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Module Syllabus - Amity | Singapore · Module Title Business Research Method Module Syllabus no. ... Health and Social Science. 5th Edition. ... Press. Bryman, A. (2012) Social Research

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Page 1: Module Syllabus - Amity | Singapore · Module Title Business Research Method Module Syllabus no. ... Health and Social Science. 5th Edition. ... Press. Bryman, A. (2012) Social Research

AMITY GLOBAL BUSINESS SCHOOL

FRM-007 Page 1 of 2 Version 1.0

Module Syllabus

Course BA (Hons) Tourism Management

Module Title Business Research Method

Module Syllabus no. (if any) MOD004137

Year offered 2015 / 2016

Start date Feb 2015 / Sep 2015

End date Feb 2018 / Sep 2018

Syllabus / Content / Learning Outcomes

The module begins by reviewing various techniques for collecting and presenting data. Some important measures and techniques for making sense of raw data are then introduced which are widely used by businesses when analyzing both their internal and external environments. This module builds on the introduction to spreadsheet packages previously encountered within the core Learning and Skills Development in Business module or its equivalent. Students will be helped to develop further their hands-on skills in using such packages in computer workshops. Careful attention will also be paid throughout the module to the interpretation and application of the various quantitative methods and techniques to the solution of real-world business problems. One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.

No of teaching hours 24 Hours

Teaching Methods Lectures, tutorials, case-studies analysis, research journals and group discussion.

Assessment Methods and Weightages

Refer Module Guide as advised by the University

Skills for maximising learning outcomes

Reading and research

Dates of examinations, major assessments and assignments

Refer to ARU website – (www.https://e-vision.anglia.ac.uk)

Recommended text Saunders, M.N.K., Thornhill, A. and Lewis, P. (2012) Research Methods for Business Students. 6th Edition. Harlow, Essex: Pearson Education Limited. Recommended reading Bell, J. (2010) Doing your Research Project: A Guide for First-time Researchers in Education, Health and Social Science. 5th Edition. Open University Press. Bryman, A. (2012) Social Research Methods. 4th Edition. Oxford: Oxford University Press. Bryman, A. and Bell, E. (2011) Business Research Methods. 3rd Edition. Oxford: Oxford University Press.

Additional reference texts (if any)

Additional Remarks (if any)

Page 2: Module Syllabus - Amity | Singapore · Module Title Business Research Method Module Syllabus no. ... Health and Social Science. 5th Edition. ... Press. Bryman, A. (2012) Social Research

AMITY GLOBAL BUSINESS SCHOOL

FRM-007 Page 2 of 2 Version 1.0

Lesson No. Learning Outcome

1 Introduction to research

2 Research traditions

3 Philosophical approaches

4 Finding and reviewing academic literature

5 How to decide on a research topic; The research question

6 Research ethics

7 Sampling Assessment guidance

8 Quantitative data collection techniques Quantitative data analysis Qualitative data collection techniques Qualitative data analysis