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Modern Modern Communication andCommunication and
SocietySociety
TransistorTransistor
Electronics kitElectronics kit
Integrated CircuitIntegrated Circuit
IC chipIC chip
Facts to considerFacts to consider
Extended plot stories over multiple Extended plot stories over multiple episodes require audience episodes require audience commitmentcommitment
USA TODAY, the country’s most USA TODAY, the country’s most popular newspapers, uses very short popular newspapers, uses very short stories and lots of graphicsstories and lots of graphics
Sound bites have shortened from 42 Sound bites have shortened from 42 seconds to 7seconds to 7
Tweets have a 140 character limitTweets have a 140 character limit
ResultResult
Short attention spanShort attention spanLow threshold of Low threshold of boredomboredom
Era of instant Era of instant gratificationgratification
Greatest change in Greatest change in societysociety
The computerThe computerThey run everythingThey run everythingThey make the decisionsThey make the decisionsThey hold all the They hold all the information about all of usinformation about all of us
Modern communication and Modern communication and societysociety
We’re at the beck and call of our We’re at the beck and call of our devicesdevices
We’ve developed a low threshold of We’ve developed a low threshold of boredomboredom
We’ve lost our privacyWe’ve lost our privacy Anything anybody wants to say they Anything anybody wants to say they
can say to everybodycan say to everybody We’re in a global villageWe’re in a global village