure interoperability

(here and on the web: http://mobile.kaywa.com)

• Businessmodel that works for everyone

• Showing by example

(http:// qrcode.kaywa.com)

• Seminars and talks with telecoms, GS1 and reader

owners

• dokodare.kaywa.com / Extended packaging


DokoDare Demo : dokodare.kaywa.comDownload #semperaula Sticker as PDF:

http://mobile.kaywa.com/files/dokodare_momo.pdf


Questions? Thanks for your attentionhttp://id.kaywa.com/roger

[email protected]

+41 78 607 75 06

Documents

Mobile Tags : QR Codes