Mobile World Congress Day 3

OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

Actor, comedian, writer andfilm producer John Cleeseyesterday announced the

winners of the 20th GlobalMobile Awards. Cleese openedthe ceremony in an irreverentstyle, referring to the audienceas “technical geeks” andrecalling his experiences of hotelservice on his global travels. Afull list of the winners can befound on page 4.

2015 GlobalMobile Awardswinners revealed

By Richard Handford

Speaking in the Mobile WorldLive keynote last night,Federal Communications

Commission (FCC) chairman TomWheeler defended the agency’s useof decades-old regulatory tools inputting together its new netneutrality rules.Debating with Anne Bouverot,

director general of the GSMA,Wheeler said: “Those opposed toopen internet rules, they like to saywe used depression era regulation.But we took Title II and modernisedit. We built our model on a regulatorymodel that has been wildlysuccessful in the US for mobile.”The FCC intends to reclassify

broadband providers, both mobile and

fixed, as common carriers under TitleII of the Communications Act, a pieceof legislation that dates from 1934. Wheeler argued Title II has been

modernised. “This is about as far asyou can get from old schoolregulation.”The FCC voted to approve net

neutrality proposals just last weekin a 3-2 decision, with Democratsoutvoting Republican members ofthe commission.The proposal called for a stricter

set of rules that will treatbroadband providers, includingmobile operators, more like utilities.“The basic question is if the

internet is the most powerful andpervasive platform in the history ofthe planet, can it exist without areferee? We need a referee to say

‘wait a minute, does that makesense?’ Do we have a set of rulesthat says that is just andreasonable?” said Wheeler.The two also chewed over

spectrum, and the bumper $45billion auction of radio frequencies inthe US that finished a few weeks ago.Bouverot pointed out the price ishigh in comparison to international

auctions, raising the prospect ofslowing future network investmentby the country’s operators. “With this and the new rules [on

net neutrality], is there a fear thatthe US might lose out to Asia andChina?” she asked. Wheeler arguedthe bidders had made rationalbusiness decisions based on theirlikely returns.

FCC chiefdefends netneutrality rules

By Saleha Riaz

EU Commissioner GüntherOettinger said that Europe’sauthorities have a crucial

role in driving the continent’s 5Gefforts, and that “without the the 5GPublic-Private Partnership, withoutthe European Commission tomoderate the process, and withoutthe Horizon 2020 funding, Europewould not stand a chance to evenbe part of the game.”He was speaking at a press

conference where the PPP –including companies such asAlcatel-Lucent, Ericsson, Nokia andOrange – presented its vision for5G, and where he was quizzed onhow this body will give Europeanoperators an advantage that they“lost in 4G”.

Earlier in the day in a MobileWorld Congress keynote session,Oettinger mentioned that “being a5G lead adopter requires to be a 4Gleader, but Europe is still laggingbehind on 4G deployments.”The commissioner said that 5G

infrastructure must supportmultiple vertical industries andpromote “confidence in the future,”which is “the key for investments.”5G technology, he said, will lowerentry barriers for third partydevelopers, as networks becomemore software-oriented.He also stressed the importance

of the digital single market, which“enhance economies of scale andscope,” with hope for a convincingdecision by summer of this yearsupporting it.“We must create pan European

virtual infrastructures drawing onphysical resources implemented indifferent Member States,” he said,adding that “our ambition istowards a global standard ratherthan a divided one, with Europeaninput.” This would “avoid a war onstandards contrasting clearly withthe situation at the start of theprevious generations ofcommunications systems.”Oettinger also said that the issue

of spectrum should be solved by theend of the decade, and spectrumshould come under ministers incharge of digital, rather than finance.Oettinger concluded that the PPP

can count on the undivided supportof the commission to consolidateEuropean leadership on this criticalinfrastructure for our economiesand societies.

EU digital chief hailscollaborative 5G effort

Wednesday 4th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 1

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NEWS


KT Telecomeyes 20185G network;Nokia aimsto be top 2player By Joanne Taaffe

BlackBerry had billed “a verystrong device roadmap” in thebuildup to its Mobile World

Congress presence this year. Whatthe company showed at its pressconference yesterday was a full-touchscreen smartphone, called Leap. BlackBerry’s CEO John Chen

also promised a curved-screenhandset with a separate keyboardto come out “as soon as it’s done.”In addition, the company stressedthe integration of its software intoSamsung's KNOX workspace. The Leap smartphone comes with a

five-inch 1280 x 720 touch screen andno keyboard and will cost $275. Butthe latest BlackBerry handset “will findit tough to compete with the iPhoneand Android devices,” according toanalyst house CCS Insight. However,the research company added that “theLeap will be essential to a more-rounded portfolio.”In the meantime BlackBerry

made it clear it remains heavilyfocused on developing cross-platform software services that

Chen said will extend to “any endpoint” – i.e any IP address –“whether it is a vending machine ora rice cooker”. In addition todeveloping a software platform toaddress the internet of thingsmarket, BlackBerry is aiming itsenterprise mobility software at thevertical sectors of healthcare,finance and government.“We’re expanding into the

software and services business anddoing it quickly,” said KetanKamdar, global head of deviceportfolio, BlackBerry. Hardware still accounts for the

majority of BlackBerry’s revenues,according to Chen, who admits “itwill take some time for hardwareand software to be twin towers”.In its effort to build up software

revenues quickly BlackBerry isworking with any operating system,whether it is Windows, Android or iOS.In particular, BlackBerry underscoredits collaboration with Samsung to“create a highly integratedexperience” for BlackBerry’senterprise software on SamsungKNOX. The strategy of putting

BlackBerry’s enterprise software andencrypted messaging functions ontoSamsung phones could call intoquestion the future of BlackBerryhandsets. However, for nowBlackBerry claims to be committed tocontinuing to develop handsets aimedat the enterprise market.BlackBerry’s enterprise software

services include secure access, anda split billing function that letscompanies pay only for work-related voice, data and SMS usage.The company, which citesoperators as its key channel, alsoshowed collaboration tools, such asone-touch conference call dial thatdoes away with the need to enterpasswords.

BlackBerry unveilsLeap smartphone;continues shift tosoftware

By Paul Rasmussen

Technology vendorsdisagreed over thetimescales for 5G

deployments at Tuesday’s keynote. Qualcomm’s CEO Steve

Mollenkopf (pictured far right) calledfor the benefits of LTE to be fullymaximised to protect R&D anddeployment investment, whereasKen Hu (pictured right), Huawei’srotating CEO, stressed the benefitsof 5G over today’s LTE.“The debate is when do we call it

5G,” said Mollenkopf. “There’s stilla lot to do.”“The biggest challenge we face

with 5G is the extreme number ofuse cases. There will be many newmethods for billions of devices toconnect and interact, and we needto transform the edge of the internetto better support mobile devices. It’sat the edge that real innovation willtake place,” he added.However, he warned that there was

an ongoing need for multimodesupport to protect existing and future

LTE investment, and “we don’tneed to make a huge technologyjump when LTE is providing someof this already.”Hu countered this viewpoint with

the claim that LTE cannot supportthe 1,000s of connections neededfor IoT services. “5G will be capableof connecting 100 billion devices,

which will be very valuable forindustrial applications.”The Huawei executive noted that

only 5G latency capabilities couldfulfil the much-hyped driverless carconcept. “Stopping a car travelling at100kph would extend brakingdistance by another 1.4 meters due toLTE latency, but only 2.8cm with 5G.”

“5G provides us with a verypowerful applications platform thatwill take the technology into newindustry segments and triggerpositive disruption. But we mustinvolve the key industry verticals inhow 5G evolves. Thecommunications industry did this inisolation in the past, which resultedin a fragmented approach.”As an indication of Huawei’s

keenness to move forward, thecompany confirmed it had alreadydeveloped a new air interface for5G. Hu added that 5G would havea virtualised architecture leadingto a single physical networkproviding support for a multitudeof different apps. Mollenkopf, meanwhile, indicated

that the concept of 5G was still verymuch under discussion, emphasisingQualcomm’s views that this next-generation technology must targetuser-centric connectivity. “It’simportant that the mobile user isseen as part of the network, a node.”

M2M allianceleads to battery-life uplift Teclo Networks and StreamTechnologies have announceda tie-up to improve theperformance of M2M networkperformance, including asignificant increasing battery-life cycles. The pair have usedStream Technologies' S-Series solution to achievefaster data transfer timesbetween connected devices,this means such devices useless power when they‘communicate’ with oneanother.

Ams turns downnoise on HuaweismartphoneAms, a provider of high-performance analog ICs andsensors, announced that theheadset of Huawei’s AscendMate 7 smartphone uses low-power noise cancellation,courtesy of its ANC (activenoise cancellation) chip. Thefirm said the ANC feature,combined with passive noisereduction provided by in-earhousings, creates a near-silent background even innoisy environments.

Spirent addstesting to Wi-Fiaccess pointsSpirent has launchedsoftware to test serviceperformance from the corenetwork and Wi-Fi offloadgateways, through to accesspoints. The solution is inresponse to growing cellularnetwork traffic offload ontoWi-fi networks by operators.

NEWS IN BRIEF...

Huawei and Qualcommdiffer on 5G

By Paul Rasmussen

Visitors to the 2018 WinterOlympics in Korea will haveaccess to commercial 5G

services, according to KT TelecomCEO Chang-Gyu Hwang (pictured),speaking at Tuesday’s openingkeynote session. Undaunted by the lack of

worldwide standards, Hwang said thatthe company was moving aheadrapidly with 5G. “It’s the next-generation network we need. Speed isonly one part of the requirement, thebiggest is capacity. We need to build anetwork that’ll be able to deliver real-time data with very low latency.”One clear reason for KT Telecom’s

interest in pushing ahead with 5G isHwang’s assertion that the networkcosts will be significantly lower. “Computing costs have fallen

1000-fold since their inception.We’ve achieved this change withsemiconductors, we now have to dothe same with 5G compared to 2G,”he added. KT Telecom’s aggressive ambitions

were watered down by NokiaNetworks’ CEO Rajeev Suri. “The2018 Winter Olympics 5G service willbe a trial network. We won’t seecommercial services until 2020.”“But, Korea could be first with

5G, followed by Japan and then theUS. However, Europe couldleapfrog all of these,” he added.Of note, Suri confidently asserted

that the supply of 5G networkequipment would come from asmall selection of vendors. “It’ll bea three-horse race: Ericsson,Huawei and Nokia Networks.” “To stay in this race to develop

and deliver 5G equipment you needmarket share and the revenues tocarry through with the requiredlong-term R&D investment. And Idon’t intend to be third in this race.”Suri remains convinced that Nokia

Networks’ approach of programmablenetworks will be significant to 5G. “Itwill offer huge flexibility whileproviding rock-solid reliability.”


NEWS

Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 4

1 2/23/15 4:51 PM

By Saleha Riaz

Connected cars and securitywere at the heart of the‘Keys to the Connected

Lifestyle’ keynote on Monday, withthe first two speakers shedding lighton the future of intelligent vehicles.Carlos Ghosn (pictured), chairman

& CEO at Renault – Nissan Alliance,believes cyber security and approvalfrom regulatory authorities will bekey challenges when it comes toconnected cars, but says both Nissanand Renault know exactly wherethey are headed with “autonomous”cars (not driverless).In 2016, both companies will

launch vehicles that will allow driversstuck in traffic jams to switch toautonomous mode, take their handsoff the wheels, and let the car handlenavigation and driving. In 2018, the car could be put into

autopilot on highways and will takecare of everything, including

changing lanes. In 2020, they willbe able to make more complicateddecisions such as what to do whenwaiting at crossroads.Ghosn predicts that the

automobile industry “will grow at aslower pace, but with much moretechnology” and driverless cars maybecome a reality in the next 10 years.

As for his take on Apple wantingto make cars, he says it is“refreshing” to hear thatmainstream companies areinterested in the industry and iscurious to see what they come upwith.Ralph de la Vega, president &

CEO, AT&T mobility & businesssolutions, said all car manufacturersare thinking about connected cars,even if it is just about downloadingupdates to the software in vehicles.He reiterated the importance of

security and privacy, saying it isAT&T’s main priority, along withmaking connected deviceseffortless to use by consumers.His company has invested in four

“foundries” — in California, Texas,Georgia and Israel — where theyare working on the Internet ofThings and developing ways toconnect “things that have neverbeen connected before,” such asputting sensors in garbage cans.

By Anne Morris

Wikipedia founder JimmyWales called on mobileoperators across the

globe to provide zero-rated accessto the online encyclopedia.In Tuesday’s second keynote session

at Mobile World Congress, Wales saidthe cost of mobile data preventsmillions of people from getting online. “Imagine a world where every single

person is given free access to the sumof all human knowledge,” Wales said.Wikipedia now approaches

mobile carriers around the worldand negotiates with them to providezero-rated access to the onlineinformation services. The scheme iscalled Wikipedia Zero, which isdesigned to enable more people indeveloping countries to access theonline encyclopedia via their

mobile phones without incurringcharges for the data they use.The zero-rated service is now

available in 46 countries with 54operators. “We estimate that morethan 400 million people can nowaccess Wikipedia free of datacharges. Our goal is to work withevery mobile operator on theplanet,” Wikipedia says on its site.In Wales’ view, it’s a win-win

situation: operators benefit aspeople are tempted to use more oftheir services and drive traffic, andusers benefit as they gain access tothe same online services that areavailable to everyone globally.“The next billion people are

coming online much faster thanpeople had thought,” hecommented, noting that onlineusers in developing markets arealso tending to access the same

websites such as Google, Facebookand Wikipedia. “As this next billioncome online they are joining theglobal conversation,” he added.Wales said a strong focus is to

provide more information in locallanguages. He noted that althoughpeople are unlikely to edit or addinformation on a mobile phone, theincrease in mobile readership inspiresthose with access to a PC to editinformation in their own language

By Richard Handford

Ooredoo used a press eventhere at Mobile WorldCongress to talk up the

growth potential of its B2Bbusiness, flourishing the kind ofstatistics that would make operatorsin other regions, particularlyEurope, weak with envy.

The operator launched itsbusiness unit a year ago andgenerated revenue of more than $1billion in the first nine months of2014, a 10 per cent increase on theprevious year. Customer volumeswere up by 25 per cent, perhapsunsurprising for a new initiative.“Unlike west European markets,

Ooredoo is still exposed to a new

frontier of telecoms which ispowering significant growth in B2B,”said Thomas Craig, group executivedirector of the operator’s B2B activity. And Craig should know, with a

background of working in Europewhere B2B spend is flat, he said. Hisprevious employers were Vodafoneand BT Global Services.The company has an estimated

nine million companies present inits core markets of Algeria, Tunisia,Iraq, Kuwait, Qatar, Indonesia,Oman and Myanmar.There are reasons underlying Craig’s

bullishness that puts a $10 billionvaluation on the business marketacross its footprint, a figure includingonly core connectivity and notadditional businesses such as cloud.The company’s research found

high numbers of young peopleacross its region (typically 80 percent to 95 per cent) who are eagerto start their own businesses, apotential future customer base.Also GDP growth, often a proxy for

business connectivity, is 3.6 per centacross its region. In fact, Ooredoo isgrowing well ahead of that figure.

However, there are reasons forcaution. One is that 75 per cent of the$10 billion figure is small business,which can be hard to reach. “How tobuild channels to these markets is anissue, it’s very, very different fromwestern Europe,” said Craig.And Ooredoo has won its share

of business from multinationals.Such customers tend to pick severaloperators to serve its regions,which suits Ooredoo fine. “Can we be best globally? I don’t

think so. But can we be best in-region? Yes,” said Craig.

Wikipedia’s JimmyWales steps up drivefor zero-rated access

GSMA ANNOUNCESWINNERS OF 2015 GLOBALMOBILE AWARDS

The GSMA yesterday announced the winners of the 20th Global MobileAwards, in a ceremony hosted by actor, comedian, writer and film producerJohn Cleese.

Best Mobile Innovation for HealthTrice Imaging & Qualcomm WirelessReach for Mobile Ultrasound Patrol

Best Mobile Innovation for Education &LearningEDUMOBI for EDUMOBI Mobile LearningNetwork

Best Mobile Innovation for AutomotiveEricsson for Connected Vehicle Cloud

The NFC & Mobile Money Award Dialog Axiata for eZ Cash

Best Use of Mobile for Retail, Brands& CommerceEtisalat for Connected Commerce

Best Mobile Innovation for the‘Internet of Things’Jasper for Cloud IoT Platform

The Mobile Connect Award for BestAuthentication & Identity SolutionEtisalat for Mobile Connect

Best Mobile Enabled ConsumerElectronics DeviceZTE for Smart Projector

Best Mobile Service or App forEnterpriseCiti for CitiDirect BE Mobile

Best Mobile Service or App forConsumersBharti Airtel for One Touch Internet

Best Mobile Cloud Service or AppAirWatch for Enterprise MobilityManagement

Best Mobile Advertising or MarketingMnet Mobile for Game On

Best Mobile Network Product orSolution for Serving CustomersAlcatel-Lucent for VoLTE and ServiceInnovation

Best Mobile Product, Initiative orService in Emerging MarketsOpera for Opera Web Pass andSponsored Web Pass

Best Mobile Product or Service forWomen in Emerging MarketsBBC Media Action: Mobile Academy &Mobile Kunji for Harnessing Mobile forCommunity Health Workers

Best Use of Mobile in Emergency orHumanitarian SituationsTabangKO Emergency E-transfers forHaiyan Survivors

Best Mobile App, Service or Initiativefor Accessibility & InclusionOtoSense for Sound Recognition

Best Mobile Device for Accessibility &InclusionDoro for Doro Liberto 820

The Green Mobile AwardIndus Towers for Enabling Green Telecom

Best Mobile Music AppSmart Communications for SPINNR

Best Mobile Game AppGameloft for Asphalt 8: Airborne

Best Mobile Photo, Art, Video or TVApp Peel

Best Mobile Media & Publishing AppNews Republic for Start a Conversation

Most Innovative Mobile AppMnet Mobile for Game On

Judges' Choice - Best Overall MobileAppIFTTT

Best SmartphoneApple iPhone 6 LG G3

Best Low Cost SmartphoneMotorola Moto E

Best Mobile TabletMicrosoft Surface Pro 3

Best Wearable Mobile TechnologyMotorola Mobility for the Moto 360

Best Mobile InfrastructureHuawei for LampSite Solution

Best Mobile Technology BreakthroughAirvana OneCell

Best Technology EnablerDialog Ideamart

Best Solution for Growing Smaller orIndependent NetworksVodafone for Vodafone InterstandardRoaming Services

Best Security/ Anti-Fraud Product orSolutionSamsung for KNOX Workspace

Broadband for All: Outstanding LTESolutionTelstra for LTE Advanced Network forEmergency Services (LANES)

Outstanding Overall MobileTechnology – The CTOs’ choiceAirvana OneCell

GSMA Chairman’s Award 2015Dato’ Sri Jamaludin Ibrahim, ManagingDirector/President & Group CEO, AxiataGroup Berhad

Government Leadership Award 2015Government of Brazil

Spectrum for Mobile BroadbandAward 2015Government of the Islamic Republic ofPakistan

THE WINNERS OF THE 2015 GLOBAL MOBILE AWARDS ARE:

Ooredoo casts hungryeye at $10B market

Autonomous cars coming nextyear: Renault-Nissan Alliance chief


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NEWS


By Joseph Waring

TD-LTE will become the“saviour” of the mobileindustry as it faces massive

data growth, proclaimed BhartiAirtel chairman Sunil Bharti Mittal.“At the time we joined the GTI

[Global TD-LTE Initiative] as afounder member, we didn’t realisehow mission critical it would be. Westarted to take baby steps andmonitor what China Mobile wasdoing,” he said.Speaking at the GTI Summit

yesterday at Mobile WorldCongress, Mittal said: “I can’timagine our lives without the bigdevelopment of the TDDecosystem, given that India has just5MHz of 3G spectrum to serve thevery large capacity of itscustomers.”GSMA chairman Jon Fredrik

Baksaas said TD-LTE has seen thefastest adoption rate of anyconsumer technology. In June lastyear TD-LTE connections made upjust 7 per cent of all LTEconnections. “Now it’s closer to 25per cent, and next year when LTEconnections reach one billion, it willaccount for almost 30 per cent.”The fact that TDD and FDD

share common technologies andhave merged on common chipsetsand devices “means that the entireLTE ecosystem has flourished,”added Baksaas.He said operators will continue to

invest heavily in both TDD andFDD as they roll out their next-generation networks and look forways to monetise their investments.“As we look to the future, the

inter-dependence between the twois only going to grow, especially ascarrier aggregation becomes morecommon. And FDD is beingoptimised for use in M2Mapplications.”He also said 2015 will be the year

when we see VoLTE becomemainstream, with the support ofmore devices.Meanwhile ITU Secretary

General Zhao Houlin encouragedChina and other GTI partners topromote the advantages ofunpaired spectrum to a wider rangeof services.Li Li, deputy director general of

China’s Department of Science andTechnology, said China’s threemobile operators have workedtogether to “give TDD a uniqueadvantage in the 2.6GHz band tomake it possible to operate

efficiently with synchronisation,without the need for a guard bandbetween two frequency ranges.” He noted that this is a big booster

of frequency resource utilisation.“We also are very supportive of theTDD-FDD convergence and relatedapplications.” TD-LTE terminals last year

accounted for 40 per cent of all salesin the country and China is on trackto have 400 million LTE connectionsby the end of this year, he said.While 4G has made huge gains in

China in just one year, he said thereare a number of upstream anddownstream challenges, such as theincomplete maturity of VoLTE andhybrid communications.China Mobile executive VP Sha

Yuejia said its 4G buildout hasprogressed even faster than it hadimagined, ending 2014 with morethan 90 million 4G subscribers. Henoted that the ARPU of its 4Gcustomers is 1.46 times that of 3Gusers, while data usage per userincreased over threefold.China’s mobile leader offers

more than 1,300 4G devices fromabout 200 vendors. The price of4G handsets has dropped to as lowas $60.He said it is aiming to cover all

domestic cities and rural areas withone million 4G base stations by theend of this year. Coverage will alsoinclude 73 high-speed railways and26,000 km of highways. It expects to have 250 million 4G

customers and sell 200 million 4Gdevices this year.

By Paul Rasmussen

A5G White Paper unveiled bythe Next Generation MobileNetworks (NGMN) Alliance

aims to settle industry debate overthe technology’s future standards.Following a decision late last

year by the NGMN board of morethan 20 operator CTOs, a team of100 technical specialists wereasked to contribute towardsdefining the end-to-endrequirements for 5G. The resultingWhite Paper, according to theNGMN, now presents aconsolidated view of operatorrequirements intended to supportthe standardisation andsubsequent availability of 5G for2020 and beyond.“The White Paper provides

essential and long expected input forthe work of many industry bodies”,said Peter Meissner, CEO of theNGMN Alliance. “Together with ourglobal partners from within industryand research, we will now focus onsetting up and implementing a 5Gwork-programme ensuring thatfuture solutions will meet ourambitious targets.”The NGMN document states it

would like to see any 5G ecosystemas being global, lacking in

fragmentation and open toinnovation. However, whileconceding that commercialdeployments timescales will varyacross the operator community, iturges 5G availability by 2020.The White Paper is set for open

discussion at the NGMN industryconference in Frankfurt thismonth. However, equipmentvendors have been calling for opencollaboration across industrysectors for some time. “We want the standardisation of

5G to be done differently to pastefforts,” said Ken Hu, Huawei’srotating CEO, at Tuesday’s keynotepresentation at Mobile WorldCongress. “There should be a betterunderstanding of the particularrequirements of vertical industriesand improved communicationbetween interested parties.”

TD-LTE hailed asindustry saviour

NGMN unveils 5Goperator wishlist

“we will now focuson setting up andimplementing a 5Gwork-programmeensuring that futuresolutions will meetour ambitioustargets.”

By Ronan Shields

Pebble is stepping up itsproduct rollout, with themanufacturer using Mobile

World Congress (MWC) toannounce its second productlaunch in a week, plus what itclaims is the sector’s first “hardwareaccessory platform” that lets sensormanufacturers build “smart straps”that can communicate withsmartwatches.The smartwatch manufacturer

revealed that it has extended itsPebble Time series, with theaddition of Pebble Time Steel(pictured), a device unveiled byPebble CEO Eric Migicovsky duringan MWC conference sessionfocusing on Wearables that tookplace yesterday.Pebble Time Steel is available on

Kickstarter – a crowdfundingplatform where users ‘pledge’ fundsto a project up until they havereached their target – for $250, andis the second such device it hasmade public in a week.The latest update has up to 10

days of battery life and ismanufactured with stainless steel,plus optional leather, or steel straps,with the device to start shipping inJuly. Migicovsky also said updatesare available to those that had‘pledged’ to the previouslyannounced Time device.In addition, Pebble has also

debuted what it calls the industryvertical’s first “hardware accessoryport” initiative, that letssmartwatch accessory makersbuild watch straps containingsensors that can transfer data toapps running on its devices.

These “smart straps”, asMigicovsky calls them, signify asignificant milestone for theindustry vertical, as it is the firsttime such a service has been madeon wearable devices.He added: “Pebble is no longer

just an accessory to your phone, itis its own unique computingdevice,” he said.The new hardware platform is

“open”, meaning all developers, or“hackers”, are able to build on topof it, and then make device

accessories equipped withfunctions such as GPS trackingthat can be attached directly to aPebble device.“We believe that in the future

sensor manufacturers will not haveto create their own smartwatchesjust to bring their sensors to market.They can integrate them into athriving and active community ofpeople that want to see theirsmartwatch do more,” he toldattendees.Migicovsky also said he believed

smartwatches will becomeindispensable to consumers, but didconcede that this was unlikely to“happen overnight”, although he didexpress his opinion that such devicescould exceed smartphones in termsof popularity in the long-run.“With smartwatches now, you

can start to get things done fromyour wrist, without having to takeyour phone out… It’s about notforcing the user to change theirhabits around the device,” headded.

Pebble steps upproduct rollout to ditch'accessory' status


HUAWEI | 4.5G

In the next 5 years, visual experience willundergo a transition from HD video tovirtual reality where users could watch

sports matches or even shop for thingsthrough virtual reality headsets and carry itlike they do with their smartphones. People’sdemand for better video experience willalways be endless; virtual reality is a stepforward in delivering such immersiveexperience. Furthermore VR can be deployedin other businesses like virtual tours ofpotential real estate buyers. Virtual reality isnow gaining industry momentum withcompanies like Oculus have created the firstconsumer mobile VR headset in the industrywhile other social networking platforms likeFacebook would also provide some VRapplications. NBA will film the ALL-Stargame with virtual reality cameras. NBA fanswho don’t have the opportunity to attend agame will be given the next best thing, 4.5Gpresents a platform required for ensuringimmersive experiences of VR for users. The second trend is cellular IoT. The

industry has been used to M2Mcommunication over short rangetechnologies like Bluetooth. but which willnot end there. The concept of cellularInternet of Things which mainly deals withM2M communication over the cellularnetwork technologies will vastly increase thenumber of smart, always on demand andonline things in our environment. Cellular-

IoT will further enable smart things likeconnected cars, connected wearables, smartgrid, smart waste bins to directly connect theinternet over long ranges . In the near term,more personal devices will not only beconnected to smartphones over the shortrange but also to the internet directly. The third trend is that the transformation of

industrial automation through the enabling ofcommunication between factory machinesand equipments. It is obvious that shortlatency will mainly benefit interactionbetween machines. For example cybersystems can realize control over factorymachines and industry equipments throughthe support of wireless connections. 4.5Gnetwork will enable cooperation of cybersystems in real time so they can execute realtime monitoring of industrial processes.Industry 4.0 has been steadily rising toprominence; this has encouraged thegovernment of Germany to make it a targetfor this year. The evolution of 4G to 4.5G isquite timely taking into consideration theplatform needed to support these trends inthe next 5 years.

NEW TECHNOLOGIES NEEDED TOSUPPORT THESE TRENDS The requirements to support these trends canbe classified into three main types ofconnections: high speed connection, massiveconnections and low latency connections.The visual user experience requirements

for applications like virtual reality and ultraHD video are defined by three main factors:connectivity, speed and service. In otherwords an “anywhere anytime” type ofconnection is essential to guarantee animmersive VR video experience. To be able torealize these requirements, there is the needfor more spectrum complemented with highspectral efficiency.

The requirements to realize the concept ofcellular Internet of Things can be defined asdeeper coverage and low powerconsumption. A clear way to make thispossible is the introduction of a new airinterface and new chipset to lead a transitionfrom 1K connections per cell to 100Kconnections per cell. Lastly, one of the key requirements to realize

an Industry 4.0 is very low latency, mainlybecause these cyber physical systems need tocontrol physical equipments and cooperatewith each other all in real time. Shorttransmission and short air interface latency arethe ways to realize the needed E2E latency of10ms to enable Industry 4.0 requirement4.5G is the natural evolution of 4G.It offers

enhancements on LTE-Advanced to meetnew services and the trends emerging in thenext 5 years.

4.5G OPENS A GIGA WORLDTo be able to guarantee an immersiveexperience, large capacity is quite essential.As the visual experience of users will bechanging from ultra HD video that requiredabout 30Mbps to virtual reality that willrequire about 1Gbps, 4.5G will enableoperators with the capability to deliver thelarge capacity required in this transition.Some technologies have been recognized asthe major capacity enablers (Technologies ina Giga World) which aim at the keyperformance target of xGbps peak rate.These are Massive Carrier Aggregation,Licensed Assisted Access, Massive MIMO &256QAM.

4.5G WILL MAKE CELLULARINTERNET OF THINGS A REALITY4.5G through LTE-M will introduce moreconnections which will mainly be devices likesmart meters and wearable user devices

connecting to the cellular network. There areseveral inherent characteristics of LTE-Mthat make this specification the best fit forCellular IoT deployment, these are providingdeep extensive coverage of about 20dB, lowpower consumption that ensures that batterylife lasts beyond 10 years, ensuring massiveamount of connections around 100K per cell.These capabilities tend to show why LTE-Mstands out as the best fit for the deploymentof cellular Internet of Things.

4.5G MAKES REAL TIME APPLICATIONA REALITY4.5G will be able to provide end to endnetwork latency of 10ms compared to the 40-80ms of 4G. This is made possible by ashorter TTI/RTT aimed at air interfacelatency reduction. Also CloudEdge solutionintroduces network function virtualizationprinciples in the network to ensure thattransmission latency is also further reduced.This level of E2E network latency enableindustrial transformation through leveragingthe benefits of cyber physical systems.Currently, we have industry equipments

mainly being controlled by single cybersystem; 4.5G will enable the control ofseveral industrial equipments through thecellular network, which will trigger atransition known as intra factory to interfactory.

TIME FRAME OF 4.5GIt is predicted that the first 4.5G services willbe launched around 2016. As it is wellunderstood, 4G LTE-Advanced is covered by3GPP Rel-10, Rel-11 and Rel-12, with atimeframe stretching from 2013 to 2015. 4.5Gwill be mainly addressed by 3GPP Rel-13 andRel-14. 4.5G represents a next 5 year networkevolution to smoothly prepare for themigration towards 5G around 2020.

There are some upcoming trends thathave been tipped to take place withinthe next 5 years. These trends mainlyrevolve around redefining visualexperience, building a betterconnected world over cellular Internetof Things and realizing Industry 4.0 toaccelerate mobile network evolutionto support real-time services

4.5G – For the Next Five Years



CUSTOMER EXPERIENCE | CA

Research – Mobility:Why Your Customers Aren’tSatisfied and What to Do About It

By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

In the application economy, simplyproviding the next killer app is no longerenough. Consumers’ expectations have

never been higher, and you can lose acustomer in a split second if you have notfocused on optimizing the entire customerexperience.

CA technologies recently sponsoredresearch company Vanson Bourne to conducta global survey of 1,425 senior IT andbusiness executives on their mobilityinitiatives. The results revealed that overalluser satisfaction with mobility efforts to dateremains low: respondents report that only20% of their customers are completelysatisfied with their experiences with mobility.

The most important result is whatorganizations are actually doing to meetthese challenges: implementing a moreholistic approach to enterprise-wide mobility.In fact, 40% of respondents have alreadyadopted enterprise mobility and another 47%plan to in the next two years.

By taking a holistic approach to improvingand securing the overall end-to-end mobileexperience, organizations are reaping hugerewards:

• Enterprise mobility adopters report sixtimes more end users who are completelysatisfied with their mobility products orservices.

• Twice as many enterprise mobilityadopters have already seen animprovement in overall user experience.

• Enterprise mobility adopters have seen a24% revenue increase from customer-facing mobility apps and a 25%improvement in the overall customerexperience.

The research proves a few critical pointsabout mobility. For one, optimization of theoverall end-user and customer mobileexperience is the most important thing youcan focus on for success in the application

economy. And two, the best way to achievethis is to implement an enterprise-wideapproach to mobility.

UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality mobile experience,IT and the business must know how thecustomer interfaces with the app and howwell the app responds to customer demand.Learn, understand and try to experience whatyour customers are experiencing.

DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using yourservices? Do you want to deliver more appsor more feature releases to existing apps?Businesses must understand the goals of theirmobility efforts to better design the enterprisestrategy.

DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. It’s clear mobility projects cannot thrive in anad hoc environment—they must beintegrated across and baked into all IT andbusiness endeavors from the start. Asuccessful enterprise mobility strategy willencompass managing the data from the backend to the user device.

IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise mobility strategy, ITorganizations must be equipped with the skillsneeded to not only develop mobile apps andservices but also the talent to envision howmobility could enhance existing applications.

MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps canthrive or die in an instant. Learn what worksand what doesn’t early, and build onsuccesses.

See more at rewrite.ca.com

New research shows enterprise-widemobility can improve yourcustomers’ overall experience.

Denise Dubie

Denise is senior principal, content strategy at CA Technologies. As a former ITindustry journalist with IDG Enterprise, her work was featured in print and online dailyin publications such as Computerworld, CIO and Network World. Now Denise is a topcontributor of articles, blogs, whitepapers, eBooks and more. She manages theREWRITE and Highlight content editorial process and leads social media strategy. Withmore than 20 years experience, Denise reports and writes on the application economy,IT skills and careers, management cloud, mobility, DevOps, big data, security and more.




NEWS


By Joanne Taaffe

The GSMA launched anindustry-wide HumanitarianConnectivity Charter. The aim

of the charter, which Axiata, Etisalatand Ooredoo have already adopted, isto help mobile network operatorswork more efficiently withhumanitarian agencies. Humanitarian agencies already

use mobile connectivity to locatepeople and exchange essentialinformation, while mobile operatorsprovide services such as earlywarning systems and SMSinformation services.The charter, however, lays out a

coordinated and predictableresponse to disasters so thatoperators can better support not onlytheir customers, but also the agenciesthat are working on the ground. “Mobile networks and the

connectivity that they provide can bea lifeline for those affected by naturaldisasters and other humanitarianemergencies,” said Anne Bouverot,director general, GSMA.

The Charter is supported by theUnited Nations Office for theCoordination of HumanitarianAffairs (UN OCHA), the UNEmergency TelecommunicationsCluster (ETC) and the InternationalFederation of the Red Cross andRed Crescent Societies (IFRC).The UN Secretary General, Ban Ki-

moon, said: "I congratulate theGSMA and its membership fordeveloping this partnership with thehumanitarian community, which willenable people affected by crises togain access to vital communications.” MNOs that sign the charter will

commit to a common set ofprinciples and work towards theadoption of initiatives.

GSMA charter to makemobile humanitarianservices more efficient

By Anne Morris

The Small Cell Forum saidrural and remote coverage isa big opportunity for mobile

operators, opening up a marketworth a potential $163 billion andproviding affordable mobilebroadband services to an extra 650million users, according to a studycarried out by Real Wireless.“It’s not niche,” said Alan Law,

chair of the Small Cell Forum, whowas speaking during thepresentation of Release Five of theforum’s programme.

Release Five: Rural and Remote isthe Small Cell Forum’s fifth body ofwork that sets out how small cellscan and are being used in a diverserange of remote and ruralenvironments. Indeed, JuliusRobson, who sits on the forum’ssteering committee, said 17,000small cells are already deployed inrural and remote environments.The forum has already explored

small cell opportunities in thehome, the enterprise and urbanareas in previous releases, and saidit has now “completed the set” withthe addition of rural and remote,although emphasising that its workis far from done.In future, the forum will address

new and emerging topics such asvirtualisation, SON, Wi-Fiintegration and 5G. In addition, therelevance of small cells to what isvariously called LTE-Unlicensed orLTE-LAA (licensed assisted access)is attracting urgent interest fromthe mobile communicationsindustry in general, the forumnoted.With this technology due to be

standardised in 3GPP’s Release 13,the Small Cell Forum said it has anopportunity to take an active role indriving forward this emergingstandard.Mark Grayson, a Cisco engineer

who sits on the forum’s board,observed that an operator requireslicensed coverage to accesslicense-exempt spectrum, and saidLAA is a subset of carrieraggregation. “It makes sense to co-locate the

licensed and license-exemptbands,” Grayson said.

Small CellForumsees$163Boperatorbenefitfrom rural

By Joanne Taaffe

MasterCard and theEgyptian governmentyesterday unveiled a

partnership to use mobiletechnology to extend financialservices to 54 million Egyptians.MasterCard will work with the

government to create and introducea digital ID program that linksEgyptian citizens’ national ID to anexisting interoperable nationalmobile money platform. MasterCard has already carved

out a sizeable role in the Egyptianmobile payments market. In mid-2013 the company launched aMobile Payment Gateway, followedlater in the same year by the PhoneCash mobile wallet. Rolled out inconjunction with the National Bankof Egypt, Fawry and Egyptian

Banks Co., the Phone Cash mobilewallet interoperable platformalready provides a range ofinteroperable financial services,including online and retail payment,money transfers and phone billpayment to banked and unbankedEgyptians. And it does soindependently of mobile operators. With a mobile penetration rate of

over 100 per cent, the Egyptiangovernment now wants to take theservice a step further and create asecure mobile platform that bringsfinancial services to millions moreEgyptians. By providing a singlecashless electronic platformunderpinned by national ID cards, theEgyptian government hopes to includemore citizens in the formal economy. “This collaboration with

MasterCard will provide millions ofEgyptians with access to aninnovative, safe and simple way toconduct financial transactions usingtheir national ID card,” said H.E. AtefHelmy, minister of communicationsand information technology. MasterCard and the Egyptian

government will jointly build aninnovation center in Cairo, which willdraw on MasterCard’s technologiesto develop the services.

MasterCard and Egyptiangovernment team on mobile payments

By Joanne Taaffe

US consumers increasinglysee smartphones as a must-have, regardless of income,

according to a new report on USdigital device usage by dataanalytics company Verto. At the end of the fourth quarter

2014, 42 per cent of people in theUS earning $15,000 or less owned asmartphone, compared to 80 percent of those earning over$150,000.Unsurprisingly, younger people

are the most likely to favoursmartphones: 75 to 78 per cent of18-to-39-year olds in the US ownone, with 30-to-34-year-olds beingthe most likely to do so.And although US consumers tend

to have several devices – 4.6 eachon average – they are casting asidePCs, portable media players andelectronic book readers in favour oftablets and smartphones: Amazon’sshare of the tablets in use decreasedfrom 22 per cent in 2013 to 18 percent last year, according to Verto.

Apple meanwhile continues tocount on its loyal users to maintainits lead. Mac users are more likelyto have a smartphone or tablet ofany kind than Windows users – andthey tend to choose Apple. Out ofall Mac users, 79 per cent have asmartphone, and 58 per cent have atablet and they are four times morelikely to own an iPad than anAndroid tablet. Windows users,however, show no clear preference.At the end of 2014 Apple’s usersaccounted for 42 per cent of thetotal installed base of smartphonesand 43 per cent of the installedbase of tablets. Nevertheless, Samsung managed

to increase its share of sales in theUS tablet market from 12 per cent in2013 to 15 per cent in 2015 and itsshare of smartphones purchasesfrom 27 per cent in 2013 to 29 percent. The other area of growth is inthe use of smart TVs and streamingmedia devices, which increased 26per cent and 22 per cent to reach 45million and 35 million users,respectively.

Smartphonesessential to USconsumers - Verto

GSMA HONOURS THE GOVERNMENTS OF BRAZIL AND PAKISTANIN ITS 2015 GOVERNMENT MOBILE EXCELLENCE AWARDS

l. to r. His Excellency Mr. Ricardo Berzoini, the Minister ofCommunications of Brazil; Her Excellency Ms. Anusha RahmanKhan, the Minister of State for Information Technology of Pakistan;Mr. David Thodey, CEO & Executive Director, Telstra (whopresented the awards).

“Mobile networks andthe connectivity thatthey provide can be alifeline for those affectedby natural disasters andother humanitarianemergencies”

1 03/03/2015 16:11MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 10

03/03/2015 16:11MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 11

ANALYSIS | SPECTRUM

Spectrum for newentrants: lessonslearned

Dennisa Nichiforov-Chuang, Mobile Spectrum Analyst, GSMA Intelligence www.gsmaintelligence.com

Regulators should ensure that operatorsare assigned sufficient amount ofspectrum and the right bandwidth to

achieve the required quality of service. Eachnew technology generation uses widerchannel bandwidths, as well as improvedspectrum efficiency to drive fasterconnection speeds. This means that they useincreasing amounts of spectrum making theneed for new mobile frequency bandsessential. For example, a 2G channel is 0.2MHz wide, a 3G channel is 5 MHz wide and a4G-LTE channel can range from 1.4MHz to20MHz wide – the fastest 4G-LTE servicesare only possible with the wider channelsizes. The most recent types of 3G and 4G-LTE networks are capable of providing userswith especially fast speeds by combiningseveral channels together, making them evenmore reliant on large amounts of spectrum.In some cases, reserving spectrum for newentrants led to inefficient use of spectrum.For instance, in the AWS auction in 2009 inChile, the three incumbents have beeneffectively excluded from participating in theauction, leading to valuable spectrum beingawarded to two new entrants that reached alimited market share of connections.Spectrum allocation is often seen byregulators as a way to facilitate the entry ofnew players in a market with a view tostimulate competition. However, our researchdemonstrates that the majority of newentrants that launched services since early2010 did not impact the competitive structureof their respective markets, in turn showingthat the success and lifespan of new entrantsdepends on a number of factors that tend tobe excluded from the regulatory framework.

REGULATORY MODELS USED TOENCOURAGE NEW ENTRANTS Once a government or regulator decides toencourage a new entrant into the market,different models are usually employed toensure both access to spectrum as well asfacilitation of entry conditions. Examples ofthese models include:- the use of spectrum caps- set-asides of spectrum for entrants- different roll-out and coveragerequirements for the new entrant- obligations imposed on incumbents orestablished operators to provide facilitiessharing (such as access to infrastructure)and roaming

NEW ENTRANTS – 2010 TO PRESENTDAYA number of factors impact the ability of newentrants to successfully challenge establishedoperators. Recent data shows that most newentrants tend to struggle to gain a foothold inestablished markets. The number of existingplayers in the marketplace at the time oflaunch of a greenfield operator is a significantindicator of its ability to grow market share(see chart).From Q1 2010 to the present day, a total of62 new players launched operations across 48markets worldwide. If we examine thesuccess of new entrants over this timeframe,it is clear that the number of existing playersin a market at the time of launch has a largebearing on its performance, in terms of itsability to change the market landscape. Ofthe 62 launches, 24 entered markets withthree or less existing players, and 7 of thesebroke hitherto monopolies. The remaining 38launched in markets with 4 or more existingoperators.Those entering markets with only oneexisting operator performed best, recordingan average market share of connections of 21per cent some 26 quarters (6.5 years)following commercial launch. However, ourdata shows that the marginal gains of newentrants fall significantly as the number of

existing operators climbs. Those enteringmarkets with two existing operators canexpect a corresponding average market shareof connections of 14 per cent in the sametimeframe, while those entering markets withthree existing operators achieved an average

market share of 10 per cent. Finally, newentrants entering markets with four or moreexisting players did not witness market sharein excess of 5 per cent in the 6.5 years periodsince their launch.

Regulators must be wary of theconditions under which new entrantscan thrive before allocating valuablespectrum, as reserving spectrum fornew entrants may not result ineffective competition or sustainablemarket players, while leading to aninefficient use of spectrum.

ABOUT GSMA INTELLIGENCE

GSMA Intelligence is the definitive source of global mobile operator data,analysis and forecasts; and a publisher of authoritative industry reportsand research. Our data covers every operator group, network and MVNOin every country worldwide – from Afghanistan to Zimbabwe. It is themost accurate and complete set of industry metrics available, comprisingtens of millions of individual data points, updated daily.GSMA Intelligence is relied on by leading operators, vendors, regulators,financial institutions and third-party industry players, to support strategicdecision-making and long-term investment planning. The data is used asan industry reference point and is frequently cited by the media and bythe industry itself. Our team of analysts and experts produce regularthought-leading research reports across a range of industry topics.

0%

5%

10%

15%

20%

25%

1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 22 23 24 25 2611 21

Number of existing operators: 1 2 3 4 5 6+

Avera

ge m

ark

et

share

of

co

nn

ecti

on

s

New entrants’ average connections market share by marketstructure, quarters after launch

Source: GSMA Intelligence



NEWS


By Anne Morris

The SIM card is evolving tosupport future new servicesin both the machine-to-

machine (M2M) and consumermarkets.A new report from GSMA

Intelligence noted that alternativeSIM solutions to the traditionalapproach of a single SIM cardissued by a single operator have

recently been deployed in someM2M devices and tablets. Theseinclude embedded solutions, whereSIM cards are fixed in the deviceand cannot be moved, and remoteprovisioning, where SIM cards canbe updated over the air and storeone or more operator profiles."The SIM has provided the

security and authentication toaccess mobile networks for almost aquarter of a century and it will

continue to do so as the marketevolves,” said Hyunmi Yang, chiefstrategy officer at the GSMA. “By2020 we forecast nearly 1 billioncellular M2M connections and 9billion consumer connections thatwill require SIM cards, so it iscritical to ensure security androbustness in the evolution of theSIM.” The GSMA has developed

specifications for these twosolutions, announcing the GSMAConsumer Remote SIMProvisioning initiative at Congressthis week. The GSMA EmbeddedSIM Specification, which wasdeveloped to serve the M2Mmarket, has been adopted by nearly30 operators and vendors to date.

SIM card evolves tosupport M2M andremote provisioning

By Joseph Waring

Arising level of sharing andcooperation betweencompeting interest groups is

emerging as demand for scarcespectrum soars. The mobile and satellite industries,

for example, have an unprecedentedopportunity to converge becausethere are things “we can do thatother technologies simply can’t do onthe video front”, said Karim MichelSabbagh, president and CEO ofsatellite player SES.“We all have much more to gain

by working together. But we need to

move away from a conversation onwhat we each can do separately tohow the industries can worktogether,” he said.Speaking on a panel discussion

on spectrum at the Mobile WorldCongress on Monday, Sabbaghcalled for finding the parts of thespectrum where the two industriescan collaborate. “This is where wecan generate more revenue andmore profit.”Looking at the mobile industry in

Europe, he said ARPU has dropped26 per cent since 2008. On thebroadcaster side, there also hasbeen some level of price erosion.

“The question is what are we goingto do to create more value?”Gordon Smith, president and

CEO of the National Association ofBroadcasters (NAB), argued thatthe world of tomorrow needs bothbroadband and broadcast sincethey serve very different needs. “The broadcast architecture – one

to everyone in a geographic area – isimportant, especially as it relates tovideo. There’s not enough spectrumin the universe to do video one-to-one through broadband.”Regarding the question whether

consumers want on-demand or live,he said the answer is they want both

depending on the content. “Policymakers going forwards have tomake some value judgments – howmuch should be allocated tobroadband and how much shouldbe preserved for other socially goodpolicies, like weather, local newsand emergency information.”He concluded that price, policy and

technology will ultimately answer thequestion as to what the future holds forbroadband and broadcast.Francois Rancy, director of the

ITU’s RadiocommunicationsBureau, pointed out that it’s vitalthat the decisions for the WorldRadiocommunication Conference15 are made by consensus since theimpact lasts for decades. “That lastvote was 20 years ago. We need tothink 15 years ahead and establish astable framework. We can’t affordto change things in a seismic way.”

Rancy said the optimisation ofspectrum use is a high priority forall players. Romano Righetti, VimpelCom’s

group chief regulatory officer, toldthe audience that more harmonisedspectrum management could lowerthe costs of devices and be anenabler of new investments. He noted that predictability is a

key issue at the national level. “It’simportant to know in a reliablemanner the spectrum managementplan because a lot of investmentneeds to be put in place forauctions, rolling out networks andputting together a goodcommerical offering.”Righetti said how much spectrum

will be made available, when and atwhat price, are importantconditions “for creating the rightconfidence for future investment”.

Spectrum panel calls for morecooperation and flexibility

Q&A r

What will be the key themes you’ll touch on in your session?I will discuss the growing relevance of accessibility solutions for everyone whouses technology – regardless of age, ability or injury. I will emphasise thegrowing importance of viewing accessibility as the foundation of a newgeneration of digital experiences capable of understanding and responding tothe person’s individual preferences or needs.

Why has this segment received so little attention?Historically, accessibility was viewed as a niche investment for a very smallnumber of customers, or in some cases as a set of legal requirements. The newview emerging in today’s business environment is that accessibility is aboutcreating more flexible user experiences that optimise productivity for eachperson and ensure everyone is able to fully participate in the digital worldaround us.In a more direct sense, there also is growing regulatory pressure, increasinglitigation and rising competition – all indications that accessibility will becomeincreasingly important to businesses around the world.

How is it possible to profitability serve these niche markets?Profitability becomes a core outcome if one views this as an opportunity tocreate great solutions for the 15 per cent of the population with disabilities. Weare seeking to shift accessibility out of the ‘niche’ technology space and into‘mainstream’ value creation for every customer.

What are some of the things we’re likely to see in the short term?As part of Microsoft’s transformation to a mobile-first, cloud-first company, youwill see accessibility and inclusive design playing a larger role in how we delivermore personal experiences across the full range of devices.In the short term this will be most apparent in the Windows UniversalApplication Platform, our built-in assistive technologies, and the work we aredoing with our partners to improve their accessibility solutions.

How much of a role do governments need to play?Governments around the world are already expressing a clear perspective thatdigital inclusion of the aging and disabled communities is an essential part of themodern world. More than 150 countries have ratified the UN Convention on theRights of Persons with Disabilities (UN CRPD) – a step that signals their intent totake specific actions to ensure the goals of digital inclusion are achieved.We support that convention and are dedicated to working with thosegovernments to find technology neutral approaches to achieving that outcome.

Rob Sinclair,Microsoft Chief Accessibility Officer

Mobile accessibility: The business angle forimproving the quality of life

Hall 4 – Conference Village – Auditorium 5Wednesday, 4 March 14:00-15:00

By Ronan Shields

Telefonica is using its freepublic Wi-Fi rollout to aidbricks-and-mortar based

businesses, such as restaurants, incalculating the return oninvestment of their onlinemarketing spend, by helping themestablish just how much footfallthey drive in-store. The strategy was discussed

during a Mobile World Congress(MWC) panel session on'Personalising the ConsumerExperience', where Robert Franks,Telefonica's managing director,digital commerce, took to the stageto discuss the operator’s 'big data'collaboration with Cisco. Telefonica's UK arm O2 has

rolled out a free public Wi-Finetwork, which is available even torival network providers' customers,using Cisco technology and which

they install in business outlets withhigh levels of footfall traffic, such asrestaurants and sporting arenas. Frank told MWC attendees: "A

restaurant chain with O2 Wi-Ficame to us to see if we could helpthem maximise return on theirdigital marketing, which wastargeted at driving people into theirrestaurants by giving them offers,etc. However, they didn't know iftheir campaigns were beingeffective, or how they could beimproved." Telefonica and Cisco helped the

restaurant chain identify audiencesit served with 'behaviourallytargeted ads' online (a techniquemade possible using ‘cookies'), andthen subsequently visited itsoutlets, using ‘unique identifiers’that were flagged when they thenlogged on to the O2 Wi-Fi networkin-store. They were then retargeted with

ad campaigns while they weresurfing online at home, to establishif they would return to therestaurant more frequently as aresult, with the brand achieving a"three-times higher response rate toits digital marketing, than itachieved through other means",according to Franks. Both Franks, and fellow panellist

Kelly Ahuja, Cisco, SVP & GM,service provider business, products& solutions, said helping bricks-and-mortar outlets establish thelink between their online marketing(the fastest growing advertisingformat), and subsequent in-storevisits was crucial, as only 17 percent of all UK commerce is carriedout digitally.

Telefonica offersmarketing insightsthrough free Wi-Fi

“A restaurant chainwith O2 Wi-Fi cameto us to see if wecould help themmaximise return ontheir digitalmarketing”


NEWS


By Steve Costello

Doro, a maker of devicestargeting older users, isplanning to launch a

service intended to “providepeace-of-mind and assurance tothe families of seniors”.Called Connect & Care, it is described

as an “innovative mobile socialnetworking tool applied to real life”.

It can be set up to monitor anolder user’s behaviour patterns, forexample movement andcommunication, to raise an alert ifany problems are detected.It will also connect seniors with

local people who are ready to help,support and offer assistance.The service is supported by select

Doro mobile phones for seniors,with an iOS and Android app forfamily members.The launch follow’s Doro’s

acquisition of CareTech. Connect &Care will “pave the way for telecareservices later in life if needed”.

Doro set forsocial servicelaunch

By Anne Morris

4G-LTE networks will covermore than three-quarters ofthe population in Latin

America by 2020, according to newresearch from GSMA Intelligence. The new data predicts that 76 per

cent of the population will haveaccess to 4G networks by this point,up from 35 per cent at the end of2014. In terms of subscribers, 4Gcurrently accounts for fewer than10 per cent of mobile connections.However, GSMA Intelligencepredicts that 4G will account forone in four connections by 2020. Total mobile connections in Latin

America are forecast to grow from709 million at the end of 2014 to889 million by 2020, with 4Gaccounting for 28 per cent (245million connections) by this point.Smartphones accounted for 32 percent of Latin America connectionsin 2014 and are expected to accountfor 68 per cent of the total by 2020. Regarding network spend, mobile

operator CAPEX in Latin Americais forecast to reach a cumulative$193 billion in the seven-yearperiod between 2014 and 2020.Latin American operators investedalmost $8 billion in spectrumlicences in 2012-2015, primarily tosupport 4G deployments.

4G networks to cover 76% ofLatAm population by 2020

By Joseph Waring

In the emerging Internet ofThings (IoT) space telecomsoperators will likely continue to

provide connections intoconsumers’ homes and power thedifferent screens. But to remainrelevant within the connected homelandscape, Chris Boross (pictured),Nest Labs’ product marketingmanager, insists operators will needto find new ways to interact with thethings people care most about intheir homes – things that help themstay comfortable, help keep themsafe and help them save energy.He said Thread – an IP-based

wireless networking protocoldeveloped by seven companies – is

designed to create a better way toconnect products in the home.Boross is the president of Thread. He’ll be speaking on Thursday

about the challenges that have keptdevelopers from being able toefficiently and securely connectproducts within a home. Thesession runs from 11:30-13:00 inAuditorium 2.Using proven standards and IPv6

technology with 6LoWPAN as itsfoundation, he said Thread offers anumber of advantages over otherwireless standards, including secureand reliable networks with no singlepoint of failure, simple connectivityand low power.“With Thread, product

developers and consumers can

easily and securely connect morethan 250 devices into a low-power,wireless mesh network that alsoincludes direct internet and cloudaccess for every device,” he said.A big challenge for Thread, he

noted, will be spreading the word sodevelopers can understand thebenefits of using it to connectproducts in the home.More than 100 companies have

joined the Thread Group since lastOctober, and it is working to releasetechnical specifications in June.Boross said the goal is for

consumers to be able to easily setup, use and secure Thread products,which require fewer wires andbattery changes. “In addition,millions of existing 802.15.4

wireless devices already on themarket can run Thread with just asoftware enhancement — no newhardware is required. This meansthe truly connected home can behere a lot sooner than we think.”

Nest Labs pushes ‘Thread’ todrive the connected home

By Steve Costello

AT&T is in trials to license itsDigital Life home securityand automation platform

worldwide, Ralph de la Vega,president and CEO of AT&T Mobileand Business Solutions, told MobileWorld Daily.“We announced last month that

we’d be adding technology fromthird parties to the platform,opening it up so a user can easilyadd products from otherdevelopers. This is just thebeginning,” he said.AT&T is already working with

companies such as LutronElectronics (window shades andlighting controls), Samsung(Samsung Techwin’s Wi-Fi IPcamera, wearables), Qualcomm Life(secure medical data) and LGElectronics (smart TVs).The operator has already

announced a “limited trial” ofDigital Life in Europe, working withTelefonica.Last month, AT&T said that

Digital Life is currently available in82 markets across the US. And de laVega said the company is seeingcommercial momentum behind it.

“We’re seeing positive gains andour subscriber additions rival themore entrenched players in thespace. We built the Digital Lifeplatform to be industry leading andit is,” he said.Echoing a theme that was evident

at AT&T’s Developer Summit lastmonth, the executive also noted thatthe increased focus on security

globally, following a number ofhigh-profile stories, is an area foroperators to focus on.“It’s not just a differentiator, it’s an

imperative for success. Nearly everyCIO I talk to has security as his orher number one concern. What IoTcan do for businesses is so exciting,but customers want to know theirdata is secure,” he observed.

AT&T in talks over globalDigital Life rollout

“With Thread, productdevelopers and consumerscan easily and securelyconnect more than 250devices into a low-power,wireless mesh network”



FEATURED INTERVIEW | GOOD TECHNOLOGY

Enterprise mobilitycomes of age

Christy Wyatt, Chairman and CEO of Good Technology

MOBILE WORLD DAILY (MWD): LOOKING BACK OVER THE LAST 12MONTHS, WHAT ARE THE KEYCHANGES YOU HAVE SEEN IN THEENTERPRISE MOBILITY MARKET?

Christy Wyatt (CW): I think that the bigtrend we're seeing right now is the maturationof customer thinking. We've been talkingabout a vision for the past few years thatthese mobility strategies are going to getmore sophisticated, and that the devicelandscape is going to become more diverse.And that's going to increase the complexity,which is then going to drive the risk. Higherrisk and higher complexity are also going todrive cost.

In 2013 and early 2014, so much of theconversation was around MDM and BYO thatmany companies weren't really thinkingabout the bigger picture, for truly mobilisingtheir enterprise. We're now starting to seecustomers trying to do more sophisticatedworkflows that require these robust platformslike Good Dynamics.

We're also seeing a lot of growth in non-regulated spaces. It used to be largecompanies like banks and healthcareorganisations. Now it's companies of anysize: retailers, manufacturing, logistics etc.And that's because the message came acrossloud and clear in 2014 that security wasn'tjust a topic for banks.

One of the things holding enterprises backwhen it comes to mobility strategies isconfusion. There's a lot of noise in the marketand a lot of vendors claiming to do the samething. I think that much of the hype doesn'tclearly spell out what kinds of breaches areactually happening within theseorganisations. What are the things you'reactually trying to protect against, and what'sthe right set of tools to be able to mitigatethat risk?

The only path through that is to be able tocreate a more open dialogue about what therisk profile looks like and then what the realsolutions are to solving some of thoseproblems.

MWD: WHAT TRENDS DO YOU EXPECTTO BE MORE EVIDENT AT MWC THISYEAR COMPARED TO LAST YEAR?

CW: I'll actually start with two years ago. In2013, there were very few enterprise vendorsthere and very little enterprise conversation.We were one of the very few, and that waseven more the case in previous years.

Last year, enterprise mobility vendors took amore prominent position, taking bigger spaces

and having bigger conversations. But I think a lotof the dialogue was still focused on what I'd callthe young MDM/enterprise mobility market.My hope for this year would be that we start tosee the maturation of not just the platforms andtools but also the complex mobility strategies.

And that's what we see with our customers.They're not just doing simple employeeproductivity; they're mobilising significantparts of their business. It's real-time; it's five9s; it's always-on.

In 2013, Good Technology found there was very little conversation aboutenterprise mobility at Mobile World Congress. Fast forward two years andthe company believes that the 2015 event will see a new level ofsophistication among enterprises as they recognise the need for morecomplex mobility strategies.

“One of the things holding enterprises backwhen it comes to mobility strategies isconfusion. There's a lot of noise in the marketand a lot of vendors claiming to do the samething.”

“The first assumption that every enterpriseshould make is that somebody is trying tocompromise you right now: breaches aregoing to happen; devices will get stolen;accounts will get hacked.”



GOOD TECHNOLOGY | FEATURED INTERVIEW

It's the critical lifeblood of theseorganisations, and that's what enterprisemobility has become.

MWD: WHAT ARE THE MOSTCRITICAL CHALLENGES BEING FACEDNOW BY ENTERPRISES AS THEYINCREASINGLY EMBRACE MOBILEDEVICES, APPLICATIONS ANDMANAGED SOLUTIONS WITHIN THEWORKPLACE?

CW: I think that you have this interestingdynamic where users are far morecomfortable with mobile devices than theyhave been with any other piece of technologyin their lives. You don't reach for your PCwhen you open your eyes in the morning. SoI think users then get a much bigger vote interms of what they're doing on their device,how it's configured, what they'd like.But at the end of the day, if the IT department

is putting data on that device, it has to remainaccountable for that data. That doesn'tnecessarily mean they need to take over theentire device. And I think getting organisations toa point where they're clear on the problemthey're trying to solve, and in what phase of theirmobility strategy, is one of the biggest challenges.Because when you first start the conversation inthis market it's very noisy. It's very hard todifferentiate. Companies need to ask themselves:"Where is my data? Who do I want to haveaccess to it, on what device and where? What arethe risks? What would happen if somebody elsegot this data?” And then they need to know whatthe right tools are to provide all that.Through 2013 and 2014 lots of folks were

saying, “I don't need a significant securitytechnology for my employees’ devices. I canjust use simple Exchange ActiveSync becauseall my users have is email." And thensomething like the Sony breach happens, and

you can then see that email can actually havea pretty big impact on a business.

MWD: HOW SHOULD ENTERPRISESBE ADDRESSING SECURITY ISSUES INTHE LIGHT OF SUCH CYBERATTACKS?

CW: The first assumption that everyenterprise should make is that somebody istrying to compromise you right now:breaches are going to happen; devices will getstolen; accounts will get hacked. The devicesthemselves are going to be compromised ifthey're not already.So you have to assume you have to protect

your data no matter what. What is the rightplatform to do that? That's what we focus on.That's what we're the experts in.

MWD: DO YOU THINK THATENTERPRISES HAVE ADAPTED WELLTO THE “BYOD” TREND?

CW: I think that with the kinds of mobilitystrategies we see companies deploying, BYO is

going to be a tiny part of a much more complex,much broader landscape in a year or two.Right now we're still talking about employee-

facing applications. Do you let them buy theirdevice or do you buy a device for them? Youhaven't even started the conversation aboutwearables, the Internet of Things, M2M, all ofthese other places where your data could leak. Is BYO important? Yes it is. Some of the

friction points we've seen with customershave been with some of the older MDMtechnologies; there was concern about dataprivacy if you're actually using MDM on theentire device. We've also seen concerns about who pays

for the data plan. Again, I think GoodTechnology has removed a lot of thosefriction points with our investments both inour platform and creating clear lines betweenthe corporate assets and the personal assets.We don't violate the end user's privacy.We have also invested in split billing,

which we believe is a great step forward

towards providing the clarity of what iscorporate space and what is personal space,and not letting who pays the bill become thefriction point.

MWD: WHAT LIES AHEAD FORENTERPRISE MOBILITYMANAGEMENT?

CW: Our view is that this is an increasinglycomplex network of things. It's not justmobile; it's going to be fixed and mobile; onbig and small screens. The same CIO who isthinking about how to provide email to anexecutive will also have to think about how toprotect data that is going back and forth tothe vending machine that they're supporting.Or to the retail floor or manufacturing space;or out to their end business users andcustomers. When data is travelling theconcerns are different, and the kind ofapplication might just be different. But theapproach remains the same.

“My hope for this yearwould be that we start tosee the maturation of notjust the platforms andtools but also the complexmobility strategies.”


MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 17

Robert Stalick, Chief Executive Officer, Tresys Technology

SECURITY | TRESYS TECHNOLOGY

Android Security:More Cooperation,Discipline Needed

CIOs and CISOs need to be able toquantify and manage risk. In theirminds, Enterprise solutions should

have reliable release cycles, strong customerand technical support, and a commitment topatching critical bugs in a timely manner. Bytheir very nature, open source solutions haveinherent disadvantages in these areas, thoughunfortunately, not all proprietary solutionseffectively deliver on these goals either! Linux is an instructive example of open

source done well. By all measures, Linux hasa strong share of the server market. Linux hasan active developer community, with deepsupport in the technology industry andacademia. Security is a primary focus for theLinux development community, withvulnerabilities rapidly fixed and accessible toadministrators worldwide. Recently identified vulnerabilities in

Android underscore the contrast with Linux.Google announced in January that it will notaddress vulnerabilities in any versions ofAndroid prior to 4.4, leaving OEMs and CSPsto fend for themselves. January 2015statistics from the Google Play Store showedthat 54% of Android devices using GooglePlay were on versions 4.2 and older. Thatmeans that Google will not be addressingvulnerabilities for over half of the Androidusers in the world! And even if Googleprovides a patch for a vulnerability, the vastmajority of individual users cannot apply thatpatch until their CSP either backports thepatch to whichever Android they areproviding (and then rolls that out to the users)or the CSP eventually upgrades the user to alater Android version. So, how should a CIO or CISO feel about

this situation? Enterprises need to know that

critical security fixes will be provided in atimely manner and that the devices theirusers depend on will be supported longenough to recoup their IT investment.Consider Enterprise rollouts in the desktop orlaptop space—most Enterprises go three ormore years before doing major upgrades oroperating system refreshes. And, they do agreat deal of testing before performing a newrollout or applying a widespread patch. In themobile space, those cycles have to beshortened tremendously. Mobile operatingsystems have been evolving much morequickly than traditional operating systems,while hardware often comes and goes inunder a year. Enterprise mobile deploymentswill have many more hardware and softwarecombinations to manage, dramaticallyincreasing the potential number of possiblesecurity vulnerabilities.For Android to be a viable option for

Enterprise mobile deployments, the processfor addressing the inevitable securityvulnerabilities needs to be improved. IfGoogle is going to continue to own theupstream Android distribution, they need tobe much more proactive about addressing allsecurity vulnerabilities for all widely fieldedAndroid versions. If CSPs are going tocontinue to own the operating system andupgrade path for their customers, then theyneed to increase their ability to independentlydevelop or integrate security-relevantpatches. And Enterprises need to hold theirmobile vendors accountable for supportingtheir products in the same way they hold theirdesktop and server vendors accountable. Proprietary solutions based on the Android

Open Source Project (AOSP), e.g., SamsungKnox, LG Gate, Blackphone, are in an

interesting position because while they claimsecurity advantages, they necessarily havemany of the same vulnerabilities as theunderlying OS. In fact, many vulnerabilityresearchers and attackers focus on theseplatforms precisely because it can beassumed that anyone buying them hassomething to protect. Samsung’s partnershipwith Google to release portions of the Knoxcode as part of Android L is a good steptoward improving open source Androidsecurity. But, there needs to be a consistentfocus on security and cooperation among allof the Android stakeholders.The history of server (and, to a lesser

extent) desktop operating systems shows usthat closed, proprietary operating systemsare excellent launching points for Enterprisesolutions. However, the closed nature ofthose operating systems can lead tostagnation, while the open source communitywill continue to push features and fixes intothe entire range of computing applications.The very nature of open source, with thediversity of perspectives that can be broughtto bear on software, can even help addressthe security vulnerabilities in Android—ifonly there was an efficient way for these fixesto move into upstream or CSP versions ofAndroid. While the open source model is successful

for the operating system itself, it appears tobe less successful when it comes to securityapplications on the device or in thesupporting infrastructure. If the productsused to protect open source solutions arethemselves closed, how confident can usersbe about the security vulnerabilities in thoseproducts? Mobile solutions make enterprise

applications available from anywhere via theCloud. This means user authentication anddata in transit protections are critical. Theseproblems have been solved conceptuallysince the days of mainframes, but the recentSSL vulnerabilities remind us that poor

implementations continue to plague theindustry. Thus, independent analysis is evermore important—security architectureassessments that focus on defense in depth,vulnerability assessments, and red teams aredefinitely money well spent. Effective security is a constant struggle

against ever-evolving adversaries. Designing,developing, deploying, and managingsystems that are less susceptible toexploitation requires discipline. Identifyingand addressing vulnerabilities in a timelymanner requires coordination andcooperation between the developer, vendor,and user base - including CSPs, OEMs,security application vendors, securityconsultants and independent experts,academia, and government. We encourage allstakeholders to work together to makeeffective mobile security as ubiquitous as theflexible functionality to which users havebecome accustomed. Android is a trademark of Google Inc.

The success of Android™ in the smartphone marketplace has clearlydemonstrated that open source software is a viable foundation forCommunications Service Providers (CSPs) and device manufacturers.Unfortunately, the dynamism and diversity that result from open sourcedevelopment models are inherently more risky to deploy into Enterprises.

“For Android to be a viableoption for Enterprisemobile deployments, theprocess for addressing theinevitable securityvulnerabilities needs to beimproved. If Google isgoing to continue to ownthe upstream Androiddistribution, they need tobe much more proactiveabout addressing allsecurity vulnerabilities forall widely fielded Androidversions.”




CONNECTIVITY FIRST | DEVICESCAPE

Connectivity First: An Operator Census

Mobile World Congress is where themobile operator communityconvenes to search its soul. To

collectively address the big existentialquestions: What are we? What are we goingto be? In the good old days, whencompetition existed only within thecommunity itself, imagination was the soleconstraint on discussions. In 2015, a newreality has entered the building.You can answer those big questions in many

ways. A mobile operator is at once a legallyobligated licensee, engineering organization,retailer, distribution channel, billing engine,customer service operation, brand, wholesaledealer, and more. Many have wideraspirations, their sights set on advertisingrevenues or the Internet of Things.Ask a typical end user, though, and they’ll

probably get right to the nub of it, telling youa mobile operator is a company they pay forwireless connectivity.So, how does the operator landscape looktoday? GSMA counts almost 800 mobileoperator members, which shakes out atroughly one operator to every ten millionpeople on the planet. It seems like a fairlyspacious environment. Indeed, the currentwave of operator consolidation continues togather momentum, so it looks as if theprevailing trend is towards a decrease in theirtotal number.Scan the landscape for the wider category

of wireless connectivity providers, however,

and it becomes clear that mobile operatorsare not alone.There are MVNOs and resellers, for a start.

Many may be niche players but by no meansall. As discussions around UK consolidationcontinued in February, Sky and CarphoneWarehouse Dixons—both heavyweightconsumer brands in adjacent sectors—announced plans to enter the UK market withvirtual offers.Many markets are evolving to quad-play

service models as cable and fixed broadbandproviders everywhere are adding wirelessconnectivity to the mix. They’re muscling inon what was once the peacefully exclusivepreserve of the mobile operator.And feverish anticipation is building around

Google’s entry into the U.S. wireless market.Reports suggest Google will buy wholesaleconnectivity from two operators, connectingcustomers to whichever provides the betterservice in the moment. It simply doesn’t getmore disruptive than that.Wi-Fi will form an additional element of

Google’s connectivity mix, one I’d bet will befundamentally important. We don’t yet knowexactly how this will look, but we do knowthat traction gained by the ‘Wi-Fi First’service model was one of the key trends of2014. Initially a means of start-up disruption,Wi-Fi First is now being embraced by largerplayers. U.S. pay-TV provider Cablevisionprovides a recent, high-profile example.Emerging, alternative wireless service

providers, large and small—unrestricted bylegacy networks, investments, and businessmodels—view wireless connectivity as biggerthan mobile. They view connectivity as ameans to an end, and, in so doing, they alignthemselves more closely with today’ssmartphone user than mobile operators do.

Here’s another perspective shift: Beyond thewider communications sector is a further groupof wireless connectivity providers, equallydisruptive in their own way. Businessesproviding amenity Wi-Fi for free exist in suchvast numbers that their continued growthconstitutes a genuine connectivity megatrend.Now, I suspect it’s difficult enough for the

mobile operator community to accept Wi-FiFirst players as entirely legitimate operators.Businesses offering amenity Wi-Fi probablydon’t even register.But this a dangerously restricted, cellular-

centric view. In reality, every consumer-facing business that provides amenity Wi-Fi—from airports, sports arenas andshopping malls, right down to the café on thecorner—is a player in the operator landscape.Like mobile operators, they are providing a

valuable connection. Like mobile operators,they are actively sought out by consumerswho want to be connected. And they affectthe operator landscape on an altogetherdifferent scale.Because the connections amenity

operators provide are secondary to their corebusiness, the experience available to users isnot always first rate. This is tolerated becauseconnectivity is free and available where theuser needs it. But it’s a world away, forexample, from the experience offered bymobile operators on their networks.Mobile operators ensure the best available

connection (across three generations ofnetwork technology), deliver network accessthat is invisible and automated, has in-builtsecurity, and requires no user intervention.This experience is one of their greatestassets, and it’s the benchmark for all wirelessconnectivity experiences. But it begins andends on the cellular network.

Smartphone connectivity very definitelydoes not begin or end on the cellular network.We believe that end users want an

integrated wireless service that deliversconnectivity everywhere, irrespective ofbearer technology. Keen to check we weren’twide of the mark we surveyed hundreds ofmobile operators for their opinion this timelast year: 70% of them agreed with us.Take a look at today’s operator landscape;

there’s no way 70% of mobile operators aredoing what they said they think is necessary.It does look, on the other hand, as if powerfulincumbent players from neighbouring sectorshave spotted an opportunity to takeadvantage of this inertia. And these newcompetitors may not even be concerned, inthe first instance, by profit.The mobile operator landscape is part of a

wider wireless connectivity providerlandscape which we believe will bedominated by players that take a ConnectivityFirst approach to service provision. Thatlandscape is changing fast. The biggestquestion of all for mobile operators today is:How will they secure their position within it?

Mobile operators are not alone inproviding wireless connectivity. Andas end users’ connectivity optionsbecome more diverse, mobileoperators must seek out new waysto keep themselves relevant.

“Google will buy wholesaleconnectivity from twooperators, connectingcustomers to whicheverprovides the better servicein the moment. It doesn’tget more disruptive thanthat.”

David Nowicki, CMO, Devicescape



RedefiningCONTROLFirst let’s go back in time – the year 2013 was not the official launch of IR blasters in

mobile devices. This actually happened sometime way back in early 1990 with IrDA onfeatured phones and again in early 2000 with the Compaq pockets PCs and palm devices.So 2013 was actually the rebirth year of IR Blaster where we started seeing all the phonemanufacturers adding IR transmitting abilities to their high- and mid-end smart phones.Samsung, LG, HTC, Sony and several Chinese mobile manufacturers all jumped on boardand now anyone and everyone can buy an Android phone, phablet or tablet with an IRtransmitter built right in. There are also now built-in applications to use these devices tocontrol all audio video equipment next to home control and air conditioning systems.

Recently other alternatives to the good old IR control emerged. Things like RF (Bluetooth,ZigBee) and IP-based controllers (using Wi-Fi or even cellular data) remove some of therestrictions that IR has with almost unlimited range, and the “NEW” cloud-based controlslike IoT devices are the next big thing. But IR isn't going anywhere anytime soon and,because it's cheap, with a huge installed base of trillions of devices around the world, withno complex pairing method with only a few limitations like line-of-site and distance aside,it works really well.

Universal Electronic Inc. with HQ based in Southern California has been at the forefrontof Universal Remote Control solutions for many years and is the main supplier of IR Blastertechnology behind many of the smart phone manufacturers of today. When we did someresearch on this topic we found that Universal Electronics was the producer of the first LCDtouch screen Universal Remote Control back in 1998, and the company deployed the firstdedicated IR blaster into the Compaq iPAQs back in the early 2000s under the applicationname NEVO™.

Last year UEI announced the smallestfully integrated IR blaster iTWO with apackage size of 1.6x1.6mm, 16 balls WLPpackaging that supports all the requiredfunctions by built-in applications next todownloadable applications. The addition ofthe IR Manager in Kit Kat - Android 4.4(ConsumerIrManager) has increased theamount of remote control type of

applications available in the Google Play® store. The intelligence behind this small IRblaster (Hardware) is UEI’s QuickSet™ SDK* software that just celebrated the shipping of its150 millionth device, announced during CES 2015. Quickset enabled smart productsincluding smartphones, phablets and tablets, as well smart watches, game consoles, smartTV and set top boxes.

So far so good – I’m sure that up to now you haven’t heard anything really new.

When we spoke to Marcel Hilbrink – vice president of business development at UniversalElectronics he revealed some interesting new developments “Besides the control of youraudio video (AV) system with your smart phone there are less obvious reasons for using anIR Blaster. For example to provide a control eco system solution for triple or quadruple playservice providers that want to bridge the mobile and TV products with a Universal RemoteControl application including electronic program guide (EPG) and content recommendationengine. We are working with multiple customers at the moments and we will deploy newproducts and services that will make it easier for subscribers to find content and controltheir entertainment system with ease across multiple devices (TV, set top box andsmartphone/tablets).

Our Quickset™ solution is built on top ofour Device Code Database and provides theintelligence between all these productsthat have their own control application andalso share control configurations amongstyour products in the same network withoutgoing through a painful installationprocess. It is also future proof with UEI’scloud-based services providing thesubscriber or end user access to the latestDevice Code Library to support any newdevice they want to control.

Besides supporting IR devices with ourQuickset™ solutions we are also addingnew control methods using IP basedcontrol and CEC control to our database.The UEI Device Code Database is addinganother layer of intelligence through Device Code Profiles. This ensuress the subscriber orthe end user always has the best possible way to control their entertainment system, homecontrol and air-conditioners.

With this latest addition I’m proud to announce Quickset™ Release 3.0 -that will takecontrol to the next level and as such Redefines Control on all smart devices”

This is all very exciting and I’m sure that we got your imagination running wild on newuse cases that will transform the remote control paradigm as we know it today.

Have a great MWC and please feel free to contact Mr. Hilbrink at [email protected] forany questions you might have or visit their website www.uei.com/europe-middle-east-africa/tablets-and-smartphones

Is this the era of the InfraRed (IR) Blaster? Why would anyone want a piece ofold technology in their latest state-of-the-art smart phone, phablet or tablet?There are multiple reasons, so stay tuned; we will reveal the answer at the endof this article.

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FLOORPLANS | HALL 3 & CONGRESS SQUARE

GSMA Innovation City Stand 3A11 & 3A31

Mobile Connect - The convenient and secureuniversal log-in solution with privacy protection.

83% of mobile internet users have concerns about sharingpersonal information when accessing the internet or appsfrom a mobile. Mobile operators can put trust back intodigital services by providing secure authentication andidentification. We hold the future of digital authenticationin our hands – and so do your customers.

Simply by matching people to their mobile phone,Mobile Connect allows people to log-in to websites andapps quickly and safely without the need to rememberpasswords. This innovative solution is provided by mobileoperators worldwide and supported by the GSMA.Experience and get involved with Mobile Connect heretoday at the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure digital identity is now in our hands.



GSMA congratulates HYLA Mobile for extending the life of more than

DEVICE CHECK OFFERS VALUE TO A VARIETY OF OTHER STAKEHOLDERS IN THE ECOSYSTEM:

Mobile Network Operators

LawEnforcement

Retailers Recyclers

mobile devices in the past year using Device Check

To read a case study on HYLA, please visit gsma.com/DeviceCheck

12,000,000HYLA™ Mobile checks every device against the Device Check database to make sure the device has not been reported by participating operators as lost or stolen. Doing this helps to discourage device theft, which benefits the consumer and the entire used-device industry.

Block lost/stolen devices from your

network

Eliminate illegitimate

devices from your inventory

Stop lost/stolen devices from entering your

recycle stream

Reduce theft & help to repatriate

stolen goods

To learn more about GSMA Device Check, please visit gsma.com/DeviceCheck or email [email protected]


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i

Exit downfrom CC4

Exit down from CC4

4A1

4A2

PIPE 4.8m H

PIPE 4.8m H

Ministerial Programme

&Mobile World

Summit

GSMA Auditorium

ACC

ESS

TOO

THER

HA

LLS




Mobile technology is constantly changing the world we live in. From

connected cars and wearable tech to mobile payments and smarter

cities, mobile is revolutionizing and enhancing every aspect of our lives.

Mobile technology is changing us, too. Our devices connect, entertain,

inform and inspire us, changing how we interact and who we are.

Join us for

Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead

and imagine the possibilities!

www.mwcshanghai.com

Platinum Event Sponsor

Scan toLearn More

Official Media Partner


Green Technology Pavilion NFC & Mobile Money Pavilion

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Meeting Rooms

China Pavilion

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Stand: 6E20



0

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Goods Lift 8.5Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.72m

Goods Lift 8.4Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.78m

Goods Lift 8.3Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.8m

Door Height - 2.39m

Goods Lift 8.2Max Weight - 6000 KgSize - 2.36m x 5.28mDoor Width - 2.69mDoor Height - 2.78m

Goods Lift 8.1Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.67mDoor Height - 2.17m

ENTRANCE

ENTRANCE

ENTRANCE

Mobile C

loud Pavilion

Catalan Zone

8.1G41

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APP LOUNGE

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G638.1

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CC8.16 CC8.15 CC8.14 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1

CC8.23 CC8.22 CC8.18CC8.19

CC8.9 CC8.8

CC8.21 CC8.20

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8.1K418.1K77 8.1K738.1K79

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CC8

ACCESS TOOTHER HALLS

NO

RTH

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NC

E

Meeting Rooms

MeetingRooms

Meeting Rooms

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Theatre E

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Theatre C

Theatre ATheatre B

Theatre D

Foyer E

Foyer D

Foyer F

NetworkingLounge

Foyer C

BreakoutRoom E

ACCESS TOOTHER HALLS

FLOORPLANS | HALLS 8.0 & 8.1

Stand: 8.1G20

Stand: 8.1B74

a

o

i

G

1 0 14:23



The GSMA Connected Living programme is an initiative to help operators add value and

accelerate the delivery of new connected devices and services in the Machine to Machine

(M2M) market. This is to be achieved by industry collaboration, appropriate regulation,

optimising networks as well as developing key enablers to support the growth of M2M

in the immediate future and the Internet of Things (IoT) in the

longer term.

Join the Connected Living Seminar today at 2pm, where senior representatives, from across

the ecosystem, will explore the GSMA Embedded SIM Specification, from concept to reality.

This will be followed by an in-depth look at Future IoT Networks, establishing mobile operator

capabilities to deliver innovation and value. The Connected Living Seminar is open to all MWC

attendees, come early as spaces are limited.

Visit the GSMA’s Innovation City in Hall 3 for a first-hand look at the transformational impact

and growth of Connected Living, a world in which consumers and businesses enjoy rich new

services, connected by intelligent and secure mobile networks.

Join the Connected Living Seminar today from 14:00 – 18:30 in Theatre 1 CC1.1A Networking Cocktail Reception will follow from 18:30 – 20:00, available for all seminar attendees.

www.gsma.com/connectedliving

Visit the GSMA’s Innovation City at Gran Via, Hall 3, Stand 3A11/3A31

Monday and Wednesday 09:00 - 19:00,Tuesday 09:00 - 16:30, Thursday 09:00 - 16:00

CONNECTED LIVING – MOBILISING THE IoT TO TRANSFORM YOUR WORLD


HALL 1

Accenture 1C26, 2M20, 2M23.14 1I30A3&O Ltd 1F46Accenture 1E40, 2H2, 2H20Acer Europe SA 1G50Acsys Technologies Ltd. 1A14Agency of Advanced Cultural Technologies&Services, Daejeon 1I30ARCHOS S.A. 1G29Argela 1E19Aveicellular Lda 1E20Backpackr Inc. 1I30BandRich Inc. 1G08Bango 1F47Beijing Dynamic Power Co., Ltd 1E14Binbit México 1A30Blackphone – A Silent Circle Company 1G45Carrier iQ 1H21CEKO 1I30CITI Value in Real Time 1A30Clips Technology Co., Ltd. 1C19Consejo para el Desarrollo de la Industria de Software de Nuevo León AC 1A30CrucialTec Co.,Ltd 1C30Daegu Technopark Mobile Technology Convergence Center 1C19Dai Nippon Printing Co., Ltd. 1G30DATA FACTORY 1I30dotorimaker 1I30EBL COMPANY, Inc 1I30ELECOM CO.,LTD 1H32epay 1G49EPERFORMA Co., Ltd. 1I30Ethertronics, Inc. 1D49eWAVE Networks Limited 1C5Fingerprint Cards AB 1E50, 2A13MR, 2A15MRFord of Europe 1A38, 3C20FunnyPack Inc. 1I30FUTUREROBOT Co., Ltd. 1C19Geneva Lab / G-Lab GmbH 1H26Genmix Technology Co., Ltd. 1I30Good Technology 1B42, 2EMR.J6Graphite Software 1B50Green Packet 1E9GSMA Connected Living Programme DMR CC1 ReceptionGSMA Mobile Enabled Community Services CC1 ReceptionGuangzhou Shiyuan Electronics Co., Ltd. 1H20GWC 1G20HCL Technologies 1A12, 2F20HFR,Inc. 1I30Honpe Technology(Shenzhen)Co.,Ltd 1F49Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3Hysteric Monster Co.,Ltd 1I30HZO, Inc. 1H19IDEX ASA 1H25, 2A3MRImageNEXT Co.,Ltd. 1I30Infinet Malta Ltd 1E46Ingram Micro 1I50Instituto Federal de Telecomunicaciones IFT 1A30Integrated Device Technology 1H10Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJ.Speech 1I30Jolla Oy 1F40Joros Inc 1D51Kanga factory 1I30Kaspersky Lab UK 5B10, DMR CC1.3 TuesKeysight Technologies 1E10, 2I2KITA (Korea International Trade Association) 1I30KOMATECH 1C19KONA I Co., Ltd. 1C19Laird 1G19, 2EMR.I3LANDESK 1F50LG Electronics Inc. 3K20, 1H28, 3K4MRLigoWave 1H30Looq System, Inc. 1D50MagnaLAB, Inc. 1I30Mantiz Game Stuidos 1A30McKinsey & Company DMR CC1.3 WedMediaMotive 1B54Meitu 1B52MexicoIT 1A30Monitorlinq 1D42Municipio Leon 1A30MYCOM OSI 1A20NAMU Inc. 1I30NEOWINE Co., Ltd. 1I30NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNine Bridge Co., Ltd. 1C7NINETAIL Co,.Ltd 1I30Nomit inc 1I30Noontec Korea Co.,Ltd. 1C19NTT DOCOMO, INC. 1C39ONEm 1C29Parkuest 1A30PCS Wireless 1E30PEOPLE I Co., Ltd 1I30PetFit 1I30Playful Interactive 1A30Pomeranian Science and Technology Park Gdynia 1E16PowerBase Industrial (HK) Ltd 1G11Project People Limited/GSMA Marketplace 1H09PROMEXICO 1A30PwC 1A48Qpick 1I30RADWIN 1G25Ralacoaster Inc. 1I30RAONTECH 1I30Runner's High 1I30ruwido austria gmbh 1A40S Soft Inc. 1I30Securifi Ltd. 1E48SEMS GAMES Co., Ltd. 1I30SeongNam Industry Promotion Agency 1I30Seoungeun sangsa co. 1I30Shanghai Wind Communication co., Ltd 1G10Shenzhen Longsys Electronics Co.,Ltd 1E49Shenzhen PCTX Technology Development Co., Ltd. 1E22Smart Venture Institute 1I30Smart Venture Institute (University Of Ulsan) 1I30Smart Venture Startup Institute 1I30Smartlink 1I31

Solus Password Solutions 1E18SOSO H&C 1C19Sunonwealth Electric Machine Industry Co.,Ltd., 1A10Suzhou Snail Digital Technology Co., Ltd 1H50Syobe Creative 1I30Tail-f Systems, a Cisco Company CC1 Reception, DMR CC1.4 TuesTaiwan External Trade Development Council (TAITRA) 1D46, 5J11Tamseng 1I30Tangoe Inc. 1C10Taqua 1H27Tektronix Communications 1C40The Coca-Cola Company CC1 Reception, DMR CC1.2 Mon & TuesTotaltech 1A30TRAIS Co., Ltd. 1C19UzBRAINNet Inc. 1C19Vigyanlabs Inc. 1D48VIRDI 1G9Voxox 1H31Watching My Dream 1I30Wattio 1E12WEXLER 1C20whoop 1I30ZEPETRONIX 1C19

HALL 2

3M 2A16MRAccellion Inc. 2C15MRAccenture 1E40, 2H2, 2H20Acco Semiconductor 2A24MRAdaptive Mobile 2B28MRADTRAN Gmbh 2EMR.J9Advanced Micro Devices, Inc. 2B52MRAetherPal, Inc. 2A11MRAffirmed Networks 2C19MRAGNITiO 2D20MRAirvana 2B29MRALPHA NETWORKS INC 2C13MRAltera 2C6MRAltiostar Networks, Inc. 2EMR.J4American Express 2EMR.I7, 2EMR.I9Analog Devices 2EMR.C8Android Z2A.1, Z3B.5ANOVO 2A42MR, 2A44MRAOptix 2A8MR, 2B3MRArbooster Limited 2E2Artesyn Embedded Technologies 2B9MRAskey Computer Corp. 5F11, 2B6MRASOCS Ltd 2D50ASPIDER-NGI 2EMR.I11Aspire Technology 7F70, 2B27MRAssurant Solutions 2EMR.D1ASUSTek Computer Inc. 2H31ATX Networks 2D50Audience 2C16MRBASEBONE 2D27MRBICS 2E40Biid 2E4MRBlu Products 2EMR.I2Brightcove 2C21MRBrightstar Corp. 2I20BroadSoft 2C17MR, 2EMR.B8Brocade 2G29BT Global Telecom Markets 2B15MRCambridge Silicon Radio Ltd 2EMR.D7Capgemini 2EMR.D3Cavium, Inc. 2F60CELISTICS 2E36Cellwize Wireless Technologies PTE Ltd. 2D50CENX 2F50ciena 5C61, 2J51Cirrus Logic, Inc. 2F12Citi 2EMR.B11, 2EMR.B7, 2EMR.B9Cohere Technologies 2EMR.D11CommScope 2E46ConteXtream 2D50, 2EMR.A12Corephotonics 2C9MRCoriant 2I30Cortica 2D50CounterPath Corporation 7H40, 2D17MRCrossrider 2D50, 8.1K85CTDI Europe 2L8Cyanogen, Inc. 2EMR.I5Cypress Semiconductor Corp. 2C26MRD-Link 2D23MRDeezer 2A34MR, 2A40MRDeloitte 2EMR.B6Devicescape 2EMR.I8Dixons Carphone Group 6M36, 2G26DMI (Digital Management Inc) 2B44MRDocuSign 2EMR.D8Dolby 2J28Dropbox, Inc. 2C12MR, 2C7MRDSP Group 2A32MREMERSON NETWORK POWER 2D4MREMS 2G31Equinix 2D7MREricsson Z3.B1, 2N60ESS Technology, Inc. 2B22MREtisalat 2J20Eurotech S.p.A. 2B8MREVENTISIMO S.L. 2EMR.J10Evolving Systems 2B24MR, 2B26MRF-Secure Corporation 2A9MRFacebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7,

2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01Fingerprint Cards AB 1E50, 2A13MR, 2A15MRGameloft 2C25MRGEMA International AG 2I4MRGENBAND 2I31General Motors 8.1I50, 2EMR.B1, 2EMR.B2Global Certification Forum (GCF) Ltd 2EMR.D5Good Technology 1B42, 2EMR.J6Google Ireland Ltd 2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60GSMA Managed Services 2A2MRGSMA Marketplace 2A6MRHARMAN 2L2, 2L3HCL Technologies 1A12, 2F20Humavox 2D50iconectiv 2D25MRIDEX ASA 1H25, 2A3MRIdomoo 2D50

IMA 2D50Imagine Communications 2A10MRInfinera 2EMR.B5, 2EMR.C6Infonova 8.1B61, 2B42MRIPgallery 2D50, 5E71IronSource 2D50, 8.1A73Italtel 2J2Juniper Networks 2I60, 2J61Kaltura 2D50, 5F81Kaymera Technologies 2D50Keysight Technologies 1E10, 2I2Kyocera Communications, Inc. 2EMR.J8La-Mark 2D50Laird 1G19, 2EMR.I3Lantiq 2B10MRLCC - Lightbridge Communications Corporation 2EMR.I1LINE Euro-Americas Corporation 2B54MRLookout 2B7MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Metaswitch Networks 2EMR.C10, 2EMR.C12Micron Technology 2G30Microsemi Frequency and Time Corporation 2C27MRMicrosoft Corporation 3M30, 2E10, Z3A.2Microtel (UK) Plc 2B48MRMobileIron 2EMR.D9Movile 2C4MRMozido & DaVincian Healthcare 2B32MRMyriad Group 2EMR.B10NetComm Wireless 2B19MR, 2B21MRNetCracker Technology 5G21, 2J30, DMR CC1.2 PMNeustar 2A30MR, 2D21MRNGMN Alliance 2B60MRNovatel Wireless, Inc 2C22MR, 2C24MROasis Smart SIM 2D13MR, 2D15MR, 2D19MRON Semiconductor 2A36MR, 2A38MROoredoo Group 2H60Openet 2F36Overture Networks 2C10MROzVision 2D50PayPal 2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,

2EMR.A5, 2EMR.A6, 2EMR.A8PCCW Global 2C23MRPeerApp 2D50Peregrine Semiconductor 2A28MRPixelworks, Inc. 2B20MRPontis 2D50Proxama 2EMR.J11Qnovo 2C5MRQorvo 2I25RAD 2D50RADCOM Ltd. 2D50Radware 2D50Rambus 2EMR.B3Redbend 2H30RingCentral 2EMR.J7Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Samsung Semiconductor Europe GmbH 2D40Sansa Security 2F10SAS 2D9MRSaudi Telecom Company 2G10SBCK Corp. 2EMR.I10Sedona 2D50Sercomm Corporation 2D5MRShanghai Huaqin Telecom Technology CO.LTD 2B18MRShazam Entertainment Limited 2B56MRSigma Systems 2A26MR, 2B17MRSiklu 2D50Smith Micro Software, Inc. 2EMR.C2, 2EMR.C4Sonim Technologies 2B46MRSony Europe Limited 2D11MRSony Mobile Communications AB 3M10, 2K60Stratus Technologies 2EMR.I12Symphony Teleca Corp. 8.1B75, 2G11, 2G13Synaptics, Inc. 2G61Syniverse 2G21Tata Communications 5I81, 2H26Tech21 2EMR.D10TECHNICOLOR 2EMR.I4Telenor Group 2G20TeleSign 2B30MRTeliaSonera AB 2A18MR, 2A20MR, 2A22MR, 2B13MRTEOCO Coporation 2EMR.C1, 2EMR.C3Texas Instruments Incorporated 2A5MR, 2A7MRTianma Micro-Electronics Co., Ltd. 2B2MR, 2B4MRTIMWE 2F40u-blox AG 2C1MR, 2C3MRUpstream 2L10Vasona Networks, Inc. 2D50VimpelCom Ltd 2G60WalkMe 2D50wefi 2D50Western Union Digital Ventures 2C11MRWireless Broadband Alliance (WBA) 2D2WiSpry Inc. 2B40MRWyred 2B5MRXPAL Power 2C8MRYahoo 2J29Yulong Technologies (Hong Kong) Co., Limited 2EMR.A11, 2EMR.A9Zain 2D20

HALL 3

AirWatch by VMware 3D10Akamai Technologies 3B30Alcatel-Lucent 3K10Amdocs 3G10Android Z2A.1, Z3B.5AT&T Innovation City, 3A31AudioCodes 5C81, 3K2MRBroadcom Corporation 3C10China Mobile Communications Corporation 3A10Cisco 3E30Comverse Ltd. 3L20Consumer Physics 3H34MRDell Inc 3L30Deutsche Telekom AG 3K30, Z3.4ding* Z3B.2Ericsson Z3.B1, 2N60Firefox 3C30Ford of Europe 1A38, 3C20GSMA Innovation City Innovation City, 3A11GSMA Pavilion 3A06

Hewlett-Packard 3A20Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3IBM 3H30Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJasper Innovation City, 3A11KT Innovation City, 3A11Lenovo 3N30, 3N33LG Electronics Inc. 3K20, 1H28, 3K4MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Microsoft Corporation 3M30, 2E10, Z3A.2Mozilla 3C30NEC Corporation 3N10, 3N11, 3N21, 3N31Nextivity Inc 3H32MRNokia 3B10, Z3B.7Oracle America, Inc. 3B20Oral-B Innovation City, 3A11Qualcomm Incorporated 3E10Red Hat 3L30Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Sierra Wireless Innovation City, 3A11SK hynix Inc. 3J30SK planet shopkick GmbH 3J30SK Telecom 3J30Sony Mobile Communications AB 3M10, 2K60TELEFÓNICA SA 3J20Vodafone Innovation City, 3A11ZTE Corporation 3F30

CONGRESS SQUARE

Abertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING



Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50

HALL 4

Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01GE Software 4.2

HALL 5

6d Technologies 5K41A2iA 5B41ABC Smartcard 5B61Accanto Systems 5C31ACCUVER/INNOWIRELESS 5M28MRAction (Boostel) Technologies Co., Ltd. 5I73Adax 5J76ADIPSYS 5B61Advantech Networks and Communications Group 5L16MRAerotel Medical Systems 5E81AGUILA Technologies 5B61AirHop Communications Inc. 5H68, 6N3MRAlepo 5H83Allot Communications 5F81, 5G41ALSETT 5B61Altair semiconductor 5L35MR, 5L38MRAlvarion Technologies 5E81AMARISOFT 5K13AMER INTERNATIONAL GROUP 5B26APEX Communications 5K50Apliman 5G23Aptilo Networks 5G66Arcadyan Technology Corporation 5H68, 6O4MRARELIS 5B61Aria Systems 5H31AriadNEXT 5B41ARKAMYS 5B61Artiza Networks 5J70ARVENTO MOBIL SISTEMLER A.S 5F61Asentria Corporation 5F73Askey Computer Corp. 5F11, 2B6MRAspenta International 5F41, 5M2MRATES Networks 5B41Atrinet 5C81AudioCodes 5C81, 3K2MRAusonia Srl 5J81Authentify 5I31, 5L27MRAvanquest 5B61, 5L23MRAvast Software 5K29B-ON LIMITED 5K31BACTECH 5B61BaseN 5C31Basset AB 5J31BD Multimedia 5B61BEAWARN 5B41Beddit Oy 5C31Beezz Communication Solutions 5C81BehPardaz Jahan 5J51BENOMAD 5B61BeSpoon 5B41Bitville 5C31Blancco 5M26MRBluwan UK Limited 5D10Boogie Software Oy 5C31BoomeRing Communication (2005) Ltd. 5D81BOOSTEDGE - ACTIVNETWORKS 5B41bq 5J10Bretagne Commerce International 5B41Broadpeak 5B41Buzzinbees 5B61Bynet Data Communication 5D81callstats.io 5C31CALLUP 5D81CallView 5D81Capricode 5C31Casa Systems 5J41CBNL 5H27Cell Buddy Network 5D81Cellex 5D81Cellint 5D81CellMining 5F81Cellrox 5D81CelPlan Technologies Inc. 5I40

Centile Telecom Applications 5D05Ceragon Networks 5G61, 5L13MR, 5L15MRCHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE PARIS ÎLE-DE-FRANCE 5B41ChannelVAS 5H51Chemtronics Co.,Ltd 5G16China Telling Telecom Co., Ltd. 5C21ciena 5C61, 2J51Cirpack 5D05Citrix 5A21CJSC "PETER-SERVICE" 5J21Cloudmark, Inc. 5L22MRCodal Inc. 5I31Com4Innov 5B61Comarch 5J50Comba Telecom 5A31Comigo 5C81CommuniTake Technologies 5D81Compass Networks 5F81Comptel 5G40Computaris 5K12CopSonic 5B61Correlor 5F81Cortus SAS 5B75Cradlepoint 5J20, 8.0E14, 5L31MRCreanord 5C31Creoir Oy 5C31Cresense 5C43Crowdx 5D81CSG International 5B20Datatronics, S.A. 5F71Defne 5G20dejamobile 5B41Deveryware 5B41Dhatim 5K46Diametriq 5G68Digital Identity Solutions Europe 5C31DigitalRoute 5L5MR, 5L7MRDigitata Limited 5C10DO YOU DREAM UP 5B61DTS Licensing LImited 5I30, 5L11MRDxO Labs 5B41, 5M6MREastcompeace Technologies Co., Ltd. 5K61EBlink 5B73Elektrobit (EB) 5D32Elisa Videra ltd 5C31Elitecore Technologies 5I80EMEK GROUP 5F61ENENSYS Technologies 5B41EpiWorks, Inc. 5I31ESET s.r.o. 5B05ESPRIT 5I41Essence 5E71Etiya 5F61EUROMEDITERRANEE 5B61EVISTEL 5H30Evutec 5J22Exomi Oy 5C31eyeSight Mobile Technologies 5D81F5 Networks 5G11, 5L17MR, 5M14MRFAMOCO 5B61Faros Business Games Oy 5C31FIGENSOFT 5F61FingerQ Macao Commercial Offshore Limited 5F31Finland - Team Finland 5C31Finnay 5C31Finwe Ltd 5C31Flash Networks 5D60Flytxt 5I77FOGALE 5B41Foxcom 5C81FRENCH TECH PAVILION / 5B41, 5B61, BUSINESS FRANCE 8.1D41, 8.1E49Friendly Technologies 5E71Front Porch, Inc. 5K09FUJIAN SUNNADA COMMUNICATION CO.,LTD. 5G70Fujitsu 5A40Futurecom 5I36Gemalto 5A80Gemtek Technology Co., Ltd. 5I26Genymobile 5B61Georama 5I31Gilat Satellite Networks Ltd. 5F81GITEX TECHNOLOGY WEEK 5J72GLOBAL ENGINEERING TELECOM 5B41Globitel 5H70GoNet Systems 5D81Good Sign 5C31Goodspeed mobile Wi-Fi by UROS 5C31Guayacom 5B61Haltian Ld 5C43Hisense International Co.,Ltd 5E21I-New Unified Mobile Solutions AG 5I15i4drive 5E81iBasis 5F75, 5L24MRiDSCREEN 5D81IEI Integration Corp. 5K28IMImobile 5B21INBOX 5B41Industrial Technology Research Institute 5G77INMOBILES 5H11Inomera Research 5F61Inovar 5I50Intense Technologies 5K51Intersec 5C11INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES 5B61Invigo Off-Shore SAL 5I11IPDiA 5B61IPgallery 2D50, 5E71IPT PowerTech Group 5J60IQP Corp. 5C81IQSIM 5B61IsItYou Ltd. 5E71ISTANBUL CHAMBER OF COMMERCE 5F61Ixonos Plc 5C31Japan Radio Co., Ltd. 5K10JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41Jiangsu Trigiant Technology Co.,Ltd 5J08Jinny Software 5J31JOT Automation Ltd. 5D36JOUVE 5B41Kaltura 2D50, 5F81

Kaspersky Lab UK 5B10, DMR CC1.3 TuesKERLINK 5B41KIDOZ 5D81Kingsignal Technology Co.,Ltd 5H74KocharTech 5G27Kontron 5H19Kumu Networks 5L10MRKYOCERA Corporation 5D09Lacoon Mobile Security 5E81LANDOLSI TELECOM TECHNOLOGY - L2T 5I41LATTO 5E71Legos - Local Exchange Global Operation Services 5B61Lexifone 5E81Liberty Vaults Ltd 5B61LivingObjects 5B61LOGICOM 5K49Lucidlogix 5F81Maeglin Software 5B61Magister Solutions 5C31Magisto 5E71ManageEngine 5K21MAPFA 5J51Marben Products 5B41MasterCard 5D61, 5L21MRmce Systems Ltd 5E71MCR - Mobile Content Distribution 5D81MDS 5I10MePIN / Meontrust Inc 5C31Milgam Cellular Parking 5C81Mobile Telecommunication Company of Iran 5J51Mobile Tornado 5E81mobiLead 5B61Mobiliz Information and Communication Technologies Inc. 5J18Mobiwol 5D81Modz 5C31Movius Interactive Corporation 5L3MRMr.Gabriel by VProject 5B61Mtarget 5B61MyRoll 5D81N-SIP Ltd. 5D81N.A.K company 5J51Narada Power Source Co.,Ltd 5K81Navigil Ltd 5C31NCC Group 5H28Nefal Bilişim Elektronik 5F61Neoditel 5B61Netas 5F61NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNETGEAR 5F21Nolato AB 5H81Nov'IT - Uhuru Mobile 5B41NowSecure 5I31NuCurrent 5I31OAXIS ASIA PTE LTD 5K71ODC BUSINESS SOLUTIONS 5F61Oledcomm - LiZE 5B41Omniacom 5I41Omnitele Ltd 5M22MROne Smart Star 5E71OpenCloud Ltd. 5E30Opera Software 5C21OptoFIdelity 5C31Optulink, Inc 5I31Ora Interactive 5I31Orange 5A61Orga Systems 5B40P-OSS SOLUTIONS 5J09P.I.Works 5J80Pangea 5I31Pardakht-Aval-Kish (JIRING) 5J51Parentsaround 5B41Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61Phoxygen 5B41PIXELS TRADE 5I41Plan de Souveraineté Télécom 5B41Planet Network International 5B61Pole Star 5B61Power HF Co., Ltd 5D66PRAGMA 5B61PrinterOn 5H16Printsecure 5I41PRISMA 5I41Procera Networks 5H61, 5M4MRPROTEI 5H20Prove & Run S.A.S. 5B61PROVENCE PROMOTION 5B61Proxym 5I41Qosmos 5G31Qowisio 5B41QUCELL 5M30MRQuuppa 5C31Qvantel Oy 5A41Radisys 5I61, 5M16MR, 5M18MR, 5M20MRRamot at Tel Aviv University - Unispectral 5D81RCS - Rampal Cellular Stockmarket 5D81RECOMMERCE SOLUTIONS 5A72RED TECHNOLOGIES 5B61Redknee Solutions Inc. 5H41, 5M10MR, 5M12MRReminiz 5B41REVE Systems 5I05Rintek 5F61RoamSmart 5I41Rohde & Schwarz Topex 5J12Ruckus Wireless 5E41Rx Networks Inc 5H75Saft 5I69Saguna 5E81Sandvine 5I51Sanjole Inc. 5H26Sarokal Test Systems Oy 5C31SCANOVATE 5D81Screenovate Technologies 5F81SCS Cluster 5B61SD Association 5I20Secure-IC 5B41SELECOM 5B41Sensirion AG 5D70, 5L26MRSetelia 5G17SFM Technologies 5I41SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD 5K08ShenZhen Fortuneship Technology Co.,ltd 5K11Shenzhen JSR Technology Ltd 5E20

Shenzhen Landing Technology Co., Ltd. 5J71Shenzhen Skyworth E.A. Tech Co., Ltd. 5H18Shenzhen Unistrong Science & Technology Co., Ltd. 5E08Shields Environmental PLC 5J16Showell 5C31Siemens Convergence Creators GmbH 5G71Simgo 5F81SiNode Systems 5I31SIRADEL 5A70SISTEER 5D05Skycure 5D81Skyfire 5C21Smartcom 5B61Sofrecom 5A61Solstice Mobile 5I31SOTI Inc. 5H40SPB TV AG 5D41Spirent Developer Tools 5C81Sprocomm Technologies Co., Ltd. 5K20START 5E06State of Illinois 5I31, 8.1I21StoreDot Ltd 5D81StreamWIDE 5C65Subex UK Limited 5F10SUD DE FRANCE DEVELOPPEMENT 5B41Sunpartner Technologies 5C51SuperCom Ltd. 5D81Svyazcom LLC 5G81Symantec Corporation 5D31, 5M24MRSymbio 5C43Synchronoss Technologies, Inc. 5B81Systematic Paris Region 5B41Systems and Electronic Development FZCO 5H70Tactis 5B61Taiwan External Trade Development Council (TAITRA) 1D46, 5J11Tango Telecom Ltd 5L20MRTata Communications 5I81, 2H26Tata Consultancy Services Ltd 5E31, 5L33MRTEAM COTE D'AZUR 5B61Tech Mahindra & Mahindra Comviva 5G51Techshino Europe Technology B.V. 5I83Tecnotree 5L32MRTelecommunication Systems, Inc. 5I70Telenity 5J66, 5M32MRTelit Communications PLC 5E61Tensorcom 5K30The Israeli Export Institute 5C81, 5D81, 5E71, 5E81, 5F81The Qt Company 5C31The Wireless Power Consortium 5D34Think&Go 5B61Tieto 5L29MRTjat Systems 2006 LTD 5D81Tosibox Oy 5C31TP-LINK 5J61Trackimo 5E81Transaction Network Services 5L34MRTransferJet Consortium 5I20Tritux 5I41Trusted Labs 5B41TUNISIA EXPORT - CEPEX 5I41Turkcell İletişim Hizmetleri A.Ş 5G58TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S. 5G60TVpoint 5D81Ulticom (Now Part of Mavenir Systems) 5I60Vantrix 5L9MRVaraani Works 5C31Vedicis 5B41Verbio 5K50Verscom Solutions 5F61VESA (Brand Promoted DisplayPort) 5K70VESTEL 5A81Viaccess-Orca 5C71Viapass 5B61VidMind 5E81Virtual SIM Card Association 5K83VisualOn, Inc. 5L18MRW-HA 5A61WakingApp 5D81WaveIP 5F81WinkApp 5D81Wirepas Oy 5C31Wisesec 5D81Wotronics Technology Limited 5H72Wulff Entre Ltd 5C41Xaptum, Inc 5I31Xentris Wireless 5K26XIlinx 5L14MRXOOLOO 5B61Yepzon Enterprises 5C31Yezz / Avenir Telecom 5C51Zenic8 Limited 5I67ZENITTHYS 5B61Zimperium 5C81ZyXEL Communications Corporation 5G10

HALL 6

@-yet GmbH 6B402operate 6C503TECH CORPORATE LTD 6K103Z Telecom, Inc 6D614G AMERICAS 6O12MR7Layers 6C56Ab Initio Software 6L50Accolade Technology 6I56ACL Mobile Limited 6K50ADAPTit S.A. 6F46AirHop Communications Inc. 5H68, 6N3MRAirspan Networks 6J30AIRTAG Mobile Shopping 6O5MRALCATEL ONETOUCH 6B10, 6C30Altom Consulting 6H40AM3D A/S 6C50ams AG 6E20Andreessen Horowitz 6N1MRAnite 6I50Anritsu 6F40AR Consultores SRL 6M20Arcadyan Technology Corporation 5H68, 6O4MRARGENTINA 6M20Arieso, a JDSU Mobility Solution 6I37


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ARM 6C10AROBS Transilvania Software 6H40Ascom Network Testing 6L26ASTELLIA 6G20ATX Argentina SA 6M20Avinotec GmbH 6B40Axell Wireless 6D50Azimuth Systems 6K61BAE Systems Applied Intelligence 6M56BARTEC PIXAVI AS 6H20BEIJING ZHONGGUANCUN OVERSEAS SCIENCE PARK CO.LTD 6G10, 6O7MRBioscience SA 6M20Bird Technologies 6D73Bullitt Group 6E11Cadence Designs Systems, Inc. 6L36, 6N14MR, 6O13MR, 6O15MRCBS Interactive 6O33MRCEIEC TECHNOLOGY CO., LTD 6I69Celfocus 6L05, 6N4MRCellebrite 6H37CellMax Technologies 6G37CellVision AS 6H20CEVA 6A50CHECKD AS 6H20CIS GROUP LATINOAMERICA S.A. 6M20Cloudera 6M30Cloudike Inc. 6L48Cobham Wireless (Formerly Aeroflex) 6H21Codespring 6H40COMLAB 6L6COMPRION GmbH 6I20ComputaMaps 6K15COSHIP Electronics Co., Ltd 6C61Crystalusion Limited 6B40Cumulocity GmbH 6B40Dali Wireless, Inc. 6J60Danalock/Poly-Control 6C50Dapredi Soft Systems 6H40Daya Electronics Co.,Ltd 6I67Dekagb S.A. 6M20DeltaNode Solutions 6D73Dencrypt 6C50Deutsche Post DHL 6B40Dialogic 6J28, 6O18MR, 6O20MR, 6O22MRDIGILINK GROUP CO.,LTD 6I57Digital Lightwave 6G40Dixons Carphone Group 6M36, 2G26Duesseldorf, City of 6B40Elliptic Laboratories AS 6H20Emirates Data Clearing House 6L60Empirix 6H10Eros International 6K50EXFO 6K36Fibar Group Sp. z o.o. 6I11First Data 6A60, 6N28MRFitbit Inc CS130, 6O32MRFLYPOS 6J55Focus Infocom GmbH 6J11Forsk 6J20FORTECH 6H40Frixtel 6M20Fujian Helios Technologies Co.,Ltd 6F46G DATA Software AG 6B40Gadmei Electronics Technology Co., Ltd 6I21Galtronics Corporation Ltd 6B60GEOIMAGE 6N19MRGigamon 6J40, 6O31MRGorilla Electronics GmbH 6B40Grupo Prominente 6M20GSMK CRYPTOPHONE 6J07Haier telecom Co.,Ltd 6K30Hanwang Technology Co.,Ltd 6G47Happy Day Studios 6H40HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD. 6F50Hitachi Data Systems 6G21Huano International Technology Ltd. 6F62I-Con Mobile 6L10i-tec GmbH 6B40IAMAI- India Pavilion 6K50Ibys Technologies 6I10ICT.NRW Cluster Management 6B40Imagination Technologies 6E30Imprint Electronics Co., Ltd 6G56Industrial Electronics GmbH 6K11Infineon Technologies AG 6B62, 6N21MR, 6N27MR, 6O30MRInfobest Romania SRL 6H40Innovation Norway 6H20INTEPLA SRL 6M20Intracom Telecom 6I40iPega Limited 6J13ipoque 6B50IT SIX GLOBAL SERVICES 6H40Ixia 6L30, 6N8MRJDSU 6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MRJiangsu Hengxin Technology Co.,Ltd 6H47Jiangxi Jinggangshan CKING Communication Technology Co., Ltd 6G52JOYPLUS INT'L ENTERPRISE LIMITED 6I51KATHREIN-Werke KG 6J36Kenbotong Technology Co., Ltd. 6I53Keynote 6H38Keynote SIGOS GmbH 6H38KeyPoint Technologies 6K50Lasting Software 6H40LitePoint 6N5MR, 6N7MRLogin>PT 6M49LS telcom 6L11M&M MEDIANET 6H40MALATA MOBILE 6J21MARS Antennas & RF Systems LTD. 6I22Materna GmbH 6B40mCarbon Tech Innovation Private Limited 6K50MeaWallet AS 6H20Media Digital S.A. 6M20MediaTek, Inc. 6E21Metro Atlanta Chamber 6M08Microlab 6K05Microtel Innovation 6M38MLabs sp. z o.o. 6I11Mobile Systems International Consultancy Limited 6L21Mobileum, Inc. 6H41Monster Products 6J10

Morpho 6G30, 6N11MR, 6N2MRMTI Wireless Edge Ltd. 6J22My Mobile Payments Limited 6K50Mymo Wireless Technology Pvt Ltd 6I12myPhone sp. z o.o. 6K40N.A.T. GmbH 6B40Napatech 6K20Narda Safety Test Solutions GmbH 6M40Nash Technologies GmbH 6M26National Instruments 6E10Neomobile 8.1I16, 6N25MRNet Brinel SA 6H40NET CHECK GmbH 6J06NetScout 6C20Next Biometrics AS 6H20Nexus Telecom AG 6C58NIHON DENGYO KOSAKU CO.,LTD. 6J51Nordic Semiconductor 6H20NRW.International GmbH 6B40NRW.INVEST GmbH 6B40OBERTHUR TECHNOLOGIES 6I27, 6I30, 6N26MRObi Mobiles 6O6MROne97 Communications Ltd 6K50Opencode Systems 6I36Openwave Mobility 8.1H49, 6N12MROPTICOM GmbH 6M53, 6O26MROtterProducts 6N6MRPanasonic Marketing Europe Gmbh 6H31Panorama Antennas Ltd. 6J08PanzerGlass TM 6C50PCTEST Engineering Laboratory 6M7peiker acustic GmbH & Co. KG 6M26PHOTO USA ELECTRONIC GRAPHIC INC. 6G51Polaris Networks Inc. 6J61Polish IT Pavilion 6I11POLYSTAR 6G31Power Idea Technology (Shenzhen) Co., Limited 6H46Prisma Telecom Testing Srl 6G41QBurst Poland 6I11QiTASC GmbH 6M13Qosmotec GmbH 6K11Qualigon GmbH 6B40Quality Technology Industrial Co., Ltd 6H60Qubit Corporate 6M20Relia Communication Equipment Co., Ltd 6G63RINF 6H40Rohde & Schwarz 6B50, 6C40Rohde & Schwarz SIT GmbH 6B50ROMANIAN ASSOCIATION FOR ELECTRONICS AND SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM) 6H40ROPARDO 6H40Rosberg System 6H20RWTH Aachen University 6B40SAF Tehnika JSC 6M17SAP SE 6A30Secusmart GmbH 6B40Seidio, Inc. 6D55Seluxit 6C50Senseg 6O2MRSevOne Inc 6O10MRShenzhen AAPPAA Technology Co.,LTD 6I60Shenzhen Century Optical Group Co.,Ltd 6G62Shenzhen Cham Battery Technology Co.,Ltd 6I55Shenzhen Chaoming Industrial Co., Ltd 6G58Shenzhen Cheng Fong Digital-Tech Ltd 6I63Shenzhen Huaptec Co.,LTD 6G61Shenzhen Kewang Communication Co., Ltd 6I58Shenzhen Kleadtone Technology Co., Limited 6H57Shenzhen KVD Communication Equipment Limited 6I62SHENZHEN NEOSTRA TECHNOLOGY CO., LTD 6G50Shenzhen RFLC Technology Co.,Ltd 6G57Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56Shenzhen United Time Technology Co., Ltd 6H51Shenzhen Wave Multimedia Co., Ltd 6L40shenzhen xin kingbrand enterprises co.,ltd 6H61SHS Viveon GmbH 6B40SIAE MICROELETTRONICA 6J29Sichuan Jiuzhou Electric Group Co.,Ltd 6H50SIGOS 6H38SIMARTIS TELECOM 6H40SIMCom Wireless Solutions 6M57, 6N30MRSirrix AG 6B40Skolkovo Foundation 6D60Skyworks Solutions 6C41SOLiD Inc. 6L41, 6N15MRSoliton Systems KK 6K60Sonus 6G11SOPHOS 6O24MRSpectronite 6M15Spirent 6J37Sunsight Instruments 6J18SwissQual AG 6B50Synopsys, Inc 6O1MR, 6O3MRSystemics-PAB Sp. z o.o. 6M60Tarana Wireless 6K21, 6N13MRTE Connectivity 6B52Tech Data Mobile 6A40TeleBilling A/S 6C50TeleTrusT - IT Security Association Germany 6B40Tellu AS 6H20TEM MOBILE LIMITED 6M10TestPlant 6J41TFL S.A. 6M20The Danish Chamber of Commerce / The Danish IT Industry Association 6C50The Eye Tribe 6C50Thin Film Electronics ASA 6H20Tongyu Communication Inc. 6C36Topwise Communications Limited 6G46Trend Micro Incorporated 6L61, 8.0D39udist srl 6M20V3D 6K38VALID 6J50ValueFirst Digital Media Pvt. Ltd. 6K50Versoft 6I11Visa Inc. 6D40Visteon Innovation & Technology GmbH 6D70Visual Fan 6H40Vodafone España S.A.U 6B30Vodafone Group Services Ltd 6O11MRW2BI, Inc. (an Advantest Group Company) 6K37WeHaus 6M20

Weniger Software House 6I11WIKO 6H30WIT Software SA 6C60Wolder 6L20WORLDLINE 6N17MRWuhan Fingu Electronic Technology Co., LTD 6J26Wuhan Gewei Electronic Technologies Co., Ltd. 6K35, 6O8MRWuhan GreeNet Information Service Co., Ltd 6G60Xtel 6C50Yangzhou New Telecom Science & Technology Co., Ltd. 6H63zafaco GmbH 6B40ZCTT 6M29Zhengzhou Speed Communication Equipment co.,ltd 6I61ZXD Technology Development Limited 6F60Zylinc A/S 6C50

HALL 7

3D Issue LTD 7F704iiii Innovations Inc 7H4051Degrees 7C706WIND 7M51, 7O26MRA1 Systems 7J17Absolute Software Corporation 7H40Accuris Networks 7F70, 7N94MRacticom GmbH 7G21ActiveMe 7G71Actus Mobile Solutions Ltd 7F70Adroit Vista Predictions Inc 7H41ADVA Optical Networking 7H31Advantech Wireless 7B25Aeonpower International Co., Ltd. 7M22AFP 7C67Agence du Numérique 7G71Ahope Co., Ltd. 7G61airG Inc. 7H40AKTAVARA AB 7F41Alberta Government 7H40Alpha Wireless 7D80AM Telecom Co., LTD. 7G61AMPHENOL ANTENNA SOLUTIONS 7C68Amtran Technology corp. 7N73Analogix Semiconductor (Brand Promoted: SlimPort) 7L61Anam Technologies 7F70ANT Wireless 7M49Anthony Stark Merchandising GmbH 7M13APP MEDIA 7G21AppCarousel 7H40Appland AB 7E41Applicata 7H10Applied Recognition Inc. 7I51aql 7B87Aricent 7A11ARITEL 7G61Asavie Technologies 7F70AsiaInfo 7B51Aspire Technology 7F70, 2B27MRAT4 wireless 7H15Atlantic Canada 7H41, 7P10MRATLANTIS INTERNACIONAL S.L. 7E20Automation Engineering, Inc. 7H20Avance Pay AG 7J33Avanti Communications 7G37Avertim 7G71Avvasi Inc. 7K50, 7O19MR, 7O21MRAWEX Agence wallonne à l'Exportation 7G71AWEX Barcelona 7G71Awingu 7G71Ballard Power Systems 7H40BELGIUM - BÉLGICA 7G71Bell ID 7J31, 7O28MRBenetel Ltd. 7F70BERLIN.mobile c/o Berlin Partner 7G21, 7O13MRBirdstep Technology 7E41Blacktusk Media 7H40BLiNQ Networks 7I51Bluebank Communication Technology Co.,LTD 7N61BLUEPIN 7E21BMx Computers 7G71Boost Communications AS 7K68Brandenburg Economic Development GmbH (ZAB) 7G21brocoli Co., Ltd 7G61Brodit AB 7C73Brussels Invest & Export 7G71BRUSSELS INVEST & EXPORT SPAIN 7G71BSB Power Company Limited 7K17C Squared Systems, LLC 7M23Caleo Technologies AB 7E41Cambium Networks 7B41Cambridge Consultants 7B21CARDMOBILI 7J15castLabs 7G21CCS 7B67, 7P18MRCellular Italia S.p.A. 7E51Celly SpA 7E19CentralTouch Technology Inc. 7H40Cerillion Technologies Ltd 7B61CertiVox 7K12CETECOM 7L65chargifi 7C70Chemring Technology Solutions 7C86CICS AB 7F41Clear2Pay 7G71Clearbridge Mobile 7K50CLX Networks 7G60COELMO spa 7M20Coiler Corporation 7F71Colony Networks 7H40Combain Mobile AB 7F41Commsquare 7G71Communication Components International AG 7J22Communications Consultants Worldwide 7C13Contela,Inc. 7G61Contentful 7G21CounterPath Corporation 7H40, 2D17MRCrunchfish 7F41CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI 7H13Cubic Telecom 7F70Cummins Power Generation 7M16CUPP Computing AS 7K43cVidya 7F30

Cybercom Group 7F41Cybercom Poland Sp. z o.o. 7N85DASAN Networks 7G61Dashing Com-Tek Co.,Ltd 7M36DBM ( ACCENT ) 7J61Desay Electronics (Huizhou) Co Ltd 7E08Dial Technologies 7J61Dialog Semiconductor Ltd 7C05Digital Turbine 8.1J14, 7O24MRDIGITAL VIRGO 7J61DIGITALK 7C70DisplayLink 7B33Doro AB 7A81DragonWave Inc. 7E12Dream Payments 7J21Druid Software 7F70EANTC AG 7G21Eden Rock Communications 7K70Effire Technology Shenzhen Ltd 7M07ELAN Microelectronics Corporation 7G68Electro Rent Europe 7G71Elliptic Technologies Inc. 7K50EMIXIS 7G71EMnify GmbH M2M IoT 7G21Enea 7E41Enerban 7G71Energic Plus 7K25Enghouse Networks Limited 7K50Ensemble Systems Inc. 7H40Enterprise Ireland 7F70Equiendo Ltd. 7F70ERCOM 7J40ESCAUX 7G71Escher Group 7F70eServGlobal 7I61Estmob Inc. 7E21EUPEN - Kabelwerk Eupen AG 7G71Eurocontracts s.r.o. 7K06Europlasma NV 7M55Eventbase 7H40Expeto 7H40Fabricovers 7G71FIME 7J10Firstar Battery Co.,Limited 7H03Fishtree 7F70Flanders Investment & Trade 7G71FLANDERS INVESTMENT & TRADE 7G71Flex Group 7H41FlexiTon 7G50Fliplet 7C14Fluxtream 7G71Flybits 7K50Fortytwo Telecom 7K65Franklin Wireless 7E14Fraunhofer Heinrich Hertz Institute 7G31Fraunhofer IIS 7G31Freescale Semiconductor 7A80FusionPipe Software 7H40Future Product Design a.s. 7D68Fuzhou Rockchip Electronics Co., Ltd. 7M43GARMIN CS90, 7O25MRGemotions 7G71GeoPal Solutions 7F70Gfi Informatique 7O4MRGiesecke & Devrient 7A41, 7P12MRGionee Communication Equipment Co.Ltd. 7C61Global Device Network 7C30Global Warning System 7E41Global Wireless Solutions, Inc. 7H12Glow Digital Media 7C70Golden Ears Corporation 7E21Golla Oy 7C41GOOD WAY TECHNOLOGY CO., LTD. 7M39Government of Canada / Gouvernement du Canada 7H40, 7H41, 7O12MR, 7O15MR, 7O27MR, 7P8MRGPS Tuner Kft. 7G50GREAT Britain Hospitality Area c/o Tradefair 7O33MR, 7P20MR, 7P22MRGreenPower Electronics.,Ltd. 7G61Hama GmbH & Co KG 7C41HAUD Systems 7K65HEAD acoustics 7K74Headlane Ltd 7B83Heliocentris Industry GmbH 7K31Herbert Richter 7K72HTC 7A40, 7A60Huadoo Bright Group Limited 7M03Hubble Connected Ltd. 7F81Huminah Huminah Animation 7H41Hungarian National Trading House 7G50i-movo 7C70I.R.I.S. 7G71iBeaken.com 7G71iBwave Solutions Inc 7C71Icontrol Networks 7J63ICT Association of Manitoba (ICTAM) 7H41ID Fusion Software 7H41IDT Systems Ltd / Case Station Ltd 7G41IEEE 7K71Imaginet 7H41imec 7G71, 7O17MRIMG COMMUNICATION TECHNOLOGY CO.,LTD 7M15ImmerVision 7H41Incognito 7H40Infinite Peripherals 7J27Infobright Inc. 7I51INFOMARK 7G61INFOPOLE Cluster TIC 7G71InfoVista 7G40Infradata 7G71Ingenico Mobile Solutions 7J43InnJoo Technology Co., Ltd. 7F03interactive digital media GmbH 7G70Intercede 7B81InterDigital 7A71InvenSense 7D61ip.access 7C60iPay International S.A. 7E31iProov Limited 7B31Itos Technology, S.L. 7J16JamoSolutions NV 7G71jBilling 7K50


EXHIBITOR LISTING



Jet Infosystems 7J05JPL NASA 7H21Juni Korea Co., Ltd. 7G61KAZAM MOBILE LIMITED 7M08KDLAB INC. 7G61Kernel-i 7G61Kisan Telecom Co., Ltd. 7G76Klas Telecom 7F70KnowRoaming 7I51Korea Testing Laboratory 7G61KOTRA(Korea Trade-Investment Promotion Agency) 7G61Kwilt INC 7K50LabSat 7H18Lanner Electronics Inc. 7E06Left of the Dot Media 7H40Li Tong Group 7M32Lime Microsystems 7O36MR, 7O37MRLimes Audio AB 7E41Linquet 7H40LogiSense 7K50Lumata 7P4MRLUMENS Co. Ltd. 7G61Mad Catz 7F31Made in Mind 7C70mAdme Technologies Limited 7F70Manitoba Institute of Trades and Technology 7H41Manitoba Trade and Investment 7H41Mariner Partners 7H41Maroc Export - Moroccan Centre for Export Promotion 7J61Master Merchant Systems 7H41MATRIXX Software 7F60Mavenir Systems 7A21Maysun Info Technology Co., Ltd 7F67MCS Test Equipment 7C70Mediashaker 7H40Megron Tech 7C70MELICONI S.P.A. 7D81MeteoGroup 7G21MHL, LLC 7F31Mobicage NV 7G71Mobidia 7H40Mobile Arts 7F41Mobile Security Solutions by LSEC & IPACSO 7G71MobileAware 7F70mobileLIVE Inc. 7K50Mobilosoft 7G71MobiWeb 7D70mobylla 7G71Mogencelab Co., Ltd 7G61Mohanet Mobilsystems Co.Ltd 7G50Momentus Software Inc 7H40Mondial Telecom 7G71Monizze 7G71MontaVista 7N77, 7O34MRMoodMe 7G71Movea 7P2MRMovify 7G71mPay S.A. 7J12mSensis S.A. 7K08, 8.1I49Multimedia Development Corporation Sdn Bhd 7L71Multiwave Sensors Inc. 7I51myFC 7F41Nakina Systems 7J11Neofonie Mobile GmbH 7G21NetAxis Solutions 7G71Netrounds 7F41Netsweeper 7K50New Times Overseas Exhibition Co., Ltd 7M41Newings Technology Co.,Ltd 7M11NewNet Communication Technologies 7P16MRNexeven 7F41NII SOKB Ltd. 7J71NIPA-National IT Industry Promotion Agency 7E21Nomad Connection, Inc. 7E21Novatti 7J25NoviFlow Inc. 7H41NquiringMinds Ltd 7C70NRT Technology Corp 7K50NTG Clarity Networks Inc. 7K50NuRAN Wireless 7H41NXP 7E30Octasic In 7O22MROnePhone Holding AB 7F41Ontario, Canada 7I51, 7K50OP-TIM 7G71OpenSignal 7B15opentrends 7J20OptiWi-fi 7F70Oxygen8 Communications Ltd 7F80Panamax Inc. 7N60Panasonic Enterprise Solutions Company 7M28Pebble Technology Corp / Widget UK Ltd Distribution 7C32Peli Products 7J08Peraso Technologies Inc. 7K50Perception TV 7B85Perfecto Mobile UK LTD 7O2MRPERFEKT Krzysztof Banach 7M45Perples 7E21Phonedeck GmbH 7G21PMC-Sierra Inc. 7O30MRPolar Power Inc 7M40PortaOne 7H11POVR (3G Multimedia) 7G50Powerstorm 7M30Pramac 7M38Primal Technologies Inc. 7I51Priori Data GmbH 7G21Professional Quality Assurance Ltd 7H40PSA Parts Ltd - Duracell 7M47PTM Group BVBA 7G71Purple WiFi 7B19PYCO GROUP 7G71QRC Technologies 7M25, 7O6MRQuamotion 7G71Québec (Canada) 7H41Quram 7G61RAMZO 7J61Ranplan Wireless Network Design 7C12Raycap Inc 7J38RealVNC 7C81Recon Instruments 7H40ResponseTek 7H40

ReunIT 7G71RFM WIRELESS 7G61RFWindow Co.,Ltd 7O18MRRockshore 7C16RTx Technology Co.,Ltd 7G61S2M 7J61SalesSeek 7B27SAMJI Electronics Co.,Ltd. 7N71SanDisk 7A61Santok 7F21SBS spa 7N45Scottish Development International 7B11Seavus 7E41Sendum 7H40Sequans Communications 7I81Shanghai Tricheer Technology Co., LTD 7H22, 7O3MRShen Zhen Unitone Electronics Co.,Ltd 7M27SHENZHEN ACT INDUSTRIAL CO;LTD 7M09Shenzhen Baolifeng Opto-Elec Co., ltd 7N83Shenzhen Bmorn Technology Co.,ltd 7I82SHENZHEN BOWAY ELECTRONICS CO., LTD 7M37Shenzhen Chuangxinqi Communication Co.,Ltd 7I92Shenzhen Diadem Technology Co., Ltd 7K63ShenZhen Electronics Co.,Ltd 7J28Shenzhen Envicool Technology Co., Ltd 7K15SHENZHEN EYCOM TECHNOLOGY CO.,LTD 7L78SHENZHEN HAOCHENG COMMUNICATION TECHNOLOGY CO.,LTD 7L51Shenzhen Hengnuo I.O.T tech company limited 7K64Shenzhen Hi-Power Technology Co., Ltd 7N63Shenzhen Honghaijia Communication Technology Co.,Ltd 7M35Shenzhen Hosin Communication Technology Co., Ltd 7H05Shenzhen Huihua Exploit Technology Co.,Ltd 7M19Shenzhen ICOO Electronics Technology Co., Ltd. 7I84Shenzhen Joyful Import & Export Co.,Ltd 7M17SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD. 7M31Shenzhen Konka Telecommunications Technology Co.,Ltd. 7I71Shenzhen Noitavonne Electronics and Technology Co. LTD 7I90Shenzhen O-Film Tech. Co., Ltd 7C50Shenzhen Rainbow Time Technology Co.,Ltd. 7M29Shenzhen SED Wireless Communication Technology Co.,Ltd. 7G05Shenzhen Tianlong Century Technology Development Co.,Ltd 7M21Shenzhen Tianruixiang Communication Equipment Limited 7H23Shenzhen Trigger Scien-tech Co.,Ltd. 7I94Shenzhen Vastking Electronic Co., Ltd. 7M41SHENZHEN VIKIN COMMUNICATION TECHNOLOGY 7N81SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD 7N59Shenzhen ZHANWEIXUN Technology CO., LTD. 7K81SiBEAM, Inc. 7F31Sicotel Communications 7J61Silicon Image 7F31Silicon Mitus, Inc. 7G61Simless Inc. 7K27SkyWave an ORBCOMM Company 7K50SLA Mobile 7O35MRSmall Cell Forum 7F61Smart Wallet 7H40SMSE - Swedish M2M Service Enablers 7F41Solara Remote Data Delivery Incorporated 7H41SOLARWAY F.Z.E 7K21Spacosa Corp. 7E21SPLICE Software 7H40SPS Inc. 7E21Star Solutions International Inc. 7H40Starhome Mach 7F51STMicroelectronics International NV 7B140, 7B146Stream Technologies Ltd 7C18Sub10 Systems Limited 7N93MRSun High Solutions 7N41SUN-FLY International Business Development Ltd. 7J73Supercharge Ltd 7G50Sweden at Mobile World Congress 7E41, 7F41Sweden Mobile Association (SMA) 7E41Swift Labs Inc 7I51SwiftKey 7P26MRSymsoft 7G60SYSTRAN International 7G61T 7M59Tactel AB 7F41TAEYANG I.S CO., LTD 7M57Tagattitude 7J18Takemetuit Inc. 7K50Tamoco 7C70Tangram Factory Inc. 7L81Tech Fuzzion Europe, Lda 7M53Teclo Networks AG 7G11TEKTELIC Communications Inc. 7H40Telavox AB 7E41Telepin Software 7K50TERACLE 7G61TestObject GmbH 7G21The Human Chain 7O32MRTHEHAN INC. 7G61ThroughTek Co., Ltd. 7M01TM Forum 7N89MRTMONET 7G61Trade and Invest British Columbia 7H40TransferTo 7H08Trustonic 7G81Ttec 7N65, 7N95MRTUCANO 7N43Tunnelbear 7I51Tutela Technologies 7H40tyntec 7C80, 7P24MRTYRONE FABRICATION LTD 7K35UBRIDGE CO., LTD. 7E21UK Trade & Investment 7C40UL 7K40UNISTAR TELECOM CO.,LIMITED 7K61UXP Systems Inc 7I51VASCO Data Security 7G71Verifone 7O14MRVeriTran 7J06VISICOM 7C65Vonetize 7I83WALTOP International Corp. 7C07Watchdata Technologies 7K51WebAction 7G80Wedge Networks Inc. 7H40WeDo Technologies 7G09WEENKO 7J61West One Technology LTD 7C30

WEVERCOMM CO., LTD. 7G61whatever mobile GmbH 7G21WiMatek Systems 7H40WIN 2000 TELECOM. CO., LTD 7J32WIND RIVER 7J65, 7O5MRWipro Limited 7C21Wirecard Technologies GmbH 7K30WirelessMe Limited 7H17World Telecom Labs 7G71Wray Castle Limited 7B17Wyless 7B29Wysdom 7I51Xi'an Yu Tong Intelligent Technology Co.,Ltd 7K41XINTEC 7F70Xoanon Analytics 7F41Yapital Financial AG 7K20Yifang Digital(Hongkong) Company Limited 7K78Youmi(Guangzhou) Mobile Co., LTD 7N67Zetes 7G71Zhejiang Ebang Communication co.,ltd 7D76Zhejiang Shangcheng Science & Technology Co., Ltd 7L76Zhilabs S.L. 7M05, 7O1MRZhuhai XH Smartcard Co.,Ltd 7J30Zinwave Ltd 7O31MRZIRA Ltd. 7K10

HALL 8.0

Abinsula S.r.l. 8.0B10Action Mount 8.0E14Actions srl 8.0B10AdFalcon 8.0E24ALTRAN 8.0F30Amazon Appstore 8.0K12MR, 8.0K13MR, 8.0K16MR, 8.0K19MR, 8.0K9MRAOL Platforms 8.0D70MRAppiris 8.0K22MRApplix Group 8.0B10Appnext Ltd. 8.0F18Apptripper 8.0B10APPTURBO 8.1E30, 8.0D66MRAscot Industrial Srl 8.0I20AsGA Sistemas 8.0E10Asurion 8.0K10MRAVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, 8.0D75MR, 8.0E60MRAXONIX 8.0I37Azcom Technology 8.0E62MRBadu Networks 8.0G14Baidu, Inc 8.0K15MRBamboo Group 8.0I12Beintoo 8.0C49Beleader Internet Marketing S.L. 8.0I39BeMyApp 8.0D24Big Data Expo 2015, Guiyang, China 8.0F34Big Data Lab 8.0J40Blue Telecom Consulting 8.0D20, 8.0A10MRBTI Wireless 8.0J30Butlr - Your Digital Concierge 8.0B10CAKE 8.0G17CalAmp 8.1B71, 8.0D79MRCar Easy Apps Consortium 8.0D30Cartesian 8.0C73MRCertillion 8.0E10Cheetah Mobile Inc. 8.0E9CI&T 8.0E10Compatel Ltd 8.0I13Comtrade 8.0G20Confiz Limited 8.0I19Controllis Limited 8.0D21Cradlepoint 5J20, 8.0E14, 5L31MRCycle30 8.0K11MRDATACOM 8.0E10Datalab 8.0E10DivX, LLC 8.0K6MR, 8.0K8MRDot Hill Systems 8.0H14Dr Security 8.0C19DSPmobi 8.0I9eMotion Digital 8.0E10Enjinia 8.0B10ENNOVA SRL 8.0B10Enterprise Estonia 8.1K31, 8.0E76MREU 5G Research - 5G PPP / 5-Alive project 8.0B17Evamp & Saanga 8.0I19Expway 8.1D41, 8.0E80MRFeitian Technologies Co., Ltd. 8.0I7FictionCity Holding Inc 8.0C45FierceWirelessEurope/TelecomsEMEA 8.0C29FINEDIGITAL Inc. 8.0E56Flazio Srl 8.0B10FONEWARE 8.0G13FotoNation 8.0A12MRFrog Cellsat Limited 8.0I15Genesys Telecommunications Laboratories Inc. 8.0E29Global Kristall Aps 8.0F20Google AdMob 8.0B16, 8.0B12MR, 8.0B15MRGreenwave Systems 8.0K14MRGSMA Intelligence 8.0K2MRGuangDong Saifei Sapphire Technology Co., Ltd. 8.0J20Headway Digital 8.0J24HICS società cooperativa 8.0B10HIMOINSA 8.0D40HoloDigilog Human Media Research Center 8.0I25Hong Kong Science & Technology Parks Corporation 8.0D57Icaro Tech 8.0E10iconmobile group 8.0H16Idaho Department of Commerce (USA) 8.0E14IneoQuest 8.0E34Intertrust Technologies Corporation 8.0F15Intis Telecom 8.0J10IOLAN B.V. 8.0E52IOTS World Congress 8.0E37iStartLab Srls 8.0B10ITALIAN TRADE AGENCY 8.0B10ITS Consulting 8.0E10IXIA CORP 8.0E10Jampp 8.0K20MRKAAZING Corporation 8.0H10KHOMP 8.0E10kkM 8.0I35Kolektio 8.0B10KUKACLIP 8.0H20

La Comanda 8.0B10LEXIBOOK 8.0D29M-AdCall Digital Media Pvt. Ltd. 8.0D25Marfeel Solutions S.L. 8.0J6MC1 8.0E10MetaGeek 8.0E14mGage 8.0H11mLearn Mobile Education 8.0E10MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 8.0J14Mobile King GmbH 8.0E30Mobile Value Partners 8.0A14MRMobiMESH & VoiSmart 8.0B10Mobvista 8.0I10MONO INFO SYSTEMS CO., LTD 8.0E58MSC Modular Smart Case by VersaSpaGmbh 8.0F36Nafithtech 8.0D49NetMediaEurope 8.0E46Network Kinetix 8.0F17New Relic 8.1B13, CS60, 8.0C59MRNingbo Yuda Communication Technology Co., Ltd 8.0I33NTS RETAIL 8.1B61, 8.0K23MROpenX 8.1J31, 8.0E69MR, 8.0E70MROSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MRPakistan Software Export Board 8.0I19Paqos 8.0B10Park Smart s.r.l. 8.0B10ParStream GmbH 8.0C25PhotoSpotLand 8.0B10pixelBook Srl 8.0B10Plus One Marketing Ltd. 8.0E19Prime Systems 8.0E10PubCoder Srl 8.0B10PublicVine 8.0K26MRPushapp srl 8.0B10QUASARMED SRL 8.0B10Quixey 8.0D80MRReach-in 8.0E14RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRRecarga.com 8.0I23RemOpt 8.0E10RGT 8.0E10Rubicon Project Ltd. 8.0G19Securcube 8.0B10SHENZHEN HOMECARE TECHNOLOGY CO., LTD 8.0I6Shoozy 8.0B10Shuangdeng Group Co., Ltd 8.0I8Sicap 8.0G11SIGFOX 8.0C10, 8.0D67MRSikur 8.0F11Sivers IMA 8.0D60MRSOFTEX - Association for the Promotion of Brazilian Software Excellence 8.0E10Sorriso Technologies Inc 8.0E16Spectrummax 8.0E40Splunk Inc. 8.0I27Spotlime 8.0B10SpotXchange 8.0F40StradVision, Inc. 8.0E36Summit Tech 8.0F10Swenggco Software 8.0I19Swrve 8.0E38, 8.0D76MRTalent Garden srl 8.0B10TapCommerce 8.0C65MRTaptica 8.0D50Tech Mahindra Ltd. 8.0K21MRTecnew 8.0E10Telecom Review 8.0F38TeleSemana.com 8.0I41The People’s Government of Guiyang City 8.0F34ThingWorx, A PTC Company 8.0K27MRTokenlab 8.0E10Trend Micro Incorporated 6L61, 8.0D39Trust International B.V. 8.0C35TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRUBIqube (Ireland) PLC 8.0C55Valid8.com, Inc. 8.0I11ValueLabs 8.0I29Verizon 8.0D10, 8.0A16MR, 8.0E64MRViettel Telecommunications Network Equipment Manufacturer - Viettel Group 8.0G2VISA SPA 8.0H9VÍSENT 8.0E10Vkansee Technology Inc. 8.0E39Westell Technologies 8.0C15WINDBLOCKER International B.V. 8.0G21Winjit Technologies 8.0D14YO! 8.0F08YouAppi 8.0E54Youbiquo S.r.l. 8.0B10YuppTV Inc Ltd., 8.0D58ZTE Supply Chain Co.,Ltd 8.0E50

HALL 8.1

42matters 8.1G58Accengage 8.1D41Accusonus SA 8.1I49Acision 8.1A41Acrobits s.r.o 8.1K54ActLight SA 8.1G58Adcash 8.1K68Adiquity 8.1G69adjust GmbH 8.1H68AdMaxim 8.1I10ADSMEDIA MOBILE ADVERTISING,S.L. 8.1K48Advantage Austria 8.1B61Adxperience 8.1E49Affle Holding Pte Limited 8.1K11Afilias (dotMobi) 8.1C31AgileWorks Ltd 8.1K31Airpush 8.1D60ALK Technologies Ltd. 8.1D59ANALOG TWELVE Co., Ltd. 8.1K42ANDREXEN 8.1K54Anyline 8.1B61APImetrics 8.1A11App Annie 8.1D53Appaloosa Technology 8.1D41Applause 8.1J9Applidium 8.1D41AppLift GmbH 8.1E68


EXHIBITOR LISTING



AppNexus 8.1F65AppsFlyer 8.1J30Apptentive 8.1A11AppThis 8.1K20Apptimize 8.1H13APPTURBO 8.1E30, 8.0D66MRAptoide 8.1G59Aquafadas 8.1E49arcatech ltd 8.1H49Aula365 8.1J67AutoGraph, Inc. 8.1A11AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, 8.0D75MR, 8.0E60MRAwards Solutions, Inc CC8.17A&BAwoX 8.1E49AXIBLE TECHNOLOGIES 8.1E49BANDAI NAMCO Games Inc. 8.1K42Batch.com 8.1B21BAYERN INTERNATIONAL - Bavarian Bureau for International Business Relations 8.1I59Beekeeper 8.1G58BeeOne Communications SA 8.1G58Beeweeb 8.1H11Bidstalk PTE Ltd 8.1I20BIGLOBE Inc. 8.1K42Black Pixel 8.1A11BlueID SDK - Secure mobile keys 8.1I59Buddy Platform, Incl. 8.1A11Bulletin.net 8.1J7BuzzCity 8.1D66CalAmp 8.1B71, 8.0D79MRCanonical Group Ltd. 8.1F41, CC8.20, CC8.21Capptain 8.1D41CARTELMATIC 8.1D41CashSentinel 8.1G58Catalunya Apps 8.1K48Cellfish 8.1D41Celltick 8.1C20Centre for Secure Information Technologies (CSIT) 8.1H49Cequens Telecom 8.1K22CHAR.DIMITRACAS SA 8.1I49ClicksMob 8.1J34CM Telecom 8.1D50COLOPL, Inc. 8.1K42COYOTE 8.1K14CreaLog GmbH 8.1I59CRITEO 8.1F70Crittercism 8.1D15Crossrider 2D50, 8.1K85CYBIRD Co., Ltd. 8.1K42Cytech Mobile 8.1I49D'arriens 8.1E60D2C Inc. 8.1K42DAEM S.A 8.1I49Dbros Co., Ltd. 8.1J5DigiFlak OU 8.1K31Digital Horizons Limited 8.1H50Digital Turbine 8.1J14, 7O24MRDIMOCO Europe GmbH 8.1K41Dinube 8.1K48DISPLEX / E.V.I. GmbH 8.1I59dmg - DSNR Media Group 8.1E10DWANGO Co.,Ltd. 8.1K42Ecofleet by Oskando 8.1K31Edelman Spain CC8.24BEDSI-Tech Sàrl 8.1G58Eesti Telekom AS 8.1K31Elatec GmbH 8.1I59emporia Telecom Produktions- und Vertriebs GesmbH & CoKG 8.1B61Enterprise Estonia 8.1K31, 8.0E76MREnterprise Greece S.A 8.1I49Exosite, LLC 8.1G61Expway 8.1D41, 8.0E80MREyelead Software 8.1I49F5 Media 8.1J17FASMETRICS S.A 8.1I49Faveeo SA 8.1G58Fern Software 8.1H49Fiksu 8.1H22First Technology 8.1H46Flapit 8.1H19FLIR Systems 8.1C21Flirtie 8.1K48FMC GROUP 8.1D41Fortumo 8.1K31FRENCH TECH PAVILION / BUSINESS FRANCE 5B41, 5B61, 8.1D41, 8.1E49Fyber 8.1I11GAIDDON Software 8.1D41Game Insight 8.1F31GaneshaSpeaks.com 8.1B15General Motors 8.1I50, 2EMR.B1, 2EMR.B2General UI 8.1A11Geotag Aeroview (TripInView) 8.1I49GfK 8.1F50Globalcomm Europe 8.1K48Globo 8.1D49Glympse 8.1A11GoodBarber 8.1D41Government of Catalonia 8.1K48, CS50GREE, Inc. 8.1K42Greenhouse 8.1K31GungHo Online Entertainment, Inc. 8.1K42Guppy Games | Media 8.1A11Healthapp, S.L. 8.1K48Hellenic Association of Mobile Application Companies 8.1I49HEY! 8.1G58Horizon Video Technologies Inc. 8.1I49i-mobile 8.1K42i2CAT Foundation 8.1K48i3DESIGN Co., Ltd. 8.1K42IKARUS Security Software GmbH 8.1B61IKCOM 8.1D41Iken Personics 8.1B77Imaxel lab 8.1K48Immersion 8.1G41iMobileMagic / PhoneNear 8.1G63indoo.rs GmbH 8.1B61IndoorAtlas 8.1A11Indus Net Technologies Private Ltd. 8.1H21Infobip 8.1F49Infonova 8.1B61, 2B42MR

InnerSense 8.1D41InnoQuant Strategic Analytics 8.1K48Innovae Augmented Reality Agency 8.1K48INNOVATHENS 8.1I49INRIX 8.1A11Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonInternetQ 8.1I40Invest Northern Ireland 8.1H49Irida Labs 8.1I49IronSource 2D50, 8.1A73ItsOn, Inc CC8.8ITTIAM SYSTEMS 8.1K24JOANNEUM RESEARCH Forschungsgesellschaft mbH 8.1B61Kantar 8.1D51Keima 8.1H20King of App 8.1K48Kirusa 8.1J15Kizeo 8.1E49Klab 8.1K42Kochava 8.1K16KRITER SOFTWARE, S.L. 8.1I18La Factoria Interactiva 8.1K48Leadbolt 8.1C11LEDGER 8.1E49Lextech Global Services 8.1I21Lleida.net 8.1I41LOCAL MOBILE MARKETER 8.1H49LOOPY · Quo App Solutions, Inc 8.1D20M-BIZ Global Group 8.1G58M-STAT S.A. 8.1I49M7 Managed Services Ltd 8.1H20Madgic 8.1D41Manage 8.1J10Mars Media Group 8.1H70Marvell CC8.13, CC8.14, CC8.15Massive Impact 8.1E22Matomy + MobFox 8.1F71Maxim Integrated CC8.3mBlox Limited 8.1C41MediaMath CC8.9 - DMRMessageBird 8.1I63Metaio GmbH 8.1G47Microgaming 8.1G35Micronet SA 8.1I49Millennial Media 8.1B41millenoki 8.1G71Mining Essential 8.1E49MINUTE TRANSFER 8.1E49Mister Bell 8.1D41MLS FIRMWARE SA 8.1I49MOBAPI by Bitwip 8.1E49Mobibase 8.1H58Mobile Content Forum 8.1K42Mobintouch 8.1D10MobiSystems 8.1B73MobPartner 8.1B11Mobusi Mobile Advertising 8.1K64Mobyt S.p.A. 8.1D71mOddity mObile 8.1K48MONSAN 8.1K77Mooncascade 8.1K31MoPub CC8.4, CC8.5MotionLead 8.1D41Movintracks 8.1K48Mozoo 8.1D21MPASS Ltd 8.1I49mSensis S.A. 7K08, 8.1I49MTI Ltd. 8.1K42MTT Mobile tout Terrain 8.1D41MUBIQUO 8.1D20Multimedia Knowledge & Social Media Analytics Laboratory 8.1I49MyOmega System Technologies GmbH 8.1I59NAKA AG 8.1G58NCSR Demokritos - Integrated Systems Laboratory 8.1I49Neomobile 8.1I16, 6N25MRNeoSOFT Technologies 8.1C10net mobile AG 8.1B51netelip 8.1H60New Relic 8.1B13, CS60, 8.0C59MRNEWSPHONE 8.1I49NEXPERTS 8.1B61NexStreaming 8.1E70Next Future Lab 8.1J5Nite Ize Inc 8.1G70Norbsoft 8.1G33Northern Ireland 8.1H49NTH AG 8.1K51NTS RETAIL 8.1B61, 8.0K23MRNUTITEQ 8.1K31NVIDIA CC8.10OBRELA SECURITY INDUSTRIES S.A. 8.1I49OLA mobile 8.1D31OneVisage 8.1G58OnYourMap 8.1J71Open Geospatial Consortium 8.1K52Open Mobile Alliance 8.1K52OpenMarket 8.1D11Openwave Mobility 8.1H49, 6N12MROpenX 8.1J31, 8.0E69MR, 8.0E70MROpera Mediaworks 8.1B20OrbiWise SA 8.1G58Orca Wave 8.1A11OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MROXYGEN BROADBAND 8.1I49PARKNAV 8.1I21Pinnatta 8.1I49PlayFab 8.1A11Pocket Media 8.1K70Pradeo Security Systems 8.1E49PubMatic, Inc. 8.1D14qipp ag 8.1G58QuickPlay Media 8.1H44Reach-U 8.1K31RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRREGATE SA 8.1I49Remo Software 8.1J11Rezopep - The Midi Pyrenees Business Incubator Network 8.1D41RouteSms Solutions Limited 8.1E51Salesforce.com CC8.12, CC8.22Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Scandit AG 8.1G58SchoolBusNotes 8.1I49

Schreiner Group GmbH & Co. KG 8.1I59ScientiaMobile 8.1C13SecurePIM by virtual solution AG 8.1I59Sequitur Labs Inc. 8.1A11SIEN 8.1D41SignWise 8.1K31SimilarWeb 8.1K62SingularLogic 8.1I49Sirqul, Inc. 8.1A11SK (Certification Centre Estonia) 8.1K31Smaato 8.1E61Smart AdServer 8.1E49SMARTVISER 8.1D41Snow Engineering 8.1D41Softonic 8.1K65SOFTWEB ADAPTIVE I.T. SOLUTIONS 8.1I49Sonix Co., Ltd. 8.1K42Sonorys Germany GmbH 8.1I59Sony Mobile Communications - Developer World 8.1B53SPEC INDIA 8.1D70Spicysoft Corporation 8.1K42Spotlio AG 8.1G58Spreadtrum Communications (Shanghai) Co.,Ltd. CC8.2SSPE "Kartographia" 8.1K66StartApp 8.1B12State of Illinois 5I31, 8.1I21SUMMVIEW 8.1D41Supersonic 8.1H48Surf The Web 8.1K48Switzerland Global Enterprise 8.1G58Swoodle 8.1H49Symphony Teleca Corp. 8.1B75, 2G11, 2G13Syntonic 8.1A11Sysmosoft SA 8.1G58Tabernus Europe Ltd 8.1H20TalisLife 8.1G58Tapjoy 8.1D65TAPTAP Networks 8.1A21Teads 8.1E67TEKONSULT 8.1I59Telecom Italia CC8.1TELENAVIS S.A. 8.1I49Telintel Ltd 8.1K40TELLMEPLUS 8.1E49Terragon Group 8.1D68Testbirds GmbH 8.1J3The Boston Consulting Group DMR CC8.8Tizen 8.1H65Tobit.Software 8.1I61Torry Harris Business Solutions 8.1D61TouchBase 8.1A11TouchPal 8.1E20Trademob 8.1G20Tronic's Microsystems 8.1E49TRUSTe 8.1H15Trusted Logic 8.1E49TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRTyroo (SVG Media Pvt. Ltd.) 8.1H64UbiNuri Inc. 8.1J5Uepaa AG 8.1G58UNCOVER TRUTH Inc. 8.1K42UNICOPE GmbH 8.1B61Uniface 8.1K79UppTalk (Grupo MasMovil) 8.1K48Urban Airship 8.1C14UTEL 8.1D41VAS2Nets Technologies LTD 8.1D72Vci 8.1I49Viacom International Media Networks CC8.24AVibes 8.1I21VIDAVO S.A. 8.1I49VisoCon GmbH 8.1B61Vispel by Inkspin1 8.1K31Vital Energy GmbH 8.1I59VoiceWeb S.A. 8.1I49Voluum 8.1J64Voxygen SAS 8.1D41Vserv 8.1G11Washington Interactive Network 8.1A11Washington State Department of Commerce 8.1A11WASSA 8.1D41WAZAPP 8.1D41Webaroo Inc. 8.1G49WebToGo GmbH 8.1I59Welsh Government 8.1H20Wikitude GmbH 8.1B61WildTangent 8.1I13Witigo 8.1D41WOOEKAN 8.1D41Wyconn GmbH 8.1B61xAd 8.1I51Yadwire Technologies ltd 8.1E58Yandex 8.1K73Yoga Systems 8.1K31

CONGRESS SQUARE

Abertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50

Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50


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M2M | ANALYSIS

Unlocking growth in cellular M2M

Sylwia Kechiche,Lead Analyst, M2M, GSMA Intelligencewww.gsmaintelligence.com

GSMA Intelligence has recentlypublished a comprehensive forecastof the global cellular M2M market,

based on extensive conversations withindustry players and an in-depth analysis ofcurrent and future trends. Our coverage ofthe M2M market focuses on cellular M2Mconnectivity and excludes computing devicesin consumer electronics such assmartphones, e-readers, tablets, as well asother types of M2M connection technologiesthat support the wider universe of theInternet of Things (IoT).Our research shows that at the current rate

of trajectory, global cellular M2Mconnections will reach close to one billion by2020, growing at 25 per cent per year (CAGR)over the period 2015 to 2020. However,upside forecast scenarios could emerge if anumber of the current growth inhibitors areaddressed by both the industry players andgovernments.

AN EXPERT VIEW ON GROWTHLEVERSIn order to gain insight into the potential

uplift of the cellular M2M connectionsgrowth opportunity, GSMA Intelligenceconducted a survey across a number ofindustry experts and identified the followinggrowth drivers:

1.Low power wide area opportunities Low data use cases are seen by surveyrespondents as the lever with the mostpotential to contribute to the uplift in thenumber of cellular connections in 2020.Applications within verticals such as utilities,smart cities and agriculture are all cases thatrequire low data and low power elements,and present a significant opportunity foroperators. Operational business models andestablished technological solution standardsare still to be defined for low power low datause cases.

2.Connected consumer goods Growth in the connected consumer goodssector depends on whether cellular is used atpoint of aggregation or for point-to-point(P2P) connectivity. In the short term, thecellular business model remains challengingin the connected consumer goods space interms of:

• Establishing partnerships with consumergoods manufacturers

• Engaging with existing industry alliances tosupport development of openstandards/protocols

• Developing the right business models• Establishing appropriate channels tomarket

• Battery life of devices• Price and size of modules

3.Government policy The impact of government policy on cellularM2M connections growth varies bygeography but in general it is seen as acredible growth driver. However, delays inrolling out policies inhibit the connectiongrowth opportunity. Government policies can

have a stronger impact if the implementationof regulation is more timely and led by a fewcountries championing specific regulations.

4.Big Data analytics Big Data is not seen as a connections driveritself in the short term. However, there isstrong correlation between achieving largescale deployment of M2M devices and BigData, with interviewees indicating that to get

“value” i.e. insightful information analyticsfrom Big Data there is a need for cross-vertical presence and cross-vertical datamining

5.End-to-end security The risk of having M2M data hacked andleaked is far too great in terms of damagingtrust between end-users and providers fordoubts over security to exist. Consequently,end-to-end (E2E) security has a marginaleffect on cellular M2M connections growth asconsumers will expect it as an absoluteminimum. Survey respondents pointed to thefact that without partnerships betweenentities in the M2M ecosystem, E2E securitycannot be assured - it is clear that operators,alone, are unable to provide for entire valuechain.

6.Business modelsThe respondents highlighted that thedevelopment of sustainable M2M businessmodels will be a significant factor in drivingthe increase in M2M adoption for operators.They have indicated the followingrecommendations for operators to considerputting in practice:

1. Move away from being product focused tobeing more service focused

2.Work with relevant ecosystem partners e.g.manufacturers and suppliers

3. Utilise Big Data analytics over time

Cellular M2M connections areforecast to reach one billion by 2020,but could be a lot higher if certainconditions are met

ABOUT GSMA INTELLIGENCE

GSMA Intelligence is the definitive source of global mobile operator data,analysis and forecasts; and a publisher of authoritative industry reportsand research. Our data covers every operator group, network and MVNOin every country worldwide – from Afghanistan to Zimbabwe. It is themost accurate and complete set of industry metrics available, comprisingtens of millions of individual data points, updated daily.GSMA Intelligence is relied on by leading operators, vendors, regulators,financial institutions and third-party industry players, to support strategicdecision-making and long-term investment planning. The data is used asan industry reference point and is frequently cited by the media and bythe industry itself. Our team of analysts and experts produce regularthought-leading research reports across a range of industry topics.

Figure 1: Cellular M2M connections forecast scenarios

Source: GSMA Intelligence



The mHealth strategy is based on three programmes: mHealth Enablers, Get mHealthyand Raising Awareness. mHealth Enablers: Boosting the adoption of solutions and bestpractices involves several initiatives focused on the development of frameworks andguidelines for standardization and interoperability to help the industry in the developmentof new products and services. Evaluation is also a key topic in this field, and we work closelywith the healthcare administration and the industry to provide clear assessmentmethodologies to ensure the safety of the products created. Get mHealthy: Deployingsolutions and initiatives for citizens demonstrates the viability and benefits for the use ofmobile technologies applied to healthcare. Raising Awareness: Building an mHealthEcosystem focuses on the dissemination of information on mHealth, creating an mHealthcommunity and ecosystem to share expertise and success stories.

In order to show the potential of mHealth, the mHealth Competence Center participatesin the 2nd edition of the Health&Wellness event, a two-day initiative for industry andhealthcare professionals. During the Mobile World Congress, MWCapitals mHealth teamhas also prepared a specific seminar titled “Global mHealth Marketplace and Innovation” incollaboration with the Division of Clinical Informatics -an Academic Division of theDepartment of Medicine at Harvard Medical Faculty Physicians at BIDMC, Inc.-. Thisseminar will provide an overview of the emerging global mHealth market approaches toinnovation, barriers in the deployment of mHealth solutions and examples of successfullyimplemented initiatives.

We are witnessing a huge change in the health sector, the evolution from traditionalmedicine to mobile healthcare or mHealth. In this new context, the importance of where thehealthcare professional or patient are located is no longer a challenge. The use of mobilephones or tablets enable patients to take a more active role in the management of theircondition. Communication channels between health professionals and patients havebecome a reality.

mHealth solutions boost the efficiency, effectiveness and availability of health care,improving decision-making and citizens’ quality of life. Reduced healthcare costs supportsustainability of the healthcare systems in the long term, contributing to improvements inpatient care.

The benefits of adopting mHealth solutions are made possible through the collaborationbetween public and private institutions; industry, health care professionals and citizens.

For more information on how Mobile World Capital Barcelona is changing healthcareplease visit us at Congress Square 70 or www.mobileworldcapital.com.

Mobile World Capital Barcelona is a shared vision and collective action forchange. Using mobile as a catalyst we are changing together, impacting thelives of our citizens and enhancing their quality of life. MWCapital’s mHealthprogramme focuses on four strategic areas where mobile technologies play akey role: chronic diseases; training & education, wellness and prevention,mental health and mobile pharma.

ChangingHealthcare

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Personalizing Healthcare services with mobile technology




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EXHIBITOR NEWSEXHIBITOR NEWS

Cobham Wireless, formerly theWireless Test Business of Aeroflex,and NI the provider of platform-basedsystems that enable engineers andscientists to solve the world’s greatestengineering challenges, haveannounced a worldwide partnershipto service applications in cellular andconnectivity with solutions based onPXI technology. NI acquires theexisting Cobham PXI modularinstruments hardware product lineand becomes Cobham’s primaryprovider of PXI technology. Thecompanies will also collaborate toincorporate the latest NI PXI modularinstruments, including the NI vectorsignal transceiver with LabVIEWFPGA, into Cobham’s next-generationcellular and connectivity test systems.Cobham Wireless is the NI GlobalPreferred Partner for Cellular andConnectivity Applications, part of theNI Alliance Partner Network.Visit Hall 6 for Cobham Wireless- Stand 6H21 and NationalInstuments - Stand 6E10

Cobham Wirelessand NI Partnerfor Cellular andConnectivityApplications

Good Technology:Securely MobiliseYour BusinessRecent high-profile cyber attacks

have brought renewed attention tothe importance of securing sensitivecorporate data on mobile devices. Atthe same time, a proliferation ofwearables and the Internet ofThings are bringing new potentialexposure points into the enterprise.Good Technology addresses the

convergence of innovation andsecurity in a world of risk. With acomprehensive end-to-endportfolio of secure mobilitysolutions, Good mobilises contentand apps across more than 6,000global organisations – includingmore than half of the Fortune 100. We’re innovating for operators and

businesses with new split-billingdata solutions for BYOD and COPEthat seamlessly separate corporatedata usage, and are delivering themost secure enterprise solution forSamsung Android devices with Goodfor Samsung KNOX.Visit Good Technology in Hall 1,Stand 1B42.

Huawei FusionCloudOmni Solution Agile,Open ROADS to Cloud

Huawei FusionCloud OmniSolution is a hybrid cloud solutionwhich helps carriers to transformfrom conventional telecomservices to ICT integratedservices. The Huawei FusionCloudOmni Solution connectsheterogeneous public and privateclouds and provides a self-management system that allowsend users to manage resources ofpublic and private clouds. Thevirtual machines and applicationscan freely deploy and migrate onhybrid cloud platform.

OpenStack Cascading: Compatiblewith 3rd party cloud, Open API,Support multi-clouds deployment

Enhanced Security: Publicclouds deploy same securitypolicies with private cloud.

Agile Network: End-to-endnetwork SLA, support VM & Appsfree migration and automaticnetwork administration

Please come and visit us at FiraGran Via Hall 1.

Intracom Telecom, aninternational telecommunicationsystems vendor, its real-timeanalytics platform with a plethoraof ready-to-deploy telco-specificKPIs and machine-learningalgorithms, designed to providedeep insights on operationalefficiency and holistic ServiceExperience Management, for bothCSP’s and subscribers. Thecompany also demonstrates itssmart end-to-end RevenueManagement platform speciallycrafted for the IoT era, enablingService Providers to generaterevenues from M2M applicationsof diverged domains, whilesupporting the full spectrum of

simple to very complex B2B2xbusiness models. Through itsactive participation in theOpenDaylight forum andinnovation in the virtualization &SDN areas, Intracom Telecomenables the intelligentorchestration and smoothmigration of complex networks tothe NFV paradigm.Come and visit us at stand 6I40in hall 6.

Contact Details: Alexandros Tarnaris, Communications Director, Email: [email protected]

The combination of JabilAftermarket Services with iQor inJanuary 2014 created the firstglobal company to provide strategicsolutions that span the consumervalue chain, from customer careand repair solutions to serviceparts logistics networkmaintenance and infrastructurerepair.We help world’s leading OEMs,

network service providers andretailers create personalized, end-to-end product and technicalsupport programs that span the

customer journey. Our servicesencompass complex reverselogistics, multivendor repairservices and spare partsmanagement, deep domainknowledge of both iOS and Android,4,000+ agents providing productand technical support, and anaward-winning, cloud-basedbusiness intelligence system thatallows us to flag tech-supportissues early.

Meet us at MWC - +31624366961/visit Healthy Corner Restaurant

Looking for a holistic, analytics-driven approachto enhance customer satisfaction, improveinventory management, and lower overall cost?

MYCOM OSI, the leadingindependent provider of ServiceAssurance & Analytics solutions to theworld’s largest CommunicationsService Providers (CSPs), has joined aconsortium to support the research,development and testing of 5G. 5G isthe next-generation wirelesstechnology that promises to furtherenhance mobile user experiencethrough improved data throughput andlatency. The consortium includes

industry giants and other majortelecom players who – in addition tothe UK government – are investing inthe 5G Innovation Center (5GIC) of theUniversity of Surrey.MYCOM OSI enables ‘Smart

Networks for a Smart World’.

Meet us at stand 1A20, visitwww.mycom-osi.com or contactus on [email protected].

MYCOM OSI Joins 5GInnovation Initiative

Intracom Telecom defines Service ExperienceManagement &Monetization



EXHIBITOR NEWSEXHIBITOR NEWS

Introducing the ironSourceAppCloud Platform for DeviceManufacturers and TelcosThe world leading digital

delivery company introduced theironSource AppCloud platform forOEMs, ODMs and Telcos. TheironSource AppCloud provides acomprehensive applicationsolution for devices which givesusers maximum control over whatapps they use and how, and allowsOEMs and Telcos to increasedevice brand loyalty and maximizerevenue generation.The platform consists of three

simple systems that unlock newexperiences for app discovery anddelivery, including personalizedout-of-box setup allowing forcustomized preferences; anintegrated app store offeringcomplete flexibility and innovativeapp discovery; and a sophisticatedcontent suggestion engine.

PROTEIunveilsHLR/HSS –targetingMVNOs andstart-ups

Complementing its MVNOproducts PROTEI introduces a newproduct PROTEI HLR/HSS. Theplatform intended to suite needs ofMVNOs and small/medium sizedoperators. It`s functionalitycorresponds all relevant 3GPPstandards and cover requirementsof MVNO and MVNE. The systemincludes HLR and HSS functionalmodules that give an opportunity tobuild MVNO or MVNE deliveringboth GSM/UMTS and LTE services. One of key elements of PROTEI

HLR/HSS is Multi-IMSI module thateither can be deployed as astandalone solution or efficientlycomplement HLR/HSS functionality.Multi-IMSI roaming is extremelyimportant for MVNO/MVNE as thisplatform gives them an ability toincrease roaming coverage andrelated services’ portfolio.

Stand 5H20, www.protei.com

A new study by global mobileenabler Syniverse identifies thatoperators are at risk of losing $46billion in roaming revenues.Undertaken with economists atSEEC, findings show that it’scritical for operators to focus onimmediately pressing commercialissues – in particular theirroaming strategies – that couldimpact long-term growth. To combat revenue risks,

Syniverse encourages operatorsto implement intelligent roamingsolutions such as audience

segmentation, targeteddiscounting and data roamingsponsorship. There are billions ofdollars up for grabs for mobileoperators that leverage roaming tounlock user demand.Syniverse CMO Mary Clark says,

“Operators addressing roamingstrategies will gain revenues andcapture opportunities fromtechnologies of the future like IoTand wearables.”

Visit us: Hall 2 Stand 2G21www.syniverse.com

Syniverse identifies $46 billionrevenue risk for mobile operators

MNOs will have access to a newgeneration of MTV brand licensingagreements designed to add value totheir entertainment offerings andimprove subscriber loyalty. The MTVPlay video service developed byVigour launches March 5 with mobilenetwork partners in Germany,Switzerland and Romania.Subscribers to MTV Mobile brandedtariffs with these operators will getfree access to select premium MTV

video content. Meanwhile, the MTVTrax app, launched in partnershipwith MusicQubed, offers a ‘play-as-you-go’ digital music service tailored

for pre-pay customers.“MTV is one of the hottest

entertainment brands among 16 to24-year-olds, with the majority of

MTV online engagement nowcoming through mobile devices,”commented Bob Bakish,�President and CEO of VIMN.

Viacom goes OTT to mobile-loving Millennialswith launch of MTV Play and MTV Trax ininternational markets

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FEATURED INTERVIEW | TEKTRONIX COMMUNICATIONS

TektronixCommunications:Harnessing the power of big data

MOBILE WORLD DAILY (MWD): BIGDATA AND ANALYTICS WEREALREADY MAJOR THEMES AT MWCLAST YEAR. HOW HAVE THEYEVOLVED IN THE LAST 12 MONTHS?

Richard Kenedi (RK): Operators havealways had access to a vast pool ofperformance and usage data, customerprofiles and other information. Up until now,that data was primarily used to identify and fixproblems, to troubleshoot issues and ensureservice delivery and quality of experience. We are now seeing a move towards the

mobile sector recognising the monetary valueof this data, especially in its value to theenterprise space where numerous businesscases exist.However, a shift in thinking and approach

to data and analytics is needed. Effectively,carriers need to become more data-centricbusinesses, leveraging the data asset thatalready exists. Stakeholders, beyond networkengineering, performance and customer careneed to be exposed to the opportunities thatare presented by a cohesive big data strategy.

These include marketing, businessdevelopment and other commercialfunctions, as well as fraud and security teams.We have seen most service providers adopt

or have plans to adopt a big data strategy fortheir company as they realise the value ofhaving trusted sources of data for businessand technology decisions.

MWD: DO YOU THINK THAT THEINDUSTRY NOW UNDERSTANDS ANDACCEPTS THE FUNDAMENTAL NEEDTO IMPLEMENT ANALYTICS TOOLSFOR THE ANALYSIS OF BIG DATA?

RK: In an environment where moreaspects of the network infrastructure arebecoming software-based, previouslydisparate data sources have the potential tobe brought together.This approach lets operators create one

central resource where data can be stored,analysed and utilised for internal use. In thisnew environment operators are likely to deploy‘data lakes’ to store all of this information inone place. This is much more efficient than

having silos of data which results in multiple‘sources of truth’. By having one solid, reliabledata source, a ‘single version of the truth madeaccessible to relevant stakeholders, Carriers arefar more likely to see a tangible return oninvestment for their big data strategies.Of course, this will take time but is

ultimately worthwhile given the immensecommercial value of the potential datagoldmine that all mobile carriers preside over.

MWD: AS YOU SPEAK TO OPERATORSON THE SHOW FLOOR, WHAT ARESOME OF THE KEY CONCERNS YOUEXPECT THEM TO HAVE ABOUT BIGDATA AND ANALYTICS?

RK: Opex and capex pressure rate amongthe most common challenges we hear about,combined with being able to guarantee areturn on investment for big data strategies.An integrated, cross organisation approach

to carrier data can provide exactly that. Onceadditional stakeholders are given access to thedata that exists, especially those incommercial functions, a multitude of businesscases and revenue-generating opportunitieswill become available and evident.There are also organisational issues to be

solved here. Silos of information become amajor impediment to analysing the data andderiving actionable intelligence from it. ACMO for example should not need to employexpensive consultants to analyse the data.Furthermore, there’s no need for allstakeholders to know the technicalities ofhow the data is collected. They simply needthe insight that they can act upon to makepowerful business decisions, to hit andexceed their KPIs, especially in the area ofmonetisation and revenue generation.

Some of the key concerns we expectservice providers to have are aroundaccessibility to relevant data whenever theyneed it to make a decision. Some use casesmay require real-time information and othersneed to evaluate long-term trends but ease ofaccess would be a key concern anddifferentiation for those who can provide it.Furthermore, virtualisation potentially

offers advantages in terms of datacentralisation. Although the volume of datawill increase, software-based networks offerthe opportunity to manage all of the data inone place creating an all-encompassing view.

MWD: DO YOU THINK THAT TELCOSARE MOVING QUICKLY ENOUGHTOWARDS THE ADOPTION OFINNOVATIVE SOLUTIONS?

RK: It’s not necessarily about speed. Someoperators are naturally able to move fasterthan others. The key to success is to focus onthe business decisions you want to make firstand then invest in the right use cases for thedata. Starting the other way round – bylooking at the huge data mountain itself – andtrying to figure out what nuggets of gold, ifany, it can provide, is a costly, overwhelmingand potentially futile exercise. It’s like tryingto find a needle in a haystack.Once you know what business decisions you

want the data to support, the job of actuallyidentifying, collecting and analysing it will befar more effective and efficient. And that’s thejob of the data scientist – not the CMO!With the trillions of data points that exist in

every network, operators should have theconfidence that the data exists to informpretty much any and every business casethey could possibly imagine.

Operators are implementing big data and analytics strategies to save moneyand generate additional revenue. Richard Kenedi, president of TektronixCommunications, spoke to Mobile World Daily about how operators canmonetise their data in the context of flatlining ARPU and commercial pressures.

“Effectively, carriers need to becomemore data-centric businesses,leveraging the data asset that alreadyexists”

Richard KenediPresidentTektronix Communications



TEKTRONIX COMMUNICATIONS | FEATURED INTERVIEW

In short, it’s far easier to find what you’relooking for, if you know where you shouldbe looking.There’s a real and growing opportunity for

operators to target markets that wouldbenefit from the rich and unique data insightsthey have available. Operators have alwayshad access to this powerful information. But,it’s only by distilling and providing it in a formthat is of value to additional internalstakeholders and third parties, such as theenterprise market, that they will truly revealthe monetisation opportunities this highlylucrative revenue stream has to offer.

MWD: WHAT ARE THEY HOPING TOACHIEVE THROUGH THE USE OFTOOLS TO HELP THEM PROCESSVAST AMOUNTS OF DATA?

RK: By rolling out LTE operators haveimproved network speed and connectivity,which has encouraged subscribers to consumeand generate more data than ever before. In doing so, operators now have a wealth of

rich, valuable subscriber information at theirdisposal. This intelligence is primarily usefulfor performance monitoring. However,forward-thinking operators are alreadyemploying data scientists to exposeopportunities far beyond service assuranceand network engineering.Operators that are able to fully harness this

data will be able to create new revenuestreams and business opportunities with arange of third-party organisations; sectors asdiverse as retail and entertainment brands toregional and national governments will beable to benefit from the high value datanetwork operators own.

At the end of the day, it is about visibilityinto subscriber so operators can provide theright experience at the right time and createupsell opportunities.

MWD: DO YOU THINK THAT TELCOSNOW ACCEPT THAT VIRTUALISATIONTHROUGH NFV AND SDN IS NOW AREQUIREMENT FOR THEIR FUTURESURVIVAL?

RK: It’s widely accepted that NFVrepresents the evolution of network design,and ultimately holds the key to improvingservice delivery, whilst optimizing capex. Thetransition from hardware-based to software-defined networks and more affordable COTShardware will simplify process management,reduce capital expenditure and allowoperators to make changes to existinginfrastructure in minutes rather than days.The question that remains, however, is how

operators will manage the move to avirtualized environment. To make things runsmoothly, it’s vital operators establish dataand analytics strategies to ensure the processis seamless and these new businessopportunities are not lost.In a virtualised environment, it is even

more crucial to ensure visibility into thetraffic as network functions become moredynamic and elastic. Operators really have alot to consider before switching on NFV/SDNand they are in early stages at the moment,but beginning to embrace it as a way tocompete with OTT players.

MWD: WHAT ARE SOME OF THE KEYCHALLENGES THAT FACE THEM INTHE MOVE TOWARDS A MOREVIRTUALISED ENVIRONMENT?

RK: Operators are facing business andtechnology challenges as they contemplate themove towards virtualised environments. TheirARPUs are typically flat or declining, they havealready invested in LTE infrastructure and thistransition to virtualisation, although reducescost over time, will require investments intechnologies that are in early stages ofmaturing in terms of providing the sameperformance as dedicated hardware.Adopting effective measurement tools has

always been important for monitoringperformance of a hardware-based network. Infact, Tektronix Communications has built itsbusiness on the back of providing a robust andreliable end-to-end service assurance platformfor operators. In a virtualised environment, theneeds of the operator are the same; they stillrely on the ability to quickly diagnose andtroubleshoot problems to ensure the highestpossible level of customer experience.Therefore, to avoid the risk of service

disruptions, increased churn rates and damagedreputations when moving to a software-basednetwork architecture, it’s essential thatoperators have access to these same tools. To ensure network functionality and

performance in a fast-moving NFVenvironment, operators will need to workwith a service assurance provider that cankeep up, delivering the same level of networkintelligence and analytics, regardless of thehardware it is running on.

MWD: HOW FAR DOWN THE LINE ARETELCOS IN THISTRANSFORMATIONAL JOURNEY -AND ARE THEY DOING ENOUGH TOOVERCOME COMMERCIALPRESSURES AND FLAT-LININGARPU?

RK: Mobile operators are no strangers tochange. The launch and evolution of LTE inrecent years has required a steady stream ofinvestment to improve network architectureand keep up with the explosion in subscriberdata usage. However, despite this costly andtime-consuming process, operators are stillfaced with flattening ARPUs and growingcompetition from OTT providers.The universal response to this has been

migration to a virtualised network infrastructurethrough NFV. By virtualising, automating andstreamlining processes, operators cansignificantly reduce opex. A virtualised approachalso enhances their ability to roll out newservices and features in minutes rather than days.

MWD: WHAT DO YOU EXPECT, ORHOPE, TO SEE IN THE COMING 12MONTHS?

RK: The average subscriber’s data usage isshowing no sign of slowing down, but as wemove through 2015 their reliance ontraditional carrier-provided services likevoice calls and text messaging is decreasingevery day.In current network environments, over-the-

top players like Skype and WhatsApp havethe monopoly and are negatively impactingon ARPU. This trend isn’t likely to change anytime soon, which is why NFV has becomeimpossible for carriers to ignore.2014 was a test bed for NFV, which means

this is the year when operators move fromplanning to implementation. It’s a fairassumption that 2015’s Mobile WorldCongress will be the start of serious NFVdiscussions for the more progressiveoperators and we’re enjoying some interestingmeetings with our operator customers.



DAY 3Wednesday4 March

09:15 – 10:45

Keynote 5: The New Mobile IdentityHall 4 – Conference Village – Auditorium 1

Moderator

Andreas ConstantinouCEO & FounderVisionMobile

Gary KovacsCEOAVG

Dr Hans WijaysuriyaGroup Chief ExecutiveDialog Axiata

Taavi KotkaCIOEstonia

Patrick GelsingerCEOVMware

Brian KrzanichCEOIntel

11:15 – 12:45

Keynote 6: Digital Transactions and SocialInteractionsHall 4 – Conference Village – Auditorium 1 TweetWall Pro: #MWC15KN6

Moderator

David Kirkpatrick Founder, Host & CEOTechonomy

CEO Interview:Francisco GonzálezChairman & CEOBBVA

CEO Interview:Jeanie HanCEOLINE Euro-Americas

CEO Interview:Niklas AdalberthCo-FounderKlarna

CEO Interview:Ryan MclnerneyGlobal PresidentVisa Inc

14:00 – 15:00

Mobile Accessibility: The Business Angle for Improvingthe Quality of Life

Hall 4 – Conference Village – Auditorium 3 TweetWall Pro: #MWC15ACCS

ModeratorChris Lewis, MD, Lewis Insight

Eve Andersson, Manager, Accessibility Engineering,Google

Frances W West, Chief Accessibility Officer, IBM

Rob Sinclair, Chief Accessibility Officer, Microsoft

Henry Evans, Adaptive Technology Pioneer, SuitableTechnologies

Michael Milligan, Secretary General, MobileManufactures Forum

14:00 – 15:00

Mobile Innovation 1: Industry Led InnovationHall 4 – Conference Village – Auditorium 1 TweetWall Pro: #MWC15INO1

ModeratorPaul Lee, Partner, Deloitte UK

Prof. Frank Koppens, Group Leader, ICFO, The Instituteof Photonic Sciences

Ana Segurado, Director, Telefónica Open Future

Jennifer Ernst, CSO, Thinfilm Electronics ASA

Luc Bretones, EVP Technocentre & Orange Vallée, Orange

14:00 – 15:00

5G Requirements Hall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWC155G1

ModeratorDan Warren, Director, Technology Standards, GSMA

Ulf Ewaldsson, SVP, Group CTO & Head of Group FunctionTechnology, Ericsson

Seizo Onoe, CTO, NTT DOCOMO

Yang Chaobin, CMO, Wireless Network Product Line,Huawei

Panel Discussion:Hatem Bamatraf, Group CTO, Etisalat

Chaesub Lee, Director, Standardisation Bureau, ITU

Mischa Dohler, Professor of Wireless Communications,King’s College London

Balázs Bertenyi, Chairman, 3GPP

CONFERENCE AGENDA*



14:00 – 15:00

The Explosion of ImagingHall 4 – Conference Village – Auditorium 5 TweetWall Pro: #MWC15IMA

ModeratorDan Rubin, Editor at Large, Photographic Journal

Panel Discussion:John Van Derlofske, Senior Research Scientist, 3M

Bernardo Hernández, GM, Flickr

Samuli Hanninen, GM, Microsoft

Sokratis Papafloratos, Founder & CEO, Togethera

15:15 – 16:15

5G Services Hall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWC155G2

ModeratorDan Warren, Director, Technology Standards, GSMA

Dr. Mike Short, CBE FREng FIET, VP, Telefónica

Allan Kock, Director Radio Network Group Technology,Teliasonera

Panel Discussion: Michael Peeters, Wireless CTO, Alcatel-Lucent

Asha Keddy, VP & GM, Mobile Communications Group,Intel

Matt Grob, EVP & CTO, Qualcomm

Allan Kock, Director Radio Network Group Technology,Teliasonera

15:15 – 16:15

Mobile Innovation 2: Investment for MarketImpactHall 4 – Conference Village – Auditorium 1

ModeratorNick Mayberry, Senior Research Associate, Rutberg & Co.

Rich Miner, General Partner, Google Ventures

Dan Novaes, Founder & CEO, MobileX Labs

Khaldoon Tabaza, Founder & MD, iMENA Holdings

Richard H. Harris, CEO & Founder, Ensygnia

GLOBAL MOBILE AWARDS 2015: LIVE FINAL"Young Mobile Innovator of the Year"

Pitch Presentation and Q&A:Ted Nash, CEO, Tapdaq

Adam Lipecz, CEO & Co-Founder, Codie

Christopher Pruijsen, CEO & Co-Founder, Sterio.me

Judging Panel:Jake Ward, Executive Director, Application DevelopersAlliance

Cem Ergün-Müller, Head, Marketing & Communications,Innovation & Laboratories, Deutsche Telekom

Tim Barnes, Director UCL Enterprise Operations & UCLAdvances, University College London

15:15 – 16:15

Defining the Future of The InternetHall 4 – Conference Village – Auditorium 5

ModeratorStephen Howard, Head of Global TMT Research, HSBC

Michael O’Rielly, Commissioner, FCC

Andreas Gal, CTO & VP Mobile, Mozilla

Bjørn Taale Sandberg, SVP & Head of Research, Telenor

André Kudelski, Chairman & CEO, Kudelski Group

15:15 – 16:15

Mobile GamingHall 4 – Conference Village – Auditorium 2TweetWall Pro: #MWC15GAM

Moderator:Ivan Fernandez Lobo, Founder & Chairman, GamelabConference

Aaron Rubenson, Head of Appstore Product Management,Amazon

Nicolas Beraudo, EVP Worldwide Sales, GM US, App Annie

Xavier Carrillo, CEO, Digital Legends Entertainment

Eric Wood, VP, Distribution & Strategic Partners, Zynga

16:30 – 17:30

Sustainable Growth, Powered by MobileHall 4 – Conference Village – Auditorium 3

ModeratorAnnie O’Connor, Director, Professional Services, Vital Wave

Alpesh Patel, CEO, Mi-Fone

Biju Nair, President, Technology & Strategy, HYLA Mobile

Vincent Gouarne, Global Head of TMT, IFC

Kjell-Morten Johnsen, EVP, Telenor

16:30 – 17:30

Mobile Innovation 3: The Next WaveHall 4 – Conference Village – Auditorium 1 TweetWall Pro: #MWC15INO3

ModeratorPaul Lee, Partner, Deloitte UK

Introduction: Yotam Cohen, Co-Founder & VP Biz-Dev, Wibbitz

Pitch Presentation and Q&A:Sylvan Waller, CEO, Alii Healthcare

Bastiaan Janmaat, Co-Founder, DataFox

Justin Marston, CEO, Hypori

Mark Summer, CEO & Co-Founder, Every Layer

Ben Brown, Founder & CEO, Shopwave

Julian Polzella, Founder & CTO, Shopwave

Jaime Bosch Criado, Founder, Voicemod

Ben Narasin, President, TriplePoint Ventures & BoardMember, Branch Metrics

Panel Discussion & Audience Vote:Jake Ward, Executive Director, Application DevelopersAlliance

Peter Santos, President & CEO, Audience

Dr. Virtyt Koshi, VP & Global Practice Head, Cloud &Communication Solutions, Ericsson

John Occhipinti, Partner, Relay Ventures

Mariano Amartino, Director, Telefónica Open Future

16:30 – 17:30

The New Security Challenges: Perspectives fromService ProvidersHall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWC15SEC

ModeratorBrian Partridge, VP, Mobility Research, 451 Research

James Lyne, Global Head of Security Research, Sophos

Chris Green, MD, Financial Crime, BAE Systems AppliedIntelligence

Cathal McDaid, Head of Data Intelligence & Analytics,AdaptiveMobile

16:30 – 17:30

Mobile GamificationHall 4 – Conference Village – Auditorium 2 TweetWall Pro: #MWC15GAMF

ModeratorBrian Burke, Research VP, Enterprise Architecture, Gartner

Kevin Foreman, Director, Product Vision, Vectorform

Emmett Romine, GM, Development, DTE Energy

Kam Star, Chief Play Officer, PlayGen

Imran Sayeed, CTO & SVP, NTT Data

Naureen Meraj, Senior Global Director, Gamification &Employee Engagement, NTT Data

* Conference agenda correct at time of printPlease note agenda now reflects running order of the speakers.

CONFERENCE AGENDA*




Documents

Mobile World Congress Day 3