MobiMedia Rugby World Cup 2015

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    08-Aug-2015

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  1. 1. 2015 RUGBY WORLD SPONSORSHIP PACKAGES
  2. 2. 2015 RUGBY WORLD CUP: FUN FACTS 2015 RWC hosted in England and Cardiff 18 September to 31 October 2015 8th rugby world cup Final to be hosted at Twickenham Twickenham was built in 1907 and is the largest stadium in the world devoted solely to the sport of rugby union Wembley stadium is the largest in the world with 90 000 capacity
  3. 3. RUGBY WORLD CUP: ABOUT THE FANS Approximately 10 million avid rugby fans in South Africa 650 000+ registered rugby players in South Africa RWC global television reach of over 4 billion people
  4. 4. T Y PLANET RUGBY
  5. 5. PLANET RUGBY: INTRODUCTION Planet Rugbyis an internetpioneer and authority on rugby, keeping rugby fans informed since 1998. It provides in-depth coverage on Northern and Southern Hemisphere rugby. To ensure that it is ready for RWC 2015, Planet Rugby will launch anewly designed, mobile-friendly website that is fully responsive - to cater for every platform and device.
  6. 6. PLANET RUGBY: AUDIENCE During Rugby World Cup, the site expects asignificant increase in traffic in September and October 2015 and have estimated its audience to be: CURRENT AUDIENCE Monthly Page Views = 600 000 Monthly Uniques = 30 000 16% Male84% Male 51% Aged 25 - 44 ESTIMATED RWC AUDIENCE RWC Page Views = 2 000 000 RWC Uniques = 75 000 Average household income: R750 000 p.a. * stats are estimates on previous RWC traffic
  7. 7. PLANET RUGBY: SPONSORSHIP OPTION 1 RWC SECTION SPONSOR Exclusive wallpaper across all RWC pages Exclusive banner buyout across all RWC pages Permanent branded quick link on Homepage to RWC section 3 x advertorials (1 per month) 200 000 ROS banners Value: R662 000 Discount: 50% Cost: R335 000 Please note: Sponsorship period: 1 August 2015 to 31 October 2015. Exposure to SouthAfrican Geo Targeted inventory only. All rates include agency comm and excludevat.
  8. 8. V PLANET RUGBY: SPONSORSHIP OPTION 2 WEEKLY FEATURED COLUMN 6 x written columns - 1 column per week (column can be video - POA) Exclusive wallpaper on featured column section Permanent branded quick link on Homepage to column section Value: R80 000 Discount: 25% Cost: R60 000 *Estimate cost. May vary depending on content brief.Please note: Sponsorship period: 18 September 2015 to 31 October 2015. All rates include agency comm and excludevat.
  9. 9. YRUGBY 365
  10. 10. RUGBY365: INTRODUCTION Rugby365 is South Africas largest rugby website. Rugby365 is the go-to place for major rugby fans. The website bringsits readers the very latest rugby news, covering all major tournaments internationally. 2015 Rugby World Cup is going to be a feast for rugby fans and Rugby365 will be there every step of the way to cover and share all the excitement.
  11. 11. RUGBY365: AUDIENCE CURRENT AUDIENCE Monthly Page Views = 1 500 000 Monthly Uniques = 120 000 22% Male78% Male 61% Aged 18 - 34 ESTIMATED RWC AUDIENCE RWC Page Views = 5 000 000 RWC Uniques = 300 000 Average household income: R480 000 p.a. * stats are estimates on previous RWC traffic
  12. 12. RUGBY365 SPONSORSHIP OPTION 1 RWC SECTION SPONSOR Exclusive wallpaper across all RWC pages Exclusive banner buyout across all RWC pages Permanent branded quick link on Homepage to RWC section 3 x advertorials (1 per month) 400 000 ROS banners 12 added value social media posts 3 added value newsletter sends Value: R1 727 000 Discount: 50% Cost: R850 000 Please note: Sponsorship period: 1 August 2015 to 31 October 2015. Exposure to SouthAfrican Geo Targeted inventory only. All rates include agency comm and excludevat.
  13. 13. V RUGBY365 SPONSORSHIP OPTION 2 WEEKLY FEATURED COLUMN 6 x written columns - 1 column per week (column can be video - POA) Exclusive wallpaper on featured column section Permanent branded quick link on Homepage to column section alue: R110 000 Discount: 30% Cost: R80 000 Please note: Sponsorship period: 18 September 2015 to 31 October 2015. All rates include agency comm and excludevat. *Estimate cost. May vary depending on content brief.
  14. 14. V RUGBY365 SPONSORSHIP OPTION 3 LIVE MATCH CENTRE SPONSORSHIP Exclusive wallpaper branding with banner buyout on Live Match Centre Page alue: R500 000 Discount: 50% Cost: R250 000 Please note: Sponsorship period: 18 September 2015 to 31 October 2015. All rates include agency comm and excludevat.
  15. 15. V RUGBY365 SPONSORSHIP OPTION 4 VIDEO SHOW SPONSORSHIP 12 x sponsored Late Tackle video episodes (1 per week) Late Tackle is aweekly video show produced by Rugby365 and features Anton Taylor And Michael de Vries as the show hosts. alue: R180 000 Discount: 23% Cost: R140 000 Please note: Sponsorship period: 18 September 2015 to 31 October 2015. All rates include agency comm and excludevat. *Estimate cost. May vary depending on content brief.
  16. 16. THANK YO U