Mobile web vs apps compared

Pro's of mobile web

Accessible through any browser

Doesn't require app download

Load page by page

Good for SEO

Will have access to some core functionality

Pro's of mobile app

Access to core phone functionality

Can run in background

Faster to load once downloaded

Icon sits on home screen

Can be found in app stores

Fast response to user interaction

Can handle more complex calculations/functionality

Can send notifications to device

Summary

Mobile web Mobile apps

Accessible through any browser

Doesn't require app download

Load page by page

Good for SEO

Will have access to some core functionality

Access to core phone functionality

Can run in background

Faster to load once downloaded

Icon sits on home screen

Can be found in app stores

Fast response to user interaction

Can handle more complex calculations/functionality

Can send notifications to device

FinThis was an experiment in using iCloud

Keynote by Simon Small