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Mobile TV Raghu Rau Senior Vice President, Mobile TV

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Page 1: Mobile TV Raghu Rau Senior Vice President, Mobile TV
Page 2: Mobile TV Raghu Rau Senior Vice President, Mobile TV
Page 3: Mobile TV Raghu Rau Senior Vice President, Mobile TV

Mobile TVRaghu RauSenior Vice President, Mobile TV Solutions Business

Page 4: Mobile TV Raghu Rau Senior Vice President, Mobile TV

By 2010, 171M subs and $14B service revenue worldwide in mobile video – Roth Capital Partners, 2006

By 2011, 210M subs worldwide in Mobile Video– Informa Telecoms and Media, 2006

By 2011, 500M subs in mobile video world wide– ABI Research, 2006

Mobile TV Market Projection

Mobile TV Global Subscriber Growth(millions)

0

20

40

60

80

100

2006 2007 2008 2009 2010 2011

Source: Informa Telecoms and Media, 2006

Asia Pacific

Europe

North America

Africa & Middle East

Latin America

Worldwide Mobile TV Revenue Forecast$ (billions)

0

5

10

15

2004 2005 2006 2007 2008 2009 2010

Advertising

Streaming TV Subs

Broadcast TV Subs

Worldwide Mobile TV Subscriber Forecast(millions)

0

50

100

150

200

2004 2005 2006 2007 2008 2009 2010

Streaming TV

Broadcast TV

$14B

$.987B

11M

171M

Source: Roth Capital Partners, 2006

Analysts View for 2010

Page 5: Mobile TV Raghu Rau Senior Vice President, Mobile TV

Mobile Video Services

BroadcastLive TV through a dedicated

RF broadcast network

Unicast One to one streaming

Video on Demand

Need to invest in an overlay network

Need to acquire dedicated spectrum

Support unlimited number of users

Low cost solution for large number of users

High quality (QVGA or CIF resolution, 30 FPS)

Standards cover air interfaces, program guides, interactive services

The number of users is limited by network capacity

Quality of service (voice, data and video) degrades with increase in the number of video viewers

Leverage widely deployed WiMAX network, unlike Cellular WiMAX is very suitable with VOD services

Easy to launch, low cost with limited number of users

Provides personalized program

Need to dedicate scarce and expensive spectrum on mobile broadcasting

Leverage widely deployed cellular or WiMAX network

Optimized to transmit content to a group of users comparing to Unicast

Multimedia Broadcast Multicast Service One to many multicast

Page 6: Mobile TV Raghu Rau Senior Vice President, Mobile TV

Mobile TV Standards

Spectrum and Service Availability

Trials and Commercial

Deployments

Standard

WiMAX SOLUTIONS

All wireless license bands.

Open

Unicast Multicast

BROADCAST SOLUTIONS

2.6 GHz Spectrum available.

Trials in China. Commercial launch to be expected before 2008 Olympics.

Open

STiMi

S-Band assigned.

Acquisition of L-S band, a complicated regulatory task.

S-Band assigned. Acquisition of L-S band a complicated regulatory task.

Could reuse existing DAB infrastructure.

UHF band assigned, partial clearing out of Analog.

TV will take 18 months in the U.S.

UHF is currently occupied by Analog TV.

Gradually available in the next 2-5 years.

Satellite launch in 2009.

Commercial launch in Korea, expanding to other countries.

Commercial launch in Korea & Europe.

Commercial launch in the U.S.

Trials in Europe.

Trials in the US, Europe, Parts of Asia.

Launch in 4 countries.

OpenOpenOpenProprietaryOpen

DVB-SHS-DMBT-DMBMediaFLO™DVB-H

Unicast and MBMS over WiMAX trials in the U.S.Unicast trials already Successful.

Page 7: Mobile TV Raghu Rau Senior Vice President, Mobile TV

Motorola Solutions

Broadband On The Go

Leadership in WiMAX End-to-End Solutions

Broad CPE Portfolio - Anywhere, Anytime Access

Complete Services Portfolio

Mobile TV Solutions – Devices and Applications

Acquisition Customer Solution

IPTV, MPEG-4 Encoding, Compression, Transcoding, Extending Switched-Digital Video (SDV), Network Management and Reliability, Multimedia Over Multiple Networks and Devices,

Personalized and Targeted Advertising; First-to-Market in Digital Ad Insertion

Page 8: Mobile TV Raghu Rau Senior Vice President, Mobile TV

Full End-to-End Solutions for Mobile TV

Headend Solution

Broadcasting Network Solution : WiMAX/DVB-H/STiMi

Value-Added Services

Devices

EncoderElectronic Service

Guide IP EncapsulatorConditional

Access

RF DesignTransmitter& Gap Filler

Interactive Services

VODMobile

AdvertisingContent

Management

Cellular DevicesPersonal TV Media

Player

SY

STEM

INTEG

RA

TO

R

MA

NA

GED

SER

VIC

E P

RO

VID

ER

Page 9: Mobile TV Raghu Rau Senior Vice President, Mobile TV