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Mobile TVRaghu RauSenior Vice President, Mobile TV Solutions Business
By 2010, 171M subs and $14B service revenue worldwide in mobile video – Roth Capital Partners, 2006
By 2011, 210M subs worldwide in Mobile Video– Informa Telecoms and Media, 2006
By 2011, 500M subs in mobile video world wide– ABI Research, 2006
Mobile TV Market Projection
Mobile TV Global Subscriber Growth(millions)
0
20
40
60
80
100
2006 2007 2008 2009 2010 2011
Source: Informa Telecoms and Media, 2006
Asia Pacific
Europe
North America
Africa & Middle East
Latin America
Worldwide Mobile TV Revenue Forecast$ (billions)
0
5
10
15
2004 2005 2006 2007 2008 2009 2010
Advertising
Streaming TV Subs
Broadcast TV Subs
Worldwide Mobile TV Subscriber Forecast(millions)
0
50
100
150
200
2004 2005 2006 2007 2008 2009 2010
Streaming TV
Broadcast TV
$14B
$.987B
11M
171M
Source: Roth Capital Partners, 2006
Analysts View for 2010
Mobile Video Services
BroadcastLive TV through a dedicated
RF broadcast network
Unicast One to one streaming
Video on Demand
Need to invest in an overlay network
Need to acquire dedicated spectrum
Support unlimited number of users
Low cost solution for large number of users
High quality (QVGA or CIF resolution, 30 FPS)
Standards cover air interfaces, program guides, interactive services
The number of users is limited by network capacity
Quality of service (voice, data and video) degrades with increase in the number of video viewers
Leverage widely deployed WiMAX network, unlike Cellular WiMAX is very suitable with VOD services
Easy to launch, low cost with limited number of users
Provides personalized program
Need to dedicate scarce and expensive spectrum on mobile broadcasting
Leverage widely deployed cellular or WiMAX network
Optimized to transmit content to a group of users comparing to Unicast
Multimedia Broadcast Multicast Service One to many multicast
Mobile TV Standards
Spectrum and Service Availability
Trials and Commercial
Deployments
Standard
WiMAX SOLUTIONS
All wireless license bands.
Open
Unicast Multicast
BROADCAST SOLUTIONS
2.6 GHz Spectrum available.
Trials in China. Commercial launch to be expected before 2008 Olympics.
Open
STiMi
S-Band assigned.
Acquisition of L-S band, a complicated regulatory task.
S-Band assigned. Acquisition of L-S band a complicated regulatory task.
Could reuse existing DAB infrastructure.
UHF band assigned, partial clearing out of Analog.
TV will take 18 months in the U.S.
UHF is currently occupied by Analog TV.
Gradually available in the next 2-5 years.
Satellite launch in 2009.
Commercial launch in Korea, expanding to other countries.
Commercial launch in Korea & Europe.
Commercial launch in the U.S.
Trials in Europe.
Trials in the US, Europe, Parts of Asia.
Launch in 4 countries.
OpenOpenOpenProprietaryOpen
DVB-SHS-DMBT-DMBMediaFLO™DVB-H
Unicast and MBMS over WiMAX trials in the U.S.Unicast trials already Successful.
Motorola Solutions
Broadband On The Go
Leadership in WiMAX End-to-End Solutions
Broad CPE Portfolio - Anywhere, Anytime Access
Complete Services Portfolio
Mobile TV Solutions – Devices and Applications
Acquisition Customer Solution
IPTV, MPEG-4 Encoding, Compression, Transcoding, Extending Switched-Digital Video (SDV), Network Management and Reliability, Multimedia Over Multiple Networks and Devices,
Personalized and Targeted Advertising; First-to-Market in Digital Ad Insertion
Full End-to-End Solutions for Mobile TV
Headend Solution
Broadcasting Network Solution : WiMAX/DVB-H/STiMi
Value-Added Services
Devices
EncoderElectronic Service
Guide IP EncapsulatorConditional
Access
RF DesignTransmitter& Gap Filler
Interactive Services
VODMobile
AdvertisingContent
Management
Cellular DevicesPersonal TV Media
Player
SY
STEM
INTEG
RA
TO
R
MA
NA
GED
SER
VIC
E P
RO
VID
ER