Module 5 Risk Communication Communication...Risk Communication Management MODULE OBJECTIVES At the end of this module the participants ... Planning Cycle Disaster and Management

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<ul><li><p>Risk Communication Risk Communication </p><p>ManagementManagement</p><p>MODULE OBJECTIVESMODULE OBJECTIVES</p><p>At the end of this module the participants At the end of this module the participants </p><p>will be able to:will be able to:</p><p>Appreciate the role of advocacy and Appreciate the role of advocacy and </p><p>networking in facilitating the networking in facilitating the </p><p>implementation of risk communication implementation of risk communication </p><p>plan plan </p><p>Prepare a risk communication Prepare a risk communication </p><p>management planmanagement plan</p></li><li><p>Session 1Session 1</p><p>Managing Risk Managing Risk </p><p>CommunicationCommunication</p><p>OBJECTIVES:OBJECTIVES:</p><p> At the end of this session the participants At the end of this session the participants </p><p>will be able to:will be able to:</p><p> Discuss risk communication management Discuss risk communication management </p><p>planning.planning.</p><p> Discuss the elements of communication Discuss the elements of communication </p><p>management plan.management plan.</p></li><li><p>A. Disaster Management </p><p>CycleB. Risk </p><p>Communication Planning Cycle</p><p>Disaster and Management Cycle and Communication Planning Cycle Interface</p><p>Important points to remember:Important points to remember:</p><p> Risk communication planning cycle should be Risk communication planning cycle should be </p><p>present in every stage of disaster present in every stage of disaster </p><p>management cycle.management cycle.</p><p> The objective(s) of a communication plan is The objective(s) of a communication plan is </p><p>dependent on the context provided by the dependent on the context provided by the </p><p>disaster management cycle.disaster management cycle.</p><p> To make sure that risk communication To make sure that risk communication </p><p>activities are implemented as planned, one activities are implemented as planned, one </p><p>needs to identify and ensure availability of needs to identify and ensure availability of </p><p>resources (human and material) before and resources (human and material) before and </p><p>during the actual implementation.during the actual implementation.</p><p> Resources and activities are dependent on Resources and activities are dependent on </p><p>the the functional areas functional areas common or generic in common or generic in </p><p>the implementation of risk communication the implementation of risk communication </p><p>activities.activities.</p></li><li><p>Functional AreasFunctional Areas** for a Risk for a Risk </p><p>communication programcommunication program</p><p> Research, monitoring and evaluationResearch, monitoring and evaluation</p><p> Policy mattersPolicy matters</p><p> Media placementMedia placement</p><p> PR activitiesPR activities</p><p> TrainingTraining</p><p> Community based activitiesCommunity based activities*. (Adapted from OSullivan, G.A., Yonkler, J.A., Morgan, W., and Merritt, A.P. A Field Guide to Designing a Health Communication Strategy, Baltimore, MD: Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, March 2003.)</p><p>Communication Planning Cycle</p><p>Functional areas</p><p>Research, monitoring and evaluation</p><p>Policy matters</p><p>Media placement</p><p>PR activities</p><p>Training</p><p>Community based activities</p><p>Channel Analysis</p><p>Research, monitoring and evaluation</p><p>Community based activities</p></li><li><p>Session 2Session 2</p><p>Advocacy and Networking Advocacy and Networking </p><p>in risk communication workin risk communication work</p></li><li><p>OBJECTIVES:OBJECTIVES:</p><p> At the end of this session the participants At the end of this session the participants will be able to:will be able to: Discuss advocacy and networking in the context Discuss advocacy and networking in the context </p><p>of risk communication in health emergencies.of risk communication in health emergencies.</p><p> Appreciate the importance of advocacy and Appreciate the importance of advocacy and networking plan for risk communication.networking plan for risk communication.</p><p> Identify collaborating partners for risk Identify collaborating partners for risk communication.communication.</p><p> Define roles of partners in risk communication.Define roles of partners in risk communication.</p><p>Crisis Situation</p><p>Risk Communication</p><p>Key Audience(who can influence </p><p>behavior</p><p>Key Audience(Directly at risk)</p><p>Organized stakeholders</p><p>Act as a Team</p><p>Act as a Team</p><p>change</p><p>change</p></li><li><p>Advocacy and Networking in Advocacy and Networking in </p><p>Risk CommunicationRisk Communication</p><p> Risk communication requires involvement of Risk communication requires involvement of </p><p>various individuals, groups and institutions. various individuals, groups and institutions. </p><p> Risk communication is essentially also an Risk communication is essentially also an </p><p>advocacy work. advocacy work. </p><p> Risk communication is not just about Risk communication is not just about </p><p>development and delivery of messages. Risk development and delivery of messages. Risk </p><p>communication would also entail mobilization of communication would also entail mobilization of </p><p>human and material resources. human and material resources. </p><p>Definition of AdvocacyDefinition of Advocacy</p><p> An act or process to demand, defend, and An act or process to demand, defend, and </p><p>maintain a cause.maintain a cause.</p><p> The ultimate goal of advocacy is social change in The ultimate goal of advocacy is social change in </p><p>form of :form of :</p><p> behavior modificationbehavior modification</p><p> policy formulationpolicy formulation</p><p> legislative actslegislative acts</p><p> The heart of any campaign or advocacy program The heart of any campaign or advocacy program </p><p>is a is a cause,cause, a problem that advocates will take a problem that advocates will take </p><p>in as their in as their raison draison d etre.etre.</p></li><li><p>Example of Advocacy Objectives in Support of Risk Communication</p></li><li><p>Networking for Risk CommunicationNetworking for Risk Communication</p><p> The defining feature of The defining feature of social network social network </p><p>analysis is the focus on analysis is the focus on the structure of the structure of relationships relationships between people between people (or whatever (or whatever entity is of concern). entity is of concern). </p><p> The quickest way for an organized risk The quickest way for an organized risk </p><p>communication response is through an communication response is through an </p><p>organized network of individual, families, organized network of individual, families, </p><p>communities, organizationscommunities, organizations</p><p>Development of Risk Development of Risk </p><p>Communication Management PlanCommunication Management Plan</p><p> Workshop 1: Development of Risk Workshop 1: Development of Risk Communication Management PlanCommunication Management Plan</p><p> Objective of the workshop:Objective of the workshop:</p><p> Prepare risk communication implementation and Prepare risk communication implementation and management plan.management plan.</p><p> Instruction to Participants/Groups:Instruction to Participants/Groups:</p><p> Prepare a risk communication management planPrepare a risk communication management plan</p><p> Use the Risk Communication Management and Use the Risk Communication Management and Implementation MatrixImplementation Matrix</p></li></ul>

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